AI Graphic Designer| DTC E-commerce| 100% Remote EU

📍 Job Overview

Job Title: AI Graphic Designer Company: Foxelli Group Location: Lithuania (100% Remote, EU) Job Type: FULL_TIME Category: Creative & Media / Art & Design / Marketing Date Posted: October 28, 2025 Experience Level: Mid-Level (2-5 years) Remote Status: Fully Remote

🚀 Role Summary

• Design high-converting static ad creatives, product images, and branded visuals for direct-to-consumer (DTC) e-commerce brands using advanced AI image generation tools.
• Translate creative briefs and performance data into compelling visual assets that enhance website user experience and drive campaign success.
• Collaborate with marketing and media teams to ensure a consistent brand aesthetic and optimize visual content based on performance metrics.
• Leverage AI and design expertise to stay at the forefront of visual trends, continuously experimenting with new tools and techniques to push creative boundaries.
• This role is a freelance agreement, offering flexibility and autonomy within a results-driven, remote-first operational framework.

📝 Enhancement Note: This role, while titled "AI Graphic Designer," has significant operational implications. The emphasis on "measurable results," "tests fast, learns faster," and "analyzing performance data" strongly suggests this position functions within a performance marketing or growth operations context. The ideal candidate will bridge creative execution with a data-informed approach to visual asset optimization, a key component of modern GTM operations.

📈 Primary Responsibilities

• Generate and design a variety of visual assets, including static ad creatives, product images, and branded visuals for websites and online stores, utilizing AI tools such as Midjourney, Firefly, DALL·E, Leonardo, or similar.
• Develop compelling visuals for web pages, product listings, and marketing campaigns across a portfolio of e-commerce brands, ensuring alignment with brand guidelines and campaign objectives.
• Collaborate closely with marketing, media, and product teams to accurately interpret creative briefs and translate them into high-performing visual content that resonates with target audiences.
• Analyze the performance data of visual assets (e.g., click-through rates, conversion rates, engagement metrics) to identify successful design elements and inform iterative improvements for future creative development.
• Maintain and enforce a consistent brand identity, look, and feel across all visual assets for each brand within the Foxelli Group portfolio.
• Proactively research and stay updated on the latest design trends, AI tool advancements, and e-commerce visual best practices, experimenting with new techniques to enhance creative output and efficiency.

📝 Enhancement Note: The responsibilities highlight a blend of creative output and analytical application, typical of roles within a performance-driven e-commerce environment. The emphasis on "analyzing performance data" and "iterating fast" indicates this role is more than just asset creation; it's about contributing to growth strategy through visually optimized campaigns.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating visual design principles and AI tool proficiency will be paramount. Candidates with backgrounds in Graphic Design, Digital Art, Marketing, or related fields are encouraged to apply.

Experience: 2-5 years of professional experience in graphic design, with a significant focus on digital and e-commerce applications. Proven experience working with AI image generation tools is essential.

Required Skills:

• Fluency and demonstrated expertise in AI image generation tools (e.g., Midjourney, DALL·E, Leonardo, Adobe Firefly) and a proactive approach to exploring new platforms.
• Strong understanding of fundamental design principles, including composition, color theory, typography, lighting, and visual hierarchies.
• Proven ability to translate conceptual ideas and creative briefs into tangible, high-quality visual assets.
• Demonstrated understanding of brand aesthetics and the ability to maintain brand consistency across diverse visual outputs.
• Excellent attention to detail, ensuring accuracy and polish in all delivered work.
• Strong organizational skills and the ability to manage multiple projects and deadlines efficiently in a remote, fast-paced environment.
• Clear and concise written and verbal communication skills, essential for remote collaboration and stakeholder interaction.

Preferred Skills:

• Direct experience in e-commerce or direct-to-consumer (DTC) brand design, with a focus on ad creatives and product imagery.
• Familiarity with performance marketing principles and how visual assets impact key metrics like CTR and conversion rates.
• Basic understanding of photo editing and manipulation software (e.g., Adobe Photoshop, Affinity Photo) for post-generation refinement.
• Experience with project management tools or workflows common in remote team environments.

📝 Enhancement Note: The "Who You Are" section in the original description strongly implies a focus on practical application and creative problem-solving over formal education. The preference for "eCommerce or DTC design" experience, particularly in ad visuals and product imagery, is a critical differentiator for this role within a performance-oriented e-commerce group.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 5-7 distinct projects that highlight proficiency in AI image generation tools.
• Projects should demonstrate a strong understanding of composition, lighting, and brand aesthetics, not just prompt engineering.
• Include examples of static ad creatives, product images, and branded visuals relevant to e-commerce or DTC brands.
• Showcase the ability to translate creative briefs or specific requirements into visually compelling final deliverables.
• If possible, include examples of how visual variations were tested or how designs performed (e.g., noting which variations were more effective).

Process Documentation:

• Be prepared to discuss your personal workflow for generating and refining AI art, from ideation and prompt development to final output and potential post-processing.
• Demonstrate an understanding of how to manage asset versions and maintain organizational structure for a large volume of creative assets.
• Be ready to articulate how you analyze design performance and incorporate feedback or data into subsequent creative iterations.

📝 Enhancement Note: Given the role's focus on "measurable results" and "performance data," a portfolio that goes beyond mere aesthetics to show impact is crucial. Candidates should highlight their process for creating visuals that are not just beautiful but also effective in driving business outcomes.

💵 Compensation & Benefits

Salary Range: €1,000 - €1,500 per month (after taxes). This is a fixed service fee, dependent on skills, competencies, and experience.

Benefits:

• Complimentary gym memberships and company-sponsored outdoor adventures to support physical well-being and team connection.
• A personal development budget allocated for continuous professional and personal growth, encouraging skill enhancement and learning.
• Generous paid time off, including parental leave and vacation days, ensuring work-life balance and rejuvenation.
• A budget for home office setup to ensure comfort and productivity in a remote work environment.
• Access to a strong company culture and a network of diverse individuals that foster a sense of belonging and recognition.
• Full flexibility with work schedule in a fully remote setting, managed transparently via Hubstaff.

Working Hours: This is a full-time role, requiring availability for at least 5 hours within the Eastern European Time Zone (EET, UTC+2/UTC+3) to facilitate collaboration. The specific daily schedule offers full flexibility outside of this overlap requirement.

📝 Enhancement Note: The salary is presented as a fixed monthly service fee for a freelance agreement, which is common for remote, specialized roles in the EU market. The benefit of a personal development budget is particularly relevant for an AI-focused role requiring continuous learning. The requirement for 5 hours of overlap with EET strongly indicates a need for operational alignment and team integration, despite the remote nature.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Direct-to-Consumer (DTC) Brands, Performance Marketing. Foxelli Group specializes in building and scaling high-performing e-commerce brands across various markets, leveraging a data-driven and agile approach.

Company Size: The provided description implies a lean, agile, and growing team of "fast, sharp operators." While an exact headcount isn't given, the emphasis on autonomy and direct impact suggests a dynamic, potentially mid-sized or rapidly scaling organization.

Founded: The founding date is not specified, but the company's description suggests a modern, forward-thinking organization built on principles of rapid iteration and measurable results.

Team Structure:

• The operations team is likely composed of specialized individuals who are highly autonomous and accountable, working cross-functionally to achieve brand growth objectives.
• Reporting structures are implied to be flat, with a strong emphasis on direct communication and minimal hierarchical bureaucracy.
• Cross-functional collaboration is central, with designers working closely with marketing, media, and product teams to drive campaign performance.

Methodology:

• Data-driven decision-making and rapid testing are core methodological pillars.
• A "test fast, learn faster" mentality drives continuous optimization and innovation.
• Emphasis on clear communication, accountability, and execution ("Execution is our edge").
• Agile workflows are likely employed to adapt quickly to market changes and performance feedback.

Company Website: https://www.foxelligroup.com/

📝 Enhancement Note: Foxelli Group positions itself as a performance-focused e-commerce incubator. The culture emphasizes speed, data, autonomy, and execution. For an AI Graphic Designer, this means contributing to growth objectives directly through visually optimized campaigns, rather than purely aesthetic pursuits.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level AI Graphic Designer, requiring 2-5 years of experience. It offers a significant opportunity for professionals to specialize in the rapidly evolving field of AI-driven visual content creation within a high-growth e-commerce context.

Reporting Structure: While not explicitly detailed, the emphasis on autonomy and direct collaboration suggests a reporting line that is likely to a Creative Lead, Marketing Manager, or Head of Operations/Growth, with direct interaction with brand managers and media buyers.

Operations Impact: The AI Graphic Designer's work directly impacts the performance of e-commerce brands by creating visuals that drive customer acquisition, engagement, and conversion. Their ability to translate data into effective creative assets is crucial for the company's overall revenue generation and growth strategy.

Growth Opportunities:

• Specialization: Deepen expertise in AI art generation for e-commerce, becoming a go-to specialist for visual performance optimization.
• Skill Development: Leverage the personal development budget to acquire new AI tools, design software skills, or gain knowledge in performance marketing analytics.
• Leadership Potential: As the company scales, there may be opportunities to lead visual strategy for specific brands, mentor junior designers, or contribute to the development of internal design operations processes.

📝 Enhancement Note: This role offers a unique growth trajectory at the intersection of AI, design, and e-commerce performance. Candidates can expect to develop highly sought-after skills in data-informed creative execution, directly contributing to measurable business outcomes.

🌐 Work Environment

Office Type: Fully remote, with no central office. The company embraces a distributed workforce model.

Office Location(s): The company operates primarily within the Eastern European Time Zone (EET), UTC+2/UTC+3. While the role is remote, candidates are expected to have at least 5 hours of working overlap within this time zone for effective collaboration. Hiring is open in specific countries where Revolut payments are supported, including Lithuania, Albania, Bosnia and Herzegovina, Croatia, Czech Republic, Estonia, Greece, Georgia, Kosovo, Latvia, Moldova, Montenegro, North Macedonia, Poland, Portugal, Romania, Slovakia, Malta, Slovenia, Serbia, Cyprus, Bulgaria, Hungary, Netherlands, the United Kingdom, and South Africa.

Workspace Context:

• A fully remote setup allows for significant autonomy in choosing a work location and schedule, as long as collaboration overlap is maintained.
• The company provides a budget for home office setup, ensuring a comfortable and productive working environment.
• Collaboration tools (like Hubstaff for transparency) and communication platforms are essential for team integration and project management.
• The work environment is characterized by a fast-paced, execution-oriented culture, emphasizing clear communication and accountability.

Work Schedule: Full flexibility with the daily schedule is offered, with the primary requirement being a minimum of 5 hours of overlap within the Eastern European Time Zone (EET) for full-time roles. This allows operations professionals to manage their workflow efficiently while ensuring seamless team communication and project alignment.

📝 Enhancement Note: The remote work environment is structured to balance flexibility with operational efficiency. The EET time zone overlap requirement is a key operational consideration for candidates, ensuring that collaboration and real-time problem-solving are possible across distributed teams.

📄 Application & Portfolio Review Process

Interview Process:

• Application: Submit your resume and a portfolio that clearly demonstrates your AI design skills and e-commerce relevance. Tailor your application to highlight your experience with performance-driven visuals.
• Portfolio Review: Initial screening will involve a thorough review of your submitted portfolio, focusing on AI tool proficiency, design quality, and relevance to e-commerce DTC brands.
• Ribbon AI Interview: An interactive video interview to assess communication style, organizational skills, and cultural fit with Foxelli's fast-paced, autonomous environment. Prepare to articulate your thought process and work habits.
• Task / Practical Step: A short, relevant test task may be assigned to evaluate your practical skills and ability to deliver under specific constraints, mirroring real-world project demands.
• Final Interview: A discussion with the hiring team to delve deeper into your approach, work style, problem-solving abilities, and overall fit with the company's values and operational philosophy.

Portfolio Review Tips:

• Showcase AI Proficiency: Feature a variety of AI-generated assets, explicitly noting the tools used and any specific prompting strategies or techniques employed.
• Highlight E-commerce Relevance: Prioritize examples of static ads, product images, and web visuals that have demonstrably contributed to e-commerce success. If possible, include metrics or insights on performance.
• Demonstrate Design Fundamentals: Ensure your portfolio clearly articulates your understanding of composition, lighting, and brand aesthetics, showing that you go beyond basic AI prompting.
• Structure for Impact: Organize your portfolio logically, perhaps by brand, project type, or skill, and be prepared to walk through your process and rationale for key pieces.
• Clarity and Conciseness: Focus on quality over quantity. Select your strongest, most relevant work and clearly explain the context and your role in each project.

Challenge Preparation:

• Be ready to discuss how you approach translating performance data into design decisions.
• Prepare to articulate your workflow for rapid iteration and adaptation based on feedback or A/B testing results.
• Think about how you maintain brand consistency across multiple brands or campaigns using AI tools.

📝 Enhancement Note: The multi-stage interview process, including an AI interview and a practical task, emphasizes a thorough evaluation of both technical skills and operational fit. A strong, relevant portfolio is critical for advancing through the initial stages.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation: Proficiency in tools such as Midjourney, DALL·E, Leonardo AI, Adobe Firefly is essential. Expertise in leveraging these platforms for commercial design applications is key.
• Design Software (Bonus): Experience with Adobe Photoshop or Affinity Photo for post-processing, image manipulation, and final asset refinement.

Analytics & Reporting:

• While not a primary responsibility, an understanding of how design impacts key performance indicators (KPIs) such as Click-Through Rate (CTR), Conversion Rate (CR), and Return on Ad Spend (ROAS) is beneficial. Familiarity with e-commerce analytics platforms is a plus.

CRM & Automation:

• Not directly applicable to this design role, but an awareness of how visual assets integrate into broader marketing automation workflows or CRM-driven campaigns could be advantageous.

📝 Enhancement Note: The core requirement is mastery of AI image generation tools. However, understanding how these visuals function within a performance marketing ecosystem and potentially using basic photo editing software for refinement are valuable additions.

👥 Team Culture & Values

Operations Values:

• Execution: A strong emphasis on getting things done efficiently and effectively. "Execution is our edge."
• Ownership: Taking responsibility for outcomes and having the freedom to make decisions. "Ownership is real."
• Growth: Continuous learning and development, both personally and professionally. "Growth is constant."
• Integrity: Acting with honesty and accountability, even when unobserved. "Integrity matters."
• Data-Driven: Decisions are informed by performance metrics and analytical insights.
• Agility: Ability to adapt quickly to new trends, tools, and market conditions.

Collaboration Style:

• Highly collaborative yet autonomous. Teams work together towards common goals but are empowered to manage their individual contributions.
• Clear, concise, and transparent communication is valued, especially in a remote setting.
• Feedback is exchanged openly to drive continuous improvement and learning.
• A shared drive for results and a proactive problem-solving approach characterize team interactions.

📝 Enhancement Note: The company culture is built around high-performance, accountability, and continuous improvement. For this role, it means being a proactive contributor who uses data to inform creative choices and drives tangible results for the brands.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the fast-paced advancements in AI image generation tools and techniques requires continuous learning and adaptation.
• Balancing Creativity with Performance: Effectively merging artistic vision with data-driven requirements to produce visuals that are both aesthetically pleasing and high-converting.
• Maintaining Brand Consistency: Ensuring a cohesive brand identity across multiple e-commerce brands, each with unique visual requirements, using AI as the primary tool.
• Communication in a Remote Setting: Effectively collaborating and conveying creative intent and feedback within a fully remote, distributed team structure.

Learning & Development Opportunities:

• AI Specialization: Become a highly sought-after expert in AI-driven visual content creation for e-commerce.
• Performance Marketing Insights: Gain a deeper understanding of how design directly impacts marketing campaign success and customer acquisition funnels.
• Cross-Functional Collaboration: Develop strong working relationships with marketing, media, and product teams, enhancing understanding of broader business objectives.
• Personal Development Budget: Utilize company-provided funds for courses, workshops, software, or conferences to expand skill sets in AI, design, or related fields.

📝 Enhancement Note: The primary challenge and opportunity lie in mastering the dynamic AI field and applying it strategically to drive e-commerce growth. The company's commitment to learning provides a strong foundation for professional development in this niche.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for generating ad creatives using AI tools, from initial brief to final execution. How do you ensure the visuals align with performance goals?" (Focus on workflow, data integration, and iteration.)
• "How do you balance artistic creativity with the need for specific brand aesthetics and measurable results in your AI-generated designs?" (Highlight your approach to balancing subjective artistry with objective business needs.)
• "Walk us through a project where you used AI to create visuals for an e-commerce brand. What was the objective, what tools did you use, and what was the outcome?" (Prepare a concise case study from your portfolio.)

Company & Culture Questions:

• "What excites you about Foxelli Group's approach to building e-commerce brands?" (Showcase your understanding of their data-driven, execution-focused methodology.)
• "How do you approach collaboration and communication in a fully remote, fast-paced environment?" (Emphasize your organizational skills, proactive communication, and ability to work autonomously.)
• "How do you stay updated on AI trends and incorporate new tools or techniques into your design process?" (Demonstrate your commitment to continuous learning.)

Portfolio Presentation Strategy:

• Focus on E-commerce Impact: For each portfolio piece, clearly state the objective, your role, the AI tools used, and any measurable results or insights gained.
• Showcase Process: Be ready to articulate your prompt engineering strategies, any post-processing steps, and how you iterated based on feedback or data.
• Highlight Brand Alignment: Demonstrate your ability to adapt your AI-generated designs to fit specific brand guidelines and target audiences.
• Conciseness is Key: Prepare a brief, impactful overview of your portfolio, focusing on your strongest and most relevant work.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent with AI, but also your understanding of performance marketing, your ability to work autonomously in a remote setting, and your alignment with Foxelli's core values of execution, ownership, and growth.

📌 Application Steps

To apply for this AI Graphic Designer position:

• Submit your application through the provided link on Ashby.
• Portfolio Customization: Ensure your portfolio prominently features AI-generated visuals relevant to e-commerce, DTC brands, and performance marketing (e.g., ad creatives, product mockups). Clearly label the AI tools used and any performance insights.
• Resume Optimization: Tailor your resume to highlight experience with AI image generation tools, e-commerce design, and any data-driven creative optimization efforts. Use keywords such as "AI Graphic Designer," "E-commerce Visuals," "Performance Marketing," "DTC," and specific AI tool names.
• Interview Preparation: Practice articulating your design process, your understanding of performance metrics, and how you collaborate in a remote setting. Be ready to discuss your portfolio in detail.
• Company Research: Familiarize yourself with Foxelli Group's brands and their operational philosophy, emphasizing their focus on data, speed, and execution. Understand the importance of the EET time zone overlap for collaboration.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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