Web Designer Specialist

📍 Job Overview

Job Title: Web Designer Specialist

Company: SpotOn: Corporate

Location: Mexico City, Ciudad de México, Mexico

Job Type: Full-time

Category: Web Design

Date Posted: June 12, 2025

Experience Level: 2-5 Years

Remote Status: On-site

🎨 Role Summary

• Creating and modifying visually appealing websites for small and medium-sized businesses, focusing on positive online experiences for clients in catering, local services, and retail sectors.
• Utilizing provided website creation tools such as Webflow and LifeYo to deliver high-quality web design solutions tailored to client needs and business goals.
• Collaborating closely with implementation agents and account executives to interpret client briefs, conduct research, and translate business requirements into effective web designs.
• Playing a key role in improving internal design processes, sharing knowledge within the team, and contributing to a collaborative and efficient design workflow.

🖼️ Primary Responsibilities

• Leverage proprietary website creation tools, specifically Webflow and LifeYo, to build and update client websites efficiently and effectively.
• Execute web design projects for clients, meticulously following information and notes provided by internal teams to ensure designs align with client expectations and project scope.
• Actively participate in various meetings, including status updates, training sessions, and performance reviews, contributing to team discussions and process improvements.
• Analyze and interpret briefing notes from implementation agents and account executives, supplementing with independent research on client businesses via websites and social media to fully grasp business needs and inform design decisions.
• Gather, organize, name, and optimize all necessary information and creative assets (e.g., images, copy) for website creation, utilizing tools like Salesforce, Hub, Google Drive, Adobe Photoshop, Adobe Illustrator, and potentially generative AI.
• Develop and build websites within the Webflow platform, ensuring quality through meticulous proofreading of both content and design elements.
• Share and document innovative tools, tips, and tricks discovered to optimize and streamline design processes within the team for collective benefit.
• Provide support and assistance to colleagues on design-related tasks and challenges as needed.
• Occasionally design logos for company clients, demonstrating versatility in visual identity creation.
• Conduct corporate security training sessions, contributing to team knowledge and adherence to security protocols.
• Report and document any failures or issues encountered with the platforms and tools used by the design department.

🎓 Skills & Qualifications

Education: Bachelor's degree in Web Design, Graphic Design, Visual Communication, or a related design field is required, demonstrating a foundational understanding of design principles and theory.

Experience: Demonstrable previous experience in web design and development, ideally within a commercial or agency setting, focusing on creating functional and visually appealing websites. While 3-6 years is mentioned, the job notes this is "not limiting," suggesting a strong portfolio showcasing relevant expertise is highly valued.

Required Skills:

• Proficiency in web design and development principles, with a strong understanding of user experience (UX) and user interface (UI) design best practices for small and medium-sized businesses.
• Expertise in using website creation tools, specifically Webflow and LifeYo, for building, customizing, and maintaining client websites.
• Solid knowledge of HTML, CSS, and JavaScript for implementing custom code, troubleshooting, and enhancing website functionality.
• Proficiency in Adobe Creative Suite, particularly Adobe Photoshop and Adobe Illustrator, for image editing, graphic creation, and asset optimization for web use.
• Strong communication skills, both written and oral, for effectively interacting with clients, colleagues, and stakeholders, conveying design rationale and project updates clearly and empathetically.
• Analytical skills to break down client requirements, understand business needs, and translate them into appropriate web design solutions.
• Service orientation, demonstrating a willingness to assist clients and colleagues and collaborate effectively within a team environment.
• Adaptability to change, embracing new technologies, tools, and evolving internal processes.
• Ability to learn quickly ("Learning on the fly") to address new challenges and requirements presented by diverse client projects.
• Commitment to meeting established delivery timelines and project deadlines.
• Awareness and empathy to understand the context and specific needs of each client's business.
• Native or advanced proficiency in Spanish and native or advanced (Cambridge Level C1 or C2) proficiency in English for effective communication with a diverse team and client base.

Preferred Skills:

• Knowledge of customer service platforms (CRM) such as Salesforce and Hub, which are used in the department for client information and project management.
• Familiarity with other website building tools like Wix, Squarespace, or Weebly.
• Experience with content management systems (CMS) such as WordPress, Joomla, or Drupal.
• Experience with generative AI tools for asset creation or optimization.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

• Showcase a diverse range of web design projects, demonstrating your ability to create visually appealing and functional websites for various business types (e.g., restaurants, retail, services).
• Include examples of projects built using Webflow, highlighting your proficiency with the platform's features, capabilities, and customization options.
• Present case studies for selected projects, detailing the client's business needs, your design process, the challenges encountered, and the solutions implemented.
• Emphasize the visual presentation quality of your portfolio, ensuring high-quality images, clear layouts, and a professional online presence.
• If applicable, include examples demonstrating your ability to optimize assets using Adobe Photoshop and Illustrator for web performance.

Process Documentation:

• For each case study, clearly document your understanding of the client's initial requirements and any research conducted to understand their business context and target audience.
• Illustrate your design process, including ideation, wireframing (if applicable), prototyping (if applicable), and iteration based on feedback.
• Explain your approach to selecting design elements, typography, color palettes, and imagery based on the client's brand and target users.
• Detail your process for gathering, organizing, and optimizing assets for the web build.
• Describe how you ensured the website's design aligned with the client's business goals and addressed their pain points as identified in the briefing.

💵 Compensation & Benefits

Salary Range: Based on extensive research for Web Designer Specialist roles with 3-6 years of experience in Mexico City, Mexico, considering the cost of living and the tech industry landscape, a competitive annual salary range is estimated to be between MXN $360,000 and MXN $600,000. This range is an estimate based on publicly available salary data and industry benchmarks for similar roles and experience levels in this region. The actual salary may vary based on the candidate's specific experience, skills, and negotiation.

Benefits:

• Comprehensive health insurance coverage.
• Paid time off and holidays.
• Opportunities for professional development and training, potentially including access to courses or workshops related to Webflow, Adobe Suite, or other relevant design tools.
• Employee assistance programs.
• Potential for performance-based bonuses or incentives.
• Access to company-provided tools and technology necessary for web design work, including software licenses for required design applications.

Working Hours: Standard full-time working hours, typically 40 hours per week, with potential flexibility depending on project deadlines and team needs. The on-site nature implies adherence to office hours, but creative workflow may allow for some autonomy in task management. Specific details regarding flexible scheduling would ideally be confirmed during the interview process.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Software Development, specifically focusing on providing technology solutions for restaurants and small businesses in the payments and point-of-sale (POS) sectors. This context means the design team likely works closely with product development, sales, and customer support teams to create solutions that are not only visually appealing but also highly functional and user-friendly for business owners and their staff.

Company Size: SpotOn has between 1,001 and 5,000 employees, indicating a well-established and growing organization. For design professionals, this typically means more structured teams, defined processes, and opportunities for collaboration with various departments. The size also suggests a potential for specialization within the design team.

Founded: While the specific founding date is not available, SpotOn's growth and recognition (Fast Company's Most Innovative, Great Places to Work) suggest a dynamic and successful company history focused on innovation and employee well-being.

Team Structure:

• The Web Design team likely operates within a larger Marketing or Client Services department given the focus on client websites.
• Collaboration is key, working closely with implementation agents, account executives, and potentially technical teams for handoffs and integrations.
• The team structure likely encourages knowledge sharing and mutual support, as indicated by responsibilities like attending support requests and documenting discoveries.

Methodology:

• The methodology appears to be client-brief driven, with a focus on interpreting requirements and delivering tailored web solutions using specific platforms (Webflow, LifeYo).
• An analytical approach is emphasized, involving research into client businesses to inform design decisions.
• The process involves asset collection, organization, and optimization, suggesting a structured approach to project setup.
• Quality analysis, including proofreading of both writing and design, is a critical step before presenting proposals.

Company Website: http://www.spoton.com

📈 Career & Growth Analysis

Design Career Level: This role is titled "Specialist," which typically falls within the mid-level to senior range for a web designer. It requires demonstrable experience and a solid understanding of the web design process and tools. The responsibilities indicate a level of autonomy in executing design projects and contributing to process improvements.

Reporting Structure: While not explicitly stated, a "Specialist" would likely report to a Senior Web Designer, Design Lead, or Manager within the Web Design or Marketing department. This structure would provide guidance and mentorship while still allowing for independent work on assigned projects.

Design Impact: The design impact is direct and client-facing. The Web Designer Specialist's work directly influences the online presence and user experience of SpotOn's small and medium-sized business clients, contributing to their success and strengthening their relationship with SpotOn.

Growth Opportunities:

• Advancement within the web design track to a Senior Web Designer or Design Lead role, taking on more complex projects, mentoring junior designers, and potentially leading design initiatives.
• Opportunity to specialize further in areas like UX/UI design for specific industries (e.g., restaurant, retail), conversion rate optimization (CRO), or advanced Webflow development.
• Potential to move into a broader design management role, overseeing a team of web designers and contributing to strategic design direction.
• Cross-functional growth opportunities, potentially collaborating more closely with product design, marketing, or sales teams on integrated projects.
• Development of leadership skills through mentoring colleagues, leading training sessions, and contributing to process improvements.

🌐 Work Environment

Studio Type: The role is listed as "On-site" in Mexico City, suggesting a traditional office environment. The company has a physical location in Mexico City that serves as a base for the team.

Office Location(s): The primary location is Mexico City, Mexico. SpotOn also has other global offices, but this role is specifically tied to the Mexico City location.

Design Workspace Context:

• The office environment likely provides dedicated workspaces with necessary design tools and technology.
• Being on-site facilitates direct collaboration with team members and colleagues from other departments, fostering spontaneous discussions and knowledge sharing.
• Access to meeting rooms and collaborative spaces for team meetings, client discussions (if applicable), and training sessions is expected.

Work Schedule: Standard full-time on-site schedule. While the specific hours may vary, it generally entails working from the Mexico City office during regular business hours. The on-site nature implies a structured daily routine and direct interaction with the team throughout the workday.

📄 Application & Portfolio Review Process

Design Interview Process:

• Initial screening call: Expect questions about your experience, skills, and interest in the role, with a focus on your background in web design and development. Be prepared to discuss your proficiency with required tools like Webflow and Adobe Suite.
• Portfolio review: A dedicated session where you will walk through selected projects from your portfolio. Be ready to discuss your role, design process, challenges, and outcomes for each project, particularly those showcasing your work with client websites and relevant industries.
• Technical/Skills assessment: Could involve questions about HTML, CSS, and JavaScript, or potentially a small design exercise or challenge to assess your practical application of design principles and tool proficiency.
• Team/Manager interviews: Meet with members of the design team and the hiring manager. These interviews will likely focus on your collaboration style, problem-solving approach, communication skills, and cultural fit within the team and company. Be prepared to discuss your experience working with clients and interpreting briefs.
• Final interview(s): May involve meeting with higher-level stakeholders or leadership to discuss your potential impact on the team and company, your career aspirations, and your alignment with SpotOn's values.

Portfolio Review Tips:

• Curate your portfolio to specifically highlight projects relevant to designing websites for small and medium-sized businesses, especially in service, retail, or hospitality sectors.
• For each case study, clearly articulate the business problem you were solving and how your design solution addressed it. Structure your case studies to demonstrate your end-to-end design process, from understanding the brief to the final implementation.
• Showcase your proficiency with Webflow by including projects built on the platform and explaining how you leveraged its features to achieve the desired design and functionality.
• Emphasize the visual design quality of your work, presenting high-resolution images and a clean, professional portfolio layout.
• Be prepared to discuss the technical aspects of your projects, including how you used HTML, CSS, and JavaScript, and how you optimized assets using Adobe tools.

Challenge Preparation:

• If a design challenge is part of the process, it might involve a hypothetical client brief requiring you to quickly wireframe, design, or even build a small section of a website using Webflow or a similar tool.
• Focus on demonstrating your understanding of the client's needs, your ability to apply design principles effectively, and your efficiency in using the required tools.
• Be prepared to articulate your design decisions and thought process during the challenge presentation.

ATS Keywords: Web Design, Web Development, UI Design, UX Design, Graphic Design, Visual Communication, Webflow, LifeYo, HTML, CSS, JavaScript, Adobe Photoshop, Adobe Illustrator, Salesforce, Hub, CRM, Website Builder, CMS, WordPress, Wix, Squarespace, Weebly, Generative AI, Client Management, Stakeholder Communication, Analytical Skills, Service Orientation, Adaptability, Collaboration, Teamwork, Problem-Solving, Project Management, Mexico City, On-site, Full-time.

🛠 Tools & Technology Stack

Primary Design Tools:

• Webflow: An indispensable tool for building and managing client websites. Expect a high level of proficiency in using Webflow's visual editor, CMS capabilities, interactions, and custom code integration.
• LifeYo: Another key website creation tool used by the company. Familiarity with this platform, or a strong ability to quickly learn new web builders, is essential.
• Adobe Photoshop: Used for image editing, manipulation, and optimization for web use. Proficiency in preparing assets for Webflow and ensuring optimal file sizes for performance is important.
• Adobe Illustrator: Utilized for creating vector graphics, icons, and potentially logos. Skill in creating scalable graphics and preparing them for web integration is required.

Collaboration & Handoff:

• Salesforce: Used as a CRM platform for managing client information and likely tracking project details. Familiarity with navigating and utilizing CRM data is beneficial for understanding client context.
• Hub: Another platform mentioned, likely used for client management or project tracking, requiring the ability to work within its interface.
• Google Drive: Utilized for collecting, organizing, and sharing project assets and documentation with the team and potentially clients.

Research & Testing:

• Google Chrome: Used for research, inspiration gathering, and potentially testing website responsiveness and performance.
• Knowledge of basic analytics might be beneficial, although not explicitly required, for understanding website performance post-launch.

👥 Team Culture & Values

Design Values:

• Client Focus: A core value is creating "positive online experiences for small and medium-sized companies," emphasizing a dedication to understanding and meeting client needs through design.
• Visual Appeal & Functionality: The role prioritizes creating "visually appealing websites" that are also functional for businesses and their customers.
• Efficiency & Adaptability: The use of specific web builders and the emphasis on learning on the fly suggest a culture that values efficient workflows and the ability to adapt to new tools and challenges.
• Collaboration & Support: Responsibilities like supporting colleagues and sharing knowledge indicate a team-oriented culture where mutual assistance and collective learning are encouraged.

Collaboration Style:

• Close collaboration with implementation agents and account executives to interpret client briefs and ensure design aligns with project requirements.
• Internal team collaboration for knowledge sharing, process improvement discussions, and providing support to colleagues.
• Communication is expected to be concise, clear, and empathetic, both in written and oral forms.

⚡ Challenges & Growth Opportunities

Design Challenges:

• Balancing the need for rapid website creation with the demand for high-quality, tailored designs that effectively represent diverse client businesses.
• Interpreting potentially incomplete or ambiguous client briefs and conducting effective research to fill in the gaps and ensure design decisions are well-informed.
• Mastering and efficiently utilizing multiple website creation platforms (Webflow, LifeYo) and staying updated on their features and capabilities.
• Adapting to the specific design needs and branding guidelines of a wide range of small and medium-sized businesses across different industries.

Learning & Development Opportunities:

• Deepening expertise in Webflow and LifeYo through hands-on experience with diverse projects and potentially advanced training resources.
• Enhancing skills in client communication, brief interpretation, and managing design projects from conception to completion.
• Developing a deeper understanding of the specific needs and challenges of small and medium-sized businesses in the service, retail, and hospitality sectors.
• Opportunity to contribute to the development and refinement of internal design processes and best practices.
• Exposure to working within a larger tech company environment and collaborating with various departments.

💡 Interview Preparation

Design Process Questions:

• Describe your typical web design process from receiving a client brief to website launch. How do you ensure the design meets the client's needs and business goals? Prepare to walk through a specific project from your portfolio as an example, focusing on your problem-solving approach.
• How do you approach interpreting a client brief, especially if the information is limited? What research steps do you take to understand the client's business and target audience?
• Explain your experience using Webflow. What are its strengths and limitations in your opinion? Be ready to discuss specific features you've utilized and complex implementations you've handled.
• How do you ensure visual consistency and brand alignment across a website, especially when working with existing client branding?
• Describe a time you faced a design challenge on a project and how you overcame it. What was your thought process and the outcome?

Company Culture Questions:

• What interests you about working for SpotOn and specifically in a role focused on designing websites for small businesses? Research SpotOn's mission and values and connect them to your own interests.
• How do you approach collaboration with non-design colleagues, such as account executives or implementation agents? Provide examples of successful cross-functional collaboration from your past experience.
• How do you handle constructive feedback on your design work? Describe a situation where you received feedback that led to significant changes in your design and how you managed that process.

Portfolio Presentation Strategy:

• Select 3-4 key projects that best demonstrate your skills in designing client websites using Webflow or similar tools for small/medium businesses.
• For each project, start by outlining the client's business and the specific design problem you were tasked with solving.
• Walk through your process step-by-step, highlighting key decisions, challenges, and how you utilized tools like Webflow, Photoshop, and Illustrator.
• Focus on the impact of your design – how did it help the client achieve their goals? Use metrics or qualitative feedback if available.
• Be prepared to answer questions about your design choices, technical implementation, and collaboration process for each project.
• Practice presenting your portfolio to ensure a smooth and confident delivery.

📌 Application Steps

To apply for this design position:

• Submit your application through this link, ensuring your resume and cover letter are tailored to the specific requirements and responsibilities of the Web Designer Specialist role.
• Customize your online portfolio to prominently feature web design projects, especially those for small or medium-sized businesses or in relevant industries (catering, retail, services), and ensure it is easily accessible and professionally presented.
• Optimize your resume by incorporating relevant ATS keywords from the job description, such as "Webflow," "Adobe Creative Suite," "HTML," "CSS," "Client Management," and "Web Design."
• Prepare for the interview process by practicing articulating your design process, discussing your experience with the required tools, and preparing to present case studies from your portfolio that demonstrate your problem-solving and client-focused design approach.
• Research SpotOn's business, their focus on small businesses, and their company culture to demonstrate genuine interest and alignment during interviews. Understand their products and how design contributes to their success.