ASO Graphic Designer

📍 Job Overview

Job Title: ASO Graphic Designer

Company: Reface

Location: Ukraine

Job Type: FULL_TIME

Category: Marketing Operations / Creative Design

Date Posted: 2026-02-27

Experience Level: 0-2 Years

Remote Status: Remote

🚀 Role Summary

• Spearhead the creation of visually compelling App Store and Google Play assets, including screenshots, in-app events, and promotional materials, to drive user acquisition and engagement.

• Leverage a strong understanding of ASO (App Store Optimization) principles and mobile marketing best practices to design creatives that resonate with target audiences and improve app store visibility.

• Utilize proficiency in industry-standard design tools and emerging AI technologies to produce high-quality, impactful visuals efficiently.

• Collaborate closely with ASO and ASA specialists to iterate on creative hypotheses, interpret performance data, and contribute to the continuous optimization of store listings.

📝 Enhancement Note: This role is positioned within the Marketing Operations and Creative Design space, focusing on the visual aspects of App Store Optimization (ASO) and paid user acquisition (ASA/UA). The emphasis on AI tools and rapid, high-quality output suggests a performance-driven creative environment.

📈 Primary Responsibilities

• Design and produce high-impact App Store and Google Play screenshots that effectively communicate app value propositions and key features.

• Create engaging in-app event and in-app promotion visuals that drive user engagement and in-app purchases.

• Adapt existing creative assets for various localizations and platform-specific requirements, ensuring brand consistency and market relevance.

• Collaborate with ASO/ASA specialists to translate performance data, user feedback, and strategic hypotheses into actionable creative designs.

• Participate in brainstorming sessions and contribute to the development of new creative concepts and experimentation strategies for app store listings.

• Maintain an organized and efficient workflow, managing multiple design projects simultaneously while adhering to tight deadlines.

• Stay abreast of the latest trends in mobile app design, ASO, and AI-powered creative tools to inform design decisions and drive innovation.

📝 Enhancement Note: The responsibilities clearly indicate a hands-on design role deeply integrated with ASO and performance marketing teams. The emphasis on adaptation for localization and participation in experiment ideation highlights a strategic component beyond pure execution.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Proven proficiency in Figma for creating and managing design assets.

• Experience with AI-powered design tools such as Gemini, Midjourney, Runway ML, or HeyGen.

• Ability to produce a high volume of quality creative assets quickly and efficiently.

• Strong understanding of visual composition, color theory, and typography.

• Demonstrated ability to work independently, manage workload effectively, and deliver on responsibilities without constant supervision.

Preferred Skills:

• Prior experience working with briefs provided by ASO, ASA, or UA teams.

• Solid understanding of current Apple App Store and Google Play Store asset requirements, including dimensions, safe zones, and platform-specific guidelines.

• Basic motion design skills for creating video previews or animated assets for app stores.

• Foundational copywriting skills to enhance the effectiveness of visual messaging.

📝 Enhancement Note: The experience requirement is relatively low (6 months), indicating that strong demonstrable skills and a compelling portfolio in Figma and AI tools are more critical than extensive tenure. The preference for ASO/ASA brief experience suggests a desire for candidates who can quickly grasp performance marketing objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of mobile app marketing creatives, with a strong emphasis on App Store and Google Play visuals.

• Specific examples of screenshot designs that highlight user value, key features, and compelling calls to action.

• Demonstrations of in-app event and in-app promotion designs, illustrating their effectiveness in driving engagement or conversions.

• Case studies or examples that illustrate the use of AI tools in the design process and their impact on creative output.

Process Documentation:

• Examples of how design hypotheses were developed and tested, ideally with some indication of performance results or learnings.

• Evidence of collaboration with marketing or ASO teams, showing how feedback was incorporated into the design process.

• Designs that adhere to specific platform guidelines (App Store/Google Play), showing attention to detail in asset creation.

📝 Enhancement Note: The portfolio is the primary evaluation tool for this role. Candidates should curate examples that directly align with the responsibilities, showcasing their ability to create effective ASO visuals and leverage AI tools. Demonstrating a process of ideation, iteration, and collaboration will be highly beneficial.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Unlimited Vacation Policy: Employees are trusted to manage their time off responsibly, allowing for flexibility and work-life balance.

• Professional Development Budget: An annual budget is allocated for courses, workshops, or conferences to support skill enhancement and career growth.

• Full Medical Insurance: Comprehensive medical coverage is provided after the probationary period.

• Paid Sick Leave: Sick days are compensated without requiring excessive documentation.

• Corporate Partner Discounts: Access to exclusive discounts from partner companies for various services and products.

• Guaranteed Utilities in Office: The Kyiv office is equipped with reliable power, water, and internet, ensuring uninterrupted work.

Working Hours:

• Standard full-time working hours, likely around 40 hours per week, with flexibility for remote work.

📝 Enhancement Note: The salary range is an estimation based on Ukrainian market standards for junior to mid-level design roles with specialized skills. The benefits package is exceptionally strong, emphasizing employee well-being, professional growth, and a stable work environment, particularly relevant given the current situation in Ukraine.

🎯 Team & Company Context

🏢 Company Culture

Industry: AI Mobile Apps Studio

Company Size: Reface is a rapidly growing company with over 300 million downloads globally, indicating a significant employee base, likely in the hundreds, and a substantial market presence. This suggests a dynamic and fast-paced operational environment.

Founded: Founded 6 years ago, Reface has achieved significant milestones, including being #1 in the USA App Store and securing investment from Andreessen Horowitz, pointing to a culture of innovation, rapid scaling, and ambition.

Team Structure:

• The ASO Graphic Designer will likely be part of a broader marketing or creative team.

• They will report to an ASO/ASA Specialist or a Creative Lead, with close collaboration with ASO/ASA specialists.

Methodology:

• Data-driven decision-making is central, with ASO/ASA specialists providing feedback based on performance metrics.

• Emphasis on rapid iteration and experimentation with store visuals.

• Integration of AI tools into creative workflows to enhance efficiency and explore new visual possibilities.

• A culture that values ownership, initiative, and proactive problem-solving.

Company Website: https://reface.ai

📝 Enhancement Note: Reface's success and funding suggest a results-oriented culture that values innovation and rapid execution. The company's "special vibe" likely translates to a collaborative, fast-paced, and somewhat informal work environment where individual initiative is rewarded.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-level to junior designer (0-2 years experience), with a focus on specialized ASO and AI tool application. The responsibilities are hands-on and execution-oriented, with opportunities to contribute to strategic ideation.

Reporting Structure: The designer will likely report to an ASO/ASA Specialist or a Marketing Manager. This provides direct exposure to performance marketing strategies and data analysis, enabling a clear understanding of how design impacts key business metrics.

Operations Impact: The role directly impacts user acquisition and engagement by creating the primary visual touchpoints users see in app stores. Effective ASO visuals are crucial for driving downloads, conversion rates, and ultimately, revenue. The designer's work will be directly tied to the app's performance metrics.

Growth Opportunities:

• Specialization: Deepen expertise in ASO visual design, mobile performance marketing creatives, and AI-driven design workflows.

• Skill Expansion: Develop advanced motion graphics skills, copywriting abilities, and a more profound understanding of user psychology and conversion rate optimization (CRO).

• Leadership Potential: Progress to a Senior ASO Designer or Creative Lead role, potentially managing junior designers or leading specific creative initiatives.

• Cross-functional Movement: Transition into broader marketing roles, product design, or even user acquisition management roles with gained experience.

📝 Enhancement Note: The growth path emphasizes deepening specialized skills within ASO and performance marketing creative, with potential to move into more senior or management roles within the creative or marketing functions. The exposure to performance data is a key differentiator for career advancement in operations-adjacent creative roles.

🌐 Work Environment

Office Type: While the role is remote-friendly, Reface maintains a physical office in Kyiv which is described as a "fortress of stability" with guaranteed utilities (light, water, communication). This suggests a hybrid-friendly approach or a strong preference for candidates who can leverage this stable environment if needed.

Office Location(s): Kyiv, Ukraine. The company also has a global presence, but this specific role is tied to the Ukraine region for remote work.

Workspace Context:

• Remote Flexibility: The role is explicitly remote, allowing employees to work from anywhere within Ukraine.

• Collaborative Environment: Despite being remote, the company culture fosters open dialogue and feedback, suggesting strong communication channels and virtual collaboration tools.

• Technology Stack: Access to relevant design software and AI tools is implied, supporting efficient remote work.

Work Schedule: Standard full-time hours are expected, with flexibility inherent in a remote setup. The "Unlimited Vacation Policy" suggests a focus on results and employee autonomy rather than strict adherence to traditional schedules.

📝 Enhancement Note: The mention of a stable office in Kyiv is a significant point, indicating a commitment to providing a reliable work environment even for remote employees, which is a crucial consideration given the regional context.

📄 Application & Portfolio Review Process

Interview Process:

• Recruiter Call: An initial conversation to assess basic qualifications, cultural fit, and alignment with the role's requirements.

• Test Task: A practical design assignment to evaluate core skills, including Figma proficiency, creative thinking, and adherence to ASO/mobile design principles. This is a critical step for demonstrating practical abilities.

• Manager Interview: A more in-depth discussion with the hiring manager to assess experience, problem-solving skills, understanding of ASO/performance marketing, and alignment with team dynamics.

• Offer: Extension of a job offer upon successful completion of the previous stages.

Portfolio Review Tips:

• Curate for Relevance: Prioritize work samples that closely match the responsibilities: App Store/Google Play screenshots, in-app event/promotion designs, and any examples using AI tools for creative generation.

• Showcase Process: For each project, briefly explain the objective, your role, the tools used (especially Figma and AI), the challenges faced, and the outcome or learnings.

• Highlight ASO Understanding: If possible, include examples where you've considered ASO best practices (e.g., keyword relevance in visuals, strong calls to action).

• Demonstrate AI Integration: Clearly show how AI tools were used and what value they added to the design process or final output.

• Quality over Quantity: A few strong, relevant pieces are better than many generic designs. Ensure all visuals are high-resolution and professionally presented.

Challenge Preparation:

• Figma Mastery: Be ready to demonstrate advanced Figma skills during the test task or interview.

• AI Tool Familiarity: Be prepared to discuss your experience with AI design tools, their capabilities, limitations, and how you leverage them.

• ASO Fundamentals: Refresh your knowledge on current App Store and Google Play visual guidelines, the role of screenshots in conversion, and basic ASO principles.

• Performance Mindset: Understand that designs are created to achieve specific marketing goals (downloads, engagement). Be ready to discuss how your designs contribute to these goals.

📝 Enhancement Note: The interview process is structured to test practical skills and ASO/AI relevance. The portfolio and test task are paramount. Candidates should prepare to articulate their design process and how their work directly supports marketing objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core design tool for creating all visual assets, requiring advanced proficiency.

• AI Design Tools: Gemini, Midjourney, Runway ML, HeyGen, and similar AI platforms are expected to be used for concept generation, asset creation, and potentially video editing.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this role, but familiarity with how marketing assets are deployed within app store listing management systems is beneficial.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. The emphasis on AI tools suggests that the company is at the forefront of adopting new technologies for creative production, making experience with these tools a significant advantage.

👥 Team Culture & Values

Operations Values:

• Ownership & Responsibility: Employees are trusted to manage their work and time, with a strong emphasis on accountability for results.

• Proactivity & Initiative: The company seeks individuals who can deliver quality work even without detailed briefs and are willing to take the initiative.

• Continuous Learning: A commitment to professional development and staying updated with industry trends, especially in fast-evolving areas like AI and ASO.

• Collaboration & Feedback: An open culture where feedback is welcomed as a tool for growth, and cross-functional teamwork is essential.

• Impact: A drive to create products that reach a global audience and contribute to broader initiatives (e.g., supporting the country).

Collaboration Style:

• Cross-functional Integration: Close working relationships with ASO/ASA specialists to ensure designs align with marketing strategies and performance goals.

• Constructive Dialogue: Open communication channels for discussing design hypotheses, feedback, and results.

• Agile Workflow: Likely an iterative process where designs are developed, tested, and refined based on performance data and team input.

📝 Enhancement Note: Reface's values emphasize autonomy, continuous improvement, and a results-driven approach. The "culture of feedback" is crucial for a designer working closely with performance marketers.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Pace & High Volume: The need to produce a significant amount of high-quality creative assets quickly can be demanding.

• Interpreting Data: Translating performance metrics and ASO/ASA specialist insights into effective visual designs requires analytical and creative problem-solving.

• Staying Ahead of Trends: The mobile app market and AI technology evolve rapidly, requiring continuous learning to maintain relevance and effectiveness.

• Balancing Creativity with Constraints: Designing within specific platform guidelines and marketing objectives while still producing innovative and appealing visuals.

Learning & Development Opportunities:

• ASO Expertise: Gain deep knowledge of ASO strategies and best practices through hands-on experience and collaboration.

• AI Design Mastery: Become highly proficient in leveraging cutting-edge AI tools for creative production.

• Performance Marketing Insights: Develop a strong understanding of user acquisition, conversion optimization, and mobile marketing analytics.

• Motion Graphics & Video: Expand skills in creating animated assets and video previews for app stores.

• Career Progression: Potential to advance into senior design roles, team lead positions, or even specialized UA/ASO strategy roles.

📝 Enhancement Note: The challenges are typical of a fast-growing tech company in a dynamic market. The growth opportunities are substantial, offering a clear path for specialization and advancement within the performance marketing creative domain.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating App Store screenshots that aim to increase conversion rates." (Focus on user empathy, feature highlighting, and clear CTAs.)

• "How have you used AI tools in your design workflow, and what were the benefits or challenges?" (Be specific with examples of tools and outcomes.)

• "How do you approach adapting creative assets for different regions or languages while maintaining brand consistency?" (Discuss localization considerations and potential challenges.)

Company & Culture Questions:

• "What excites you about Reface and our mission?" (Research the company's products, recent news, and values.)

• "How do you handle constructive feedback on your designs?" (Highlight openness to iteration and a focus on achieving goals.)

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a brief story: The problem/objective, your solution (the design), the tools used, and the impact or learnings.

• Focus on ASO Relevance: Emphasize how your designs are tailored for app stores and performance marketing.

• Showcase AI Integration: Clearly point out where and how you used AI tools, explaining their contribution.

• Highlight Figma Skills: Be prepared to discuss specific Figma features or techniques you used.

• Conciseness: Keep your presentation focused and to the point, respecting the interviewer's time.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical design skills, an understanding of ASO and performance marketing, and the ability to leverage AI tools effectively. The portfolio is central to this process.

📌 Application Steps

To apply for this ASO Graphic Designer position:

• Submit your application through the Reface Breezy HR portal.

• Portfolio Customization: Ensure your portfolio prominently features mobile app ASO visuals, especially screenshots and promotional graphics, and clearly demonstrates your proficiency with Figma and any AI design tools you have used.

• Resume Optimization: Tailor your resume to highlight experience in mobile design, performance marketing creatives, ASO, and familiarity with AI tools. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, your approach to ASO, and your experience with AI tools. Be ready to discuss your portfolio and the test task.

• Company Research: Familiarize yourself with Reface's existing app store presence, their product suite, and their company values to align your responses with their culture and goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.