Brand and Web Designer

📍 Job Overview

Job Title: Brand and Web Designer Company: The Boutique COO Location: United States Job Type: Part-Time Category: Marketing & Design Operations Date Posted: 2025-07-25 Experience Level: Mid-Level (2-5 years) Remote Status: Fully Remote

🚀 Role Summary

• Drive brand consistency and visual storytelling through the creation of compelling brand identities and high-impact websites for diverse clients.
• Translate client visions into engaging visual concepts by leveraging expertise in brand strategy, visual design principles, and user experience (UX) best practices.
• Manage multiple design projects concurrently, ensuring timely delivery and adherence to client objectives within a remote work environment.
• Collaborate effectively with clients and internal teams to understand project requirements, present design solutions, and iterate based on feedback, fostering strong client relationships.

📝 Enhancement Note: While the core responsibilities are focused on design execution, the "Boutique COO" company name and the mention of "small business support" suggest this role will operate within a lean, operations-centric environment. The emphasis on client interaction and translating visions implies a need for strong communication and project management skills, crucial for successful GTM operations support.

📈 Primary Responsibilities

• Develop and execute comprehensive brand identity systems, including logo design, color palettes, typography, and visual style guides that align with client brand strategy and target audience.
• Design and build aesthetically pleasing, user-friendly, and responsive websites on platforms such as Squarespace, WordPress, or Wix, ensuring optimal user experience and conversion potential.
• Conduct client discovery sessions to thoroughly understand project goals, target markets, and unique client needs, translating these insights into effective design solutions.
• Manage the end-to-end design process for web projects, from initial concept and wireframing to final asset delivery and website launch, ensuring seamless execution.
• Create graphic assets for various marketing channels, including social media, email campaigns, and digital advertisements, maintaining brand consistency across all touchpoints.
• Collaborate with operations teams and external stakeholders to ensure design outputs support broader business objectives and marketing campaign strategies.
• Proactively identify opportunities for design improvements and process optimizations to enhance client satisfaction and project efficiency.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational project management. The emphasis on client communication and platform proficiency (Squarespace, WordPress, Wix) indicates a need for practical, tool-specific skills rather than purely conceptual design. This role supports the operational delivery of marketing and branding services to clients.

🎓 Skills & Qualifications

Education:

• A Bachelor's degree in Design, Visual Arts, Graphic Design, Web Design, or a closely related field is preferred. This provides a foundational understanding of design principles, theory, and best practices.

Experience:

• A minimum of 2-5 years of professional experience in brand identity development and web design, with a demonstrated ability to manage projects from concept to completion.
• Proven experience in translating client briefs and business objectives into effective visual design solutions.
• Experience working with small to medium-sized businesses or clients in creative and professional service industries is advantageous.
• Demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines consistently in a remote or flexible work environment.

Required Skills:

• Brand Identity Development: Expertise in crafting cohesive brand systems, including logo design, color theory, typography selection, and the creation of comprehensive brand style guides.
• Web Design Proficiency: Strong skills in designing user-centric, visually appealing, and responsive websites using platforms like Squarespace, WordPress, or Wix.
• Adobe Creative Suite: Advanced proficiency in industry-standard design software, specifically Adobe Photoshop, Illustrator, and InDesign, for creating and manipulating visual assets.
• Client Communication: Excellent verbal and written communication skills, with the ability to clearly articulate design concepts, gather client feedback, and manage client expectations effectively.
• Attention to Detail: A meticulous eye for detail in all aspects of design, ensuring high-quality outputs, pixel-perfect execution, and brand consistency.
• Project Management: Proven ability to manage project timelines, deliverables, and client communications, adapting to shifting priorities and client needs.
• Team Player: A collaborative mindset, willing to work effectively with internal team members and clients to achieve shared goals and deliver exceptional results.

Preferred Skills:

• UX/UI Design Principles: Understanding of user experience (UX) and user interface (UI) design principles to create intuitive and engaging digital products.
• Basic HTML/CSS: Familiarity with basic HTML and CSS for web design implementation and troubleshooting on various platforms.
• Content Management Systems (CMS): Experience with other CMS platforms beyond the primary ones mentioned, or a strong aptitude for learning new systems quickly.
• Client Relationship Management (CRM): Understanding of how design impacts client relationships and business growth, with a focus on delivering value.

📝 Enhancement Note: The "2-5 years" experience level aligns with a mid-level role, suggesting the need for demonstrated practical application of skills rather than theoretical knowledge. The emphasis on specific platforms (Squarespace, WordPress, Wix) and Adobe Creative Suite points to a hands-on, execution-focused role within the operations of the company's service delivery.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 3-5 distinct branding projects, including logo design, color palettes, typography systems, and brand guidelines.
• A minimum of 3-5 web design projects, demonstrating proficiency in platform-specific design (Squarespace, WordPress, Wix) and a focus on user experience and visual appeal.
• Case studies that clearly articulate the design process, client objectives, problem-solving approaches, and the impact of the design solutions.
• Demonstration of attention to detail through high-quality visual assets and consistent brand application across different mediums.
• Evidence of project management capabilities, such as managing project scope, timelines, and client feedback loops within the presented work.

Process Documentation:

• Examples of how you've documented brand guidelines and style guides to ensure consistency in client brand implementation.
• Workflow examples demonstrating your approach to web design projects, from initial client brief to final website launch.
• Evidence of iterative design processes, showing how client feedback was incorporated to refine design outcomes.

📝 Enhancement Note: A strong portfolio is paramount for this role, as it directly validates the candidate's ability to execute the core responsibilities. The emphasis should be on demonstrating a clear design process, problem-solving skills, and the ability to deliver tangible results for clients, which are key performance indicators in an operations context.

💵 Compensation & Benefits

Salary Range:

• The stated starting pay is $45 per hour. For a part-time role of 20 hours per week, this equates to an annual salary range of approximately $46,800 ($45/hour * 20 hours/week * 52 weeks/year).

Benefits:

• Flexible Hours: This role offers flexibility in scheduling, accommodating personal needs and promoting a healthy work-life balance, which is crucial for sustained productivity in remote operations.
• Growth Opportunities: Potential for career advancement within The Boutique COO, with opportunities to take on more responsibility and expand skill sets.
• Bonus Opportunities: Annual bonus potential of up to $10,000, providing a performance-based incentive tied to individual and company success, aligning with operational efficiency and client satisfaction metrics.

Working Hours:

• The role is structured as part-time, starting at approximately 20 hours per week. There is a clear potential for this to increase based on performance and business needs, allowing for scalability and career progression within the company's operational structure.

📝 Enhancement Note: The hourly rate of $45 is competitive for a mid-level designer with specialized platform skills, especially in a remote capacity. The bonus structure incentivizes performance, a key aspect of operational management. The initial 20-hour commitment suggests a ramp-up period, common in roles supporting a growing client base.

🎯 Team & Company Context

🏢 Company Culture

Industry:

• The Boutique COO operates within the business support and consulting services industry, specifically focusing on providing operational and strategic assistance to small businesses and entrepreneurs. This context means the company values efficiency, client-centricity, and practical problem-solving, mirroring the operational needs of its clientele.

Company Size:

• Described as a "small business support company," The Boutique COO likely operates with a lean team structure. This implies a dynamic, hands-on environment where team members may wear multiple hats and contribute directly to client success and company growth. For operations professionals, this often translates to greater autonomy and direct impact.

Founded:

• While the founding date isn't specified, its focus on supporting small businesses suggests an origin rooted in understanding the challenges of entrepreneurship and offering practical COO-level expertise. This foundation likely informs a culture that prioritizes actionable advice and tangible results.

Team Structure:

• The team is likely small and highly collaborative, with designers working closely with COO-like support staff who manage client relationships, project pipelines, and overall business operations.
• Reporting structure is probably flat, with direct access to leadership or the primary COO.
• Cross-functional collaboration is essential, requiring designers to work seamlessly with operations managers, client success leads, and potentially other specialized service providers.

Methodology:

• Client-focused service delivery, emphasizing practical solutions tailored to the unique needs of each small business.
• Data-driven decision-making for client strategy and internal process improvements, leveraging analytics to measure success.
• Agile and adaptable workflow management to accommodate diverse client projects and evolving business landscapes.

Company Website:

• https://theboutiquecoo.com/

📝 Enhancement Note: The company's name and description imply a focus on operational excellence and strategic business support. This suggests that the design function is integral to delivering tangible value and supporting the operational efficiency and growth of its clients, positioning the designer as a key contributor to the company's service offering.

📈 Career & Growth Analysis

Operations Career Level:

• This role is positioned at a mid-level within the company's operational structure, focusing on the execution of marketing and branding services. It requires demonstrated skills in brand identity and web design, coupled with the ability to manage client projects independently within defined parameters.

Reporting Structure:

• Likely reports directly to a senior operations manager or the principal COO, who oversees client engagements and service delivery. This structure allows for direct communication and feedback, facilitating rapid learning and adaptation.

Operations Impact:

• The Brand and Web Designer directly impacts the company's ability to deliver high-quality visual assets and functional websites to its clients. Successful design outcomes enhance client satisfaction, retention, and the company's reputation, contributing to revenue generation and operational efficiency.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in specific design platforms, branding strategies, or advanced UX/UI principles based on client needs and project types.
• Project Leadership: Potential to lead design aspects of larger client projects, manage junior designers (if the team grows), or take on more strategic branding consultation roles.
• Performance-Based Advancement: Career progression is likely tied to demonstrated performance, client satisfaction, and the ability to take on increasingly complex design challenges and responsibilities, potentially leading to higher-tier roles or increased hours.

📝 Enhancement Note: The growth trajectory for this role is tied to the company's expansion and the designer's ability to contribute to client success. The "potential to grow" from 20 hours suggests a direct correlation between performance and increased workload/responsibility, a common growth path in boutique operations firms.

🌐 Work Environment

Office Type:

• This is a fully remote position, meaning the "office" is the employee's home workspace. The focus is on output and results rather than a physical office location.

Office Location(s):

• The role is open to candidates located anywhere within the United States. This broad geographic reach allows access to a diverse talent pool and offers flexibility to employees.

Workspace Context:

• The workspace is virtual, emphasizing self-discipline, effective time management, and reliable technology infrastructure (computer, internet).
• Collaboration will primarily occur through digital communication tools (e.g., video conferencing, project management software, shared drives).
• Opportunities for interaction with team members and clients will be digital, requiring strong virtual communication skills.

Work Schedule:

• The work schedule is flexible, with an initial commitment of 20 hours per week. This flexibility allows individuals to structure their workday around personal needs while ensuring core responsibilities and client deliverables are met.

📝 Enhancement Note: The fully remote and flexible nature of this role requires a high degree of self-motivation and organizational skill, typical of modern operations roles that prioritize output over presenteeism.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call to assess basic qualifications, communication skills, and alignment with the company's remote work culture.
• Portfolio Review & Discussion: A more in-depth session focused on reviewing the candidate's portfolio. Expect to discuss specific projects, design choices, client challenges, and how your work aligns with the company's client base and operational goals.
• Skills Assessment/Design Challenge: Potentially a small, timed design exercise or case study related to brand identity or web design to evaluate practical skills and problem-solving abilities.
• Cultural Fit/Team Interview: A final discussion to assess how well the candidate fits within the company's values and collaborative style, and to understand their approach to remote work and client interaction.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your brand identity development and web design proficiency, particularly those relevant to small businesses or creative professionals.
• Tell a Story: For each project, clearly outline the client's problem, your proposed solution, your design process, and the quantifiable results or impact achieved.
• Highlight Process: Demonstrate your understanding of workflow, client collaboration, and iterative design processes.
• Showcase Platform Skills: If possible, include examples of websites built on Squarespace, WordPress, or Wix, highlighting your ability to leverage these platforms effectively.
• Be Prepared to Discuss: Be ready to articulate your design rationale, justify your choices, and discuss how you handle client feedback and project constraints.

Challenge Preparation:

• Familiarize yourself with common design challenges for small businesses, such as creating a strong first impression, establishing brand credibility, and driving customer engagement online.
• Practice articulating your design process and decision-making in a concise and clear manner.
• Review basic principles of UX/UI design and how they apply to website effectiveness.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's portfolio and their ability to articulate their design process and impact. Candidates should prepare to discuss their experience with specific platforms and demonstrate how their design skills support business objectives, a key aspect of operations roles.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all visual design tasks, including logo creation, asset manipulation, and layout design. Proficiency in Photoshop, Illustrator, and InDesign is a must.
• Web Design Platforms: Expertise in Squarespace, WordPress, and/or Wix is crucial for website development and client delivery.
• Project Management Software: Likely used for task tracking, collaboration, and client communication (e.g., Asana, Trello, Monday.com, or similar).
• Communication Tools: Proficiency in video conferencing (e.g., Zoom, Google Meet) and instant messaging (e.g., Slack, Microsoft Teams) for remote collaboration.

Analytics & Reporting:

• Website Analytics: Familiarity with tools like Google Analytics to understand website performance, user behavior, and conversion rates, which can inform design iterations.
• Design Feedback Tools: Potentially used for client collaboration on design mockups (e.g., Figma, InVision, Adobe XD commenting features).

CRM & Automation:

• While not explicitly stated for the designer, understanding how design outputs integrate with CRM systems (e.g., Salesforce, HubSpot) or marketing automation platforms to support client sales and marketing operations can be advantageous.
• File Sharing/Cloud Storage: Tools like Google Drive, Dropbox, or OneDrive for organizing and sharing project files and assets efficiently.

📝 Enhancement Note: The emphasis on specific web design platforms indicates a practical, hands-on operational requirement. The designer needs to be adept at using these tools to deliver client services efficiently, aligning with the company's support-oriented business model.

👥 Team Culture & Values

Operations Values:

• Client Centricity: A core value focused on understanding and meeting client needs through effective design and operational support.
• Excellence & Quality: Commitment to delivering high-quality design work that reflects positively on both the client and The Boutique COO.
• Efficiency & Productivity: Emphasis on streamlined processes and effective time management to maximize output in a remote, part-time capacity.
• Collaboration & Teamwork: A willingness to work cooperatively with colleagues and clients, sharing insights and supporting collective goals.
• Social Justice & Inclusivity: A stated commitment to social justice, including LGBTQ rights, women's rights, and civil rights, fostering an inclusive and respectful work environment.

Collaboration Style:

• Digital First: Collaboration is primarily conducted through digital channels, requiring clear and concise communication.
• Feedback-Oriented: An open approach to receiving and giving constructive feedback to improve design outcomes and processes.
• Cross-Functional Integration: Designers are expected to collaborate with operations managers and other team members to ensure design efforts align with broader client strategies and business objectives.

📝 Enhancement Note: The explicit mention of commitment to social justice is a significant cultural indicator. Candidates should be prepared to align with these values and demonstrate respect for diversity in their interactions and work.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Diverse Client Needs: Adapting design style and approach to a wide range of client industries and brand personalities requires versatility and strong client management skills.
• Remote Collaboration: Maintaining effective communication and seamless workflow with a distributed team requires proactive engagement and strong digital collaboration habits.
• Balancing Creativity with Operational Constraints: Delivering both aesthetically pleasing designs and functional, platform-specific websites within project timelines and client budgets requires a blend of creative problem-solving and operational discipline.
• Time Management: Effectively managing a 20-hour work week to meet multiple client deadlines and project requirements necessitates excellent organizational and prioritization skills.

Learning & Development Opportunities:

• Platform Mastery: Opportunities to become an expert in Squarespace, WordPress, or Wix, potentially leading to specialized roles or certifications.
• Industry Trend Awareness: Staying updated on the latest branding and web design trends, UX/UI best practices, and digital marketing strategies relevant to small businesses.
• Business Acumen: Gaining a deeper understanding of small business operations, marketing strategies, and client relationship management through direct exposure and collaboration.

📝 Enhancement Note: The challenges are typical of roles in boutique service firms, emphasizing adaptability and strong personal management. Growth is tied to deepening expertise and contributing to the company's operational success.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Walk me through your process for developing a brand identity for a new client." or "How do you approach designing a website for a client who has a clear vision but limited technical understanding?"
  • Preparation: Be ready to articulate your step-by-step process, highlighting client discovery, research, concept development, iteration, and final delivery. Emphasize how you ensure client needs are met at each stage.
• Platform Proficiency: "Describe your experience with Squarespace/WordPress/Wix. What are their strengths and limitations from a design perspective?"
  • Preparation: Be specific about projects you've completed on these platforms, demonstrating your understanding of their capabilities and how you work within their frameworks.
• Client Management: "How do you handle client feedback that you disagree with, or that might negatively impact the design?"
  • Preparation: Focus on your communication skills, ability to provide rationale for your design decisions, and how you seek collaborative solutions that satisfy both client goals and design best practices.

Company & Culture Questions:

• "What interests you about working with small businesses and creatives?"
  • Preparation: Research The Boutique COO's mission and client base. Express genuine enthusiasm for supporting entrepreneurs and creatives.
• "How do you approach collaboration in a remote team environment?"
  • Preparation: Highlight your communication tools, proactive engagement strategies, and experience with digital collaboration platforms.
• "The Boutique COO is committed to social justice. How do you align with these values in your work?"
  • Preparation: Be prepared to express your understanding and support for diversity, equity, and inclusion in professional settings.

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (branding, web design) or by client industry.
• Case Study Depth: For each project, include a brief overview of the client, the challenge, your solution, key design elements, and the outcome or impact. Use visuals effectively.
• Conciseness: Be prepared to present your portfolio highlights efficiently, focusing on the most relevant and impactful work.
• Interactive Elements: If presenting digitally, ensure links work and that you can navigate smoothly through your work. Be ready to discuss specific design choices and problem-solving approaches.

📝 Enhancement Note: Preparation should focus on demonstrating not just design skill, but also an understanding of how design serves business objectives and client needs within an operational context. Highlighting experience with the specified platforms and strong client communication skills will be key differentiators.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.
• Portfolio Customization: Ensure your portfolio prominently features your strongest work in brand identity development and web design, ideally showcasing projects relevant to small businesses or creative professionals. Tailor the selection to highlight your proficiency with Squarespace, WordPress, or Wix.
• Resume Optimization: Update your resume to clearly demonstrate your 2-5 years of experience, using keywords such as "brand identity," "web design," "Squarespace," "WordPress," "Adobe Creative Suite," "client communication," and "project management." Quantify achievements where possible (e.g., "Designed websites for 15+ clients," "Improved client brand consistency").
• Interview Preparation: Practice articulating your design process, rationale for design choices, and how you handle client feedback. Prepare to discuss your experience with the specified platforms and how your skills contribute to business success.
• Company Research: Familiarize yourself with The Boutique COO's services, mission, and stated values, particularly their commitment to social justice. Be ready to discuss why you are a good fit for their client-focused, remote-first operational model.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.