Ad Graphic Designer

📍 Job Overview

Job Title: Ad Graphic Designer
Company: STERRY
Location: Remote (Philippines)
Job Type: Full-time
Category: Marketing Operations / Creative Services
Date Posted: January 27, 2026
Experience Level: 2-5 Years
Remote Status: Fully Remote

🚀 Role Summary

• Design and develop innovative visual concepts for high-impact digital and print advertisements to drive crowdfunding and e-commerce success.
• Collaborate with marketing and advertising teams to translate campaign objectives, target audiences, and key messaging into compelling visual narratives.
• Optimize ad designs for various platforms and formats, considering mobile and desktop users to maximize ad performance and engagement.
• Utilize AI-powered design tools to streamline workflows, generate creative concepts, and enhance imagery, demonstrating a forward-thinking approach to design.
• Analyze campaign data and A/B testing results to iterate on designs, ensuring continuous improvement in ad effectiveness and ROI.

📝 Enhancement Note: This role is crucial for a growth marketing agency focused on crowdfunding and e-commerce, emphasizing performance-driven design. The ideal candidate will blend creative flair with a data-informed approach to advertising, making a direct impact on client revenue.

📈 Primary Responsibilities

• Conceptualize and design engaging visual assets for a wide range of advertising channels, including social media ads, display banners, email campaigns, and print materials.
• Ensure all creative output strictly adheres to brand guidelines while pushing creative boundaries to capture target audience attention and drive conversions.
• Execute meticulous photo processing and enhancement for model photos, aligning with specific client standards and brand aesthetics.
• Translate promotional creatives across international markets (DE/MX/UK/JA), maintaining design harmony and cultural relevance.
• Conduct in-depth market research and stay abreast of emerging design trends and AI technologies to inform creative strategy and execution.
• Actively participate in brainstorming sessions, contributing unique and innovative ideas to elevate advertising campaign effectiveness.
• Collaborate with marketing teams to design and implement A/B tests for ad creatives, leveraging performance data for iterative design improvements.
• Manage a diverse project workload, ensuring timely delivery of high-quality, impactful designs within a fast-paced agency environment.
• Perform ad hoc design tasks and creative problem-solving as required by management to support evolving project needs.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative execution and performance optimization, a hallmark of modern marketing operations. The international localization aspect indicates a need for cultural sensitivity and adaptability in design.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field, or equivalent practical experience.
Experience: 2 to 4 years of proven professional experience as a Graphic Designer, with a significant focus on advertising and marketing collateral.

Required Skills:

• Graphic Design Software Mastery: Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Figma, Canva.
• Advertising Design Expertise: Demonstrated ability to create high-performing visual assets for digital and print advertising campaigns.
• Visual Hierarchy & Composition: Strong understanding of visual flow, layout, and composition to guide user attention effectively.
• Photo Editing & Retouching: Advanced skills in photo manipulation, color correction, and image enhancement.
• Brand Consistency Management: Ability to maintain and enforce brand guidelines across diverse creative assets.
• Cross-Functional Collaboration: Excellent interpersonal and communication skills for effective teamwork with marketing, advertising, and client teams.
• Time Management & Organization: Proven ability to manage multiple projects, prioritize tasks, and meet tight deadlines in a dynamic environment.
• AI Design Tool Familiarity: Experience or a strong willingness to learn and integrate AI-powered design tools (e.g., Midjourney, DALL-E, Adobe Sensei) into the design workflow.

Preferred Skills:

• International Design Localization: Experience adapting creative assets for different cultural contexts and languages.
• Data Interpretation for Design: Ability to understand campaign metrics and A/B testing results to inform design decisions.
• Motion Graphics/Animation Basics: Familiarity with tools like After Effects for simple ad animations.
• Understanding of Crowdfunding/E-commerce Marketing: Insight into the specific design needs and trends within these industries.

📝 Enhancement Note: The emphasis on AI tool integration and international localization suggests the company is looking for a designer who is adaptable, forward-thinking, and capable of working in a global, performance-oriented marketing context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5-7 distinct advertising campaigns or projects, with a clear emphasis on performance-driven results.
• Detailed case studies for at least 2-3 key projects, outlining the creative brief, design process, challenges faced, solutions implemented, and measurable outcomes (e.g., CTR, conversion rates, ROI).
• Visual examples of designs optimized for various digital platforms (social media, display, mobile) and print.
• Evidence of photo processing and enhancement skills, particularly in editing model imagery for advertising.
• Examples demonstrating the ability to translate creative concepts across different cultural and linguistic contexts.

Process Documentation:

• Ability to articulate your design process, from initial concept and brief interpretation to final asset delivery and iteration based on performance data.
• Documentation of how you approach A/B testing of visual elements and incorporate feedback from campaign analytics.
• Examples of how you maintain brand consistency and manage design assets across multiple projects and clients.

📝 Enhancement Note: For a role focused on performance marketing, the portfolio must go beyond aesthetics to demonstrate strategic thinking, problem-solving, and quantifiable impact. Applicants should be prepared to discuss their process and the results their designs achieved.

💵 Compensation & Benefits

Salary Range: The estimated annual salary for an Ad Graphic Designer in the Philippines with 2-5 years of experience typically ranges from PHP 480,000 to PHP 840,000 (approximately $8,000 - $14,000 USD), depending on specific skills, portfolio strength, and negotiation.

Benefits:

• Fully Remote Position: Work from anywhere within the Philippines, offering significant flexibility and work-life balance.
• Flexible Working Hours: Ability to set your own schedule, accommodating personal needs and optimizing productivity.
• Global Impact: Opportunity to design for international markets and contribute to high-profile crowdfunding and e-commerce campaigns.
• Professional Development: Access to growth and development opportunities within an innovative and collaborative team environment.
• Creative Culture: A workplace that values creativity, precision, and the pursuit of measurable results.
• Team Collaboration: Work alongside a dedicated team of marketing and advertising professionals.

Working Hours: Full-time, with flexible working hours to accommodate global team collaboration and personal productivity. A standard 40-hour work week is expected, with the flexibility to adjust daily schedules.

📝 Enhancement Note: Salary is estimated based on industry benchmarks for full-time remote graphic designers in the Philippines, considering the experience level and the specialized nature of performance ad design. Benefits focus on flexibility, professional growth, and global exposure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Advertising (Specializing in Crowdfunding & E-commerce Growth)
Company Size: 50-200 Employees (Estimated based on LinkedIn data for similar growth agencies)
Founded: STERRY was founded with a mission to revolutionize growth marketing for crowdfunding and e-commerce clients, aiming to deliver exceptional ROI and scale brands rapidly.

Team Structure:

• The design team likely operates within the broader marketing and advertising department, potentially reporting to a Creative Director or Head of Marketing.
• Close collaboration with campaign managers, ad specialists, copywriters, and client account managers is essential.
• The team structure is designed to be agile and responsive to client needs and campaign performance data.

Methodology:

• Data-Driven Creativity: STERRY emphasizes using data analytics and A/B testing to inform and optimize creative decisions, ensuring that design efforts directly contribute to measurable business outcomes.
• Performance Optimization: A core methodology involves continuously refining campaigns based on performance metrics to maximize ROI for clients.
• Agile Campaign Management: The agency likely employs agile methodologies to adapt quickly to market changes and client feedback.

Company Website: https://www.sterry.io/

📝 Enhancement Note: STERRY positions itself as a high-performance growth marketing agency. The culture is likely fast-paced, results-oriented, and collaborative, with a strong emphasis on data and measurable impact.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer with a specialization in advertising and performance marketing. It requires a blend of creative talent and analytical thinking to drive tangible business results.
Reporting Structure: The Ad Graphic Designer will likely report to a Creative Lead, Art Director, or Head of Marketing, collaborating closely with campaign managers and advertising specialists.
Operations Impact: The designs produced directly influence campaign performance, lead generation, conversion rates, and ultimately, client revenue. This role is critical in translating marketing strategies into visually compelling advertisements that drive measurable financial outcomes for STERRY's clients.

Growth Opportunities:

• Senior Graphic Designer/Art Director: Progression to leading design projects, mentoring junior designers, and taking on more strategic creative responsibilities.
• Specialization: Develop expertise in specific areas such as motion graphics, UI/UX for ad platforms, or advanced AI-driven design workflows.
• Creative Strategy: Transition into a role focused on developing overarching creative strategies for campaigns, influencing visual direction at a higher level.
• Client-Facing Roles: With strong communication and presentation skills, potential to move into roles that involve direct client interaction regarding creative strategies.

📝 Enhancement Note: The growth path emphasizes increasing creative leadership, strategic input, and specialization within performance-driven design, aligning with the agency's focus on client success and revenue generation.

🌐 Work Environment

Office Type: Fully remote, allowing employees to work from their preferred location within the Philippines.
Office Location(s): Remote (Philippines). The company operates globally, so while the employee is remote, the work is for international clients.

Workspace Context:

• Autonomy and Flexibility: Employees are expected to manage their time and workspace effectively to maintain productivity and meet deadlines.
• Digital Collaboration Tools: Reliance on digital platforms for communication, project management, and file sharing to ensure seamless team interaction.
• Performance-Oriented: A dynamic environment where contributions are measured by the impact on campaign performance and client success.

Work Schedule: Full-time with flexible working hours. This allows for a balance between personal life and professional responsibilities, with the understanding that core collaboration times may exist for team meetings and client interactions.

📝 Enhancement Note: The remote, flexible work environment is a key perk, requiring self-discipline and strong digital communication skills. The focus is on output and results rather than traditional office-based structures.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume, cover letter, and portfolio to assess qualifications and creative fit.
• Portfolio Review & Creative Challenge: A deeper dive into the candidate's portfolio, potentially with a short, timed creative challenge designed to assess design skills, speed, and understanding of advertising principles.
• Technical/Skills Interview: Discussion of technical proficiencies, software knowledge, and experience with AI tools and design workflows.
• Behavioral/Team Fit Interview: Assessment of collaboration skills, problem-solving approach, adaptability, and cultural fit with STERRY's performance-driven environment.
• Final Interview: Likely with a senior leader to discuss overall fit, career aspirations, and confirm understanding of the role's impact.

Portfolio Review Tips:

• Curate Strategically: Showcase your strongest advertising and marketing design work. Prioritize projects with clear objectives and demonstrable results.
• Quantify Impact: For each project, clearly state your role, the campaign goals, and the specific outcomes achieved (e.g., "Increased CTR by 15%," "Contributed to $X in client revenue").
• Show Process: Include a brief explanation of your creative process, design rationale, and how you incorporated feedback or data.
• Highlight AI Integration: If applicable, showcase how you've used AI tools to enhance your workflow or creative output.
• International Examples: If you have them, include examples of localized designs to demonstrate your comfort with global markets.

Challenge Preparation:

• Familiarize yourself with STERRY's client base (crowdfunding, e-commerce) and typical advertising aesthetics in these sectors.
• Practice rapid ideation and design for common ad formats (e.g., Facebook ads, Google display banners).
• Be prepared to present your work and justify your design choices concisely, focusing on performance metrics.

📝 Enhancement Note: The interview process emphasizes practical skills, creative problem-solving, and the ability to deliver measurable results, reflecting the agency's performance-centric approach. A strong, results-oriented portfolio is paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop (essential for photo editing, raster graphics), Illustrator (essential for vector graphics, logos, ad layouts), InDesign (for print layouts, multi-page documents).
• Figma/Canva: For collaborative design, rapid prototyping, and potentially simpler ad creation workflows.
• AI Design Tools: Familiarity with tools like Midjourney, DALL-E, Stable Diffusion for concept generation or image enhancement; Adobe Sensei features within Creative Suite.

Analytics & Reporting:

• Platform Analytics: Understanding of metrics from platforms like Meta Ads Manager, Google Ads, and potentially e-commerce analytics dashboards.
• A/B Testing Tools: Experience with tools or methodologies for testing variations of ad creatives.

CRM & Automation:

• While not a direct CRM role, understanding how design assets integrate into marketing automation platforms and ad campaign management systems is beneficial.

📝 Enhancement Note: Proficiency in industry-standard design software is critical. Familiarity with AI tools is a key differentiator, indicating a need for a designer who embraces modern technology to enhance efficiency and creativity.

👥 Team Culture & Values

Operations Values:

• Results-Driven: A strong emphasis on achieving measurable outcomes and contributing directly to client success and revenue growth.
• Creativity & Innovation: Encouragement to push creative boundaries while staying aligned with strategic objectives.
• Precision & Quality: A commitment to high standards in design execution, attention to detail, and brand consistency.
• Collaboration & Communication: Valuing teamwork, open feedback, and effective communication across departments and with clients.
• Adaptability & Continuous Learning: Embracing new technologies (like AI), trends, and methodologies to stay at the forefront of the industry.

Collaboration Style:

• Cross-functional Integration: Designers work closely with marketing strategists, copywriters, and campaign managers to ensure cohesive campaign development.
• Feedback Loops: Open to constructive criticism and iterative design based on performance data and team input.
• Agile Workflow: Adaptable to fast-paced project cycles and evolving client needs.

📝 Enhancement Note: The culture is likely dynamic, fast-paced, and focused on delivering tangible results. Collaboration is key, with an expectation that designers can work effectively within a team and translate strategic goals into impactful visuals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The constant need to create visually appealing designs that also meet strict performance metrics and conversion goals.
• Rapid Iteration & A/B Testing: Quickly generating multiple design variations and adapting designs based on real-time campaign data.
• International Localization Nuances: Ensuring designs are culturally appropriate and effective across diverse global markets.
• Keeping Pace with AI Advancements: Continuously learning and integrating new AI design tools and workflows effectively.
• Managing Multiple Client Demands: Handling diverse projects and client expectations within a demanding agency schedule.

Learning & Development Opportunities:

• Advanced Design Techniques: Training in specialized areas like motion graphics, UI/UX for advertising, or advanced photo manipulation.
• AI Design Workshops: Opportunities to deepen expertise in using AI tools for creative concepting and asset generation.
• Performance Marketing Insights: Learning more about the strategic side of advertising, campaign analysis, and conversion rate optimization.
• Global Design Trends: Access to resources and training on international design aesthetics and cultural marketing best practices.

📝 Enhancement Note: The role presents opportunities to grow in a high-demand field where creative skills directly translate into business impact, with a focus on modern marketing techniques and technologies.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating an ad graphic that aims to achieve a specific conversion rate for an e-commerce product." (Focus on your steps, tools, and how you'd measure success).
• "How do you ensure brand consistency and visual hierarchy across different ad platforms (e.g., Instagram Stories vs. Google Display Network)?" (Prepare examples of managing brand guidelines).
• "Walk us through a time you used A/B testing data to significantly improve the performance of a visual advertisement." (Be ready with a specific case study and metrics).
• "How do you approach translating a marketing brief into compelling visual concepts?" (Discuss your ideation process and client communication).

Company & Culture Questions:

• "What interests you about STERRY's focus on crowdfunding and e-commerce growth?" (Research their client successes and agency model).
• "How do you handle constructive criticism or feedback on your designs, especially when it comes from performance data?" (Showcase your adaptability and data-driven mindset).
• "How do you stay updated with the latest design trends and AI tools in the advertising space?" (Highlight your commitment to continuous learning).
• "Describe your experience working in a remote, fast-paced agency environment." (Emphasize your self-management and collaboration skills).

Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a story: the challenge, your solution, the process, and the results.
• Highlight Metrics: Clearly present any quantifiable results achieved by your designs. Use charts or graphs if possible.
• Focus on Relevance: Emphasize projects that align with STERRY's focus on performance advertising, e-commerce, and crowdfunding.
• Demonstrate AI Use: If you've used AI, be prepared to show examples and explain the benefits it brought to your workflow or creative output.

📝 Enhancement Note: Be prepared to discuss your design process, your understanding of performance marketing, and how you leverage data and technology (including AI) to achieve client objectives. Your portfolio is your primary evidence.

📌 Application Steps

To apply for this operations position:

• Submit your resume, cover letter, and a link to your online portfolio through the provided application link.
• Portfolio Customization: Ensure your portfolio prominently features advertising and marketing design work with clear, quantifiable results. Tailor the order or highlight specific projects that align with STERRY's focus on e-commerce and crowdfunding.
• Resume Optimization: Integrate keywords from the job description, such as "Ad Graphic Designer," "Adobe Creative Suite," "AI Tools," "Performance Marketing," "Visual Hierarchy," and "A/B Testing." Quantify your achievements wherever possible.
• Interview Preparation: Practice articulating your design process, explaining your portfolio pieces with a focus on results, and preparing responses to strategy and behavioral questions relevant to a performance marketing agency.
• Company Research: Thoroughly research STERRY's website, client case studies, and their approach to growth marketing. Understand their value proposition and how your skills can contribute to their mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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