Brand Designer & Marketing Coordinator - El Salvador (Remote) at NILO BRANDS, INC.

📍 Job Overview

Job Title: Brand Designer & Marketing Coordinator Company: NILO BRANDS, INC. Location: El Salvador Job Type: FULL_TIME Category: Marketing Operations & Brand Management Date Posted: 2025-08-26 Experience Level: Mid-Level (2-5 years) Remote Status: Remote Solely

🚀 Role Summary

This role is crucial for driving brand consistency and managing the online presence of a rapidly growing beverage brand, NILO®.
It blends creative brand design responsibilities with hands-on digital marketing coordination and e-commerce operational oversight.
The position requires a strategic approach to content creation, community engagement, and ensuring seamless online store functionality.
Success in this role hinges on integrating brand identity across all touchpoints and optimizing customer experience on digital platforms like Shopify and Amazon.

📝 Enhancement Note: While the title includes "Brand Designer," the responsibilities clearly indicate a significant focus on marketing coordination and e-commerce operations, suggesting this role is positioned within a broader marketing or GTM operations function rather than a pure design role. The remote, El Salvador-based nature implies a need for strong self-management and communication skills.

📈 Primary Responsibilities

Brand Design & Content Creation: Develop and update packaging, labels, marketing collateral, and digital content to maintain a cohesive and strong brand identity across all platforms.
Digital Content Management: Create engaging and on-brand digital assets for social media, website, and e-commerce listings, ensuring alignment with marketing campaigns and brand guidelines.
Community Engagement & Social Media Management: Actively manage and grow NILO®'s social media channels, fostering community interaction and responding to customer inquiries.
Influencer & Partnership Coordination: Identify, coordinate, and manage collaborations with influencers and partners to expand brand reach and engagement.
E-Commerce Operations Oversight: Manage daily order fulfillment for Shopify, ensuring accuracy and efficiency in processing customer orders.
Online Marketplace Optimization: Maintain, update, and optimize product listings on both Shopify and Amazon Seller Central to enhance visibility, conversion rates, and customer experience.
Performance Monitoring & Reporting: Track website and app performance, monitor key e-commerce metrics, and generate regular sales and performance reports for management.
Customer Inquiry Management: Address and resolve customer inquiries and issues across Shopify and Amazon platforms, ensuring high levels of customer satisfaction.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative brand execution and operational management of digital sales channels. This suggests the ideal candidate will possess a blend of creative talent and a pragmatic, detail-oriented approach to e-commerce workflows and data analysis.

🎓 Skills & Qualifications

Education:

Bachelor’s degree in Graphic Design, Marketing, Communications, or a closely related field is preferred.

Experience:

A minimum of 2+ years of progressive experience in brand design, digital marketing coordination, or a similar e-commerce-focused role.
Demonstrated experience in managing multiple projects and prioritizing tasks effectively in a fast-paced environment.

Required Skills:

Brand Design Proficiency: Strong visual design skills and experience in creating brand assets, including packaging, labels, and digital marketing materials.
Adobe Creative Suite Mastery: Expert-level proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) or comparable design software for creating high-quality visual content.
Digital Content Creation & Copywriting: Excellent copywriting skills and a proven ability to create compelling digital content for various platforms, including social media and e-commerce.
E-Commerce Platform Knowledge: Hands-on experience with e-commerce platforms, specifically Shopify for order management and product listing optimization.
Marketplace Management: Familiarity with Amazon Seller Central for managing product listings and understanding marketplace operations.
Social Media Management: Proven experience in managing and growing social media channels, including content scheduling, engagement, and community building.
Communication Excellence: Superior written and verbal communication skills in English, essential for customer interaction, influencer outreach, and internal reporting.
Organizational & Project Management: Highly organized, detail-oriented, and adept at managing multiple projects, deadlines, and priorities simultaneously.

Preferred Skills:

Analytics & Reporting Acumen: Familiarity with analytics and reporting tools such as Google Analytics, Meta Insights, and other relevant platforms to track performance and derive insights.
Influencer Marketing Experience: Experience in coordinating influencer collaborations and managing relationships.
Customer Service Skills: Experience in handling customer inquiries and resolving issues within e-commerce environments.

📝 Enhancement Note: The required skills emphasize a blend of creative execution and operational management. Candidates should be prepared to demonstrate proficiency in design tools, content creation, and specific e-commerce platforms, alongside strong organizational and communication capabilities. The preference for analytics tools suggests an expectation for data-informed decision-making.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Brand Identity Demonstration: Showcase examples of successful brand identity development, including logo design, brand guidelines, and consistent application across various media.
Marketing Collateral: Include samples of marketing materials, such as social media graphics, ad creatives, email templates, and website banners, highlighting design effectiveness and brand alignment.
E-Commerce Optimization: Present case studies or examples of how you have optimized product listings, managed online store operations, or improved customer experience on platforms like Shopify or Amazon.
Content Creation Examples: Provide a range of digital content produced, demonstrating versatility in formats (e.g., social posts, short videos, infographics) and effective storytelling.

Process Documentation:

Workflow Design: Ability to articulate and document design and marketing workflows, from concept to execution, showcasing efficiency and quality control measures.
System Implementation & Management: Demonstrate understanding of how to manage and update systems like Shopify and Amazon Seller Central, including best practices for listing management and order processing.
Performance Analysis: Show experience in tracking key performance indicators (KPIs) related to brand engagement, e-commerce sales, and customer satisfaction, and how these insights inform process improvements.

📝 Enhancement Note: A strong portfolio is explicitly required, emphasizing practical application of design skills, content creation, and e-commerce operational management. Candidates should prepare to present concrete examples of their work that demonstrate their ability to drive brand consistency and manage digital sales channels effectively.

💵 Compensation & Benefits

Salary Range:

As this role is based in El Salvador and specified as "Superior than average compensation," a competitive salary is expected. Based on market research for mid-level Brand Designers and Marketing Coordinators with e-commerce responsibilities in El Salvador, the estimated annual salary range could be between $18,000 to $30,000 USD. This estimate considers the company's growth trajectory and the specialized skill set required.

Benefits:

Paid Time Off & Holidays: Comprehensive paid time off and holiday benefits are provided, allowing for work-life balance.
Top-Level Training: Access to high-quality training programs designed to enhance professional skills and knowledge.
Personal Growth Opportunities: Opportunities for personal development and career advancement within the organization.

Working Hours:

The role is full-time, typically aligning with a standard 40-hour work week. Given the remote nature and global brand presence, some flexibility may be required to accommodate different time zones or urgent operational needs.

📝 Enhancement Note: The salary is described as "Superior than average," indicating a commitment to attracting top talent. The benefits package focuses on professional development and well-being. The working hours are standard full-time, but remote work often implies a need for adaptability.

🎯 Team & Company Context

🏢 Company Culture

Industry: Beverage (Fast-growing CPG - Consumer Packaged Goods) Company Size: Likely small to medium-sized, given the need for a versatile role that covers design, marketing, and operations. This implies a dynamic, hands-on environment where individuals can make a significant impact. Founded: NILO® is presented as one of the fastest-growing beverage brands in the US, suggesting a relatively young company with a strong focus on innovation and market penetration.

Team Structure:

Operations Focus: The role likely sits within a lean marketing or operations team, requiring close collaboration with founders or senior management.
Cross-functional Collaboration: Expect to work closely with potential sales, product development, and customer service teams, requiring strong interpersonal and communication skills.
Reporting Line: While not specified, this role might report to a Marketing Manager, E-commerce Lead, or even a Founder, depending on the company's organizational structure.

Methodology:

Data-Driven Marketing: The emphasis on analytics and reporting suggests a company culture that values data-informed decision-making for marketing strategies and e-commerce optimization.
Agile Operations: Given the "fastest growing" descriptor, the company likely operates with agility, requiring adaptability and a proactive approach to problem-solving and process improvement.
Brand-Centric Approach: A core methodology will be maintaining a strong, consistent brand voice and visual identity across all customer touchpoints.

Company Website: https://www.drinknilo.com/

📝 Enhancement Note: NILO® is positioned as a rapidly scaling brand. This implies a fast-paced, entrepreneurial environment where the Brand Designer & Marketing Coordinator will have broad responsibilities and the opportunity to shape brand perception and operational efficiency. Collaboration and responsiveness are likely key cultural elements.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring a foundational understanding of design principles, marketing coordination, and e-commerce operations. It offers a blend of execution and coordination, serving as a critical support function for the brand's growth.

Reporting Structure: The candidate will likely report to a Marketing Director, E-commerce Manager, or a senior leadership member, gaining exposure to strategic decision-making in brand management and online sales.

Operations Impact: The role directly impacts revenue through optimized e-commerce listings and effective marketing campaigns, as well as brand perception through consistent design and engaging content. The success of online sales and customer acquisition is heavily influenced by the performance in this position.

Growth Opportunities:

Specialization: Potential to specialize further in either brand design, digital marketing, or e-commerce operations based on interest and performance.
Leadership Path: Opportunity to grow into a Brand Manager or Senior Marketing Coordinator role as the company scales, potentially leading smaller teams or specific marketing channels.
Skill Development: Access to training and hands-on experience in a rapidly growing startup environment provides significant opportunities to build a robust skill set in CPG marketing and e-commerce.

📝 Enhancement Note: This role offers a significant opportunity for growth within a burgeoning brand. The combination of design, marketing, and operations experience is highly valuable in the CPG sector. Career progression could involve deeper specialization or broader management responsibilities as NILO® expands.

🌐 Work Environment

Office Type: Fully Remote. This allows for flexibility in work location within El Salvador. Office Location(s): El Salvador. The remote nature means the physical office environment is less critical than reliable internet access and a conducive workspace for remote work.

Workspace Context:

Independent Work: Expect a work environment that requires a high degree of self-discipline, time management, and autonomy to manage tasks effectively from a remote setting.
Digital Collaboration Tools: The team likely utilizes various digital collaboration tools (e.g., Slack, Asana, Google Workspace) for communication, project management, and file sharing.
Creative Tools Integration: Access to and effective use of design software (Adobe Creative Suite) and e-commerce platforms (Shopify, Amazon Seller Central) are integral to the daily workflow.

Work Schedule:

Standard full-time hours (e.g., 40 hours per week) are expected. However, the remote, fast-growing nature of the company may require some flexibility in working hours to accommodate project deadlines, customer support needs, or cross-functional team collaboration across different time zones.

📝 Enhancement Note: The remote work arrangement necessitates strong self-management skills. Candidates should be comfortable working independently, utilizing digital collaboration tools, and maintaining productivity outside a traditional office setting.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Likely a brief call with HR or a hiring manager to assess basic qualifications, experience, and cultural fit.
Skills Assessment/Portfolio Review: A more in-depth discussion focusing on your portfolio, design capabilities, marketing experience, and knowledge of e-commerce operations. Be prepared to walk through specific projects and explain your design choices and operational strategies.
Practical Exercise/Case Study: You may be asked to complete a design or marketing-related task, or a case study involving optimizing an e-commerce listing or developing a social media campaign, to assess your practical skills and problem-solving abilities.
Final Interview: Potentially with senior leadership to discuss strategic alignment, long-term vision, and cultural fit.

Portfolio Review Tips:

Curate Selectively: Choose 3-5 of your strongest projects that best represent the skills required for this role (brand design, digital content, e-commerce optimization).
Highlight ROI: For e-commerce or marketing projects, clearly articulate the impact of your work using quantifiable metrics (e.g., increased conversion rates, engagement growth, sales improvements).
Showcase Process: Briefly explain your design process and how you approach problem-solving for e-commerce operations challenges.
Brand Consistency: Demonstrate how you ensure brand consistency across different platforms and marketing materials.
Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a PDF, personal website, or dedicated portfolio platform.

Challenge Preparation:

Design Tasks: Be ready for tasks that might involve creating social media graphics, mock-ups for packaging, or optimizing product imagery.
Marketing Strategy: Prepare to discuss how you would approach content creation for NILO®'s social media, engage its community, or improve its online store presence.
E-commerce Scenarios: Anticipate questions about managing Shopify orders or optimizing Amazon listings, focusing on efficiency and customer experience.
Communication Clarity: Practice articulating your thought process clearly and concisely, especially when discussing your portfolio or responding to hypothetical scenarios.

📝 Enhancement Note: The interview process will heavily rely on evaluating your portfolio and practical skills. Candidates should meticulously prepare their portfolio to showcase relevant experience and be ready to articulate their contributions with data and clear process explanations.

🛠 Tools & Technology Stack

Primary Tools:

Design Software: Adobe Creative Suite (Illustrator, Photoshop, InDesign) - essential for all visual asset creation.
E-commerce Platforms: Shopify (for order management, product listings, website optimization), Amazon Seller Central (for marketplace operations and listing management).
Project Management: Likely tools such as Asana, Trello, Monday.com, or similar for task tracking and workflow management.
Communication: Slack, Microsoft Teams, or similar for internal team communication.

Analytics & Reporting:

Web Analytics: Google Analytics for website traffic, user behavior, and conversion tracking.
Social Media Analytics: Meta Insights (Facebook/Instagram), potentially others depending on platform usage, for engagement and reach metrics.
E-commerce Analytics: Shopify analytics dashboards and Amazon Seller Central reports for sales performance, inventory, and customer data.

CRM & Automation:

CRM: While not explicitly mentioned, a CRM might be used for customer management and communication, though direct customer interaction is primarily via Shopify/Amazon.
Email Marketing: Tools like Mailchimp or Klaviyo could be used for customer engagement campaigns.
Integration Tools: Understanding of how different e-commerce tools integrate can be beneficial.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and e-commerce platforms like Shopify and Amazon Seller Central is critical. Familiarity with analytics tools for performance tracking and reporting is also expected, highlighting a data-driven approach to marketing and operations.

👥 Team Culture & Values

Operations Values:

Brand Integrity: A core value will be upholding and enhancing the NILO® brand identity through consistent and high-quality design and communication.
Customer Focus: Prioritizing customer satisfaction by ensuring smooth e-commerce operations, efficient order processing, and responsive customer service.
Efficiency & Optimization: Continuously seeking ways to improve workflows, optimize processes within e-commerce platforms, and enhance the effectiveness of marketing initiatives.
Data-Driven Decision Making: Utilizing analytics to inform design choices, marketing strategies, and operational adjustments, ensuring actions are grounded in performance data.
Proactive Collaboration: Fostering a collaborative environment where team members actively communicate, share insights, and support each other to achieve brand and business goals.

Collaboration Style:

Cross-functional Integration: Expect to collaborate closely with various functions, including potentially sales, product development, and executive leadership, requiring strong communication and partnership skills.
Feedback Loop: A culture that encourages constructive feedback on design work and marketing strategies to ensure continuous improvement and alignment with brand objectives.
Knowledge Sharing: Encouraging the sharing of best practices in design, digital marketing, and e-commerce operations to elevate the team's collective expertise.

📝 Enhancement Note: The company likely values a blend of creative excellence, operational efficiency, and customer-centricity. A proactive and collaborative approach to work, coupled with a commitment to data-informed decisions, will be key cultural indicators.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing Creative & Operational Demands: Effectively managing a dual role that requires both creative design output and meticulous operational oversight of e-commerce platforms.
Scaling with Growth: Keeping pace with the rapid growth of NILO®, which may involve evolving brand guidelines, increasing order volumes, and expanding marketing initiatives.
Remote Collaboration Dynamics: Maintaining strong communication and collaboration with a potentially distributed team or stakeholders from a remote location.
Platform Complexity: Navigating the intricacies of e-commerce platforms like Shopify and Amazon requires continuous learning and adaptation to updates and best practices.

Learning & Development Opportunities:

E-commerce Expertise: Deepen knowledge and practical skills in e-commerce strategy, operations, and platform management.
Digital Marketing Specialization: Opportunity to hone skills in social media marketing, content creation, and potentially paid advertising or SEO.
Brand Building: Gain hands-on experience in building and scaling a brand in a competitive market, offering valuable insights into CPG industry growth strategies.
Cross-functional Exposure: Learn about different facets of business operations by working closely with various departments within a growing company.

📝 Enhancement Note: This role presents a significant opportunity for professional development in the dynamic e-commerce and CPG space. The challenges are inherent to a scaling startup, offering substantial learning opportunities for those who are adaptable and driven.

💡 Interview Preparation

Strategy Questions:

Brand Vision: "How would you approach evolving the brand's visual identity for new product lines or market segments?" (Prepare to discuss brand strategy and design rationale).
E-commerce Optimization: "Describe a time you optimized an e-commerce product listing or managed a surge in online orders. What was your process and the outcome?" (Focus on metrics and operational efficiency).
Content Strategy: "Outline a social media content calendar for NILO® for the next month, considering our brand and target audience." (Demonstrate understanding of content planning and engagement).
Problem Solving: "If website traffic increased significantly but conversion rates dropped, what steps would you take to diagnose and address the issue?" (Showcase analytical and problem-solving skills).

Company & Culture Questions:

Brand Alignment: "What resonates with you about the NILO® brand, and how do you see your skills contributing to our growth?" (Research the company's mission, values, and products).
Remote Work: "How do you ensure productivity and effective collaboration when working remotely?" (Highlight your self-management and communication strategies).
Teamwork: "Describe your ideal working relationship with marketing and operations teams." (Emphasize collaboration and communication).

Portfolio Presentation Strategy:

Storytelling: For each portfolio piece, tell a story: the challenge, your approach, the solution, and the results (quantified where possible).
Process Walkthrough: Be ready to explain your design process, from initial concept to final execution, and how you integrated feedback.
Tool Proficiency: Highlight the specific tools and techniques used in your projects, especially those relevant to the job description (Adobe Suite, Shopify, etc.).
Brand Consistency Focus: Ensure your presentation explicitly shows how you maintained brand consistency across different projects.

📝 Enhancement Note: Prepare to articulate your contributions with specific examples and data. Demonstrating a clear understanding of NILO®'s brand and e-commerce operations, along with strong problem-solving skills, will be crucial for success.

📌 Application Steps

To apply for this operations position:

Submit your application through the provided link on Workable.
Portfolio Customization: Tailor your portfolio to prominently feature your strongest work in brand design, digital content creation, and e-commerce operations (Shopify/Amazon). Prioritize projects that demonstrate brand consistency and measurable results.
Resume Optimization: Update your resume to highlight keywords from the job description, such as "Brand Design," "Marketing Coordination," "E-Commerce Operations," "Shopify," "Adobe Creative Suite," and "Content Creation." Quantify achievements whenever possible.
Interview Preparation: Practice articulating your design process, marketing strategies, and operational approaches using the STAR method (Situation, Task, Action, Result). Prepare to discuss specific examples of how you've driven efficiency or improved brand presence.
Company Research: Thoroughly research NILO®'s current branding, social media presence, and product offerings. Understand their target market and any recent marketing campaigns to demonstrate genuine interest and alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Brand Designer & Marketing Coordinator - El Salvador (Remote)