3260 - Brand Designer II

📍 Job Overview

Job Title: Brand Designer II Company: Innovaccer Analytics Location: Noida, Uttar Pradesh, India Job Type: FULL_TIME Category: Brand & Creative Operations Date Posted: 2025-08-19T15:22:27.442 Experience Level: Mid-Senior (5-9 years) Remote Status: On-site

🚀 Role Summary

• Drive and evolve Innovaccer's visual identity across digital and physical touchpoints, ensuring brand consistency and impact.
• Lead the development and maintenance of a token-based design system, fostering scalability and efficient design execution.
• Mentor junior designers, providing creative direction and ensuring adherence to brand standards and best practices.
• Collaborate closely with cross-functional teams, including product, marketing, and development, to translate complex ideas into compelling visual narratives.
• Contribute to strategic brand initiatives, leveraging design thinking to enhance user experiences and achieve business objectives.

📝 Enhancement Note: This role is positioned as a Brand Designer II, indicating a mid-to-senior level of responsibility within the Brand & Creative Studio. The emphasis on driving visual identity, evolving the design system, and mentoring junior designers suggests a key contributor role with significant ownership and influence on the company's brand expression.

📈 Primary Responsibilities

• Design and execute high-impact visual assets for web, landing pages, campaign creatives, and performance marketing materials, focusing on conversion and brand resonance.
• Translate marketing briefs and product requirements into clean, on-brand visuals that clearly communicate value propositions and adhere to accessibility standards.
• Own, manage, and advance Innovaccer's token-based design system, including component libraries, UI kits, comprehensive documentation, and associated tooling.
• Partner effectively with front-end developers to ensure pixel-perfect asset hand-offs and the successful implementation of responsive web experiences.
• Provide day-to-day creative direction, guidance, and mentorship to junior designers, external agencies, and freelance collaborators.
• Contribute to the branding and design of event materials, including physical booths and touchpoints, to create memorable real-world brand experiences.
• Proactively monitor industry, design, and technology trends, surfacing insights and proposing experimental approaches to maintain Innovaccer's brand leadership.

📝 Enhancement Note: The responsibilities clearly indicate a hands-on design role with a strong emphasis on system thinking and leadership. The expectation to "own and evolve" the design system, mentor junior designers, and "steer the evolution" of brand identity highlights a strategic component beyond pure execution.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communication, Design, or a related field, or equivalent practical experience.

Experience:

• 5-9 years of progressive experience in visual design, web design, or communication design, with a preference for experience within high-growth B2B SaaS environments.
• Proven track record of contributing to and managing design systems, demonstrating system-level thinking and component-based design execution.

Required Skills:

• Mastery of design software, including Figma (with proficiency in component libraries, auto-layout, and variables) and the Adobe Creative Cloud suite (Illustrator, Photoshop, After Effects).
• Deep understanding of responsive design principles, web accessibility standards (WCAG), and best practices for creating inclusive digital experiences.
• Demonstrated ability to collaborate effectively with front-end developers for seamless asset hand-offs and the implementation of web designs.
• Strong communication, presentation, and stakeholder management skills, with a proven ability to present design rationale and influence senior leadership.
• Experience in leading cross-functional workshops and facilitating design-thinking sessions to gather requirements and drive consensus.

Preferred Skills:

• Expertise in motion graphics and video editing for creating dynamic visual content.
• Working knowledge of HTML/CSS for understanding web implementation and a familiarity with modern web animation libraries.
• Experience with marketing automation platforms, Content Management Systems (CMS), or A/B testing and experimentation tools to measure design impact.
• Familiarity with UI/UX principles and their application within a B2B SaaS context.

📝 Enhancement Note: The requirement for "system-level thinking" and mastery of Figma's advanced features (variables, auto-layout) points to a need for a designer who can build scalable and maintainable design assets. The emphasis on B2B SaaS experience suggests a need for understanding enterprise-level brand communication and user journeys.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects that highlight system-level thinking, demonstrating the creation or significant contribution to a design system or component library.
• Feature examples of pixel-perfect web and landing page designs, illustrating strong typography, layout, and visual hierarchy.
• Include campaign creatives and performance assets that demonstrate an understanding of marketing objectives and measurable business impact.
• Provide case studies that detail your role in cross-functional collaboration, stakeholder management, and presenting design rationale to diverse audiences.
• Demonstrate a clear understanding of responsive and accessible design principles through project examples.

Process Documentation:

• Projects should ideally include insights into your design process, from brief interpretation and ideation to execution, testing, and iteration.
• Where applicable, illustrate how your design contributions have led to measurable outcomes, such as improved conversion rates, enhanced user engagement, or increased brand recall.
• If possible, include examples of how you've documented design system components or established design guidelines.

📝 Enhancement Note: The emphasis on "system-level thinking," "measurable business impact," and "design rationale" in the portfolio requirements indicates that candidates will be evaluated not just on aesthetic execution but also on their strategic approach, process maturity, and ability to connect design work to business outcomes.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Brand Designer II with 5-9 years of experience in Noida, India, the estimated annual salary range is likely between ₹8,00,000 to ₹15,00,000. This range can vary based on the candidate's specific experience, portfolio quality, and negotiation.

Benefits:

• Generous Leaves: Up to 40 days of leave annually, providing ample opportunity for rest and personal pursuits.
• Parental Leave: Industry-leading parental leave policies to support new parents.
• Sabbatical Program: Opportunities for extended leave for skill development, academic pursuits, or personal breaks.
• Comprehensive Health Insurance: Coverage for employees and their families, including medical expenses related to illness, disease, or injury.
• Care Program: Support through care vouchers for major life events and significant personal milestones.
• Financial Assistance: Access to salary advances and personal loans for genuine personal needs, providing financial flexibility during challenging times.

Working Hours:

• Standard full-time working hours, typically around 40 hours per week, with flexibility often available depending on project needs and team collaboration. Innovaccer operates primarily in the Indian Standard Time (IST) zone.

📝 Enhancement Note: The salary range is an estimation based on typical compensation for similar roles in the Noida region, considering the specified experience level and industry norms. The comprehensive benefits package highlights Innovaccer's commitment to employee well-being and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology / Healthcare Intelligence Company Size: Innovaccer is a significant player in the healthcare technology sector, employing a substantial number of people globally. While the exact current number isn't provided, its description as a company that "activates the flow of healthcare data" and serves "providers, payers, and government organizations" indicates a mid-to-large enterprise with a substantial operational footprint. This size implies structured processes, opportunities for specialization, and potential for career advancement within a growing organization. Founded: Innovaccer was founded in 2014. This relatively recent founding suggests a dynamic, growth-oriented culture that likely embraces innovation and agility, common in tech startups that mature into established companies.

Team Structure:

• The Brand Designer II will be part of the Brand & Creative Studio, a multidisciplinary team comprising designers, storytellers, and strategists.
• This studio likely operates as a central creative function, supporting various departments such as marketing, product, and sales.
• The role involves reporting to a Design Lead or Art Director within the studio and collaborating closely with marketing managers, product marketing specialists, and development teams.
• Mentorship of junior designers is a key aspect, indicating a tiered structure within the design team.

Methodology:

• The Brand & Creative Studio's methodology likely emphasizes a blend of creative craft and strategic thinking, transforming complex healthcare technology into clear, compelling narratives.
• Data-driven insights are probably used to inform design decisions, ensuring that visuals and stories resonate with target audiences and achieve business objectives.
• A focus on agility and iteration is expected, given the company's growth trajectory and the fast-paced nature of the healthcare technology market.
• Collaboration and cross-functional alignment are critical, ensuring that brand messaging is consistent across all touchpoints.

Company Website: www.innovaccer.com

📝 Enhancement Note: Innovaccer's focus on healthcare data and "Healthcare Intelligence Cloud" suggests a mission-driven environment. The company's growth from 2014 implies a culture that values innovation, adaptability, and a results-oriented approach, which will likely be reflected in the operations and creative teams.

📈 Career & Growth Analysis

Operations Career Level: Brand Designer II is a mid-to-senior individual contributor role. It signifies a designer who has moved beyond foundational execution and is expected to take ownership of projects, contribute strategically to brand evolution, and influence design direction. This level typically involves mentoring junior team members and leading specific design initiatives.

Reporting Structure:

• The Brand Designer II will likely report to a Design Lead, Art Director, or Head of Brand & Creative.
• This position will involve close collaboration with Product Marketing Managers, Marketing Leads, Web Development teams, and potentially stakeholders in Sales and Product Management.
• The role also includes a mentorship component, indicating a hierarchical structure within the immediate design team.

Operations Impact:

• The Brand Designer II is pivotal in shaping Innovaccer's external perception and internal brand consistency. Their work directly impacts marketing effectiveness, lead generation through compelling creatives, brand recall in campaigns, and the overall user experience across digital platforms.
• By evolving the design system, they enable more efficient and consistent brand application across the organization, indirectly supporting sales enablement and marketing operations.
• Strong visual identity and compelling storytelling contribute to brand authority and market differentiation in the competitive healthcare technology space.

Growth Opportunities:

• Senior Brand Designer / Art Director: Advancement to a more senior individual contributor role or a leadership position managing a design team or specific creative areas.
• Specialization: Deepen expertise in areas like motion graphics, UI/UX design for SaaS products, or brand strategy.
• Cross-functional Moves: Transition into roles focused on Product Marketing, User Experience Strategy, or even Digital Marketing, leveraging design expertise.
• Skill Development: Opportunities to lead design system initiatives, mentor junior talent, and contribute to high-level brand strategy discussions.

📝 Enhancement Note: The "II" in Brand Designer II suggests a clear progression path, with opportunities to grow into more senior or specialized roles within the Brand & Creative Studio or broader marketing functions. The emphasis on design system ownership and mentorship points to development in leadership and strategic design thinking.

🌐 Work Environment

Office Type: Innovaccer operates with a hybrid or on-site model, with the role being based in Noida, India. This suggests a professional office environment conducive to collaboration, idea-sharing, and focused work.

Office Location(s):

• The primary work location is Noida, Uttar Pradesh, India. Noida is a major IT and business hub in the National Capital Region (NCR) of India, offering a professional and accessible work environment.

Workspace Context:

• The workspace is likely designed to foster collaboration among creative professionals. This could include open-plan areas for team interaction, dedicated project spaces, and potentially quiet zones for focused design work.
• Access to modern design tools and technology, including high-performance workstations and software licenses (Figma, Adobe CC), is expected.
• Opportunities for informal and formal interaction with colleagues across different departments will be available, facilitating cross-functional understanding and collaboration.

Work Schedule:

• The standard work schedule will align with typical Indian business hours, likely Monday to Friday. While specific hours are not detailed, a 40-hour work week is common. Flexibility may be offered based on project deadlines and team needs, but the on-site nature of the role emphasizes consistent in-office presence for collaborative activities.

📝 Enhancement Note: The on-site requirement for this role in Noida suggests a preference for a collaborative team environment where in-person interaction can facilitate creative brainstorming, design critiques, and efficient workflow hand-offs, particularly concerning the design system and cross-functional project work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and understanding of the role.
• Portfolio Review & Technical Interview: A detailed review of your portfolio with a hiring manager or senior designer. Expect questions about your design process, system thinking, specific project choices, and how you’ve achieved measurable business impact. This stage might also include a live design exercise or a take-home challenge.
• Cross-functional Interviews: Interviews with key stakeholders from marketing, product, or development teams to evaluate collaboration skills, communication clarity, and ability to translate requirements into visual solutions.
• Final Interview: A discussion with a senior leader (e.g., Head of Brand, CMO) to assess strategic thinking, leadership potential, and alignment with company values.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase system-level thinking, B2B SaaS experience, and measurable impact. Prioritize projects demonstrating your contribution to design systems or component libraries.
• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed, the challenges you overcame, and the results achieved. Use a narrative structure that highlights your strategic thinking and problem-solving skills.
• Showcase System Thinking: Explicitly demonstrate how you've applied system-level thinking, componentization, and scalability in your design work. Highlight your proficiency with Figma's advanced features.
• Quantify Impact: Where possible, use data and metrics to demonstrate the business impact of your designs (e.g., conversion rate improvements, engagement increases).
• Prepare for Questions: Be ready to answer questions about your design choices, how you handled feedback, your collaboration process, and your understanding of Innovaccer's brand and market.

Challenge Preparation:

• Design System Exercise: Be prepared for a challenge that might involve extending an existing design system, creating a new component, or documenting a design pattern. Focus on efficiency, scalability, and adherence to best practices.
• Creative Brief Response: You might receive a marketing brief and be asked to conceptualize or design a key visual asset (e.g., a landing page hero section, a social media campaign graphic). Focus on clear communication, on-brand execution, and strategic alignment.
• Process Explanation: Be ready to articulate your design process in detail, explaining your decision-making at each stage and how you incorporate feedback and data.

📝 Enhancement Note: The interview process is designed to assess a blend of technical design skills, strategic thinking, collaborative ability, and cultural fit. A strong portfolio that clearly articulates process and impact, coupled with preparedness for design challenges focused on systems and communication, will be crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all visual design, prototyping, and design system management, including component libraries, auto-layout, and variables.
• Adobe Creative Cloud:
  • Illustrator: For vector graphics, logos, and complex illustrations.
  • Photoshop: For image editing, manipulation, and creating pixel-based assets.
  • After Effects: For motion graphics, animations, and video editing (preferred skill).

Analytics & Reporting:

• Familiarity with web analytics tools (e.g., Google Analytics) to understand user behavior and performance metrics for web assets.
• Experience with A/B testing platforms or experimentation tools to measure the effectiveness of different design variations.

CRM & Automation:

• While not primary design tools, a basic understanding of how design assets are used within CRM platforms and marketing automation workflows (e.g., for email campaigns, landing pages) is beneficial.
• Experience with Content Management Systems (CMS) for web publishing is a plus.

📝 Enhancement Note: Proficiency in Figma, especially its advanced features for design systems, is a core requirement. The Adobe Creative Cloud suite is also critical. Experience with analytics and marketing tools is preferred, indicating a desire for designers who understand the performance aspect of their work.

👥 Team Culture & Values

Operations Values:

• Innovation & Agility: Embracing new ideas, adapting to change, and continuously seeking better ways to execute creative strategies in the fast-paced healthcare tech industry.
• Data-Driven Decision Making: Using analytics and insights to inform design choices, measure impact, and demonstrate ROI for creative initiatives.
• Collaboration & Partnership: Working effectively with cross-functional teams, sharing knowledge, and building strong relationships to achieve shared goals.
• Excellence & Craftsmanship: Maintaining high standards for design quality, attention to detail, and a commitment to delivering pixel-perfect, impactful work.
• User-Centricity: Designing with a deep understanding of user needs and motivations, ensuring that all creative outputs are relevant, accessible, and engaging.

Collaboration Style:

• Cross-functional Integration: Actively engaging with marketing, product, sales, and engineering teams to ensure brand consistency and effective communication across all touchpoints.
• Feedback-Rich Environment: Open to constructive criticism and providing thoughtful feedback to peers and junior designers to foster growth and elevate the quality of work.
• Shared Ownership: Taking collective responsibility for brand success, contributing to a culture where everyone is invested in achieving the company's mission.
• Proactive Communication: Maintaining clear and consistent communication regarding project status, challenges, and design rationale.

📝 Enhancement Note: Innovaccer's culture appears to value a blend of creative excellence and data-driven strategy, emphasizing collaboration and continuous improvement. For a Brand Designer II, this means being both a strong individual contributor and an effective team player who can champion the brand and its visual integrity.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Maintaining a strong, consistent brand identity across a rapidly evolving product portfolio and diverse marketing channels while also driving creative innovation and staying ahead of design trends.
• Translating Complex Healthcare Concepts: Effectively communicating intricate healthcare technology solutions and data insights through clear, compelling visual narratives that resonate with a B2B audience.
• Managing Design System Evolution: Ensuring the design system remains robust, scalable, and up-to-date with evolving design best practices and product requirements, while also mentoring others to contribute to it.
• Cross-functional Alignment: Navigating the needs and priorities of various departments (marketing, product, sales) to ensure design solutions meet diverse stakeholder requirements and business objectives.

Learning & Development Opportunities:

• Design System Leadership: Opportunity to take a leading role in defining and expanding Innovaccer's design system, gaining expertise in scalable design infrastructure.
• Mentorship Experience: Developing leadership and coaching skills by guiding and mentoring junior designers, contributing to their professional growth.
• Industry Exposure: Engaging with the dynamic healthcare technology sector, understanding its unique design challenges and opportunities.
• Skill Enhancement: Potential to deepen expertise in motion graphics, advanced Figma features, or specific areas of B2B SaaS design through internal projects and potentially external training or conferences.

📝 Enhancement Note: The challenges in this role are typical of a growing tech company, requiring a designer who is adaptable, strategic, and skilled in both creative execution and system thinking. The growth opportunities are strong for those looking to advance their careers in design system management and leadership.

💡 Interview Preparation

Strategy Questions:

• Design System Philosophy: "Describe your approach to building and maintaining a scalable design system. How do you ensure adoption and governance?" (Focus: System thinking, process, governance, collaboration)
• Impactful Project Walkthrough: "Walk us through a project from your portfolio where your design significantly impacted business objectives. What was the challenge, your approach, and the measured outcome?" (Focus: Business acumen, impact quantification, process, storytelling)
• Cross-functional Collaboration: "Describe a time you had to collaborate with developers or product managers on a complex design. How did you manage stakeholder expectations and ensure a successful outcome?" (Focus: Communication, collaboration, problem-solving)
• Trend Adaptation: "How do you stay current with design trends, and how do you decide which trends are appropriate to incorporate into a B2B SaaS brand like Innovaccer?" (Focus: Industry awareness, strategic application, brand stewardship)

Company & Culture Questions:

• Innovaccer's Brand: "What are your initial impressions of Innovaccer's brand identity, and what opportunities do you see for its evolution?" (Focus: Brand analysis, strategic thinking, proactive ideas)
• Team Dynamics: "How do you approach mentoring junior designers or providing constructive feedback to peers?" (Focus: Teamwork, leadership potential, communication style)
• Problem-Solving Approach: "Describe a challenging design problem you faced and how you approached solving it. What was the outcome, and what did you learn?" (Focus: Problem-solving methodology, resilience, learning orientation)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or by showcasing your strongest design system work first. For each project, use a consistent case study format: Problem -> Solution -> Your Role -> Process -> Results.
• Visuals: Ensure your portfolio is visually polished and easy to navigate. Use high-quality mockups and clear typography. For system work, show component libraries, style guides, and examples of application.
• Narrative: Be prepared to verbally walk through your portfolio, highlighting your thought process, design decisions, and the impact of your work. Practice your storytelling to be concise and engaging.
• Figma Proficiency: Be ready to demonstrate your Figma skills, perhaps by showing your component setup, auto-layout usage, or variable implementation if asked.
• Q&A Readiness: Anticipate questions related to your design choices, your understanding of B2B SaaS branding, and how your skills align with Innovaccer's mission.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of design systems, the ability to connect design to business outcomes, and effective collaboration skills. Be ready to articulate your process and defend your design decisions with strategic reasoning.

📌 Application Steps

To apply for this Brand Designer II position:

• Submit your application through the provided application link on Workable.
• Portfolio Customization: Tailor your portfolio to highlight 3-5 projects showcasing design system contributions, B2B SaaS experience, and measurable business impact. Ensure clear case study structures that articulate your process and results.
• Resume Optimization: Update your resume to emphasize relevant experience, skills (Figma, Adobe CC, design systems), and achievements, using keywords from the job description such as "visual identity," "design system," "responsive design," and "B2B SaaS."
• Interview Preparation: Practice articulating your design rationale, process, and impact for key portfolio pieces. Prepare for potential design challenges related to design systems or creative brief responses. Research Innovaccer's brand and recent marketing campaigns.
• Company Research: Familiarize yourself with Innovaccer's mission, its Healthcare Intelligence Cloud, and its market position. Understand how the Brand & Creative Studio contributes to the company's overall GTM strategy and brand narrative.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.