Wordpress Developer (SEO, WooCommerce, Adobe XD, Figma)

SOFTGIC S.A.S.
Full-time•$2.6M-3Mundefined (COP)•District of Columbia, United States
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📍 Job Overview

Job Title: Wordpress Developer (SEO, WooCommerce, Adobe XD, Figma)

Company: SOFTGIC S.A.S.

Location: District of Columbia, United States

Job Type: Full-time

Category: Web Development

Date Posted: 2025-06-05

Experience Level: 2-5 years

Remote Status: Remote (for Colombia, Argentina, and México residents)

🎨 Role Summary

  • Design and implement brand-aligned web pages and landing pages using WordPress, Figma, and Adobe XD.
  • Optimize websites for SEO, Core Web Vitals, mobile, and accessibility (ADA compliance) using tools like SEMrush, GTmetrix, and PageSpeed Insights.
  • Collaborate with marketing teams to create visuals for emails, campaigns, and social media using Elementor Pro and Astra Pro.
  • Manage WordPress sites, including security, backups, migrations, and technical troubleshooting with minimal downtime.
📝 Enhancement Note: This role requires a strong focus on both frontend development and SEO, making it an excellent fit for a versatile WordPress developer with a keen eye for design and a solid understanding of search engine optimization.

🖼️ Primary Responsibilities

  • Design and implement brand-aligned web pages, landing pages, and dynamic content using WordPress, Figma, and Adobe XD.
  • Build and customize themes and templates using Elementor Pro and Astra Pro.
  • Manage integration of forms (e.g., WPForms, Gravity Forms).
  • Maintain stability, site speed, and backend performance in WordPress.
  • Handle security, backups, and technical troubleshooting with minimal downtime.
  • Support marketing with visuals for emails, campaigns, and social media.
  • Optimize for SEO, Core Web Vitals, mobile, and accessibility (ADA compliance).
  • Ensure brand consistency across digital touchpoints.
  • Migrate WordPress sites when necessary.
  • Manage hosting, SSL, DNS, cPanel, or Plesk.
📝 Enhancement Note: This role involves a wide range of responsibilities, from design and development to SEO and site management, making it an excellent opportunity for a well-rounded WordPress developer looking to expand their skillset.

🎓 Skills & Qualifications

Education: Bachelor's degree in Computer Science, Web Development, or a related field. Relevant coursework or certifications are also accepted.

Experience: 2-4 years of experience developing professional WordPress websites.

Required Skills:

  • Proficient in Astra Pro, Elementor Pro, JetElements, Crocoblock, Figma, and Adobe XD.
  • Strong frontend skills: HTML5, CSS3, SASS/SCSS, and basic JavaScript.
  • Solid understanding of SEO on-page/off-page and content optimization.
  • Experience with WooCommerce advanced, theme customization, and plugin use.
  • Basic knowledge of PHP, WordPress hooks, and SQL.
  • Experience with Google Search Console, SEMrush, GTmetrix, and PageSpeed Insights.
  • Knowledge of DNS, SSL certificates, cPanel/Plesk, and site migration.
  • Intermediate English (written, technical).

Preferred Skills:

  • Experience with responsive and mobile-first design.
  • Familiarity with agile development methodologies.
  • Strong problem-solving skills and attention to detail.
📝 Enhancement Note: This role requires a strong foundation in WordPress development, with a focus on frontend development, SEO, and design tools like Figma and Adobe XD. Additionally, experience with WooCommerce and migration processes is a plus.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

  • Include examples of WordPress websites you've developed, highlighting your design and development skills.
  • Showcase your SEO expertise by demonstrating improved search rankings and organic traffic for past projects.
  • Demonstrate your ability to create visually appealing and functional designs using Figma and Adobe XD.
  • Provide case studies or testimonials from satisfied clients to showcase your problem-solving skills and attention to detail.

Process Documentation:

  • Include your design process, from initial research and discovery to final implementation and testing.
  • Showcase your ability to collaborate with stakeholders and incorporate their feedback into your designs.
  • Demonstrate your understanding of accessibility guidelines and how you've incorporated them into your designs.
📝 Enhancement Note: This role requires a strong portfolio that showcases your WordPress development skills, SEO expertise, and design prowess. Be sure to include case studies and testimonials that demonstrate your ability to deliver high-quality work that meets or exceeds client expectations.

💵 Compensation & Benefits

Salary Range: COP 2.6M - 3M/month

Benefits:

  • Certified as a Great Place to Work.
  • Opportunities for advancement and growth.
  • Paid time off.
  • Formal education and certifications support.
  • Benefits with partner companies.
  • Referral program.
  • Flexible working hours.
📝 Enhancement Note: The salary range for this role is competitive and in line with industry standards for a WordPress developer with 2-4 years of experience. Additionally, the benefits package includes opportunities for professional growth and development, as well as flexible working hours.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: IT Services and IT Consulting

Company Size: 51-200 employees

Founded: 2011

Team Structure:

  • The development team at Softgic consists of experienced WordPress developers, designers, and project managers who work collaboratively to deliver high-quality solutions.
  • The team follows an agile development methodology, with regular sprint planning, stand-ups, and retrospectives.
  • The design team at Softgic is responsible for creating visually appealing and functional designs that meet the needs of the client and align with the company's brand guidelines.

Methodology:

  • Softgic follows a user-centered design approach, focusing on understanding the needs and goals of the user to create effective and engaging digital experiences.
  • The team uses Figma and Adobe XD to create wireframes, prototypes, and design systems that ensure consistency and scalability across platforms and devices.
  • Softgic employs a continuous integration and deployment pipeline to ensure that code changes are tested, built, and deployed efficiently and reliably.

Company Website: https://softgic.co/

📝 Enhancement Note: Softgic is a growing IT services and consulting company that focuses on digital and cognitive transformation for its clients. The company's design culture emphasizes user-centered design, collaboration, and continuous improvement.

📈 Career & Growth Analysis

Design Career Level: Mid-level WordPress Developer

Reporting Structure: This role reports directly to the Development Manager and works collaboratively with the design and project management teams.

Design Impact: As a WordPress Developer at Softgic, you will have the opportunity to work on a variety of projects for clients in diverse industries. Your work will directly impact the user experience and online presence of these clients, helping them to achieve their business goals.

Growth Opportunities:

  • Softgic offers opportunities for career progression, including promotions to senior developer or team lead roles for those who demonstrate strong leadership skills and a deep understanding of WordPress development and SEO best practices.
  • The company encourages continuous learning and professional development, offering formal education and certifications support for employees who wish to expand their skillset or specialize in a particular area.
  • Softgic's agile development methodology and collaborative team culture provide ample opportunities for growth and learning, as team members work together to solve complex problems and deliver high-quality solutions.
📝 Enhancement Note: Softgic offers a range of growth opportunities for WordPress developers, including career progression, professional development, and continuous learning. The company's agile development methodology and collaborative team culture also provide ample opportunities for growth and learning.

🌐 Work Environment

Studio Type: Softgic's development team works remotely, with regular virtual team meetings and collaboration sessions to ensure effective communication and coordination.

Office Location(s): Sabaneta, Antioquia, Colombia

Design Workspace Context:

  • Softgic's remote work environment allows developers to work from the comfort of their own homes, with the flexibility to balance work and personal responsibilities as needed.
  • The company provides employees with the necessary hardware and software tools to perform their jobs effectively, including high-quality laptops, monitors, and design software like Figma and Adobe XD.
  • Softgic's development team works collaboratively using project management tools like Asana or Jira to track progress, manage tasks, and ensure that projects are delivered on time and within budget.

Work Schedule: Softgic offers flexible working hours, with a focus on results and productivity rather than hours worked. Employees are expected to be available during core business hours but have the flexibility to manage their time as needed to balance work and personal responsibilities.

📝 Enhancement Note: Softgic's remote work environment and flexible working hours provide developers with the opportunity to balance work and personal responsibilities while still delivering high-quality results. The company's focus on results and productivity, rather than hours worked, also allows employees to work at their own pace and on their own schedule.

📄 Application & Portfolio Review Process

Design Interview Process:

  • The design interview process at Softgic typically includes a phone or video screen, followed by a technical assessment or case study presentation, and a final in-depth discussion with the development and design teams.
  • Candidates are expected to demonstrate their technical skills, problem-solving abilities, and cultural fit with the company and its clients.
  • The interview process may also include a portfolio review or design challenge to assess the candidate's design skills and process.

Portfolio Review Tips:

  • Include a variety of WordPress websites you've developed, showcasing your design and development skills, as well as your ability to optimize for SEO, mobile, and accessibility.
  • Highlight your ability to create visually appealing and functional designs using Figma and Adobe XD, with a focus on user-centered design principles and accessibility guidelines.
  • Include case studies or testimonials from satisfied clients to demonstrate your problem-solving skills, attention to detail, and ability to deliver high-quality work that meets or exceeds client expectations.
  • Tailor your portfolio to the specific role and company, highlighting the skills and experiences that are most relevant to the position.

Challenge Preparation:

  • Practice common WordPress development and SEO tasks, such as theme customization, plugin configuration, and on-page optimization.
  • Brush up on your knowledge of WordPress hooks, filters, and the core software, as well as your familiarity with popular plugins and tools.
  • Prepare for design challenges by practicing your Figma and Adobe XD skills, with a focus on creating wireframes, prototypes, and design systems that meet the needs of the client and align with the company's brand guidelines.

ATS Keywords: WordPress Development, Figma, Adobe XD, SEO, WooCommerce, HTML5, CSS3, SASS/SCSS, JavaScript, PHP, WordPress Hooks, SQL, Responsive Design, Google Search Console, SEMrush, GTmetrix, PageSpeed Insights, DNS, SSL Certificates, cPanel/Plesk, Site Migration, Agile Development, User-Centered Design, Accessibility Guidelines

📝 Enhancement Note: Softgic's design interview process is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit with the company and its clients. The portfolio review and design challenge components of the process are particularly important for this role, as they provide an opportunity for candidates to showcase their design and development skills and demonstrate their ability to deliver high-quality work that meets or exceeds client expectations.

🛠 Tools & Technology Stack

Primary Design Tools:

  • Figma - Used for creating wireframes, prototypes, and design systems that ensure consistency and scalability across platforms and devices.
  • Adobe XD - Used for creating high-fidelity designs and design systems that meet the needs of the client and align with the company's brand guidelines.
  • Elementor Pro - Used for building and customizing themes and templates using the WordPress platform.
  • Astra Pro - Used for building and customizing themes and templates using the WordPress platform, with a focus on performance and SEO optimization.

Collaboration & Handoff:

  • Asana or Jira - Used for project management, task tracking, and collaboration between development, design, and project management teams.
  • Git - Used for version control and code management, ensuring that changes are tracked, reviewed, and merged efficiently and reliably.
  • GitHub or Bitbucket - Used for remote code repositories and collaboration between development teams.

Research & Testing:

  • Google Analytics - Used for tracking user behavior and measuring the effectiveness of design and development decisions.
  • Google Search Console - Used for monitoring and optimizing the visibility of websites in search engine results.
  • SEMrush - Used for keyword research, competitor analysis, and SEO optimization.
  • GTmetrix or PageSpeed Insights - Used for measuring and optimizing the performance of websites, with a focus on Core Web Vitals and mobile optimization.
📝 Enhancement Note: Softgic's technology stack includes a range of design, development, and project management tools that are essential for delivering high-quality digital solutions. The company's focus on user-centered design, collaboration, and continuous improvement ensures that these tools are used effectively and efficiently to meet the needs of clients and stakeholders.

👥 Team Culture & Values

Design Values:

  • User-centered design - Softgic prioritizes the needs and goals of the user in every design decision, ensuring that digital solutions are effective, engaging, and accessible.
  • Collaboration - Softgic's design teams work collaboratively with development and project management teams to ensure that design decisions are informed by technical constraints and business objectives.
  • Continuous improvement - Softgic is committed to continuous learning and improvement, with a focus on staying up-to-date with the latest design trends, tools, and best practices.
  • Innovation - Softgic encourages creativity and experimentation, with a focus on pushing the boundaries of what's possible and delivering innovative digital solutions that meet the needs of clients and stakeholders.

Collaboration Style:

  • Softgic's design teams work collaboratively using project management tools like Asana or Jira to track progress, manage tasks, and ensure that projects are delivered on time and within budget.
  • The company's agile development methodology ensures that design decisions are informed by technical constraints and business objectives, with regular feedback and iteration throughout the development process.
  • Softgic's design teams also work collaboratively with stakeholders to ensure that design decisions align with business goals and meet the needs of users.
📝 Enhancement Note: Softgic's design culture is characterized by a strong focus on user-centered design, collaboration, and continuous improvement. The company's design teams work collaboratively with development and project management teams to ensure that design decisions are informed by technical constraints and business objectives, with a focus on delivering innovative digital solutions that meet the needs of clients and stakeholders.

⚡ Challenges & Growth Opportunities

Design Challenges:

  • Keeping up with the latest design trends and best practices, as well as the ever-evolving WordPress platform and its ecosystem of plugins and tools.
  • Managing multiple projects and priorities, with a focus on delivering high-quality results on time and within budget.
  • Working collaboratively with stakeholders, including clients, developers, and project managers, to ensure that design decisions align with business goals and meet the needs of users.
  • Staying up-to-date with the latest SEO best practices and algorithm changes, as well as the ever-evolving landscape of search engine optimization tools and platforms.

Learning & Development Opportunities:

  • Softgic offers opportunities for career progression, including promotions to senior developer or team lead roles for those who demonstrate strong leadership skills and a deep understanding of WordPress development and SEO best practices.
  • The company encourages continuous learning and professional development, offering formal education and certifications support for employees who wish to expand their skillset or specialize in a particular area.
  • Softgic's agile development methodology and collaborative team culture provide ample opportunities for growth and learning, as team members work together to solve complex problems and deliver high-quality solutions.
📝 Enhancement Note: Softgic offers a range of challenges and growth opportunities for WordPress developers, including keeping up with the latest design trends and best practices, managing multiple projects and priorities, and working collaboratively with stakeholders. The company's focus on continuous learning and professional development, as well as its agile development methodology and collaborative team culture, also provide ample opportunities for growth and learning.

💡 Interview Preparation

Design Process Questions:

  • Describe your design process, from initial research and discovery to final implementation and testing. Be prepared to discuss how you incorporate user feedback and iterate on your designs based on stakeholder input.
  • Walk us through a recent WordPress development project, highlighting your role in the design and development process, as well as any challenges you faced and how you overcame them. Be prepared to discuss your approach to SEO optimization, mobile responsiveness, and accessibility guidelines.
  • Explain how you approach design challenges, from initial research and discovery to final implementation and testing. Be prepared to discuss your ability to collaborate with stakeholders, incorporate feedback, and iterate on your designs based on user testing and validation.

Company Culture Questions:

  • Describe your understanding of Softgic's design culture, including our focus on user-centered design, collaboration, and continuous improvement. Be prepared to discuss how you would contribute to this culture and help to drive innovation and growth within the design team.
  • Walk us through your experience working in a collaborative, agile development environment. Be prepared to discuss your ability to work effectively with development and project management teams, as well as your experience with project management tools like Asana or Jira.
  • Explain how you approach design challenges in a remote work environment, with a focus on effective communication, collaboration, and time management. Be prepared to discuss your ability to work independently and manage your time effectively to balance work and personal responsibilities.

Portfolio Presentation Strategy:

  • Tailor your portfolio to the specific role and company, highlighting the skills and experiences that are most relevant to the position. Be prepared to discuss your design process, from initial research and discovery to final implementation and testing, as well as your approach to SEO optimization, mobile responsiveness, and accessibility guidelines.
  • Use your portfolio to tell a story about your design process, highlighting your ability to collaborate with stakeholders, incorporate feedback, and iterate on your designs based on user testing and validation.
  • Prepare a portfolio walkthrough that showcases your design skills, problem-solving abilities, and attention to detail. Be prepared to discuss your approach to design challenges, as well as your ability to work effectively in a collaborative, agile development environment.
📝 Enhancement Note: Softgic's design interview process is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit with the company and its clients. The design process questions, company culture questions, and portfolio presentation strategy components of the process are particularly important for this role, as they provide an opportunity for candidates to showcase their design and development skills and demonstrate their ability to deliver high-quality work that meets or exceeds client expectations.

📌 Application Steps

To apply for this Wordpress Developer (SEO, WooCommerce, Adobe XD, Figma) position:

  • Submit your application through this link
  • Tailor your resume to highlight your WordPress development skills, SEO expertise, and design prowess. Be sure to include relevant keywords and phrases that demonstrate your familiarity with the role and its requirements.
  • Prepare a portfolio that showcases your WordPress development skills, SEO expertise, and design prowess. Be sure to include case studies and testimonials that demonstrate your ability to deliver high-quality work that meets or exceeds client expectations.
  • Research Softgic's design culture, including our focus on user-centered design, collaboration, and continuous improvement. Be prepared to discuss how you would contribute to this culture and help to drive innovation and growth within the design team.
  • Brush up on your knowledge of WordPress development, SEO best practices, and design tools like Figma and Adobe XD. Be prepared to discuss your approach to design challenges, as well as your ability to work effectively in a collaborative, agile development environment.
⚠️ Important Notice: This enhanced job description includes AI-generated insights and design industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.
Apply NowApply before: July 5, 2025