Brand & Graphic Designer

📍 Job Overview

Job Title: Brand & Graphic Designer

Company: Workstream

Location: Singapore, Singapore

Job Type: Contract (with potential to transition to Full-Time)

Category: Marketing Operations / Brand Design

Date Posted: 2026-03-19

Experience Level: Entry-level to Junior (0-2 years)

Remote Status: Hybrid (2 days in-office)

🚀 Role Summary

• Execute high-quality visual design across marketing and sales channels to enhance brand presence and drive engagement.

• Ensure stringent adherence to brand guidelines and maintain visual consistency across all customer touchpoints and internal materials.

• Support the intake and coordination of design requests, acting as a key liaison between stakeholders and the design function.

• Contribute to the development and management of marketing collateral and sales enablement materials.

• Develop foundational project management and cross-functional collaboration skills within a fast-paced, high-growth environment.

📝 Enhancement Note: The role is described as a "Brand Designer" but its responsibilities heavily encompass graphic design execution for marketing and sales, indicating a strong overlap and likely a combined focus on both strategic branding and tactical visual asset creation. The "contract position with strong potential to transition into a full-time role" suggests an initial trial period focused on demonstrating capability and fit. The emphasis on "beginning to build skills in project management and cross-functional collaboration" points to an entry-level or junior candidate being sought.

📈 Primary Responsibilities

• Visual Asset Creation: Design and produce a wide range of visual assets, including sales decks, enablement materials, website graphics, landing page visuals, campaign assets, datasheets, product marketing materials, and social/digital marketing graphics.

• Brand Consistency Enforcement: Diligently apply established brand guidelines to all created assets, ensuring a unified and professional brand image across all platforms and communications.

• Design Request Management: Actively participate in the intake process for design requests, clarifying project details such as timelines, desired formats, and specific deliverables with requesters.

• Project Coordination & Tracking: Assist in managing and tracking multiple design projects simultaneously, ensuring timely delivery of high-quality assets that meet stakeholder expectations.

• Template & Asset Maintenance: Maintain and update existing design templates and reusable design assets to ensure efficiency and brand consistency in ongoing projects.

• Stakeholder Collaboration: Work closely with marketing, sales, and product teams to gather requirements, provide design solutions, and ensure alignment on project goals.

• Coordination with Contractors: Support the coordination of work with part-time contractors, ensuring seamless integration and timely completion of outsourced design tasks.

📝 Enhancement Note: The responsibilities highlight a need for both creative execution and administrative/coordinative skills. The role is positioned to support more senior team members (implied by "helping manage" and "coordinate with a part-time contractor") and is expected to develop into a more strategic partner over time. This suggests a strong emphasis on process adherence and efficient workflow management from the outset.

🎓 Skills & Qualifications

Education:

Experience:

• 0-2 years of experience in graphic design, brand design, or a related creative role, with a demonstrable portfolio.

Required Skills:

• Strong Visual Design & Layout Skills: Proficient in creating aesthetically pleasing and effective visual designs across various mediums.

• Brand Guideline Adherence: Ability to understand and consistently apply brand guidelines to maintain visual integrity.

• Execution Speed & Quality: Capacity to deliver high-quality design work efficiently and within deadlines.

• Clear Communication: Excellent verbal and written communication skills for effective stakeholder interaction and requirement gathering.

• Proficiency in Design Software: Expertise in industry-standard design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Project Management Fundamentals: Basic understanding of project tracking, task management, and deadline adherence.

• Collaboration: Ability to work effectively with cross-functional teams and external contractors.

Preferred Skills:

• Experience with Sales & Marketing Collateral: Familiarity with designing sales decks, datasheets, campaign assets, and digital marketing graphics.

• Website & Digital Graphics: Experience designing for web, including landing pages and social media.

• Familiarity with HR/Fintech Industry: Understanding of the technology and visual language within the HR or financial technology sectors.

• Basic Project Management Tools: Experience with tools like Asana, Trello, or similar for task and project tracking.

• Presentation Skills: Ability to articulate design choices and present work effectively.

📝 Enhancement Note: The emphasis on "beginning to build skills" and "developing confidence" suggests that while core design proficiency is essential, the company is looking for potential and a willingness to learn and grow within the role. The required skills are a blend of technical design capabilities and foundational soft skills crucial for a collaborative marketing environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Design Excellence: A strong portfolio showcasing a range of high-quality visual design work, including examples of branding, marketing collateral, digital assets, and potentially sales enablement materials.

• Brand Consistency Showcase: Examples demonstrating the ability to adhere to and apply brand guidelines effectively across different project types.

• Project Variety: Inclusion of diverse projects that highlight versatility in design style and application across various marketing and sales channels.

• Impact & Rationale: Brief explanations for key projects, outlining the design challenge, your approach, and the intended impact or outcome.

Process Documentation:

• While explicit process documentation is not a primary requirement for this role, candidates are expected to demonstrate an understanding of design workflows, including:
  • Design Request Intake: Ability to articulate how they would gather requirements and clarify project scope.
  • Asset Creation Workflow: Understanding of the steps involved in creating and delivering design assets from concept to final output.
  • Brand Guideline Application: Demonstrating a systematic approach to ensuring brand consistency in all work.

📝 Enhancement Note: For a Brand & Graphic Designer role at this level, the portfolio is paramount. It serves as the primary evidence of skills and potential. The expectation is not for formal process documentation, but rather for the candidate's portfolio and interview responses to reflect an organized and thoughtful approach to design projects and brand management.

💵 Compensation & Benefits

Salary Range:

• SGD 30 - 50 per hour (as per the provided California Pay Transparency Law disclosure, adjusted for Singapore).

• This range is for the hourly contract rate and does not include potential discretionary bonuses or equity if the role transitions to full-time.

Benefits:

• Contract Position Perks: Potential for overtime pay (if applicable and agreed upon), flexible scheduling within the hybrid model.

• Potential for Full-Time Transition: Opportunity to secure a permanent role with a comprehensive benefits package (details to be provided upon transition).

• Professional Development: Exposure to a high-growth tech company, opportunities to build skills in project management and cross-functional collaboration.

• Hybrid Work Environment: Combination of in-office collaboration and remote flexibility.

• Access to Co-working Space: Utilizes a co-working space in SMU, offering a professional and collaborative work setting.

Working Hours:

• Standard Full-Time Equivalent: Approximately 40 hours per week.

• Hybrid Schedule: Requires 2 days per week in the office at the SMU co-working space, with flexibility for the remaining days.

📝 Enhancement Note: The salary range provided is based on a US disclosure and adjusted for Singapore. It's crucial for candidates to research local Singaporean market rates for contract Brand/Graphic Designers with 0-2 years of experience to benchmark this offering. The "potential to transition to full-time" is a significant benefit, implying that successful performance in the contract role could lead to a more stable position with standard employee benefits.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Fintech / HR Tech), specializing in HR, payroll, and hiring platforms for the hourly workforce.

Company Size: High growth Series B company; specific employee count not detailed but implies a scaling organization with established VC backing.

Founded: Workstream was founded to address the underserved hourly workforce market. The company's mission-driven approach is central to its culture.

Team Structure:

• The Brand Designer will be part of the marketing team, likely reporting to a Marketing Manager or Head of Marketing.

• Close collaboration is expected with marketing, sales, and product teams.

Methodology:

• Data-Driven Approach: As a tech company, Workstream likely emphasizes data to inform decisions, including design effectiveness.

• Agile & Iterative: Common in tech startups, expect a fast-paced environment where designs are iterated upon based on feedback and performance.

• Customer-Centric: Focus on serving the hourly workforce and their employers, influencing design decisions to be user-friendly and impactful.

• Brand Consistency Focus: Strong emphasis on maintaining a unified brand identity across all communications.

Company Website: https://www.workstream.us/

📝 Enhancement Note: Workstream's focus on the hourly workforce and its mission-driven ethos are key cultural indicators. Candidates should align with a fast-paced, innovative environment that values impact and user experience, particularly for a segment of the workforce often overlooked by technology.

📈 Career & Growth Analysis

Operations Career Level: Entry-level to Junior Brand & Graphic Designer. This role is designed for individuals starting their careers in design, with a focus on execution and foundational learning.

Reporting Structure: The designer will likely report to a Marketing Manager or a senior member of the marketing team. Collaboration will be with various internal departments.

Operations Impact: While not a traditional "Operations" role, the Brand Designer's work directly impacts the company's Go-To-Market (GTM) strategy by creating compelling visual assets for sales enablement, marketing campaigns, and brand perception. Strong visual branding can significantly influence lead generation, customer acquisition, and overall market positioning.

Growth Opportunities:

• Skill Development: Opportunity to hone core graphic design skills, expand into more complex design challenges, and gain experience in various marketing and sales collateral creation.

• Project Management Capabilities: Develop practical skills in managing design requests, coordinating projects, and working with timelines.

• Cross-Functional Exposure: Gain valuable experience collaborating with different departments (marketing, sales, product), understanding their needs and how design supports them.

• Potential Full-Time Conversion: Successful performance as a contractor can lead to a full-time position, offering greater stability, comprehensive benefits, and accelerated career progression within Workstream.

• Strategic Design Partnership: The role is positioned to grow into a "strategic design partner," indicating a path towards taking on more conceptual and strategic design responsibilities over time.

📝 Enhancement Note: This role is an excellent stepping stone for an emerging designer. The "contract to full-time" potential, coupled with the explicit mention of growing into a strategic partner, indicates a clear, albeit potentially long-term, growth trajectory within the company.

🌐 Work Environment

Office Type: Hybrid model utilizing a co-working space at SMU (Singapore Management University). This suggests a modern, professional, and potentially collaborative environment shared with other companies and individuals.

Office Location(s): Singapore, specifically within the SMU co-working space. This location is likely central and accessible.

Workspace Context:

• Collaborative Atmosphere: The co-working space is designed to foster interaction and networking, which can be beneficial for cross-functional collaboration.

• Access to Tools: Likely equipped with necessary office amenities and potentially access to shared resources.

• Team Interaction: While not a dedicated Workstream office, the 2 days in-office are crucial for direct interaction with the marketing team, fostering closer working relationships and facilitating spontaneous collaboration.

Work Schedule:

• The role requires a commitment of approximately 40 hours per week.

• The hybrid structure offers flexibility, with 2 mandatory in-office days to ensure team cohesion and collaborative synergy. This structure aims to balance focused individual work with essential team interaction.

📝 Enhancement Note: The use of a co-working space is a common strategy for startups to maintain flexibility and cost-effectiveness while still providing a professional office environment. Candidates should be comfortable with this setup and understand the importance of the in-office days for team integration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications and design aesthetic.

• Portfolio Review & Skills Assessment: A deeper dive into the candidate's portfolio, discussing specific projects, design choices, and problem-solving approaches. This stage may include technical questions about design software and processes.

• Cross-Functional Interview: Conversation with marketing or sales team members to assess communication skills, collaboration potential, and understanding of their needs.

• Project/Challenge Task (Potential): A small design task or case study might be assigned to evaluate practical skills, execution speed, and adherence to brand guidelines.

• Final Interview: Discussion about cultural fit, career aspirations, and alignment with Workstream's mission.

Portfolio Review Tips:

• Curate Selectively: Showcase your best work that is most relevant to the role (marketing collateral, sales assets, branding).

• Tell a Story: For each project, explain the brief, your creative process, the challenges faced, and the outcomes achieved. Quantify results where possible.

• Highlight Brand Consistency: Include examples that specifically demonstrate your ability to work within and maintain brand guidelines.

• Showcase Versatility: Include a range of asset types if possible, demonstrating adaptability across different marketing and sales needs.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually polished.

Challenge Preparation:

• Understand Workstream's Brand: Familiarize yourself with Workstream's current branding, messaging, and target audience.

• Review Marketing/Sales Collateral: Look at examples of their existing materials to understand their visual style and communication hierarchy.

• Practice Design Tasks: Be prepared to execute a task under a time constraint, focusing on speed, quality, and brand adherence.

• Articulate Design Rationale: Practice explaining why you made certain design choices, connecting them to project goals and brand strategy.

📝 Enhancement Note: The portfolio is the most critical component of the application. Candidates should treat its preparation and presentation with utmost seriousness. Understanding Workstream's specific market (HR Tech for hourly workers) will be advantageous in tailoring portfolio pieces or explaining how their skills apply to this niche.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite: Essential for graphic design tasks. Proficiency in Photoshop, Illustrator, and InDesign is expected.

• Figma (Likely): Increasingly common for collaborative design, especially for web and digital assets. While not explicitly listed, familiarity is a strong plus for a modern design role.

Collaboration & Project Management Tools:

• Google Workspace (Docs, Sheets, Slides): Expected for document creation, collaboration, and presentations.

• Asana, Trello, or similar (Potential): For project tracking and task management, especially given the role's coordination responsibilities.

• Slack or similar communication platforms: Standard for internal communication in tech companies.

CRM & Automation (Indirect Exposure):

• While not directly managing these systems, the designer will create assets for marketing and sales that integrate with CRM (e.g., Salesforce) and automation platforms (e.g., HubSpot, Marketo). Understanding how design assets are used within these systems is beneficial.

📝 Enhancement Note: Proficiency in core Adobe Creative Suite applications is non-negotiable. Familiarity with collaborative design tools like Figma and project management software will significantly enhance a candidate's suitability, given the role's collaborative and coordination aspects.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to improving the lives of hourly workers and the businesses that employ them.

• Innovation & Growth: A culture that embraces new ideas, rapid iteration, and continuous improvement in a high-growth environment.

• Customer Focus: Dedication to understanding and serving the needs of Workstream's customers (businesses and hourly workers).

• Collaboration & Teamwork: Encouragement of cross-functional cooperation to achieve shared goals.

• Efficiency & Execution: Emphasis on delivering high-quality work effectively and on time.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work closely with marketing, sales, and product teams, acting as a resource and partner.

• Open Communication: A transparent and direct communication style is typical in fast-paced tech environments.

• Feedback Loop: Willingness to give and receive constructive feedback to improve designs and processes.

• Agile Approach: Adapting design solutions and workflows based on evolving business needs and feedback.

📝 Enhancement Note: Candidates should demonstrate an alignment with Workstream's mission and a proactive, collaborative approach. The ability to thrive in a dynamic, growth-oriented environment is key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The fast-paced nature of a startup means delivering high-quality work quickly, which can be demanding.

• Managing Multiple Stakeholder Requests: Juggling design needs from various departments, each with potentially different priorities and feedback.

• Evolving Brand Identity: As a growing company, the brand may evolve, requiring the designer to adapt and contribute to refinements.

• Contract to Full-Time Transition: Navigating the initial contract period and proving value to secure a permanent role.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to learn new design techniques, software, and best practices in visual communication for marketing and sales.

• Project Management Experience: Gaining practical experience in scoping, coordinating, and delivering projects on time.

• Industry Exposure: Deepening understanding of the HR Tech and Fintech industries, including their specific design and communication needs.

• Mentorship: Potential for guidance from senior marketing or design professionals within the company.

📝 Enhancement Note: The challenges presented are typical for early-career roles in startups. The growth opportunities are substantial, offering a strong foundation for a career in brand and marketing design.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Describe your typical design process from receiving a brief to delivering final assets. How do you ensure brand consistency throughout?" (Focus on structured workflow, creative problem-solving, and adherence to guidelines).

• Collaboration & Communication: "How do you handle conflicting feedback from different stakeholders on a design project?" (Emphasize active listening, seeking clarification, proposing solutions, and escalating when necessary).

• Problem-Solving: "Imagine you need to create a sales deck for a new product feature with limited information. How would you approach this?" (Showcase ability to work with ambiguity, ask clarifying questions, and focus on visual hierarchy and key messaging).

Company & Culture Questions:

• Mission Alignment: "What interests you about Workstream's mission to serve the hourly workforce?" (Connect personal values or career interests to the company's purpose).

• Work Style: "How do you stay organized and manage your time when working on multiple projects with competing deadlines?" (Highlight time management techniques, prioritization skills, and proactive communication).

• Growth Aspirations: "Where do you see yourself developing your design skills in the next 1-2 years?" (Align aspirations with the growth opportunities within Workstream, such as moving towards strategic design).

Portfolio Presentation Strategy:

• STAR Method: For each project, use the Situation, Task, Action, Result framework to clearly explain your contribution and impact.

• Focus on Relevance: Prioritize projects that demonstrate skills directly applicable to marketing collateral, sales enablement, and brand consistency.

• Quantify Success: If possible, include metrics or outcomes that show the effectiveness of your designs (e.g., improved engagement, successful campaign).

• Articulate Design Choices: Be prepared to explain why you made specific design decisions, linking them to project objectives and target audiences.

• Showcase Process: Briefly walk through your workflow for a key project to demonstrate your systematic approach.

📝 Enhancement Note: Candidates should thoroughly research Workstream, its products, and its target market. Understanding the challenges faced by hourly workers and the businesses that hire them will allow for more insightful answers about how design can support Workstream's mission.

📌 Application Steps

To apply for this Brand & Graphic Designer position:

• Submit your application through the provided link on the Workstream careers page.

• Portfolio Customization: Ensure your portfolio prominently features work relevant to marketing collateral, sales enablement, and brand consistency. Tailor your presentation to highlight these areas.

• Resume Optimization: Update your resume to emphasize skills and experiences in visual design, graphic creation, project coordination, and collaboration. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, handling stakeholder feedback, and explaining your portfolio projects using the STAR method. Be ready to discuss your interest in Workstream's mission.

• Company Research: Deeply understand Workstream's product, target market (hourly workforce), and company values. Familiarize yourself with their current brand aesthetic.

⚠️ Important Notice: This enhanced job description provides insights based on the provided data and industry standards for Brand & Graphic Designer roles. Candidates should verify all details, particularly regarding compensation, benefits, and the contract-to-full-time transition, directly with Workstream during the application process. The salary range is an estimate based on a US disclosure adjusted for Singapore and should be confirmed locally.