Brand Designer and Storyteller

📍 Job Overview

Job Title: Brand Designer and Storyteller Company: Jobgether (on behalf of a partner company) Location: Canada Job Type: FULL_TIME Category: Brand Design & Storytelling (GTM Enablement) Date Posted: 2025-10-21 Experience Level: Mid-Level (2-5 years) Remote Status: TELECOMMUTE

🚀 Role Summary

• Spearhead the overall design storytelling vision, significantly influencing daily design choices and establishing a long-term design culture within the organization.
• Develop and refine user-centered interfaces, with meticulous attention to typography, color palettes, layout composition, animation, and motion design principles.
• Innovate and prototype new interaction models to redefine the paradigms of human engagement with advanced AI systems.
• Uphold and evolve brand consistency across all product offerings, ensuring the design language is effectively applied and maintained.
• Foster cross-functional collaboration with research, engineering, and product teams to ensure seamless design execution from conceptualization through to product launch.
• Create high-impact brand assets that compellingly communicate the company's narrative and strategic vision.

📝 Enhancement Note: This role is positioned as a "founding designer," indicating a high degree of autonomy and influence. The emphasis on "design storytelling vision" and "shaping user experience" suggests a strategic GTM enablement function, blending creative leadership with hands-on execution. The target candidate will be instrumental in defining the brand's narrative and visual language for cutting-edge AI technology.

📈 Primary Responsibilities

• Lead the strategic direction for brand storytelling, ensuring a cohesive and compelling narrative across all customer touchpoints.
• Translate complex AI technology concepts into intuitive and visually engaging user experiences through interface design.
• Develop and maintain a comprehensive design system, including typography, color, iconography, and layout guidelines, to ensure brand consistency.
• Prototype interactive experiences to test and validate new human-AI interaction models, gathering user feedback for iterative improvements.
• Collaborate closely with product management and engineering teams to translate product requirements into effective design solutions.
• Create a wide range of brand assets, including digital graphics, presentations, and potentially motion graphics, to support marketing and communication efforts.
• Champion the brand's visual identity and storytelling principles across the organization, educating stakeholders and ensuring adherence.
• Contribute to the development of a strong design culture by sharing best practices, mentoring junior designers, and participating in design reviews.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand leadership and hands-on design execution, crucial for a startup environment. The focus on "redefining how people understand and collaborate with AI" underscores the innovative nature of the role, requiring a forward-thinking approach to design and user experience.

🎓 Skills & Qualifications

Education:

• While no specific degree is listed, a Bachelor's or Master's degree in Graphic Design, Visual Communication, HCI, or a related field is typically expected for roles of this caliber. Applicants with a strong portfolio demonstrating equivalent practical experience will also be considered.

Experience:

• 2-5 years of professional experience in brand design, visual design, or UX/UI design, with a demonstrable track record of successfully launching products or campaigns.
• Experience working in fast-paced startup environments is considered a significant plus, indicating adaptability and comfort with ambiguity.
• Proven experience in crafting compelling visual narratives and brand assets that effectively communicate complex ideas.

Required Skills:

• Exceptional Visual Design Skills: Mastery in creating visually stunning and impactful brand assets, including logos, graphics, and overall visual identity systems.
• Storytelling Expertise: Ability to conceptualize and execute narratives that resonate with target audiences and effectively communicate brand values and product benefits.
• User-Centered Design Principles: Deep understanding of user needs and behaviors, translating them into intuitive and effective interface designs.
• Proficiency in Modern Design Tools: Expertise in industry-standard design software such as Adobe Creative Suite (Photoshop, Illustrator, After Effects), Figma, Sketch, or similar.
• Prototyping and Iteration: Experience in creating interactive prototypes to visualize and test design concepts, and a strong iterative design process based on feedback.
• Cross-Functional Collaboration: Proven ability to work effectively with diverse teams, including engineering, product management, and marketing.
• Creative Problem-Solving: Aptitude for identifying design challenges and developing innovative, practical solutions.
• Human-AI Interaction Perspective: A genuine interest and informed perspective on the evolving landscape of human-AI collaboration and its design implications.

Preferred Skills:

• Motion Design & Animation: Experience in creating engaging animations and motion graphics to enhance user experience and brand storytelling.
• Typography, Color Systems, and Layout: Advanced understanding of design fundamentals and their application in creating cohesive and aesthetically pleasing interfaces and brand materials.
• Design System Development: Experience in building and maintaining design systems for scalability and consistency.
• UI/UX Research and User Testing: Familiarity with methodologies for understanding user needs and validating design solutions.
• Experience with AI/ML Products: Prior exposure to designing for AI-powered technologies or complex technical products.

📝 Enhancement Note: The "founding designer" aspect implies a need for strong self-direction and the ability to establish foundational design processes. The emphasis on both "visual design skills" and "storytelling expertise" indicates a dual focus on aesthetic execution and narrative construction, essential for building a brand from the ground up.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Identity & Brand Assets: Showcase examples of comprehensive brand identity development, including logos, color palettes, typography, and style guides. Demonstrate how these elements were applied consistently across various mediums.
• Storytelling Case Studies: Present detailed case studies illustrating projects where you successfully used design to tell a compelling story, convey complex information, or drive a specific communication goal. Highlight the problem, your process, and the measurable impact.
• User Interface & Experience Design: Include examples of user-centered interface designs, ideally for digital products or applications. Focus on clarity, usability, and aesthetic appeal.
• Prototyping & Interaction Design: Provide examples of interactive prototypes that demonstrate your ability to explore and communicate user flows, interaction patterns, and motion design concepts.
• Human-AI Interaction Exploration: If applicable, showcase any projects or conceptual work that explores novel approaches to human-AI interaction design, demonstrating your forward-thinking perspective.

Process Documentation:

• Design Process Walkthrough: Be prepared to articulate your end-to-end design process, from initial research and ideation to final execution and iteration. This should include how you approach problem-solving, collaborate with stakeholders, and incorporate feedback.
• Brand Guideline Implementation: Demonstrate how you have developed or applied brand guidelines to ensure consistency across different projects or platforms.
• User Feedback Integration: Explain how you gather and incorporate user feedback into your design iterations to improve usability and effectiveness.
• Tool Proficiency Demonstration: Be ready to discuss your proficiency with specific design and prototyping tools, and how you leverage them to achieve design objectives efficiently.

📝 Enhancement Note: For a "founding designer" role, the portfolio should not only showcase technical skill but also strategic thinking and the ability to establish design frameworks. Applicants should be prepared to articulate the "why" behind their design choices and demonstrate how their work contributes to business objectives, especially in communicating complex AI technology.

💵 Compensation & Benefits

Salary Range:

• Based on the provided information (Canada, Mid-Level, full-time, and the inclusion of equity), a competitive salary range for a Brand Designer and Storyteller in Canada with 2-5 years of experience would typically fall between CAD $70,000 - $100,000 annually. This estimate considers regional market rates, the specific skill set required, and the potential for equity compensation which can significantly increase the overall value of the package.

Benefits:

• Competitive Salary: A base salary commensurate with experience and market standards.
• Meaningful Equity: Stock options or grants, providing ownership and the potential for significant financial upside as the company grows.
• Learning and Development Budget: A dedicated budget to support continuous professional growth through courses, workshops, conferences, or certifications.
• Comprehensive Medical Benefits: Robust health insurance coverage, including medical, dental, and vision care.
• Generous Paid Time Off: Ample vacation days, personal days, and public holidays to ensure work-life balance.
• Annual Travel Stipend: An allowance for personal travel, encouraging new experiences and perspectives.

Working Hours:

• The standard full-time working hours are expected to be around 40 hours per week. Given the remote and hybrid nature, there may be flexibility in scheduling, but consistent availability during core business hours for collaboration is anticipated.

📝 Enhancement Note: The inclusion of "meaningful equity" suggests this is a growth-stage startup where employee ownership is a key part of the compensation strategy. The travel stipend is a unique perk that aligns with a creative role encouraging new perspectives and experiences. The salary range is an estimate, and the actual compensation will depend on the specific partner company and the candidate's qualifications.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (specifically AI Technology) Company Size: The description mentions "founding designer" and "fast-paced startup environments is a plus," suggesting the partner company is likely in its early to growth stages, possibly ranging from Seed to Series A/B funding, with a team size of 10-50 employees. Founded: Not specified, but the emphasis on "founding designer" implies a relatively new venture focused on innovation in AI.

Team Structure:

• Founding Team: As a founding designer, you will be an integral part of the initial core team, working alongside founders and early employees.
• Cross-Functional Collaboration: The role requires close collaboration with engineering, product management, and potentially research teams to bring AI technology to life through design and storytelling.
• Design-Centric Environment: The emphasis on design leadership suggests a culture that values creative input and strategic design thinking in product development.

Methodology:

• Agile Development: Likely operating within an agile framework, allowing for rapid iteration and adaptation based on feedback and market dynamics.
• User-Centric Approach: A strong focus on understanding and addressing user needs in the design and development of AI products.
• Data-Informed Design: Utilizing user data and analytics to inform design decisions and measure the impact of design initiatives.
• Iterative Prototyping: Employing a continuous cycle of prototyping, testing, and refinement to develop optimal user experiences.

Company Website: Jobgether.com (Platform providing the job listing), with the partner company's website to be revealed during the application process.

📝 Enhancement Note: The "founding designer" designation is key. This implies a high-impact, high-ownership role within a nascent company. The culture is likely to be dynamic, innovative, and collaborative, with a strong emphasis on shaping the future of AI interaction.

📈 Career & Growth Analysis

Operations Career Level: This role represents a significant opportunity for a mid-level designer to step into a leadership position as a "founding designer." It offers the chance to establish foundational design principles and influence the strategic direction of brand and user experience for a new AI technology company. Reporting Structure: As a founding designer, you will likely report directly to a founder or the Head of Product/Engineering. The structure will be flat, emphasizing direct communication and collaboration. Operations Impact: Your work will have a direct and profound impact on how the company is perceived in the market, how users interact with its AI technology, and ultimately, its adoption and success. You will be instrumental in defining the brand's identity and user experience, which are critical GTM elements.

Growth Opportunities:

• Leadership Development: Opportunity to grow into a Design Lead or Head of Design role as the company scales, building and managing a design team.
• Strategic Influence: Direct input into product strategy, brand positioning, and overall company vision.
• Skill Specialization: Deepen expertise in human-AI interaction design, advanced prototyping, and comprehensive brand storytelling.
• Entrepreneurial Experience: Gain invaluable experience in building a company from its early stages, understanding the full product lifecycle and business operations.
• Industry Impact: Contribute to groundbreaking advancements in AI and human-computer interaction through innovative design.

📝 Enhancement Note: This is not a typical operations role but rather a GTM enablement and brand strategy role. The "operations" context here refers to the operational execution of design strategy and brand building within a startup. The growth potential is significant, moving from a foundational role to a leadership position with substantial impact.

🌐 Work Environment

Office Type: The role is listed as TELECOMMUTE, with a "hybrid" work arrangement mentioned in the AI summary. This suggests a primary remote setup, potentially with occasional in-person meetups or collaboration sessions if the partner company has physical offices in Canada, the US, or UK, or if the team convenes for specific strategic events. Office Location(s): Canada, United States, and United Kingdom are specified as remote work locations. The partner company may have offices in these regions, or the team may be distributed globally. Workspace Context:

• Remote Collaboration: Expect to work primarily in a remote setting, leveraging digital collaboration tools for communication and project management.
• Dynamic Startup Pace: The environment will likely be fast-paced and demanding, characteristic of early-stage tech companies, requiring adaptability and self-motivation.
• Innovation Hub: You'll be part of a team focused on cutting-edge AI technology, fostering an environment of continuous learning and creative problem-solving.

Work Schedule:

• Primarily remote with flexibility. Standard full-time hours (approx. 40/week) are expected, with an emphasis on asynchronous communication and collaboration across different time zones. Core hours for synchronous meetings will need to be accommodated.

📝 Enhancement Note: The hybrid mention in the AI summary, contrasting with the TELECOMMUTE listing, implies that while remote is the primary mode, some in-person interaction might be encouraged or occur periodically, especially for team-building or critical strategic sessions. Candidates should clarify this aspect.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Your application will be processed by Jobgether's AI, which analyzes your CV and LinkedIn for skills, experience, and match score. Top candidates are shortlisted.
• Initial Screening Call: A brief call with the Jobgether team or the partner company's HR to assess basic qualifications and cultural fit.
• Portfolio Review & Design Challenge: A deeper dive into your portfolio, likely involving a presentation of your work and potentially a focused design challenge related to brand storytelling or AI interaction.
• Team/Founder Interviews: Interviews with key stakeholders, including founders and team leads, to assess your strategic thinking, collaboration skills, and alignment with the company's vision.
• Final Decision: The partner company makes the final hiring decision based on the shortlisted candidates.

Portfolio Review Tips:

• Curate for Impact: Select 3-5 of your strongest projects that best showcase your visual design, storytelling, and human-AI interaction capabilities.
• Tell the Story: For each project, clearly articulate the problem, your role, your design process, the challenges faced, and the measurable outcomes. Focus on the narrative aspect.
• Highlight AI Relevance: If possible, include projects that demonstrate your understanding or application of AI/ML concepts or human-AI interaction.
• Showcase Brand Consistency: Demonstrate how you've applied design principles to maintain brand consistency across different touchpoints.
• Prepare for Presentation: Be ready to present your portfolio confidently, explaining your design rationale and strategic thinking behind each piece.

Challenge Preparation:

• Understand the Product: Research the partner company's AI technology and target market thoroughly.
• Brand Voice: Think about the potential brand voice and visual identity for a cutting-edge AI company.
• Human-AI Interaction: Consider innovative ways users might interact with AI and how design can facilitate this.
• Storytelling Frameworks: Prepare to outline how you would craft a compelling brand story for this specific technology.

📝 Enhancement Note: The Jobgether AI screening is a crucial first step. Candidates should ensure their CV and LinkedIn profile are optimized with keywords relevant to brand design, storytelling, AI, UX/UI, and collaboration. The portfolio is paramount and should directly address the "founding designer" and "storyteller" aspects of the role.

🛠 Tools & Technology Stack

Primary Tools:

• Visual Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Figma, Sketch.
• Prototyping Tools: Figma, InVision, ProtoPie, or similar tools for creating interactive prototypes.
• Motion Design Software: After Effects, possibly Principle or similar for UI animations.
• Collaboration & Project Management: Slack, Asana, Trello, Jira, or similar platforms for team communication and task tracking.

Analytics & Reporting:

• Familiarity with analytics platforms (e.g., Google Analytics, Mixpanel) to understand user behavior and inform design decisions, though direct management might not be required.

CRM & Automation:

• While not a core requirement for a designer, an understanding of how design assets integrate into marketing automation platforms or CRM systems (e.g., HubSpot, Salesforce) can be beneficial for GTM alignment.

📝 Enhancement Note: Proficiency in Figma is increasingly becoming a standard for collaborative UI/UX design. Experience with motion design tools like After Effects is highly valued for creating engaging brand stories and product animations. The ability to use these tools for rapid prototyping and iteration is key in a startup environment.

👥 Team Culture & Values

Operations Values:

• Innovation & Creativity: A drive to explore new ideas and push creative boundaries, especially in the nascent field of AI interaction.
• User-Centricity: A deep commitment to understanding and serving the needs of the end-user.
• Collaboration & Transparency: Open communication, willingness to share ideas, and a collaborative approach to problem-solving.
• Impact & Ownership: A focus on delivering tangible results and taking full ownership of one's work.
• Adaptability & Resilience: The ability to thrive in a dynamic, fast-paced startup environment, embracing change and learning quickly.

Collaboration Style:

• Cross-Functional Integration: Seamless collaboration between design, engineering, and product teams to ensure cohesive product development and brand messaging.
• Feedback-Driven: An open culture where constructive feedback is welcomed and utilized for continuous improvement.
• Agile & Iterative: A working style that embraces iterative development, allowing for flexibility and rapid adjustments based on insights.
• Shared Vision: A collective commitment to the company's mission and vision, with all team members working towards common goals.

📝 Enhancement Note: The values likely reflect a typical startup culture focused on rapid growth, innovation, and a shared mission. For a "founding designer," demonstrating alignment with these values through your past experiences and approach to work will be crucial.

⚡ Challenges & Growth Opportunities

Challenges:

• Defining a New Brand: Establishing a strong, memorable brand identity and narrative for a novel AI technology from the ground up.
• Human-AI Interaction Design: Navigating the complexities and ethical considerations of designing intuitive and effective interactions between humans and AI.
• Pace of Innovation: Keeping pace with rapid advancements in AI technology and translating them into compelling design solutions.
• Cross-Functional Alignment: Ensuring consistent brand messaging and user experience across a rapidly growing and evolving product and engineering team.
• Resource Constraints: Working effectively within the typical resource limitations of an early-stage startup.

Learning & Development Opportunities:

• Deep Dive into AI: Gaining extensive knowledge and practical experience in the AI technology sector.
• Strategic Brand Building: Developing expertise in building and scaling brands for innovative technology companies.
• Leadership Experience: Taking on leadership responsibilities and potentially building a design team.
• Industry Networking: Connecting with a network of founders, investors, and innovators in the AI space.
• Continuous Skill Enhancement: Utilizing the learning and development budget for specialized courses, workshops, or conferences in design, AI, or storytelling.

📝 Enhancement Note: The challenges are inherent to a founding role in a tech startup. Framing your approach to these challenges and highlighting how you leverage growth opportunities will be key during the interview process.

💡 Interview Preparation

Strategy Questions:

• "How would you approach defining the brand identity and core storytelling for a new AI technology company like ours?" (Prepare to discuss brand archetypes, target audience analysis, and narrative frameworks.)
• "Describe a time you had to translate a complex technical concept into a simple, compelling visual narrative. What was your process?" (Focus on your problem-solving approach, ideation, and execution.)
• "How do you see the future of human-AI interaction evolving, and what are the key design considerations for building trust and usability in these systems?" (Showcase your forward-thinking perspective and understanding of user psychology.)

Company & Culture Questions:

• "What excites you most about working in the AI space, and what are your perspectives on Jobgether's mission or our partner company's specific technology?" (Research the partner company thoroughly.)
• "As a founding designer, how would you foster a strong design culture within a growing startup?" (Discuss your approach to collaboration, feedback, and establishing design standards.)
• "How do you measure the success of your design work, particularly in relation to brand perception and user engagement?" (Prepare to discuss key metrics and how you track impact.)

Portfolio Presentation Strategy:

• Narrative Structure: Frame your portfolio presentation as a series of compelling stories, highlighting the problem, your unique solution, and the impactful results.
• Visual Storytelling: Use your designs to visually communicate your thought process and design decisions.
• Quantifiable Impact: Whenever possible, include data or metrics that demonstrate the success of your projects (e.g., increased engagement, conversion rates, brand recall).
• AI/Tech Relevance: Emphasize any projects that showcase your understanding of technology or complex systems.
• Conciseness: Be mindful of time, focusing on the most relevant projects and insights.

📝 Enhancement Note: The interview process will likely test your strategic thinking, creative problem-solving, and ability to operate autonomously as a founding member. Be prepared to articulate your vision for brand and design within the context of AI technology.

📌 Application Steps

To apply for this Brand Designer and Storyteller position:

• Submit your application through the Jobgether platform.
• Optimize Your Profile: Ensure your CV and LinkedIn profile are updated with relevant keywords such as "Brand Design," "Storytelling," "Visual Identity," "UX/UI Design," "Prototyping," "Human-AI Interaction," "Figma," and "Adobe Creative Suite." Highlight achievements that demonstrate leadership and impact.
• Curate Your Portfolio: Select 3-5 of your strongest projects that best align with the role's requirements, focusing on visual design, brand storytelling, and any experience with complex technology or AI. Be ready to articulate your process and impact for each.
• Prepare Your Narrative: Practice presenting your portfolio, focusing on the story behind each project, your design rationale, and the measurable outcomes. Be ready to discuss your vision for brand building in the AI space.
• Research the Partner Company: Conduct thorough research on the partner company (information will be provided upon application) to understand their technology, market, and potential brand positioning. This will enable you to tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.