Brand & Marketing Designer

📍 Job Overview

Job Title: Brand & Marketing Designer

Company: Echo

Location: Tel Aviv, Tel Aviv, Israel

Job Type: Full-time

Category: Brand & Marketing Design

Date Posted: March 19, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Drive the visual identity of Echo across all marketing touchpoints, ensuring brand consistency and impact.

• Develop and implement design systems and guidelines to maintain brand integrity at scale.

• Collaborate cross-functionally to translate business and customer needs into compelling visual narratives.

• Innovate on digital and print marketing collateral, social media content, and website design.

• Contribute to shaping the overall brand perception and communication strategy of a rapidly growing tech company in the cybersecurity space.

📝 Enhancement Note: This role is positioned within a fast-paced, early-stage tech company specializing in AI-powered cloud infrastructure security. The Brand & Marketing Designer will be crucial in visually communicating a complex technical solution to a global enterprise audience, requiring a strong blend of creative execution and strategic brand thinking.

📈 Primary Responsibilities

• Execute and evolve the Echo visual brand identity across various mediums including physical, print, digital, and interactive platforms.

• Partner with the Brand & Creative team, as well as marketing, product, and leadership, to conceptualize and deliver high-impact design solutions.

• Champion the brand by developing and maintaining comprehensive brand guidelines, design systems, and creative workflows to ensure consistency and quality across all communications.

• Collaborate effectively with a diverse team of designers, researchers, product managers, and marketers to create integrated campaigns and user experiences.

• Proactively identify and implement design improvements for the company website, focusing on branding, user experience, and creative workflow optimization.

• Generate innovative visual concepts for social media content and the company's broader online presence to enhance engagement and brand awareness.

• Translate complex technical concepts and business objectives into clear, compelling, and aesthetically pleasing visual communications.

📝 Enhancement Note: The responsibilities emphasize a hands-on design role with significant ownership over brand execution and system development. The expectation is for the designer to not only create assets but also to actively contribute to the strategic direction and consistency of the Echo brand, particularly within the competitive cybersecurity technology sector.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communication, Marketing, or a related field is typically expected for candidates with this level of experience.

Experience:

• 3–6 years of progressive experience in marketing design, brand design, or creative roles, with a significant focus on the technology sector.

Required Skills:

• Brand Design Strategy: Ability to define, develop, and maintain a cohesive brand identity across all platforms.

• Digital Campaign Design: Expertise in creating visually engaging assets for online advertising, social media, email marketing, and web content.

• Figma Proficiency: Advanced skills in Figma for UI/UX design, prototyping, and collaborative design workflows.

• Adobe Creative Suite Mastery: Strong command of Photoshop, Illustrator, and InDesign for a wide range of design tasks.

• Visual Storytelling: Demonstrated ability to craft compelling narratives through imagery and design that resonate with target audiences.

• Aesthetics & Attention to Detail: A highly refined sense of visual design, typography, color theory, and a meticulous eye for detail.

• Communication Skills: Excellent verbal and written communication abilities, crucial for cross-functional collaboration and presenting design concepts.

• Business Acumen: Capacity to understand business objectives, customer needs, and translate them into effective design solutions.

Preferred Skills:

• Illustration Skills: Proficiency in creating original illustrations to enhance brand messaging and visual appeal.

• Print & Physical Design: Experience designing for traditional marketing materials such as brochures, event collateral, and signage.

• Design Systems Management: Experience in building, documenting, and scaling design systems for larger organizations.

• Motion Graphics/Animation: Basic understanding or experience with animation for digital marketing assets.

• Hebrew and English Fluency: Essential for effective collaboration within the Tel Aviv-based team and with global stakeholders.

📝 Enhancement Note: The emphasis on Figma and Adobe Creative Suite, combined with the preference for illustration and design systems, indicates a role that requires both strong foundational design skills and proficiency in modern digital design tools. The "plus" for illustration suggests it's a valuable differentiator for candidates looking to stand out, especially for a company aiming to build a unique brand identity in a crowded market.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Identity Development: Showcase at least one comprehensive case study demonstrating the development and application of a brand identity, including logo design, color palettes, typography, and brand guidelines.

• Digital Marketing Campaigns: Present examples of multi-channel digital marketing campaigns, highlighting how design contributed to campaign objectives (e.g., lead generation, brand awareness, conversion rates).

• Website Design & UX: Include examples of website redesigns or contributions to website design, emphasizing user experience, visual hierarchy, and responsiveness.

• Systematic Design Approach: Demonstrate an understanding of design systems or style guides, showing how you ensure consistency and scalability in your work.

• Problem/Solution Framing: For each project, clearly articulate the business challenge or design problem, your approach, and the measurable impact or outcome of your design solutions.

Process Documentation:

• Workflow Design: Illustrate your typical design process from briefing and concept development through to final asset delivery, including how you incorporate feedback and iterate.

• Tool Proficiency Demonstration: Explicitly mention and show examples of your work created using Figma and the Adobe Creative Suite, detailing how these tools were leveraged to achieve specific design outcomes.

• Collaboration & Feedback Integration: Provide examples of how you have collaborated with non-design stakeholders (e.g., marketing, product managers) and incorporated their feedback into your designs.

• Brand Consistency Enforcement: Detail your approach to ensuring brand consistency across diverse marketing materials and platforms.

📝 Enhancement Note: For a Brand & Marketing Designer role, the portfolio is paramount. It needs to go beyond just aesthetically pleasing visuals; it must demonstrate strategic thinking, a systematic approach to design (especially with design systems), and the ability to translate business goals into effective visual communication. Evidence of collaboration and understanding of marketing objectives will be key differentiators.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health Insurance: Covering medical, dental, and vision needs.

• Stock Options/Equity: Potential for ownership in a rapidly growing startup.

• Professional Development Budget: Allowance for courses, conferences, and workshops to enhance design skills and industry knowledge.

• Generous Paid Time Off: Including vacation days, sick leave, and public holidays.

• Modern Office Environment: Access to a well-equipped and collaborative workspace in Tel Aviv.

• Team Events & Social Activities: Opportunities for team building and networking.

• Potential for Hybrid Work Arrangement: While primarily on-site, potential for some flexibility may be discussed.

Working Hours:

• Standard full-time working hours are expected, typically around 40 hours per week. While the role is primarily on-site, there may be occasional flexibility for project deadlines or specific team needs, subject to manager approval.

📝 Enhancement Note: The salary range is an estimate based on general market data for Tel Aviv and the specified experience level and role. Benefits are typical for a tech startup environment, with a strong emphasis on growth opportunities and equity. The company's focus on innovation and rapid growth suggests potential for competitive compensation packages.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cybersecurity Technology / AI-Powered Cloud Infrastructure Security. Echo operates at the intersection of cutting-edge AI and essential cloud security, a rapidly evolving and high-demand sector.

Company Size: Small to Medium-sized (likely 50-200 employees, given it has grown from stealth to serving global enterprises in under six months, and is actively hiring). This size implies a dynamic, agile environment with opportunities for significant individual impact.

Founded: Founded recently (post-2020, given the rapid growth from stealth mode), indicating a modern, innovative, and ambitious company culture.

Team Structure:

• The Brand & Marketing Designer will likely be part of a growing Marketing department, potentially reporting to a Head of Marketing or Brand Director.

• Close collaboration is expected with product marketing, content creators, and potentially product management and engineering teams.

Methodology:

• Data-Driven Decisions: Echo emphasizes using AI and data to solve security problems, suggesting a culture that values data-informed strategies in all departments, including marketing and design.

• Agile Development & Iteration: As a tech startup, expect an agile approach to project management and product development, which often translates to marketing and design processes.

• Customer-Centricity: The mission to simplify security for companies implies a strong focus on understanding and addressing customer needs.

Company Website: https://www.echohq.com/

📝 Enhancement Note: Echo's focus on AI and security suggests a culture that values innovation, technical excellence, and problem-solving. The rapid growth indicates a high-energy, results-oriented environment where individuals can make a tangible impact. The Brand & Marketing Designer will need to align with these values, translating complex technical solutions into accessible and compelling brand narratives.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level individual contributor. It offers significant opportunity for growth into a senior or lead designer role, or specialization in areas like brand strategy, UI/UX, or campaign management within the marketing function.

Reporting Structure: Likely reports to a Marketing Manager, Head of Marketing, or a Creative Director. The role will involve close collaboration with various cross-functional teams, including Product, Engineering, and Sales.

Operations Impact: The Brand & Marketing Designer plays a critical role in shaping Echo's market perception, influencing customer acquisition, and establishing a strong brand foundation. Their work directly impacts brand recognition, lead generation effectiveness, and overall company positioning in the competitive cybersecurity landscape.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific design disciplines such as UI/UX design for product interfaces, advanced digital campaign strategy, or motion graphics.

• Leadership Track: Potential to grow into a Senior Brand Designer, Art Director, or even a Design Lead role as the marketing team expands, managing junior designers or specific creative projects.

• Cross-Functional Mobility: Exposure to product development and marketing strategy can open doors to roles in product marketing, brand management, or GTM strategy.

• Industry Expertise: Developing deep knowledge in the cybersecurity and AI tech space, which is highly valuable and in demand.

📝 Enhancement Note: For a designer in a startup like Echo, growth is often tied to the company's trajectory. Demonstrating initiative, adaptability, and a proactive approach to design challenges will be key to advancing their career within the organization. The opportunity to build a brand from a relatively early stage is a significant career differentiator.

🌐 Work Environment

Office Type: The role is specified as "On-site," suggesting Echo offers a physical office space designed for collaboration and focused work. This could range from a traditional office setup to a more modern co-working space environment.

Office Location(s): Tel Aviv, Israel. This location is a hub for technology and innovation, offering a vibrant ecosystem for professionals.

Workspace Context:

• Collaborative Spaces: Expect areas designed for team meetings, brainstorming sessions, and cross-functional work, facilitating direct interaction with marketing, product, and leadership teams.

• Design Resources: Access to necessary hardware, software (Figma, Adobe Creative Suite), and potentially a dedicated creative studio or equipment.

• Dynamic Atmosphere: A startup environment typically fosters an energetic and fast-paced atmosphere, encouraging innovation and quick problem-solving.

• Team Interaction: Regular opportunities for informal and formal interactions with colleagues, fostering a sense of community and shared purpose.

Work Schedule: While primarily on-site, the company culture might allow for some flexibility in daily start/end times, provided core working hours and team collaboration needs are met. This flexibility is often dependent on project demands and manager discretion.

📝 Enhancement Note: The "On-site" requirement suggests Echo values in-person collaboration and the spontaneous idea generation that occurs within a shared physical space. The Tel Aviv location places the designer in a thriving tech community. The workspace is likely designed to be modern and conducive to creative output.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter or hiring manager to assess basic qualifications, cultural fit, and interest in Echo.

• Portfolio Review & Skills Assessment: A dedicated session where candidates present their portfolio, discussing specific projects, design process, and problem-solving approaches. This may include a take-home design challenge or a live design exercise.

• Cross-Functional Interviews: Meetings with key stakeholders from Marketing, Product, and potentially leadership to evaluate collaboration skills, strategic thinking, and alignment with company values.

• Final Interview: A concluding discussion with senior leadership to finalize the decision and discuss role expectations.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase brand design, marketing campaigns, and digital/interactive work. Focus on quality over quantity.

• Tell a Story: For each project, clearly articulate the problem, your role, your design process, the tools used, and the measurable results or impact. Use case study format (Situation, Task, Action, Result - STAR method).

• Highlight Process: Show sketches, wireframes, mood boards, and iterations to demonstrate your thinking and problem-solving approach. Emphasize your use of Figma and Adobe Creative Suite.

• Showcase Brand Thinking: For brand projects, explain how you developed the identity, its strategic underpinnings, and how it was applied consistently.

• Tailor to Echo: If possible, subtly tailor your presentation to highlight how your skills and experience align with Echo's mission in AI cybersecurity.

Challenge Preparation:

• Understand the Business: Research Echo's product, target audience, and market position. Understand the challenges of communicating complex AI/security solutions.

• Design System Thinking: Be prepared to discuss how you would approach building or contributing to a design system for a tech company.

• Creative Problem Solving: Practice articulating how you would approach a hypothetical design brief related to a marketing campaign or brand initiative for Echo.

• Visual Communication: Prepare to discuss how you translate complex ideas into clear, impactful visuals.

📝 Enhancement Note: The portfolio review is a critical stage. Candidates should be prepared to deeply discuss their work, demonstrating not just creative talent but also strategic thinking, process discipline, and an understanding of business objectives. A design challenge is likely to assess practical skills and problem-solving under pressure.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, collaborative workflows, prototyping, and potentially design system management. Proficiency is a must.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and creating digital assets.
  • Illustrator: For vector graphics, logo design, illustrations, and iconography.
  • InDesign: For layout design of print materials, presentations, and potentially digital brochures.

• Prototyping Tools: Beyond Figma, familiarity with tools like InVision for advanced prototyping and user testing could be beneficial.

Analytics & Reporting:

CRM & Automation:

• Marketing Automation Platforms (e.g., HubSpot, Marketo): Understanding how designed assets are implemented within these platforms can be helpful for campaign execution.

• Content Management Systems (CMS): Familiarity with platforms like WordPress or similar for website content updates.

📝 Enhancement Note: The core technical requirements revolve around Figma and Adobe Creative Suite. Proficiency in these tools is non-negotiable. While direct experience with CRM or analytics platforms isn't explicitly required, an understanding of how designs function within these broader marketing technology stacks demonstrates a valuable strategic perspective.

👥 Team Culture & Values

Operations Values:

• Innovation & Problem Solving: A core value, driven by the company's AI-powered security mission. Expect a culture that encourages creative solutions to complex challenges.

• Agility & Speed: As a startup, Echo likely values rapid iteration, quick decision-making, and the ability to adapt to market changes swiftly.

• Collaboration & Transparency: Working in a lean team necessitates open communication, cross-functional teamwork, and a shared understanding of goals.

• Impact & Ownership: Employees are expected to take initiative, own their work, and contribute directly to the company's success and growth.

• Data-Informed Approach: Decisions, including design choices, are ideally informed by data and customer insights.

Collaboration Style:

• Cross-Functional Synergy: Expect close working relationships with marketing, product, and engineering teams. Design is seen as a critical partner in achieving business objectives.

• Feedback-Driven: An open culture for giving and receiving constructive feedback is essential for growth and ensuring high-quality output.

• Proactive Communication: Regular updates, clear articulation of design rationale, and proactive problem-solving are key to seamless collaboration.

• Shared Vision: Aligning individual contributions with the overarching company mission and brand strategy.

📝 Enhancement Note: Echo's culture is likely to be fast-paced, innovative, and collaborative, characteristic of successful tech startups. The Brand & Marketing Designer will thrive by embracing these values, demonstrating a proactive, results-oriented mindset, and contributing to a culture of continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Technical Complexity: Effectively communicating the nuances of AI-powered cloud infrastructure security to a diverse audience through design.

• Maintaining Brand Consistency at Scale: As the company grows rapidly, ensuring the brand remains cohesive across all touchpoints and markets.

• Balancing Creative Vision with Business Objectives: Aligning innovative design ideas with marketing goals, product requirements, and available resources.

• Working in a Fast-Paced Environment: Adapting to rapid product development cycles and evolving marketing strategies common in startups.

Learning & Development Opportunities:

• Deep Dive into Cybersecurity & AI: Gaining specialized knowledge in a high-growth, critical industry.

• Brand Building from Early Stage: The unique experience of shaping a brand for a company experiencing rapid scaling.

• Skill Expansion: Opportunities to develop skills in areas like motion graphics, advanced UI/UX, or product marketing design as the company matures.

• Mentorship: Potential to learn from experienced founders and leaders in the tech industry.

📝 Enhancement Note: The challenges present significant opportunities for growth. Successfully navigating the complexity of the product and the startup environment will build a strong foundation for future career advancement in the tech design space.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a brand identity for a cybersecurity startup like Echo, considering its technical audience and competitive landscape?"

• "Describe a time you had to translate a complex technical concept into a simple, compelling visual. What was your process?"

• "How do you ensure brand consistency across various marketing channels and platforms, especially in a fast-growing company?"

Company & Culture Questions:

• "What excites you about Echo's mission and our AI-powered security approach?"

• "How do you handle constructive criticism or feedback on your designs from stakeholders?"

• "Describe your ideal collaborative environment. How do you work with marketing and product teams?"

Portfolio Presentation Strategy:

• Structure: Begin with a brief overview of Echo and your understanding of their brand needs. Then, walk through 3-5 key projects, dedicating 5-7 minutes per project.

• Focus on Process & Impact: For each project, clearly articulate the problem, your role, your design process (sketches, iterations, tools), and the outcome or impact. Use metrics where possible.

• Tool Proficiency: Explicitly demonstrate your mastery of Figma and Adobe Creative Suite within your project examples.

• Brand Rationale: Explain the strategic thinking behind your brand design choices, emphasizing how they align with business goals and target audiences.

• Q&A Readiness: Be prepared for detailed questions about your decisions, challenges faced, and how you would approach future projects for Echo.

📝 Enhancement Note: Interviewers will look for a combination of creative talent, strategic thinking, technical proficiency, and cultural fit. Be ready to discuss not just what you designed, but why you designed it that way and how it achieved specific business outcomes.

📌 Application Steps

To apply for this Brand & Marketing Designer position:

• Submit Your Application: Utilize the provided application link to submit your resume and any required information.

• Portfolio Customization: Ensure your portfolio is easily accessible (link provided with application) and prominently features your strongest brand design, marketing campaign, and digital design work. Tailor your project selection to align with Echo's industry and needs.

• Resume Optimization: Highlight relevant experience (3-6 years in tech/marketing design), key skills (Figma, Adobe Suite, Brand Strategy), and quantifiable achievements. Use keywords from the job description naturally.

• Prepare Your Narrative: Be ready to articulate your design process, your understanding of Echo's brand, and how your skills can contribute to their growth during interviews. Practice presenting your portfolio.

• Research Echo: Thoroughly understand Echo's product, mission, target audience, and current marketing efforts. Familiarize yourself with their existing brand identity and identify potential areas for contribution.

⚠️ Important Notice: This enhanced job description provides insights and industry-standard assumptions. All details, especially regarding compensation, benefits, and specific interview processes, should be verified directly with Echo during the application and interview stages.