Brand and Design Manager

📍 Job Overview

Job Title: Brand and Design Manager Company: Ericsson Location: London, England, United Kingdom Job Type: Full-Time Category: Marketing & Brand Operations Date Posted: November 5, 2025 Experience Level: 2-5 Years Remote Status: On-site

🚀 Role Summary

• Oversee and execute B2B brand strategy, ensuring consistent visual identity and messaging across all platforms, with a focus on translating complex technology offerings into accessible and compelling narratives.
• Lead the design delivery process, from concept to final asset, for a variety of marketing and communication materials, leveraging expertise in digital and print design principles.
• Collaborate cross-functionally with marketing, product, and sales teams to develop integrated brand campaigns that resonate with target audiences in the technology and broadcast sectors.
• Manage multiple design projects simultaneously, ensuring timely delivery, adherence to brand guidelines, and alignment with commercial objectives.
• Drive creative excellence and innovation in brand representation, utilizing a strong understanding of design trends and their commercial impact.

📝 Enhancement Note: While the title is "Brand and Design Manager," the core responsibilities and required skills, particularly the emphasis on B2B brand strategy, translating complex service offerings, and influencing business outcomes, strongly indicate a role within Marketing Operations or GTM Operations, specifically focusing on the operational execution of brand and design initiatives to support business goals. The mention of B2B, technology, and broadcast sectors further solidifies its position within a Go-To-Market (GTM) context.

📈 Primary Responsibilities

• Develop and implement comprehensive brand guidelines and design standards for B2B communications, ensuring consistency and impact across all touchpoints.
• Translate intricate Ericsson service offerings and technological advancements into clear, engaging visual narratives and marketing collateral.
• Manage the end-to-end design process for marketing campaigns, sales enablement materials, digital assets, and corporate communications.
• Collaborate closely with internal stakeholders (marketing, sales, product management, engineering) to understand project requirements and deliver design solutions that meet business objectives.
• Oversee the production of design assets, including brochures, presentations, infographics, social media graphics, website elements, and event materials.
• Conduct market research and competitor analysis to identify design trends and opportunities for brand differentiation within the technology and broadcast sectors.
• Manage external design agencies and vendors, providing clear briefs, feedback, and quality assurance to ensure deliverables meet Ericsson's brand standards.
• Measure and report on the effectiveness of brand and design initiatives, using data to inform future creative strategies and optimize performance.
• Ensure all design outputs align with commercial goals, contributing to enhanced brand perception, customer engagement, and lead generation efforts.
• Foster a culture of creative excellence and continuous improvement within the design function.

📝 Enhancement Note: The emphasis on translating "complex service offerings" and "commercial awareness" suggests the role requires a strategic understanding of how design directly impacts sales enablement and customer acquisition, aligning it with GTM operations. The responsibility for managing design delivery in a "matrixed, collaborative environment" points to significant cross-functional coordination typical of operations roles.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is typically expected for a Brand and Design Manager role. Experience: 3-5 years of dedicated experience in B2B brand management, visual design, and marketing operations, with a strong preference for individuals who have worked within media, entertainment, broadcast, or technology sectors.

Required Skills:

• Proven expertise in B2B brand strategy development and execution, with a track record of building strong brand identities.
• Demonstrated ability to translate complex technical or service-based offerings into compelling visual narratives and marketing assets.
• Proficiency in industry-standard design software, including Adobe Creative Suite (InDesign, Illustrator, Photoshop), and advanced skills in Figma for collaborative design.
• Strong command of presentation software, such as PowerPoint, for creating impactful business presentations and reports.
• Experience managing the entire design delivery lifecycle within a fast-paced, collaborative, and often matrixed organizational structure.
• Excellent stakeholder management skills, with the ability to effectively communicate with and influence diverse internal teams and external partners.
• Superior communication skills, both written and verbal, for articulating creative concepts and project status.
• Exceptional project coordination and organizational abilities to manage multiple concurrent design projects.
• A keen understanding of commercial awareness, recognizing how brand and design choices directly influence audience perception, engagement, and ultimate business outcomes.
• Creative problem-solving skills with a strong aesthetic sensibility.

Preferred Skills:

• Experience with digital asset management (DAM) systems.
• Familiarity with web design principles and UI/UX concepts.
• Knowledge of video editing software (e.g., Adobe Premiere Pro, After Effects).
• Experience working in a global organization with diverse market needs.
• Understanding of marketing automation platforms and their integration with design assets.

📝 Enhancement Note: The requirement for 3-5 years of experience in B2B brand and design, along with a strong portfolio, suggests a mid-level operations role. The emphasis on translating complex offerings and commercial awareness indicates a need for strategic thinking beyond pure aesthetics, a common trait in effective GTM operations professionals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 years of B2B brand and design work, with a significant emphasis on projects within the media, entertainment, broadcast, or technology sectors.
• Visual examples demonstrating the ability to translate complex service offerings or technical concepts into clear, compelling, and persuasive visual narratives.
• Case studies that highlight the respondent's role in managing brand strategy and design delivery, particularly within collaborative or matrixed environments.
• Evidence of proficiency in key design tools such as Adobe Creative Suite (InDesign, Illustrator, Photoshop), Figma, and PowerPoint, with examples of how these tools were utilized to achieve specific project goals.
• Demonstrations of how design initiatives influenced perception, engagement, and business outcomes, ideally with quantifiable results or clear explanations of commercial impact.

Process Documentation:

• Examples of workflow design for managing design projects from brief to final delivery, highlighting efficiency improvements or creative problem-solving.
• Documentation illustrating the process of translating complex service offerings into visual assets, showcasing the strategic steps involved.
• Evidence of process implementation for stakeholder management and communication, particularly in a collaborative, matrixed environment.
• Examples of how brand strategy and design delivery were coordinated to achieve specific business objectives or commercial outcomes.

📝 Enhancement Note: For a Brand and Design Manager role with GTM implications, a portfolio is critical. The focus should be on demonstrating not just aesthetic skill but also strategic thinking, process management, and the ability to drive business impact through design. This aligns with the operational execution aspect of GTM.

💵 Compensation & Benefits

Salary Range: For a Brand and Design Manager with 3-5 years of experience in London, the estimated salary range would typically be between £45,000 and £65,000 annually. This estimate considers the cost of living in London, the specific industry (technology/telecom), and the required skill set and experience level.

Benefits:

• Competitive salary package in line with industry standards for London.
• Comprehensive health insurance, including medical, dental, and vision coverage.
• Generous paid time off (PTO), including vacation days, public holidays, and sick leave.
• Pension scheme with company contributions.
• Opportunities for professional development, training, and attending industry conferences.
• Access to Ericsson's employee well-being programs and resources.
• Potential for performance-based bonuses.
• Employee assistance programs and mental health support.
• Discounts on Ericsson products and services (where applicable).

Working Hours: Typically 40 hours per week, with standard business hours (e.g., 9:00 AM to 5:00 PM), Monday to Friday. Flexibility may be offered, depending on project needs and team agreements, allowing for occasional adjustments to accommodate global collaboration or urgent project deadlines.

📝 Enhancement Note: The salary range is estimated based on industry benchmarks for similar roles in London, factoring in the specified experience level and the technology sector. Benefits are standard for large, multinational corporations like Ericsson.

🎯 Team & Company Context

🏢 Company Culture

Industry: Telecommunications and Information Technology. Ericsson is a global leader in providing communication technologies and services, encompassing network infrastructure, digital services, and managed services. This industry context means the brand and design work will often focus on complex, high-technology solutions, requiring clear and impactful communication. Company Size: Large Enterprise (typically 10,000+ employees, based on Ericsson's known size). This implies a structured organization with established processes, diverse departments, and a global reach, requiring strong coordination and adherence to corporate standards. Founded: 1876. With a long history, Ericsson has a well-established brand presence and a culture that likely values innovation, reliability, and long-term vision.

Team Structure:

• The Brand and Design Manager likely sits within the Marketing or Communications department, reporting to a Marketing Director or Head of Brand.
• The immediate team might consist of other designers, copywriters, or marketing specialists.
• Close collaboration with Global Brand, Regional Marketing teams, Product Marketing, Sales Enablement, and Corporate Communications is expected.
• The role operates within a matrixed environment, requiring strong matrix management skills to influence and gain buy-in from various functional leaders.

Methodology:

• Data-driven approach to brand strategy and design evaluation, leveraging market insights and performance metrics.
• Emphasis on collaboration and cross-functional teamwork to ensure brand consistency and effective Go-To-Market execution.
• Agile or iterative processes for design development, allowing for feedback and adaptation.
• Commitment to innovation and staying abreast of industry trends in both technology and design.
• Focus on translating complex technical concepts into accessible and compelling marketing messages.

Company Website: https://www.ericsson.com/

📝 Enhancement Note: Given Ericsson's industry and size, the brand and design function is likely well-integrated into the broader GTM strategy, focusing on articulating value propositions for enterprise clients. The culture will likely be professional, innovative, and globally oriented.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Managerial or Senior Specialist level within the Marketing Operations or Brand Operations domain. It requires significant hands-on experience and the ability to manage projects and stakeholders effectively, but may not yet involve direct people management of a large team. Reporting Structure: The Brand and Design Manager will likely report to a Director or VP of Marketing, Brand, or Communications. They will need to manage relationships and influence stakeholders across various departments, including Sales, Product, and Regional Marketing. Operations Impact: The role directly impacts Ericsson's market perception, customer engagement, and sales enablement. Effective brand and design strategies can enhance lead generation, support sales cycles, and strengthen brand loyalty in the competitive telecommunications and technology sectors.

Growth Opportunities:

• Advancement to a Senior Brand Manager, Head of Brand, or Director of Marketing role, potentially with direct team management responsibilities.
• Specialization into specific areas such as Digital Brand Strategy, GTM Campaign Design, or Product Marketing Design.
• Opportunities to lead larger, more strategic branding initiatives or global campaigns.
• Potential to move into broader marketing leadership roles within Ericsson.
• Development of expertise in specific sub-sectors of the technology market.

📝 Enhancement Note: The growth path for a Brand and Design Manager in a large tech company like Ericsson often involves progression into strategic marketing leadership, with a strong emphasis on how design operations support overarching GTM and business objectives.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment where in-person collaboration and access to company resources are prioritized. Office Location(s): London, England. This location offers access to a vibrant professional network and talent pool. Specific office details would be provided upon inquiry or during the interview process.

Workspace Context:

• A professional office setting designed to foster collaboration and productivity.
• Access to necessary design software and hardware, potentially including high-performance workstations.
• Opportunities for face-to-face interaction with colleagues, fostering strong working relationships and team cohesion.
• Likely access to shared resources such as meeting rooms, presentation facilities, and potentially creative studios.
• A dynamic environment that reflects the fast-paced nature of the technology and media industries.

Work Schedule: Standard full-time hours (e.g., 9 AM to 5 PM, Monday to Friday) are expected, with potential for occasional flexibility to meet project deadlines or accommodate global team interactions. The on-site requirement emphasizes the value placed on in-person teamwork and spontaneous collaboration for creative processes.

📝 Enhancement Note: The on-site nature of the role suggests a preference for direct collaboration and a hands-on approach to design management, which is common in environments where brand consistency and creative synergy are paramount.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter screens applications based on qualifications and experience, particularly reviewing resumes and portfolio links.
• Hiring Manager Interview: Focuses on experience, understanding of B2B brand strategy, design philosophy, and project management approach. Expect questions about past roles and responsibilities.
• Portfolio Review & Presentation: A dedicated session where candidates present their portfolio, detailing their process, creative decisions, and the impact of their work. This is a critical stage for assessing design skills and strategic thinking.
• Skills Assessment/Case Study: Candidates may be given a design brief or a problem to solve related to Ericsson's brand or a specific campaign, requiring them to apply their skills and demonstrate their thought process.
• Stakeholder Interviews: Interviews with key cross-functional stakeholders (e.g., from Marketing, Sales) to assess collaboration, communication, and cultural fit.
• Final Interview: May involve senior leadership to discuss strategic alignment and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest B2B brand and design projects, prioritizing those within media, entertainment, broadcast, or technology.
• Showcase Transformation: Clearly articulate how you translated complex service offerings into compelling visual narratives. Use before-and-after examples if possible.
• Detail Your Process: For each project, explain your thought process, problem-solving approach, the tools you used (Adobe Suite, Figma, etc.), and your specific role.
• Quantify Impact: Whenever possible, present metrics or qualitative feedback demonstrating how your design work influenced perception, engagement, or business outcomes. Use phrases like "increased engagement by X%" or "supported the launch of Y product."
• Highlight Collaboration: Emphasize your experience managing stakeholders and working in collaborative or matrixed environments.
• Be Concise and Clear: Your portfolio presentation should be well-structured, engaging, and easy to follow.

Challenge Preparation:

• Understand Ericsson's Brand: Research Ericsson's current brand identity, marketing campaigns, and target audience. Identify areas where your skills can add value.
• Analyze B2B Design Challenges: Prepare to discuss how you would approach designing for a complex B2B technology service, considering factors like target audience, competitive landscape, and commercial objectives.
• Practice Presentation Skills: Rehearse your portfolio presentation to ensure a smooth, confident, and impactful delivery within a set timeframe.
• Prepare Stakeholder Management Scenarios: Think about how you would handle conflicting feedback from different departments or manage project timelines effectively.

📝 Enhancement Note: The emphasis on a portfolio and a potential case study indicates that practical application and demonstrated problem-solving skills are highly valued for this operations-focused role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: InDesign, Illustrator, Photoshop (essential for graphic design, layout, and image editing).
• Figma: Advanced proficiency required for collaborative design, prototyping, and UI/UX elements.
• Microsoft PowerPoint: Expertise needed for creating high-impact presentations, reports, and proposals.
• Microsoft Office Suite: Word, Excel for general document creation, data analysis, and reporting.

Analytics & Reporting:

• While not explicitly stated as a primary responsibility, understanding how design impacts metrics will be key. Familiarity with analytics platforms (e.g., Google Analytics, Adobe Analytics) for website performance or social media engagement tracking would be beneficial.
• Tools for A/B testing design elements (if applicable to campaigns).

CRM & Automation:

• Familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., Marketo, HubSpot) is advantageous, as design assets are often deployed through these channels.
• Understanding of how to integrate design assets into marketing automation workflows.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite, Figma, and PowerPoint points to a hands-on design role, but the operational context means understanding how these tools integrate with broader marketing technology stacks is crucial.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to explore new design approaches and technologies to keep Ericsson's brand fresh and relevant in the fast-paced tech industry.
• Collaboration: A strong belief in teamwork, open communication, and cross-functional partnerships to achieve shared goals.
• Excellence: A commitment to high-quality output, attention to detail, and continuous improvement in all design and brand initiatives.
• Customer Focus: Understanding the needs of B2B customers and creating designs that resonate with them and drive engagement.
• Impact-Driven: A focus on how design contributes to tangible business outcomes, such as brand perception, lead generation, and sales enablement.

Collaboration Style:

• Proactive and communicative, ensuring all stakeholders are informed and involved throughout the design process.
• Open to feedback and constructive criticism, using it to refine creative solutions.
• Ability to work effectively in a matrixed structure, building consensus and managing expectations across different departments and seniority levels.
• Emphasis on knowledge sharing and supporting colleagues to foster a strong team environment.

📝 Enhancement Note: The culture at Ericsson likely emphasizes professionalism, innovation, and global collaboration, with a strong focus on delivering impactful results that align with business objectives. This role requires an individual who can thrive in such an environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Technical Complexity: The primary challenge will be to distill highly technical and complex Ericsson offerings into easily understandable and visually appealing designs for a B2B audience.
• Balancing Global Brand Consistency with Local Relevance: Ensuring brand guidelines are adhered to globally while adapting designs for specific regional market needs and nuances.
• Managing Diverse Stakeholder Needs: Navigating feedback and priorities from various departments (e.g., sales, product, marketing) that may have different objectives.
• Keeping Pace with Design Trends and Technology: Continuously learning and adapting to new design tools, software updates, and emerging creative trends in the tech sector.
• Demonstrating ROI: Clearly articulating and measuring the business impact of design and brand initiatives in a B2B context.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to deepen expertise in Figma, Adobe Creative Suite, or explore new design technologies.
• Brand Strategy Workshops: Access to training on strategic brand management, market positioning, and competitive analysis.
• GTM and Marketing Operations Best Practices: Learning how design integrates into broader Go-To-Market strategies and operations.
• Industry Conferences: Attending relevant design, marketing, and technology conferences to stay current and network.
• Mentorship Programs: Potential to be mentored by senior leaders within Ericsson's marketing or brand functions.

📝 Enhancement Note: The challenges are typical for a Brand and Design role in a large, complex technology organization, highlighting the need for strategic thinking and strong operational execution. Growth opportunities focus on expanding both design mastery and strategic marketing leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a complex B2B service offering into a compelling visual narrative. Walk us through an example from your portfolio." (Focus on process, problem-solving, and outcome).
• "How do you balance creative vision with commercial objectives and stakeholder feedback in a matrixed organization?" (Assess collaboration, negotiation, and business acumen).
• "Imagine we are launching a new 5G enterprise solution. What would be your initial approach to developing the brand and design strategy for its GTM campaign?" (Test strategic thinking and understanding of B2B tech marketing).

Company & Culture Questions:

• "What appeals to you about Ericsson's brand and its position in the telecommunications industry?" (Assess research and genuine interest).
• "How would you contribute to our collaborative, innovation-driven culture as a Brand and Design Manager?" (Evaluate cultural fit and team dynamics).
• "How do you measure the success of your design work, particularly in relation to business outcomes like brand perception or lead generation?" (Examine data-driven approach and impact focus).

Portfolio Presentation Strategy:

• Structure for Impact: Begin with a high-level overview of your career and design philosophy. Then, dive into 2-3 key case studies.
• Storytelling is Key: For each case study, clearly define the problem, your proposed solution, your process (detailing tool usage and collaboration), and the results achieved.
• Quantify and Qualify: Use metrics where possible (e.g., "increased click-through rates by X%"), but also provide qualitative insights into brand perception or user engagement.
• Demonstrate Tool Proficiency: Be ready to discuss how you used tools like Figma or Adobe Suite to achieve specific design outcomes.
• Address B2B Nuances: Highlight your understanding of B2B audiences and how your design choices cater to their specific needs and decision-making processes.
• Anticipate Questions: Be prepared for questions about your design choices, challenges faced, and alternative approaches you considered.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent but also strategic thinking, operational execution, and an understanding of how brand and design contribute to GTM success in a B2B technology environment.

📌 Application Steps

To apply for this Brand and Design Manager position:

• Submit your application through the provided link on the Ericsson careers portal.
• Portfolio Customization: Ensure your portfolio highlights B2B brand and design experience, with specific examples demonstrating your ability to translate complex offerings into compelling visual narratives, particularly from the media, entertainment, broadcast, or technology sectors.
• Resume Optimization: Tailor your resume to emphasize keywords such as "B2B Brand Strategy," "Design Delivery," "Visual Narratives," "Adobe Creative Suite," "Figma," "Stakeholder Management," and "Project Coordination." Quantify achievements where possible.
• Interview Preparation: Practice articulating your design process, strategic thinking, and commercial awareness. Prepare a concise and impactful presentation of your portfolio, ready to discuss your role and the impact of your work.
• Company Research: Thoroughly research Ericsson's brand, its current marketing initiatives, its products and services, and its company culture to demonstrate genuine interest and alignment. Understand their position in the telecommunications and technology market.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---