Brand & Graphic Designer

📍 Job Overview

Job Title: Brand & Graphic Designer

Company: Workstream

Location: Lehi, Utah, United States

Job Type: Contractor

Category: Marketing Operations / Creative Operations

Date Posted: March 19, 2026

Experience Level: Entry-Level / Junior (0-2 years)

Remote Status: On-site

🚀 Role Summary

• This role focuses on visual asset creation for marketing and sales enablement, ensuring adherence to brand guidelines.

• Responsibilities include supporting the design request intake process and managing project timelines for creative deliverables.

• The position offers the opportunity to develop skills in project coordination and cross-functional collaboration within a fast-paced GTM environment.

• This role is critical for maintaining brand consistency and visual identity across all customer-facing materials.

📝 Enhancement Note: While the title is "Brand & Graphic Designer," the responsibilities heavily lean into operational aspects of design management within a Go-To-Market (GTM) context. This includes project coordination, stakeholder communication for design requests, and ensuring brand consistency, which are core functions within Marketing Operations or Creative Operations. The emphasis on supporting sales enablement materials and marketing campaigns positions this role as integral to the GTM engine.

📈 Primary Responsibilities

• Design Execution: Create high-quality visual assets for various marketing and sales channels, including sales decks, enablement materials, website graphics, landing pages, campaign collateral, datasheets, product marketing materials, and social/digital marketing graphics.

• Brand Consistency Management: Ensure all created assets strictly adhere to established brand guidelines and maintain visual consistency across all touchpoints.

• Design Request Intake & Clarification: Participate in the intake process for design requests from various stakeholders, clarifying project details such as scope, timelines, required formats, and key deliverables.

• Project Tracking & Coordination: Monitor and track multiple ongoing design projects and deadlines, ensuring timely delivery of assets. Coordinate work with external contractors as needed.

• Stakeholder Communication: Collaborate effectively with internal stakeholders to gather requirements, provide updates on design progress, and ensure final deliverables meet expectations.

• Template & Asset Management: Maintain and update design templates and reusable design assets to streamline future creative production.

📝 Enhancement Note: The description emphasizes "executing high-quality design work across marketing and sales channels" and "helping manage incoming design requests." This implies a need for not just creative output but also operational efficiency in managing the design workflow, which is a key aspect of Marketing Operations. The role's focus on sales decks and enablement materials directly impacts GTM effectiveness.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating proficiency in graphic design principles is essential. A background in Graphic Design, Visual Communications, Marketing, or a related field is beneficial.

Experience: 0-2 years of experience in graphic design, with a focus on marketing or brand collateral. Experience in a fast-paced, growth-stage company or startup environment is a plus.

Required Skills:

• Visual Design & Layout: Strong proficiency in creating visually appealing designs and effective layouts.

• Brand Guideline Adherence: Ability to meticulously apply brand guidelines to ensure consistency across all design outputs.

• Quick Execution with Quality: Demonstrated capacity to deliver high-quality work efficiently and on time.

• Stakeholder Communication: Clear and effective verbal and written communication skills for interacting with internal teams and gathering project requirements.

• Design Software Proficiency: Competence with industry-standard design software (e.g., Adobe Creative Suite - Photoshop, Illustrator, InDesign).

Preferred Skills:

• Project Management Fundamentals: Basic understanding of project management principles, including tracking deadlines and scope.

• Cross-functional Collaboration: Experience working with marketing, sales, or product teams.

• Sales Enablement Design: Familiarity with creating assets for sales decks and marketing campaigns.

• Website/Digital Graphics: Experience designing graphics for websites, landing pages, and digital advertising.

• Basic Understanding of HR/Workforce Technology: Familiarity with the SaaS or HR technology space is advantageous.

📝 Enhancement Note: The job description explicitly mentions "beginning to build skills in project management and cross-functional collaboration." This suggests the ideal candidate is at an early stage of their career, making the "0-2 years" experience level appropriate. The emphasis on "delivering strong visual assets" and "ensuring brand consistency" aligns with core GTM operations needs.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Asset Examples: Showcase a range of visual design work, including examples for marketing campaigns, sales enablement materials (e.g., presentation slides, one-pagers), website graphics, and digital advertisements.

• Brand Consistency Demonstrations: Include projects where you successfully maintained and applied strict brand guidelines across multiple assets.

• Process & Workflow Examples: If possible, illustrate how you manage design requests, from initial brief to final delivery, highlighting communication and coordination aspects.

• Impact/Results (if applicable): While challenging for design-only roles, any examples where your design work demonstrably contributed to campaign success or sales effectiveness would be highly valuable.

Process Documentation:

• Candidates are expected to be able to articulate their design process, including how they approach understanding project briefs, managing revisions, and ensuring final assets meet stakeholder needs and brand standards.

📝 Enhancement Note: Given this is an entry-level role focused on execution rather than strategy, a portfolio demonstrating strong execution skills and an understanding of brand consistency is paramount. The ability to articulate a basic design process and how they handle requests is key, hinting at the operational side of managing design output.

💵 Compensation & Benefits

Salary Range: $30 - $50 per hour. This range is based on the provided information and is not inclusive of potential bonuses or equity.

Benefits:

• Contract-to-Full-Time Potential: Strong potential to transition into a full-time role based on performance and business needs, which would typically unlock a more comprehensive benefits package.

• Exposure to High-Growth Environment: Opportunity to work with a rapidly expanding Series B company, providing significant learning and networking opportunities.

• Impactful Work: Contribute to a mission-driven company focused on improving the hourly workforce experience.

• Collaborative Team: Work closely with the marketing team and cross-functional partners in a 5-day in-office setup.

Working Hours: This is a contract position, likely requiring approximately 40 hours per week, with a strong emphasis on in-office collaboration for 5 days a week.

📝 Enhancement Note: The salary range is explicitly stated. The "contract position with strong potential to transition into a full-time role" suggests that benefits typically associated with full-time employment would be contingent on that transition. The on-site requirement for 5 days a week is noted.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (HR Tech, SaaS, Workforce Management)

Company Size: Series B funded, implying a significant but still agile growth phase (likely 50-250 employees, though exact size not specified).

Founded: Workstream is a relatively young company, founded to address a specific market need, suggesting an innovative and forward-thinking culture.

Team Structure:

• The designer will be part of the marketing team, working closely with marketing specialists and other GTM functions.

• This role involves collaboration with a part-time contractor, indicating a blended approach to resource management.

Methodology:

• Data-Driven Growth: Workstream's focus on technology and serving the hourly workforce suggests an analytical approach to product development and market strategy.

• Customer-Centricity: Building an "all-in-one HR, payroll, and hiring platform" for hourly workers indicates a strong focus on user needs and experience.

• Agile Development: As a high-growth tech company, an agile and iterative approach to product and marketing execution is likely.

Company Website: https://www.workstream.us/

📝 Enhancement Note: The company description highlights a mission-driven approach to technology for the hourly workforce, backed by significant VC funding. This suggests a dynamic, growth-oriented culture with a focus on innovation and customer impact. The 5-day in-office policy points to a culture that prioritizes direct collaboration.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-level to junior designer, focusing on execution and support within the marketing and GTM operations framework. It serves as a foundational role for developing core design and operational skills.

Reporting Structure: The designer will likely report to a Marketing Manager or Creative Lead, who oversees brand and content execution. They will also collaborate with a part-time contractor.

Operations Impact: The visual assets created directly support sales enablement (e.g., sales decks) and marketing campaigns, playing a crucial role in lead generation, customer acquisition, and brand perception—all key metrics for GTM operations.

Growth Opportunities:

• Full-Time Conversion: The most immediate growth opportunity is transitioning from contract to a full-time employee, potentially with expanded responsibilities and benefits.

• Skill Development: Opportunity to hone visual design skills, gain experience in a fast-paced SaaS environment, and learn about marketing operations, brand management, and project coordination.

• Specialization: Potential to specialize further in areas like digital marketing design, sales enablement design, or brand strategy as experience grows.

• Cross-functional Exposure: Working closely with sales, marketing, and product teams can provide broader business acumen and understanding of GTM strategies.

📝 Enhancement Note: The "contract with strong potential to transition into a full-time role" is a key growth indicator. The role is framed as a stepping stone for developing practical skills in a high-growth tech environment, particularly within the GTM support functions.

🌐 Work Environment

Office Type: The role requires a 5-day in-office setup, indicating a traditional office environment designed for collaborative work.

Office Location(s): Lehi, Utah. This location is part of a growing tech corridor in Utah, offering a vibrant ecosystem.

Workspace Context:

• Collaborative Atmosphere: The 5-day in-office requirement suggests an environment that encourages direct interaction, brainstorming, and team synergy.

• Tools & Technology: Access to necessary design software and potentially internal project management tools to handle design requests and track progress.

• Team Interaction: Opportunities for direct feedback and collaboration with marketing colleagues and other GTM stakeholders.

Work Schedule: The role is likely a standard full-time schedule (approximately 40 hours per week) during business hours, with a requirement to be present in the Lehi office Monday through Friday.

📝 Enhancement Note: The explicit mention of a 5-day in-office requirement dictates the work environment. This suggests a preference for direct collaboration, which can be beneficial for junior roles needing guidance and feedback.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess design skills and relevant experience.

• Portfolio Review & Technical Interview: A deeper dive into your portfolio, discussing specific projects, design choices, and your understanding of brand consistency and execution. Expect questions about your design process.

• Cross-functional Interview: Potentially an interview with marketing or sales stakeholders to assess communication skills, understanding of GTM needs, and ability to collaborate.

• Hiring Manager Interview: A final discussion about role fit, career aspirations, and alignment with company culture.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest and most relevant work. Prioritize projects that demonstrate visual design skills, brand adherence, and execution for marketing or sales collateral.

• Highlight Process: For key projects, briefly explain the brief, your approach, challenges, and the final outcome. Even for design execution, showing how you interpret a brief is valuable.

• Demonstrate Brand Consistency: Include examples that show how you apply and maintain brand guidelines across different assets.

• Keep it Concise: Design professionals often appreciate clear, well-organized portfolios that are easy to navigate.

Challenge Preparation:

• Be prepared to discuss your design process, how you handle feedback and revisions, and your approach to meeting tight deadlines.

• Familiarize yourself with Workstream's existing branding and marketing materials to understand their visual language.

📝 Enhancement Note: The emphasis on a strong portfolio and the potential for a 5-day in-office setup suggest interviews will likely assess both creative capabilities and cultural fit for collaborative teamwork. The role's operational aspects mean questions about process and coordination are probable.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite: Proficiency in Photoshop, Illustrator, and InDesign is essential for creating a wide range of visual assets.

• Figma/Sketch (Potentially): While not explicitly mentioned, familiarity with collaborative design tools like Figma or Sketch is increasingly common and valuable, especially for website and digital graphics.

Project Management & Collaboration Tools:

• Project Management Software: Experience with tools like Asana, Trello, Jira, or Monday.com for tracking design requests and project timelines.

• Communication Platforms: Proficiency in Slack, Microsoft Teams, or similar for day-to-day communication and collaboration.

• Google Workspace/Microsoft Office Suite: For creating and managing sales decks, datasheets, and general documentation.

Brand Management Tools (Beneficial):

• Digital Asset Management (DAM) Systems: Familiarity with systems used to store and organize brand assets.

• Brand Guideline Platforms: Experience working with or referencing digital brand guideline documentation.

📝 Enhancement Note: Proficiency in standard design tools is a given. The operational aspects of the role suggest familiarity with project tracking and communication tools will be highly beneficial, if not implicitly required for effective workflow management.

👥 Team Culture & Values

Operations Values:

• Efficiency & Execution: A strong emphasis on delivering high-quality work promptly, as indicated by the need for quick execution and meeting deadlines.

• Collaboration: The 5-day in-office policy strongly suggests a culture that values in-person teamwork, open communication, and synergistic problem-solving.

• Brand Integrity: A deep commitment to maintaining brand consistency and visual standards across all communications.

• Growth Mindset: As a Series B company, there's likely an emphasis on learning, adapting, and contributing to rapid growth.

Collaboration Style:

• In-Person Synergy: The 5-day office requirement points to a culture that thrives on direct interaction, spontaneous brainstorming, and immediate feedback loops.

• Cross-functional Integration: The role requires working with marketing, sales, and potentially product teams, indicating a collaborative approach across departments to achieve GTM objectives.

• Feedback-Oriented: Expect a culture where feedback is actively given and received to improve design quality and project outcomes.

📝 Enhancement Note: The company's mission to serve the hourly workforce and its growth stage likely foster a culture that is both mission-driven and results-oriented, with a strong emphasis on teamwork and continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Multiple Requests: Balancing the demands of various stakeholders and projects simultaneously while maintaining design quality and deadlines.

• Early Career Development: Navigating the transition from academic learning to professional execution in a fast-paced business environment.

• Remote Collaboration (if applicable): Although on-site, coordinating with a part-time contractor effectively requires clear communication and task delegation.

• Adapting to Brand Evolution: Staying current with and applying evolving brand guidelines in a dynamic company.

Learning & Development Opportunities:

• Hands-on Skill Building: Gaining practical experience in a variety of design applications relevant to marketing and sales.

• Understanding GTM Operations: Learning how design supports broader sales and marketing strategies and operational workflows.

• Professional Networking: Building relationships within a growing tech company and its ecosystem.

• Potential for Full-Time Role: Demonstrating value as a contractor can lead to a stable, full-time position with enhanced career progression.

📝 Enhancement Note: The primary challenge is likely managing the operational demands of design requests within a growth-stage company, coupled with the learning curve for an early-career professional. Growth is tied to successful execution and potential conversion to full-time.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Walk me through your process for creating a marketing campaign asset, from brief to final delivery." (Be prepared to discuss how you interpret briefs, gather requirements, handle revisions, and ensure brand consistency.)

• Brand Consistency: "How do you ensure brand consistency across different types of marketing materials?" (Highlight your understanding of brand guidelines and attention to detail.)

• Project Management: "How do you manage your time and prioritize tasks when working on multiple design projects with competing deadlines?" (Focus on organizational skills and ability to communicate proactively.)

• Collaboration: "Describe a time you had to collaborate with a stakeholder to achieve a design goal. What was your approach?" (Emphasize communication and problem-solving.)

Company & Culture Questions:

• "What interests you about Workstream and our mission to support the hourly workforce?" (Research Workstream's mission and recent news.)

• "How do you feel about working in an office environment 5 days a week?" (Express enthusiasm for collaboration.)

Portfolio Presentation Strategy:

• Storytelling: For each project, briefly explain the problem, your solution, and the outcome.

• Focus on Relevance: Emphasize projects that align with the job description's requirements (marketing assets, sales enablement, brand consistency).

• Technical Proficiency: Be ready to discuss the tools and techniques you used.

• Engagement: Be enthusiastic and ask thoughtful questions about the team, projects, and company culture.

📝 Enhancement Note: Interviews will likely assess both creative technical skills and the ability to operate within a structured, collaborative, and deadline-driven GTM environment. Demonstrating an understanding of how design supports business objectives is key.

📌 Application Steps

To apply for this Brand & Graphic Designer position:

• Submit your application through the Workstream careers portal.

• Portfolio Submission: Ensure your resume is accompanied by a link to your online portfolio. Tailor your portfolio to highlight relevant marketing and sales collateral design work.

• Resume Optimization: Craft your resume to emphasize skills like Visual Design, Layout Skills, Brand Consistency, Project Management, and Stakeholder Communication, using keywords from the job description.

• Prepare for Portfolio Review: Be ready to articulate your design process, brand application strategies, and how you manage project workflows during interviews.

• Research Workstream: Familiarize yourself with Workstream's mission, products, and current marketing efforts to demonstrate genuine interest and understanding of their business context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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