Brand & Web Designer

📍 Job Overview

Job Title: Brand & Web Designer

Company: Motivity

Location: Remote - Work from Home

Job Type: Full-Time

Category: Marketing & Creative Operations (Brand & Web Design Focus)

Date Posted: April 15, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote Solely

🚀 Role Summary

• This is a hands-on, builder role focused on high-quality, consistent visual design across digital, web, and event assets.

• The position requires a fast, tactical, and creatively opinionated individual capable of taking concepts from ideation to polished, live assets with minimal handoffs.

• Key responsibilities include owning and evolving the brand's visual system, designing and building the company website, and supporting demand generation campaigns with impactful visuals.

• The role demands a blend of creative brand strategy and direct execution in design and web development tools.

📝 Enhancement Note: This role is positioned within a marketing and creative function, but its emphasis on direct execution, system ownership (website), and end-to-end asset creation places it adjacent to operations-focused roles, particularly in how it impacts GTM efficiency and brand consistency for sales and marketing efforts. The term "builder role" and "no handoffs or bottlenecks" strongly suggests a need for operational efficiency within the creative process.

📈 Primary Responsibilities

• Brand Evolution and Execution: Maintain and advance visual consistency across all digital touchpoints, ensuring the brand's personality (human, expert, confident) is effectively conveyed and challenged with bold, intentional creative directions.

• Website Design and Development: Own the end-to-end design and development of Motivity’s website using Figma and Webflow, translating marketing strategies into high-performing, conversion-focused web experiences. This includes continuous UX, conversion, and performance improvements.

• Campaign Asset Creation: Design high-impact visuals for paid media (LinkedIn, Google, retargeting), Account-Based Marketing (ABM) campaigns (digital and physical), and lead magnets/landing pages, collaborating with marketing to iterate and improve creative performance.

• Content and Storytelling Collaboration: Partner with content strategists and video leads to visually bring ideas to life, contributing to the creative direction of content beyond just execution and shaping the visual expression of Motivity’s expertise.

• Social Media and Scalable Systems: Design assets supporting social media strategy (posts, carousels, visual series) and create repeatable systems/templates to enable content scaling without quality degradation.

• Event and Swag Design: Concept and design engaging conference materials, booth experiences, and promotional items, aiming for memorable and differentiated experiences aligned with Motivity’s challenger positioning.

• Sales and Internal Asset Development: Design and maintain high-quality pitch decks, sales one-pagers, webinar slides, and product/implementation materials to reinforce trust, clarity, and expertise throughout the buyer journey.

📝 Enhancement Note: The responsibilities highlight a need for operational efficiency in creative output. "Build and ship," "translate ideas into live experiences," and "repeatable systems/templates" point to a focus on streamlined workflows and rapid deployment, which are core to operations.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio demonstrating equivalent practical experience and mastery of design principles is paramount.

Experience: 3+ years of experience in design, with a significant focus on both brand identity and web design.

Required Skills:

• Brand Design: Proven ability to maintain brand consistency while pushing creative boundaries and evolving visual identity.

• Web Design & Development: Deep expertise in designing and building websites using Figma and Webflow.

• Figma Proficiency: Advanced skills in Figma for UI/UX design, prototyping, and component-based design systems.

• Webflow Proficiency: Ability to design, build, and launch responsive websites and landing pages directly within Webflow.

• Visual Design: Strong understanding of visual hierarchy, typography, color theory, and layout principles across various digital mediums.

• Concept to Execution: Demonstrated ability to take abstract ideas and translate them into polished, functional design assets and live experiences.

• Agile Workflow: Capacity to work collaboratively, manage multiple small projects simultaneously, and move quickly without sacrificing quality.

• Modern Design Tool Proficiency: Experience with tools such as Canva, Google Slides, and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

Preferred Skills:

• B2B SaaS Design: Experience designing for B2B Software-as-a-Service companies, understanding their unique market and audience needs.

• Conversion Rate Optimization (CRO): Experience designing websites and landing pages with a focus on improving user experience and driving conversions.

• SEO Fundamentals: Understanding of how design choices can impact Search Engine Optimization (SEO) performance.

• Event & Conference Design: Experience in conceptualizing and designing materials for physical and digital events.

• Motion/Animation: Experience with motion graphics for web and social media using tools like Adobe After Effects or Lottie.

• Brand Strategy Contribution: Experience contributing to the development of brand strategy, not just its execution.

📝 Enhancement Note: The emphasis on Figma and Webflow as core tools, coupled with the "design and ship" mentality, suggests that candidates with a strong understanding of efficient design workflows and direct implementation capabilities will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Project Examples: Showcase projects where you were responsible for the entire design lifecycle, from initial concept and brand development through to final execution and live deployment (especially for web projects).

• Brand Consistency: Include examples demonstrating how you've maintained and evolved a brand's visual identity across diverse asset types (web, social, print, presentations).

• Webflow Case Studies: Highlight specific websites or landing pages built in Webflow, detailing the design process, challenges overcome, and measurable outcomes (e.g., conversion rate improvements, user engagement).

• Campaign & Demand Gen Assets: Present examples of high-impact visuals created for marketing campaigns, paid media, or ABM initiatives, with context on their strategic goals.

• Systemization & Templates: If applicable, showcase examples of repeatable design systems, templates, or style guides created to streamline content production and maintain brand integrity.

Process Documentation:

• Workflow Design: Be prepared to discuss your typical design workflow from brief to final asset, highlighting how you manage tasks, iterate on designs, and ensure quality.

• Tool Integration & Efficiency: Demonstrate how you leverage tools like Figma and Webflow to maximize efficiency, collaborate, and reduce bottlenecks in the design and development process.

• Performance Measurement: For web projects, articulate how you would track and analyze performance metrics (e.g., bounce rate, conversion rate, page load speed) and how design decisions impact these metrics.

📝 Enhancement Note: Given the "hands-on, builder role" and "no handoffs or bottlenecks" requirement, a portfolio that clearly demonstrates direct execution capabilities, especially in Webflow, and the ability to independently manage projects from start to finish will be critical.

💵 Compensation & Benefits

Salary Range: Based on the experience level (2-5 years), the remote-first nature, and the required advanced skills in Figma and Webflow, a competitive salary range for a Brand & Web Designer in a remote US-based role would typically fall between $80,000 - $110,000 USD annually. This estimate is derived from industry benchmarks for similar roles in tech companies, considering the specialized tool proficiency and end-to-end execution expectations.

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage.

• Flexible Paid Time Off (PTO): Generous vacation, sick days, and personal leave policies.

• Remote Work Stipend: Support for home office setup and ongoing remote work expenses.

• Professional Development: Budget for training, conferences, and skill enhancement opportunities relevant to design and web development.

• 401(k) with Company Match: Retirement savings plan to support long-term financial planning.

• Equity/Stock Options: Potential for ownership in a growing company.

Working Hours: Standard full-time role, typically around 40 hours per week. While remote, collaboration and timely delivery may require some flexibility to align with team and campaign schedules.

📝 Enhancement Note: Salary is an estimate based on general US remote market data for mid-level designers with specialized web development skills. Actual compensation may vary based on specific qualifications, candidate location within the US, and final negotiation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Motivity operates within the B2B SaaS sector, specifically focusing on the Account-Based Acceleration (ABA) space. This implies a focus on technology solutions designed to enhance sales and marketing efforts for enterprise clients.

Company Size: While not explicitly stated, the mention of a "marketing and creative team" and the need for a "hands-on, builder role" suggests a growing company that is scaling its GTM functions. This often means a dynamic environment with opportunities for significant impact.

Founded: Information on the founding date is not provided, but the company's positioning in the ABA space indicates a modern, forward-thinking approach to B2B sales and marketing technology.

Team Structure:

• The role sits within the marketing and creative team, likely reporting to a Marketing Lead or Creative Director.

• This team is responsible for brand management, content creation, demand generation, and campaign execution.

• The designer will work closely with content strategists, video leads, and demand generation specialists.

Methodology:

• Data-Driven Creativity: The role emphasizes translating marketing strategy into visually effective assets and experiences that drive measurable results (e.g., conversion rates, engagement).

• Agile Execution: The "fast, highly tactical, and creatively opinionated" descriptor points to an agile approach where designs are conceptualized, built, and shipped quickly.

• Brand as a Strategic Asset: Motivity views its brand and visual design as a competitive advantage, integral to its "challenger positioning."

Company Website: [Motivity Website URL - to be inserted if available, e.g., https://www.motivity.net/]

📝 Enhancement Note: The "challenger positioning" suggests a culture that values innovation, disruption, and a willingness to question the status quo, which should be reflected in the design aesthetic and approach.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level individual contributor role focused on direct execution and ownership. It's a "builder" position where success is measured by the quality and speed of output, as well as the direct impact on brand and web performance.

Reporting Structure: The Brand & Web Designer will likely report to a manager within the marketing or creative team, possibly a Marketing Director, Head of Creative, or similar.

Operations Impact: The role's impact is significant for GTM operations by:

• Ensuring brand consistency, which strengthens trust and recognition across all sales and marketing touchpoints.

• Optimizing the website as a conversion engine, directly contributing to lead generation and pipeline growth.

• Producing high-performing campaign creative that improves marketing ROI and demand generation efficiency.

Growth Opportunities:

• Specialization: Deepen expertise in Webflow development, advanced Figma system design, or motion graphics.

• Brand Strategy: Grow into a more strategic brand leadership role, contributing more significantly to brand positioning and identity development.

• Team Lead/Management: Potentially move into a lead designer or creative team management role as the company scales.

• Cross-Functional Expansion: Gain deeper insights into marketing strategy, demand generation, and sales enablement through close collaboration.

📝 Enhancement Note: The "builder role" aspect suggests strong potential for growth into more senior individual contributor roles focused on design systems, web architecture, or even creative direction, rather than immediate management tracks.

🌐 Work Environment

Office Type: This is a fully remote position, offering the flexibility to work from home.

Office Location(s): Remote - Work from Home. This implies candidates can be based anywhere, though specific time zone alignment for collaboration might be preferred.

Workspace Context:

• Independent Work: The role requires a high degree of self-direction and the ability to work effectively without direct, constant supervision.

• Digital Collaboration Tools: Expect to heavily utilize digital collaboration platforms (e.g., Slack, Asana, Google Workspace, Figma) for communication and project management.

• Creative Freedom within Brand: While tactical execution is key, there's an encouragement to "challenge existing patterns" and "introduce new creative directions," suggesting a supportive environment for creative exploration within defined brand parameters.

• Fast-Paced: The emphasis on speed and direct execution points to a dynamic, fast-paced work environment common in growing tech companies.

Work Schedule: Primarily a standard 40-hour work week. However, the remote, builder-focused nature may require occasional flexibility to meet campaign deadlines, launch new web pages, or support urgent sales requests.

📝 Enhancement Note: For a remote role, candidates should be comfortable with asynchronous communication and proactively managing their workload to ensure deadlines are met and collaboration flows smoothly.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess alignment with required skills (Figma, Webflow, brand/web design experience).

• Portfolio Presentation & Discussion: Candidates will likely present their portfolio, showcasing key projects that demonstrate their ability to execute, manage workflows, and deliver results. Be prepared to discuss your design process, challenges, and solutions.

• Technical/Skills Assessment: Potentially a short design exercise or a deep dive into Webflow capabilities, focusing on problem-solving and execution speed.

• Team/Culture Fit Interview: Conversations with marketing and potentially sales team members to assess collaboration style, communication, and cultural alignment with Motivity's "challenger" and "fast, tactical" ethos.

• Final Interview: With a senior leader to discuss overall fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

• Show, Don't Just Tell: Prioritize visual examples of your best work. For web projects, include live links if possible, or well-documented case studies with screenshots and explanations.

• Highlight Webflow & Figma Mastery: Clearly label projects built with Webflow and Figma. Detail your specific contributions, the tools used, and the outcomes.

• Demonstrate End-to-End Capability: Select projects that show you can take an idea from concept through to a finished, deployed asset with minimal external input.

• Quantify Impact: Where possible, include metrics related to website performance (e.g., conversion rates, engagement) or campaign effectiveness that your designs contributed to.

• Brand Consistency Examples: Include a section or specific projects that showcase your ability to manage and evolve a brand identity across different mediums.

• Tailor to Motivity: Briefly explain why your skills and past projects make you a strong fit for Motivity's specific needs (B2B SaaS, challenger brand, focus on speed and execution).

Challenge Preparation:

• Webflow Skills: Be ready to discuss your workflow within Webflow, how you approach responsive design, and how you handle custom code if necessary.

• Design Problem-Solving: Prepare to articulate how you would approach a specific design challenge, e.g., designing a landing page for a new feature or updating a key section of the website. Focus on your process, not just the final output.

• Brand Interpretation: Think about how you would interpret and visually represent Motivity's "human, expert, confident" brand personality in new creative directions.

📝 Enhancement Note: The emphasis on "fast, highly tactical" suggests interviewers will be looking for candidates who can think on their feet and demonstrate practical, efficient problem-solving skills.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UI/UX design, prototyping, and potentially design system management. Proficiency is essential.

• Webflow: The primary platform for website design and development. Candidates must be able to design and build directly within it.

• Canva: For quick design tasks, social media assets, and potentially collaborative efforts.

• Adobe Creative Suite: Proficiency with tools like Photoshop, Illustrator, and InDesign for graphics, illustration, and print-ready assets.

Analytics & Reporting:

• Web Analytics Tools (e.g., Google Analytics): Understanding how to interpret data from these tools to inform website design improvements.

• Figma/Webflow Analytics Features: Familiarity with any built-in analytics or performance tracking capabilities within these platforms.

CRM & Automation:

• Marketing Automation Platforms (e.g., HubSpot, Marketo): While not a direct user, understanding how design assets integrate with these systems for campaign execution.

• Project Management Tools (e.g., Asana, Trello, Jira): Essential for managing multiple projects, tracking progress, and collaborating with the team.

• Communication Tools (e.g., Slack): For real-time team communication and collaboration.

📝 Enhancement Note: The explicit mention of Figma and Webflow as tools to "design and ship" indicates that practical, hands-on experience and a deep understanding of their capabilities for efficient workflow are paramount.

👥 Team Culture & Values

Operations Values:

• Speed & Efficiency: A strong emphasis on moving fast, being tactical, and minimizing bottlenecks in the creative process.

• Ownership & Accountability: Taking full responsibility for designs from concept to live execution, acting as a builder.

• Creative Boldness & Intentionality: Encouragement to challenge norms and introduce new creative directions, but always with purpose and alignment to the brand.

• Collaboration & Partnership: Working closely with marketing, sales, and content teams, acting as a strategic partner.

• Data-Informed Design: Using marketing strategy and performance data to guide design decisions and drive measurable outcomes.

Collaboration Style:

• Direct & Tactical: Expect a collaborative environment where ideas are exchanged quickly and decisions are made efficiently to facilitate rapid execution.

• Cross-Functional Integration: Close working relationships with marketing campaign managers, content strategists, and potentially sales enablement teams.

• Feedback Loops: A culture that embraces iteration and feedback to continuously improve creative assets and web experiences.

• Proactive Communication: As a remote role, clear and proactive communication is essential for seamless collaboration.

📝 Enhancement Note: The values suggest a culture that rewards initiative, efficiency, and a results-oriented mindset, which are often hallmarks of successful operations teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed with Quality: The core challenge will be maintaining high-quality design standards while executing rapidly across multiple asset types and platforms.

• Brand Evolution vs. Consistency: Navigating the tension between pushing the brand forward creatively and ensuring consistent application across all touchpoints.

• Direct Web Development Responsibility: For designers new to direct Webflow development, mastering the platform’s capabilities for complex, high-performing sites will be a learning curve.

• Remote Collaboration Management: Effectively collaborating and managing projects in a fully remote setting, ensuring clear communication and alignment.

Learning & Development Opportunities:

• Advanced Webflow Mastery: Opportunities to deepen expertise in Webflow, potentially including advanced interactions, custom code, and CMS capabilities.

• Brand Strategy Contribution: Grow from execution to strategic input on brand identity, messaging, and visual storytelling.

• Conversion Rate Optimization (CRO) Expertise: Develop a deeper understanding of CRO principles and how to apply design to significantly impact website performance.

• Cross-Functional Skill Development: Gain exposure to marketing strategy, demand generation tactics, and sales enablement through close collaboration.

• Motion Design & Animation: Potential to develop skills in motion graphics for enhanced digital content.

📝 Enhancement Note: The "challenger positioning" and "fast, tactical" nature of the role mean that candidates who are proactive learners and adaptable to evolving needs will thrive.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a concept from ideation to a live web asset in Webflow." (Focus on speed, efficiency, and quality control.)

• "How do you balance maintaining brand consistency with introducing bold, new creative directions?" (Prepare examples of brand evolution.)

• "Tell us about a time you had to quickly design assets for a time-sensitive marketing campaign. What was your approach and the outcome?" (Highlight tactical execution and adaptability.)

Company & Culture Questions:

• "What excites you about Motivity's mission and its position in the ABA space?" (Research Motivity's product and market.)

• "How do you see design as a strategic advantage for a B2B SaaS company like Motivity?" (Connect design to business objectives like trust, lead generation, and brand perception.)

Portfolio Presentation Strategy:

• Structure Your Presentation Logically: Start with an overview of your experience, then dive into 2-3 key projects that best showcase your Figma, Webflow, and brand design skills.

• Emphasize "Builder" Capabilities: For each project, clearly articulate your direct role, the tools used (especially Figma and Webflow), and how you executed independently.

• Quantify Results: If possible, present metrics related to website performance, campaign engagement, or conversion rates that your designs influenced.

• Discuss Challenges and Solutions: Be ready to talk about obstacles you encountered and how you overcame them, demonstrating problem-solving skills.

• Showcase Brand Evolution: Include examples of how you've adapted or evolved a brand's visual identity.

• Prepare for Live Demo/Q&A: Be ready to answer in-depth questions about your design choices and Webflow implementation.

📝 Enhancement Note: Given the emphasis on speed and direct execution, interviewers will likely probe deeply into your practical workflow and problem-solving abilities within Figma and Webflow.

📌 Application Steps

To apply for this Brand & Web Designer position:

• Submit your application through the Motivity careers portal via the provided link.

• Tailor Your Resume: Highlight experience with Figma, Webflow, brand design, and web development. Quantify achievements where possible, focusing on speed, efficiency, and impact.

• Curate Your Portfolio: Ensure your portfolio prominently features your best work in Figma and Webflow. Include case studies that demonstrate your ability to take projects from concept to live execution. Showcase examples of brand consistency and campaign asset creation.

• Prepare for a Portfolio Walkthrough: Be ready to discuss your projects in detail, focusing on your process, your role as a "builder," and the outcomes achieved. Practice articulating your direct contributions.

• Research Motivity: Understand their market position (ABA, B2B SaaS), their brand personality ("challenger," "human, expert, confident"), and their likely business objectives. This will help you tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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