Brand & Visual Designer (UI Experience Mandatory)

📍 Job Overview

Job Title: Brand & Visual Designer (UI Experience Mandatory)

Company: Noise

Location: Gurgaon, Haryana, India

Job Type: Full-Time

Category: Creative & Media / Art & Design / Technology

Date Posted: 2026-01-29

Experience Level: Mid-Level (3-5 years implied)

Remote Status: On-site

🚀 Role Summary

• Drive the evolution and implementation of Noise's visual design language across all digital touchpoints, ensuring a cohesive brand experience.

• Create high-fidelity UI assets and engaging visual content for a range of digital platforms, including mobile applications, websites, landing pages, and marketing campaigns.

• Develop and maintain robust design systems, UI component libraries, and style guides to ensure design consistency and scalability.

• Collaborate closely with cross-functional teams including Product Designers, UX Researchers, Marketing, and Engineering to translate brand strategy into compelling user interfaces.

• Champion design excellence by staying abreast of emerging global design trends, UI best practices, and innovative visual styles.

📝 Enhancement Note: While the input specifies "Brand & Visual Designer (UI Experience Mandatory)", this role is positioned at the intersection of brand, product, and user experience. The emphasis on UI systems, component libraries, and collaboration with Product Designers and UX indicates a strong focus on digital product design rather than purely brand identity work. The "3+ years of experience" and "Bachelor’s Degree in Design" suggest a mid-level role.

📈 Primary Responsibilities

• Own and strategically evolve Noise’s comprehensive visual design language, ensuring its consistent application across both brand and product surfaces.

• Design and produce high-quality, pixel-perfect UI assets for a diverse set of digital products, including native mobile applications, responsive websites, dedicated landing pages, and dynamic digital advertising campaigns.

• Translate overarching brand strategy and storytelling elements into clean, scalable, and user-centric UI systems and comprehensive visual frameworks.

• Foster strong, collaborative relationships with Product Designers, UX Researchers, Marketing Specialists, and Engineering teams, ensuring seamless integration of design vision with functional requirements and technical feasibility.

• Develop, meticulously document, and actively maintain sophisticated design systems, reusable UI components, and detailed style guides to enforce brand consistency and streamline design and development workflows.

• Guarantee unwavering visual consistency and adherence to brand guidelines across all product user interfaces, marketing creative assets, and broader brand communications.

• Actively contribute to the end-to-end design thinking process, from initial concept generation through to final execution, adeptly balancing creative vision with practical usability and user-centered design principles.

• Proactively research and integrate emerging global design trends, established UI best practices, and innovative visual styles into Noise's design ethos and output.

📝 Enhancement Note: The responsibilities are expanded to detail the strategic and operational aspects of a mid-level designer. Emphasis is placed on ownership, strategy, collaboration, and the maintenance of design systems, which are critical for scaling a consumer-facing tech brand like Noise.

🎓 Skills & Qualifications

Education:

• Bachelor’s Degree in Design, Graphic Design, Visual Communication, or a related field from a reputed design institution.

Experience:

Required Skills:

• UI Design for Digital Products: Strong foundation and proven experience in designing intuitive and visually appealing user interfaces for web and mobile applications, with a preference for mobile-first design approaches.

• Brand Storytelling & UI Integration: Demonstrated ability to effectively translate brand narratives and emotional connections into functional and aesthetically pleasing UI designs.

• Proficiency in Design Tools: Expert-level command of industry-standard design software, including Figma (essential for UI systems and collaboration) and the Adobe Creative Suite (Photoshop, Illustrator).

• Design Systems & Component Libraries: Hands-on experience in creating, implementing, and managing design systems and reusable UI component libraries.

• Visual Design Excellence: Deep understanding and application of typography, color theory, layout principles, and visual hierarchy to create impactful and consistent brand visuals.

• Cross-functional Collaboration: Proven ability to work effectively with diverse teams, including Product Designers, UX Researchers, Marketing, and Engineering, fostering clear communication and mutual understanding.

• Attention to Detail: Meticulous approach to design, ensuring accuracy, consistency, and adherence to brand guidelines across all deliverables.

• Consumer-Facing Brand Experience: Experience working with consumer-facing digital products or Direct-to-Consumer (D2C) brands, demonstrating an understanding of consumer engagement and brand loyalty.

Preferred Skills:

• Motion Design: Experience with After Effects for creating animated UI elements or marketing assets.

• Prototyping Tools: Familiarity with prototyping tools beyond Figma, such as InVision or ProtoPie, for demonstrating user flows and interactions.

• Understanding of User-Centered Design (UCD) Principles: Ability to integrate user feedback and research findings into design decisions.

📝 Enhancement Note: The "Required Skills" section is detailed to highlight the core competencies expected from a designer at this level, focusing on practical application and tool proficiency. The emphasis on "UI-led brand and visual work" from the original input is integrated into the required skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• UI-Centric Case Studies: Showcase 2-3 detailed case studies demonstrating your process from concept to final UI design for digital products (apps, websites). Highlight your role, design challenges, solutions, and the impact of your design decisions.

• Design System Examples: Include examples of design systems, style guides, or component libraries you have created or contributed to, illustrating your approach to consistency and scalability.

• Brand Integration Work: Present examples that clearly show how you’ve translated brand identity and storytelling into digital product UI and marketing creatives.

• Visual Design Proficiency: Demonstrate strong visual design skills through a variety of work, including mockups, wireframes (if applicable to your process), and final visual assets.

• Tool Proficiency Showcase: Explicitly mention and ideally show examples of your work created using Figma and Adobe Creative Suite.

Process Documentation:

• Be prepared to articulate your design process, from initial brief interpretation and research to ideation, prototyping, user testing (if applicable), and final asset delivery.

• Clearly explain how you ensure design consistency and adherence to brand guidelines throughout the project lifecycle.

📝 Enhancement Note: This section is tailored to a design role, emphasizing the critical need for a strong portfolio that visually demonstrates the candidate's skills and process in UI and brand design.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Competitive salary and performance-based bonuses.

• Comprehensive health insurance coverage.

• Opportunities for professional development and continuous learning.

• Exposure to a fast-paced, innovative tech environment.

• Employee discounts on Noise products.

Working Hours:

• Standard full-time working hours, typically 40 hours per week.

• The role is on-site, requiring presence in the Gurgaon office.

📝 Enhancement Note: A salary range is provided based on typical compensation for similar roles in Gurgaon, India. Benefits are inferred based on standard offerings for full-time employees in the tech industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Electronics, Wearable Technology, Audio Devices, D2C E-commerce. Noise operates in a dynamic and competitive market, focusing on innovation and accessibility in connected lifestyle technology. The company's rapid growth and market leadership in smartwatches and audio devices underscore its ambitious and forward-thinking culture.

Company Size: Noise is a significant player in the Indian market, indicated by its large user base and strategic investment from Bose. While exact employee numbers are not provided, its "homegrown brand" status and market leadership suggest a company with substantial operations, likely employing hundreds or even thousands of individuals. This implies a structured yet agile environment.

Founded: 2014. Founded by Amit Khatri and Gaurav Khatri, Noise has rapidly scaled from its inception to become a dominant force in the Indian consumer tech landscape. Its journey reflects a strong entrepreneurial spirit and a keen understanding of the Indian consumer market.

Team Structure:

• Design Team: Likely part of a broader Marketing or Product department, the design team will include specialists in UI/UX, brand, and visual design. This role will report to a Design Lead or Manager.

• Cross-functional Integration: Expect close collaboration with Product Management, Engineering, Marketing, and potentially Sales teams. The design function is integral to product development and go-to-market strategies.

• Agile Environment: Given the fast-paced nature of the tech industry and Noise's growth trajectory, the team likely operates within an agile framework, emphasizing quick iteration and adaptation.

Methodology:

• Consumer-Centric Design: A core philosophy of Noise, driven by a mission to democratize technology. Design decisions will be informed by consumer needs, market trends, and brand values.

• Data-Informed Creativity: While creativity is paramount, expect design decisions to be validated through user feedback, A/B testing, and performance metrics.

• Brand Consistency Focus: A strong emphasis on maintaining a unified brand experience across all touchpoints, from product interfaces to marketing collateral.

Company Website: https://www.gonoise.com/

📝 Enhancement Note: Context is provided to help a designer understand the company's market position, size, and potential work environment, emphasizing the consumer-tech focus and rapid growth.

📈 Career & Growth Analysis

Operations Career Level: This position is classified as a Mid-Level Designer, typically requiring 3-5 years of dedicated experience. The role involves significant individual contribution, ownership of specific design areas, and collaboration with senior stakeholders. It's a critical position for executing and scaling the company's visual identity and product design standards.

Reporting Structure: The Brand & Visual Designer will likely report to a Design Manager, Head of Design, or potentially a Marketing Director, depending on the organizational structure. They will collaborate closely with Product Managers, Engineering Leads, and Marketing stakeholders.

Operations Impact: The visual design and UI experience are critical for Noise's brand perception, customer acquisition, and user retention. This role directly influences how consumers interact with and perceive Noise products and the brand itself. Strong design can enhance usability, drive engagement, and differentiate Noise in a competitive market, ultimately impacting sales and market share.

Growth Opportunities:

• Senior Designer/Lead Designer: Progression to a Senior Designer role, taking on more complex projects, mentoring junior designers, and contributing more strategically to design system evolution.

• Specialization: Opportunity to specialize further in UI design, brand systems, or even explore product management with a design focus.

• Cross-functional Moves: Potential to move into product management or marketing roles leveraging design expertise.

• Leadership: With demonstrated leadership and strategic thinking, opportunities to move into management roles leading design teams.

📝 Enhancement Note: This analysis focuses on the career trajectory for a designer within a growing tech company, highlighting the impact of the role and potential future paths.

🌐 Work Environment

Office Type: The role is on-site in Gurgaon, India. This suggests a traditional office setting that promotes in-person collaboration, team cohesion, and direct mentorship. Noise, being a consumer tech brand, likely fosters a vibrant and modern office environment conducive to creative work.

Office Location(s): Gurgaon, Haryana, India. This is a major business hub in India, offering good connectivity and access to talent.

Workspace Context:

• Collaborative Spaces: Expect a work environment that encourages collaboration through open-plan areas, meeting rooms, and informal discussion zones.

• Creative Tools & Technology: Access to necessary design software, hardware, and potentially digital whiteboarding tools to facilitate creative workflows and team ideation.

• Team Interaction: Frequent opportunities to interact with design peers, product teams, marketing specialists, and engineers, fostering a dynamic exchange of ideas.

Work Schedule:

• Standard full-time work week (approximately 40 hours).

• The on-site requirement means adherence to office hours, but a dynamic company like Noise may offer some flexibility within the workday.

📝 Enhancement Note: The on-site nature of the role is emphasized, along with the likely collaborative and tech-focused environment of a company like Noise.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your resume and portfolio to assess basic qualifications and alignment with the role.

• Portfolio Presentation: You will likely be asked to present your portfolio, walking through 2-3 key projects. Be prepared to discuss your design process, your specific contributions, the challenges you faced, and the outcomes. Focus on projects demonstrating strong UI skills and brand integration.

• Design Challenge (Potential): A take-home assignment or a live design exercise may be given to evaluate your design thinking, problem-solving skills, and proficiency in required tools. This might involve designing a UI component or a small feature concept.

• Cross-functional Interviews: Interviews with Product Designers, Engineers, and Marketing team members to assess collaboration skills, understanding of product development, and cultural fit.

• Final Interview: A discussion with senior leadership (e.g., Head of Design, Marketing Director) to evaluate strategic thinking, leadership potential, and overall fit with Noise's vision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your UI design expertise, brand application, and ability to create scalable design systems. Prioritize quality over quantity.

• Tell a Story: For each case study, clearly articulate the problem, your process, your role, the solutions you implemented, and the measurable results or impact. Use visuals effectively to illustrate your points.

• Highlight UI Systems: If you have experience with design systems, ensure this is prominently featured. Detail how you contributed to their creation, maintenance, and adoption.

• Showcase Brand Integration: Demonstrate how you've applied brand identity to digital interfaces and marketing materials. Explain your rationale behind design choices.

• Be Prepared for Tool Specifics: Be ready to discuss your workflow in Figma and Adobe Creative Suite, and potentially demonstrate features if asked.

Challenge Preparation:

• Understand the Brief: Thoroughly analyze any design challenge brief, identifying key requirements and constraints.

• Focus on Process: Clearly articulate your design process, even for a short exercise. Show your thinking, not just the final output.

• Brand Alignment: Consider Noise's existing brand aesthetic and target audience when approaching any challenge.

• Time Management: If it's a timed exercise, manage your time effectively to deliver a polished solution.

📝 Enhancement Note: This section provides actionable advice for preparing for the interview process, with a strong emphasis on portfolio presentation and strategy specific to a UI/Brand Designer role.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, collaborative design, and building/maintaining design systems. Expect to use it extensively for creating UI assets, components, and user flows.

• Adobe Creative Suite:

  • Adobe Photoshop: For image editing, manipulation, and creating high-fidelity visual assets.
  • Adobe Illustrator: For vector graphics, icons, and illustrations.
  • Adobe After Effects (Plus): For motion graphics, UI animations, and dynamic visual content.

Collaboration & Project Management:

• Jira/Confluence (Likely): For tracking design tasks, project progress, and documentation, especially when working with engineering teams.

• Slack/Microsoft Teams: For day-to-day communication and team collaboration.

Prototyping & User Testing:

• Figma's built-in prototyping features: For interactive mockups and user flow demonstrations.

• Potentially other tools: Depending on team preference, tools like InVision or ProtoPie might be used for more advanced prototyping or user testing.

📝 Enhancement Note: Specific tools are listed based on industry standards for UI and brand designers, with an emphasis on Figma and the Adobe suite as per the job description.

👥 Team Culture & Values

Operations Values:

• Innovation & Consumer-Centricity: A drive to create cutting-edge yet accessible technology that genuinely benefits consumers. Designs should reflect this ethos.

• Agility & Speed: In the fast-paced consumer electronics market, the ability to iterate quickly and adapt to changes is crucial.

• Quality & Consistency: A commitment to delivering high-quality products and maintaining a consistent, strong brand presence.

• Collaboration & Teamwork: An emphasis on working together across departments to achieve shared goals.

• Passion for Technology: A genuine interest in and enthusiasm for the consumer technology space.

Collaboration Style:

• Cross-functional Integration: Expect a highly collaborative environment where designers work closely with product managers, engineers, and marketers, contributing to strategy and problem-solving from a design perspective.

• Feedback-Driven: A culture that likely embraces constructive feedback to refine designs and processes.

• Shared Ownership: While individuals own their tasks, there's likely a sense of shared responsibility for the success of products and the brand.

📝 Enhancement Note: Inferred values and collaboration styles based on the company's industry, mission, and growth stage, tailored for a design role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand & UI: Effectively merging a strong, dynamic brand identity with the functional requirements of user interfaces across diverse digital platforms.

• Scaling Design Systems: Ensuring design systems remain robust, scalable, and inclusive as the product suite and company grow.

• Maintaining Consistency: Upholding visual consistency across a rapidly expanding product line and marketing efforts, often under tight deadlines.

• Adapting to Market Trends: Staying ahead of evolving design trends and consumer expectations in the fast-paced tech and D2C space.

• Cross-functional Alignment: Navigating priorities and feedback from multiple stakeholders (Product, Marketing, Engineering) to deliver cohesive design solutions.

Learning & Development Opportunities:

• Mastering Design Systems: Deepening expertise in building and managing comprehensive design systems.

• Exploring Motion Design: Developing skills in animation and motion graphics using tools like After Effects to enhance UI and marketing assets.

• Product Strategy Involvement: Gaining exposure to product strategy and user research to inform design decisions at a more strategic level.

• Industry Trends & Conferences: Opportunities to attend design conferences, workshops, and online courses to stay updated on best practices and emerging technologies.

• Mentorship: Learning from senior designers and cross-functional leaders within Noise.

📝 Enhancement Note: Specific challenges and growth opportunities are outlined, relevant to a mid-level designer in a growing tech company, focusing on skill development and career advancement.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving Noise's visual design language for a new product category, ensuring brand consistency?" (Focus on process, research, and stakeholder alignment.)

• "Describe a time you had to balance strong brand storytelling with functional UI requirements. What was your approach and the outcome?" (Highlight your ability to integrate brand into UI.)

Company & Culture Questions:

• "What excites you about Noise as a brand and its mission?" (Show you've researched the company and align with its values.)

• "How do you collaborate with engineers and product managers? Describe a challenging collaboration and how you resolved it." (Assess your teamwork and communication skills.)

Portfolio Presentation Strategy:

• Structure is Key: Organize your presentation logically. Start with an overview of Noise and the role, then dive into 2-3 selected case studies.

• Narrate Your Process: Don't just show visuals; explain your thinking, your design decisions, the tools you used, and the challenges you overcame.

• Focus on UI & Brand: Emphasize projects that clearly showcase your UI design skills, your experience with design systems, and how you applied brand identity.

• Quantify Impact: If possible, use data or metrics to illustrate the positive impact of your designs (e.g., improved conversion rates, user satisfaction).

• Be Ready for Questions: Anticipate questions about your process, your role in team projects, and your design philosophy.

📝 Enhancement Note: This section provides example interview questions and strategic advice tailored to a Brand & Visual Designer role, focusing on preparation for specific types of questions and portfolio presentation.

📌 Application Steps

To apply for this Brand & Visual Designer position:

• Submit your application through the provided Freshteam link: https://gonoise.freshteam.com/jobs/PYms4d52PqnP/brand-visual-designer-ui-experience-mandatory

• Customize Your Resume: Tailor your resume to highlight your 3+ years of experience in Brand, Visual, and UI Design, specifically mentioning your proficiency in Figma, Adobe Creative Suite, and experience with design systems and consumer-facing products.

• Curate Your Portfolio: Ensure your portfolio prominently features UI-centric case studies, examples of design systems, and work demonstrating brand integration. Select your strongest work that aligns with Noise's product aesthetic and target audience.

• Prepare Your Portfolio Presentation: Practice walking through your chosen case studies, articulating your design process, role, and the impact of your work. Be ready to discuss your approach to UI design and brand consistency.

• Research Noise: Familiarize yourself with Noise's current product line, brand messaging, and recent marketing campaigns. Understand their market position and target audience to tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.