Brand & Graphic Designer

📍 Job Overview

Job Title: Brand & Graphic Designer

Company: Silverfort

Location: Tel Aviv-Yafo, Israel

Job Type: Full-Time

Category: Marketing Operations / Brand & Creative

Date Posted: 2026-01-27T11:52:20

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (Remote OK)

🚀 Role Summary

• This role is crucial for the Brand team, focusing on visual communication and brand consistency across all marketing and sales touchpoints.

• The Brand & Graphic Designer will be responsible for translating complex technical concepts into clear, compelling visual narratives for a cybersecurity audience.

• Key areas of focus include presentation design, marketing collateral creation, and digital asset development to support global marketing campaigns.

• The position requires a strong understanding of brand guidelines and the ability to maintain visual integrity across diverse platforms and materials.

📝 Enhancement Note: While the job title is "Brand & Graphic Designer," its inclusion within a GTM (Go-To-Market) context and the emphasis on marketing collateral and presentations strongly suggest this role functions within or closely with the Marketing Operations and Revenue Operations functions, supporting their visual needs for demand generation and sales enablement. The cybersecurity industry context is particularly important for visual storytelling.

📈 Primary Responsibilities

• Presentation Design: Develop visually engaging and informative PowerPoint presentations that effectively communicate Silverfort's value proposition, product features, and technical insights to diverse audiences, including customers, partners, and internal stakeholders. This includes structuring content, selecting appropriate imagery, and ensuring brand consistency.

• Marketing Collateral Creation: Design a range of marketing materials such as one-pagers, eBooks, white papers, datasheets, case studies, and brochures, adhering to established brand guidelines and ensuring a high level of visual appeal and readability that supports lead generation and sales enablement efforts.

• Digital & Web Visuals: Create and adapt graphics for the company website, social media platforms, email marketing campaigns, and digital advertising, ensuring all assets are optimized for their intended channels and contribute to a cohesive online brand presence.

• Event Support & Production: Design visual elements for trade shows, conferences, and other events, including booth graphics, signage, banners, and digital displays. This involves preparing production-ready files for vendors and potentially coordinating with print or fabrication partners.

• Brand Asset Development: Create and maintain a library of branded visual assets, including icons, simple illustrations, and other graphic elements, that support the overall brand system and can be easily utilized by various teams.

• File Production & Management: Prepare accurate, production-ready files for various formats (print, digital, web, environmental) and ensure proper organization and version control of all design assets.

• Cross-Functional Collaboration: Work closely with marketing, sales, product, and other teams across different time zones to understand their visual needs and deliver high-quality design solutions that align with strategic objectives.

• Template Creation & Maintenance: Develop and maintain reusable design templates in tools like Adobe Express to streamline the creation of recurring marketing materials and ensure brand consistency across the organization.

📝 Enhancement Note: The responsibilities listed indicate a strong focus on supporting demand generation and sales enablement, which are core functions of Revenue Operations and GTM. The need for "clear, well-designed slide decks that support storytelling and communication" and "foundational materials using branded layouts" directly supports sales enablement processes. The mention of "collaboration with teammates across multiple time zones, including the US West Coast" implies a global GTM strategy requiring adaptable design support.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Portfolio: A strong, diverse portfolio showcasing exceptional layout skills, a keen eye for detail, a clear and modern visual taste, and the ability to adapt to established brand guidelines. The portfolio should demonstrate experience with presentations, marketing collateral, and digital assets.

• Adobe Creative Cloud Proficiency: Expert-level skills in Adobe InDesign, Illustrator, and Photoshop are essential for creating and manipulating design assets.

• Figma Proficiency: Demonstrated ability to use Figma for collaborative design workflows, particularly in conjunction with marketing and product teams, is a key requirement.

• Microsoft Office Suite Proficiency: Advanced skills in Microsoft PowerPoint for creating sophisticated presentations and Microsoft Word for document design and layout.

• Brand Guideline Adherence: Proven ability to understand, apply, and maintain established brand guidelines consistently across all design outputs.

• Production File Preparation: Expertise in preparing accurate, print-ready, and digital-ready files, understanding color modes, resolutions, bleed, and other production requirements for various vendors and platforms.

• Organizational Skills: Excellent ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines in a fast-paced environment.

• Communication Skills: Strong verbal and written communication skills, with the ability to articulate design decisions, receive and incorporate feedback constructively, and collaborate effectively with cross-functional teams.

Preferred Skills:

• Illustration Skills: Ability to create custom vector-based artwork and illustrations that align with the company's brand identity.

• Adobe Express Proficiency: Experience in creating and managing reusable templates within Adobe Express for streamlined content creation.

• Motion Design: Basic understanding or experience with motion graphics, including storyboarding, creating simple animations, and exporting files (e.g., Lottie files) using tools like Adobe After Effects.

• Web Design Acumen: Familiarity with web design principles and user experience (UX) considerations for digital assets.

📝 Enhancement Note: The "2-4 years of experience" is a strong indicator of a mid-level role, requiring a solid foundation and demonstrated ability rather than entry-level training. The specific software requirements (Adobe CC, Figma, PPT, Word) are critical for success in this role and align with typical GTM and Marketing Operations tool stacks. The emphasis on portfolio quality and adherence to brand guidelines highlights the importance of visual consistency in brand management.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Storytelling: Demonstrate the ability to translate complex technical information (e.g., cybersecurity concepts) into clear, engaging visual narratives through presentations and marketing collateral.

• Brand Consistency Case Studies: Showcase examples where you successfully applied and maintained established brand guidelines across multiple touchpoints and asset types.

• Multi-Channel Asset Examples: Include a variety of work samples such as slide decks, one-pagers, social media graphics, website banners, and event signage to prove versatility.

• Production File Examples: If possible, include a brief explanation or visual representation of how you prepare files for print and digital production, highlighting attention to detail in output specifications.

• Collaboration Showcase: If applicable, provide examples of collaborative projects where you worked with cross-functional teams to achieve a shared visual objective.

Process Documentation:

• Workflow Design: Evidence of understanding and contributing to design workflows, from brief to final delivery, including how feedback is integrated and revisions are managed.

• Template Implementation: Examples of creating or utilizing design templates to ensure efficiency and consistency in recurring design tasks.

• Performance Metrics (Indirect): While not directly quantifiable in a design portfolio, inferential evidence of how design choices supported marketing goals (e.g., "designed campaign graphics that achieved X engagement rate" or "created presentation deck that secured Y meeting") can be powerful.

📝 Enhancement Note: For a Brand & Graphic Designer role, the "portfolio" is the primary "process and systems" demonstration. The emphasis should be on showcasing the outcome of applying design processes and systems (like brand guidelines, production standards, and collaborative workflows) rather than just the raw assets themselves. The ability to demonstrate efficiency through template use is a key process indicator.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Health Insurance: Comprehensive medical, dental, and vision coverage.

• Paid Time Off: Generous vacation days, sick leave, and public holidays.

• Retirement Plan: Contributions to a pension or provident fund.

• Professional Development: Opportunities for training, workshops, and conferences to enhance design skills and stay current with industry trends.

• Flexible Work Environment: Hybrid work model with remote flexibility, allowing for better work-life balance.

• Stock Options/Equity: Potential for equity participation, aligning employee success with company growth.

• Commuting Assistance: Potential for transportation allowances or support for local commuting.

• Team Events & Social Activities: Regular company-sponsored events to foster team cohesion and collaboration.

Working Hours:

• Standard full-time hours, typically 40 hours per week. The role requires some flexibility to collaborate with team members in the US West Coast time zone, which may involve occasional early morning or late afternoon meetings.

📝 Enhancement Note: Salary estimates are based on market research for similar roles in Tel Aviv, Israel, considering the tech industry and the specified experience level. Benefits are typical for established tech companies and tailored to attract and retain talent in the Israeli market, with a focus on professional growth and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cybersecurity (Identity Security)

Company Size: Silverfort is a growing mid-sized to large tech company, likely employing several hundred to over a thousand individuals globally. This size suggests a structured yet dynamic environment with established processes but also room for individual impact and innovation.

Founded: Silverfort was founded in 2016. This history indicates a mature startup that has achieved significant market traction and likely has well-defined go-to-market strategies and operational frameworks in place.

Team Structure:

• Brand Team: The designer will report to the Director of Brand, indicating a dedicated function focused on shaping and maintaining the company's visual identity and messaging.

• Global Collaboration: The role involves working with teammates across multiple time zones, highlighting a globally distributed team structure and the need for asynchronous communication and collaboration tools.

• Cross-Functional Integration: Close collaboration with marketing, sales, and product teams is expected, suggesting a GTM strategy that emphasizes alignment and shared objectives between these functions.

Methodology:

• Data-Driven Brand Strategy: While creative, the approach to brand design likely involves understanding market trends, competitive landscapes, and customer insights to inform visual decisions.

• Agile Design Processes: In a fast-moving tech environment, design processes are likely agile, focusing on iterative development, quick turnarounds, and adapting to evolving campaign needs.

• Emphasis on Impact: The company's mission to "bring identity security everywhere" and its growth trajectory suggest a culture focused on achieving significant impact and driving business outcomes through effective marketing and branding.

Company Website: https://silverfort.com

📝 Enhancement Note: Understanding Silverfort's position in the cybersecurity industry is key. The company's mission and founding date suggest a focus on innovation and market leadership. The team structure emphasizes collaboration across geographies and functions, which is critical for a designer supporting global GTM efforts.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Brand & Graphic Designer. It requires a solid foundation of 2-4 years of experience, demonstrating independence in executing design tasks and contributing to larger campaigns, but likely still operating under the guidance of a Brand Director or Senior Designer. The emphasis is on execution and consistent delivery of high-quality visual assets.

Reporting Structure: The designer will report directly to the Director of Brand. This provides a clear line of mentorship and strategic direction, ensuring alignment with overarching brand objectives. The role will also involve significant collaboration with other marketing and GTM functions.

Operations Impact: The Brand & Graphic Designer plays a vital role in shaping Silverfort's external perception. Their work directly impacts:

• Brand Recognition & Recall: Consistent and compelling visuals enhance brand memorability.

• Lead Generation: High-quality marketing collateral and digital assets can improve conversion rates in campaigns.

• Sales Enablement: Well-designed presentations and materials empower the sales team to communicate value effectively.

• Market Positioning: Strong branding differentiates Silverfort in the competitive cybersecurity landscape.

• Customer Engagement: Visually appealing content can increase engagement on digital platforms and at events.

Growth Opportunities:

• Senior Designer/Art Director Path: With continued development and demonstrated leadership, a progression to Senior Brand Designer or Art Director roles is possible, involving more strategic input, team leadership, and campaign oversight.

• Specialization: Opportunities to deepen expertise in specific areas like motion design, illustration, or UI/UX design, potentially leading to specialized roles.

• Cross-Functional Skill Development: Exposure to GTM strategies, product marketing, and demand generation can broaden skill sets beyond pure design, opening doors to roles with broader marketing responsibilities.

• Leadership in Brand Initiatives: Leading specific brand projects or contributing to the evolution of brand guidelines.

📝 Enhancement Note: The growth path for a designer in a tech company like Silverfort often involves moving from execution-focused roles to more strategic or leadership positions. The impact on GTM functions is significant, making this a valuable role for career development within the marketing and operations ecosystem.

🌐 Work Environment

Office Type: Silverfort offers a hybrid work environment, meaning employees can work both from the office and remotely. This model balances the benefits of in-person collaboration with the flexibility of remote work.

Office Location(s): The primary office is located in Tel Aviv-Yafo, Israel. Given Silverfort's global presence, there are likely other offices, but this role is based in Tel Aviv.

Workspace Context:

• Collaborative Spaces: The Tel Aviv office likely features modern, open-plan areas and dedicated meeting rooms designed to foster collaboration among design, marketing, sales, and product teams.

• Technology & Tools: Employees will have access to the necessary design software and hardware, along with robust IT support and collaboration platforms (e.g., Slack, Teams, project management tools) to facilitate seamless work across distances.

• Team Interaction: Opportunities for frequent interaction with colleagues both within the brand team and across other departments, including virtual coffee breaks, team meetings, and brainstorming sessions.

Work Schedule:

• The standard work schedule is typically 40 hours per week. However, due to the global nature of the company and collaboration requirements with US West Coast teams, some flexibility is expected. This might involve occasional early morning or late afternoon meetings to accommodate different time zones, ensuring seamless communication and project continuity across the marketing and sales functions.

📝 Enhancement Note: The hybrid model and global collaboration requirements are key aspects of the work environment, influencing how design tasks are managed and how team members interact. This setup is common for tech companies aiming to attract talent globally while maintaining operational efficiency.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, cultural fit, and interest in the role and Silverfort.

• Portfolio Review & Skills Assessment: A more in-depth session with the Director of Brand and potentially another designer. This will involve a walkthrough of your portfolio, focusing on specific projects, your design process, problem-solving approach, and how you handle feedback. Expect questions about your experience with specific tools and techniques.

• Design Challenge: A practical exercise, either take-home or timed in-session, designed to evaluate your ability to create specific assets (e.g., a presentation slide, a social media graphic) based on a brief, demonstrating your application of brand guidelines and design skills.

• Cross-Functional/Hiring Manager Interview: An interview with the Director of Brand or another relevant hiring manager to discuss your experience, career aspirations, and how you would fit into the team and company culture. This stage may also involve a discussion about your understanding of the cybersecurity industry.

• Final Interview (Optional): Potentially a brief meeting with a senior leader to finalize the decision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase your skills in presentation design, marketing collateral, and digital assets. Tailor your selection to highlight work that aligns with a B2B tech/cybersecurity context if possible.

• Tell a Story: For each project, clearly articulate the problem you were solving, your design process, the tools you used, key decisions you made, and the outcome or impact of your work. Quantify results where possible.

• Highlight Brand Adherence: Specifically point out how you applied brand guidelines, maintained visual consistency, and adapted your designs for different platforms.

• Showcase Tool Proficiency: Be ready to discuss your expertise with Adobe Creative Cloud, Figma, and PowerPoint, and how you leverage these tools efficiently.

• Prepare for Technical/Industry Relevance: Given Silverfort's industry, be prepared to discuss how you approach designing for a technical audience and how visual elements can simplify complex concepts.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the requirements of any design challenge. Ask clarifying questions if needed.

• Prioritize Brand Consistency: Ensure your submission strictly adheres to Silverfort's brand guidelines (colors, fonts, logo usage, tone).

• Focus on Clarity & Impact: Design for the intended audience and purpose, ensuring the message is clear and the visual impact is strong.

• Time Management: Allocate your time wisely, focusing on delivering a polished and complete solution rather than getting bogged down in minor details.

• Professional File Delivery: Submit your work in the requested format and ensure files are well-organized and production-ready.

📝 Enhancement Note: The interview process is structured to assess not only design skills but also the candidate's ability to integrate into a global team, understand a technical product, and apply brand strategy effectively. The emphasis on portfolio quality and the design challenge are standard for creative roles.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud:

  • InDesign: Essential for layout design of marketing collateral (one-pagers, eBooks, white papers, datasheets). Expect to create and manage multi-page documents.
  • Illustrator: Crucial for creating vector graphics, icons, logos, and custom illustrations. Proficiency in vector manipulation is key.
  • Photoshop: Used for image editing, manipulation, and creating digital assets for web and social media.

• Figma: A primary tool for collaborative design, prototyping, and potentially creating UI elements or design systems. Its use for cross-team collaboration is explicitly mentioned.

• Microsoft PowerPoint: A core tool for creating professional, visually compelling presentations for sales, marketing, and executive audiences. Mastery of its design capabilities is required.

• Microsoft Word: Used for designing and formatting documents, datasheets, and other text-heavy collateral.

Analytics & Reporting:

CRM & Automation:

• The designer's work will support users of CRM (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo) by providing assets for campaigns and sales enablement. Understanding how these systems are used can inform design choices.

📝 Enhancement Note: The explicit mention of Adobe Creative Cloud, Figma, and Microsoft PowerPoint highlights the core technical requirements. Proficiency in these tools is non-negotiable. The context suggests these tools are used in conjunction with GTM and sales enablement efforts.

👥 Team Culture & Values

Operations Values:

• Innovation & Agility: Silverfort is in a fast-moving cybersecurity market, valuing innovative design solutions and the ability to adapt quickly to new trends and campaign needs.

• Collaboration & Support: The company emphasizes a culture where team members "go above and beyond to help our customers and each other." This translates to a collaborative design approach, open to feedback and supportive of colleagues.

• Customer-Centricity: While a design role, understanding the end-user (customer) and how design impacts their perception and experience is crucial.

• Excellence & Quality: A commitment to high-quality output, attention to detail, and maintaining brand integrity across all visual communications.

• Data-Informed Creativity: While creative, design decisions are likely informed by data on what resonates with the target audience and drives engagement.

Collaboration Style:

• Cross-Time Zone Communication: Expect a reliance on asynchronous communication tools (email, Slack, project management software) and scheduled virtual meetings. Clear documentation and concise communication are key.

• Feedback Integration: An open and constructive feedback loop with the Director of Brand and other stakeholders is essential for iterative design improvements.

• Teamwork: The role requires working closely with marketing managers, product marketers, and potentially sales enablement teams, necessitating strong interpersonal skills and a team-oriented mindset.

• Proactive Engagement: Contributing ideas and proactively seeking opportunities to enhance the brand's visual presence.

📝 Enhancement Note: Silverfort's culture emphasizes collaboration, innovation, and customer focus, which are all critical for a designer supporting a global GTM strategy. The need to collaborate across time zones points to a mature operational approach to remote and distributed teams.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Diverse Needs: Ensuring a unified brand identity across a wide array of marketing materials, digital platforms, and event collateral, while still meeting the specific requirements of different campaigns and teams.

• Communicating Technical Concepts Visually: Translating complex cybersecurity concepts into easily understandable and visually appealing graphics for a diverse audience.

• Adapting to a Fast-Paced Environment: Keeping up with the rapid pace of marketing campaigns and product updates in the cybersecurity sector, requiring quick turnarounds and flexibility.

• Remote Collaboration: Effectively collaborating and maintaining strong working relationships with colleagues across different time zones and locations.

• Evolving Brand Standards: Staying current with and contributing to the evolution of brand guidelines as the company and market change.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to deepen expertise in areas like illustration, motion graphics, or UI/UX through workshops, online courses, or internal training.

• Industry Knowledge: Gaining in-depth understanding of the cybersecurity industry, its trends, and key messaging.

• GTM Strategy Exposure: Learning how design contributes to broader marketing and sales strategies, demand generation, and sales enablement processes.

• Tool Mastery: Becoming highly proficient in industry-standard design tools and potentially exploring new software and technologies.

• Career Progression: Potential to move into more senior design roles, art direction, or even specialized marketing functions within Silverfort.

📝 Enhancement Note: The challenges highlight the dynamic nature of working in a tech company, particularly in cybersecurity. The growth opportunities are geared towards skill enhancement, industry expertise, and career advancement within a GTM framework.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a presentation deck for a technical product. How do you ensure clarity and engagement?"

  • Preparation: Outline your steps from receiving the brief to final delivery, emphasizing audience analysis, content structuring, visual hierarchy, brand adherence, and iterative feedback. Prepare to discuss a specific presentation project from your portfolio.

• "How do you approach maintaining brand consistency across various marketing collateral and digital assets?"

  • Preparation: Discuss your understanding and application of brand guidelines. Provide examples of how you've ensured visual unity across different channels and asset types. Mention the role of templates and style guides.

• "Walk us through a challenging design project. What was the problem, how did you solve it, and what was the outcome?"

  • Preparation: Select a project that showcases your problem-solving skills, creativity, and ability to handle constraints or feedback. Quantify the results if possible.

• "How do you stay updated with design trends, and how do you balance creative exploration with brand requirements?"

Company & Culture Questions:

• "What interests you about Silverfort and the cybersecurity industry?"

  • Preparation: Research Silverfort's mission, products, recent news, and their position in the market. Understand the importance of identity security.

• "How do you approach collaboration, especially with remote team members and across different time zones?"

  • Preparation: Discuss your experience with collaboration tools and strategies for effective communication, feedback, and project management in distributed teams.

• "How do you handle constructive criticism or feedback on your designs?"

Portfolio Presentation Strategy:

• Start with Impact: Begin with your strongest, most relevant projects.

• Context is Key: For each project, clearly state the client/company, objective, your role, the challenge, and the solution.

• Showcase Process: Don't just show the final output; briefly explain your thought process, design decisions, and how you iterated.

• Highlight Tool Usage: Be ready to discuss specific techniques or features you used in Adobe CC, Figma, or PowerPoint.

• Quantify Results: If possible, provide metrics or qualitative feedback on how your designs contributed to business goals (e.g., increased engagement, successful event turnout, positive sales feedback).

• Tailor to Silverfort: Emphasize projects that demonstrate your ability to design for a B2B tech audience and adhere to strict brand guidelines.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only technical design skills but also strategic thinking, problem-solving abilities, and cultural fit within a global, technical company. The portfolio presentation is a critical component.

📌 Application Steps

To apply for this Brand & Graphic Designer position:

• Submit Your Application: Navigate to the application link provided and submit your resume and any requested materials through the comeet.com portal.

• Portfolio Customization: Ensure your portfolio is readily accessible (link on resume/application) and curated to highlight projects most relevant to this role, especially presentation design, marketing collateral, and digital assets for a B2B tech context.

• Resume Optimization: Tailor your resume to include keywords from the job description, such as proficiency in Adobe Creative Cloud, Figma, PowerPoint, brand design, marketing collateral, and experience with production file preparation. Quantify achievements where possible.

• Interview Preparation: Thoroughly research Silverfort, its products, and its industry. Practice articulating your design process and how your skills align with the company's needs, particularly for technical audiences and global collaboration.

• Company Research: Understand Silverfort's mission, values, and recent marketing efforts to demonstrate genuine interest and alignment during the interview process. Familiarize yourself with their current visual branding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.