Web Designer

📍 Job Overview

Job Title: Web Designer

Company: CentML

Location: Toronto, ON, Canada

Job Type: Full-Time

Category: Web & Visual Design

Date Posted: 2025-06-10T00:00:00

Experience Level: Mid-Level (4+ years)

Remote Status: On-site (Toronto)

🎨 Role Summary

• Design and optimize responsive web interfaces including websites and landing pages, focusing on user experience and conversion.
• Develop and maintain the visual identity of CentML across all digital web properties, ensuring brand consistency.
• Collaborate cross-functionally with Marketing, Product, and Engineering teams to translate business needs into compelling web designs.
• Utilize design tools such as Figma, Sketch, and Adobe XD to create high-fidelity mockups and design assets.

🖼️ Primary Responsibilities

• Design end-to-end responsive web pages, landing pages, and microsites with a focus on performance and usability for optimal user journey.
• Translate complex product and marketing requirements into intuitive and accessible design solutions that enhance the user experience.
• Implement and analyze A/B tests to gather data-driven insights and iteratively refine designs based on performance metrics and user feedback.
• Maintain and evolve CentML’s brand identity across all web properties, ensuring a cohesive and impactful visual language.
• Create high-fidelity mockups, prototypes, and design assets that adhere to established style guides and uphold visual consistency.
• Work closely with Marketing, Engineering, and Product teams throughout the design lifecycle to deliver successful digital campaigns, product launches, and web updates.
• Collaborate effectively with frontend developers to ensure accurate and high-quality implementation of design specifications.
• Contribute actively to creative ideation sessions and strategic planning for digital storytelling and online presence.
• Analyze web analytics and user behavior data to identify areas for design enhancement, conversion optimization, and improved user engagement.
• Stay updated with the latest trends, tools, and best practices in web design, UI/UX design, digital marketing, and accessibility standards.
• Contribute to the development, maintenance, and refinement of design systems, component libraries, and reusable design assets to ensure efficiency and consistency.

🎓 Skills & Qualifications

Education: A degree or diploma in Graphic Design, Web Design, UI/UX Design, Digital Media, or a related creative field is typically preferred. Relevant professional certifications or demonstrable equivalent experience in web and visual design are also highly valued.

Experience: A minimum of 4 years of dedicated experience in web design is required, with a strong portfolio showcasing a diverse range of responsive websites, landing pages, and digital campaigns. Experience working in a fast-paced, collaborative environment is essential.

Required Skills:

• Expert proficiency in industry-standard design tools such as Figma, Sketch, and Adobe XD for wireframing, prototyping, and creating high-fidelity visual designs.
• Strong understanding of core web technologies including HTML, CSS, and fundamental JavaScript concepts, and how designs translate into functional code.
• Proven experience with user-centered design (UCD) methodologies, information architecture, and usability principles to create intuitive user flows and interactions.
• In-depth knowledge of web accessibility standards (e.g., WCAG) and best practices for designing inclusive digital experiences.
• Experience with conversion optimization principles and A/B testing methodologies to improve website performance and achieve business goals.
• Demonstrated ability to maintain and evolve brand identity across digital platforms, ensuring visual consistency and adherence to style guides.
• Excellent communication and collaboration skills to work effectively with cross-functional teams including marketing, engineering, and product management.
• Ability to manage multiple projects simultaneously, meet deadlines, and work independently while also contributing to team goals.

Preferred Skills:

• Familiarity and working knowledge of Webflow or other popular Content Management Systems (CMS) for website building and management.
• Basic understanding of frontend development principles and frameworks is a plus, facilitating better collaboration with engineers.
• Experience with Search Engine Optimization (SEO) best practices and how design choices can impact search visibility.
• Proficiency in using web analytics tools (e.g., Google Analytics) to track website performance, user behavior, and inform design decisions.
• Experience in the AI/ML or technology industry, understanding complex concepts and effectively communicating them visually.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

• A compelling online portfolio showcasing your best web design projects, highlighting responsive design implementations across various devices and screen sizes.
• Include case studies that detail your design process from initial concept and research through to final implementation and results.
• Demonstrate your visual design skills through high-fidelity mockups, interactive prototypes, and examples of your design system contributions or style guide adherence.
• Showcase your understanding of user experience principles through examples of user flows, wireframes, and usability testing insights.

Process Documentation:

• For each significant project, clearly articulate the problem you were solving, your role, the target audience, and the design goals. Detail your research and discovery phase, including any user research, competitive analysis, or stakeholder interviews conducted.
• Illustrate your ideation and iteration methods, showing sketches, wireframes, low-fidelity prototypes, and how you explored different design solutions. Explain your design decisions and the rationale behind them.
• Describe your validation and testing approaches, including how you gathered user feedback, conducted usability testing, or used analytics to inform design refinements. Showcase the impact of your design work.

💵 Compensation & Benefits

Salary Range: C$65,000 - C$95,000 per year (Estimated)

Benefits:

• Employee Stock Options: Opportunity to have ownership in the company and participate in its growth and success.
• Best-In-Class Medical and Dental Benefits: Comprehensive health and dental coverage to support employee well-being.
• Parental Leave Top-Up: Enhanced support for new parents beyond standard government benefits.
• Professional Development Budget: Financial support for continuous learning, attending conferences, workshops, or acquiring new design skills and certifications.
• Flexible Vacation Time: Encourages a healthy work-life blend by allowing employees to take time off as needed, supporting creativity and preventing burnout.

Working Hours: Standard full-time hours, typically aligning with business operating hours in Toronto, with potential for flexibility to support creative workflows and collaboration across teams. Specific details on core hours and flexible arrangements would be discussed during the interview process.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Software Development (Specializing in AI/ML Optimization)

Company Size: 11-50 employees (LinkedIn Data)

Founded: 2022

CentML is a rapidly growing technology startup focused on optimizing AI deployment. Their mission is to reduce the cost and complexity of developing and deploying ML models, making AI more accessible. This focus on cutting-edge technology and efficiency likely translates to a dynamic and innovation-driven design culture that values clear communication of complex ideas.

Team Structure:

• The Web and Visual Designer will work closely with Marketing, Product, and Engineering teams, indicating a cross-functional and collaborative environment.
• Given the company size, the design team may be lean, requiring the designer to be versatile and potentially own projects end-to-end.
• Reporting structure is likely to a Marketing or Product leader, emphasizing the role's contribution to business goals and product presentation.

Methodology:

• Based on the company's tech focus and startup nature, agile or lean methodologies are likely employed, requiring designers to be adaptable and comfortable with iterative design processes.
• Design processes likely involve close collaboration with engineering for implementation and product teams for understanding user needs and product features.
• Emphasis on data-driven decision-making for web design suggests a methodology that incorporates analytics and A/B testing into the design feedback loop.

Company Website: https://centml.ai

📈 Career & Growth Analysis

Design Career Level: This role is positioned at a Mid-Level, requiring a solid foundation of experience (4+ years) and the ability to work independently while contributing significantly to web design initiatives. The scope of responsibility includes owning end-to-end design projects and collaborating across departments.

Reporting Structure: The Web and Visual Designer is expected to report to a manager within the Marketing or Product organization. This structure indicates that the role is central to how CentML presents itself online and communicates its value proposition to potential customers and users.

Design Impact: The design work in this role has a direct impact on CentML's online presence, brand perception, user acquisition through landing pages, and overall user experience on their web properties. Effective design will be crucial in conveying the complexity and value of their AI optimization solutions. The role contributes significantly to marketing campaigns and product launches by translating technical features into user-friendly web experiences.

Growth Opportunities:

• Opportunity to deepen expertise in web design for the AI/ML industry, a rapidly evolving and high-growth area.
• Potential for growth into a Senior Web Designer role or specializing in areas like Conversion Rate Optimization (CRO) or Design Systems as the company scales.
• Exposure to a startup environment allows for broad experience across various design challenges and the opportunity to shape design processes and best practices within the company.

🌐 Work Environment

Studio Type: Office (On-site in Toronto)

Office Location(s): 22 Adelaide St W, 2070, Toronto, Ontario M5H 4E3, CA. This is a downtown Toronto location, likely accessible by public transit.

Design Workspace Context:

• Working on-site in the Toronto office provides opportunities for direct, in-person collaboration with marketing, product, and engineering teams, facilitating faster feedback loops and a stronger sense of team cohesion.
• The office environment likely provides dedicated workspace and access to necessary hardware and software for design work.
• Being in a physical office allows for spontaneous creative discussions and a more integrated team dynamic compared to fully remote setups.

Work Schedule: Full-time, on-site in Toronto. While the job description mentions flexible vacation, the primary work location is the office. The specific daily schedule (e.g., 9-5) would be standard, with potential for some flexibility depending on team needs and project deadlines.

📄 Application & Portfolio Review Process

Design Interview Process:

• Initial Screening: Expect a call with HR or a recruiter to discuss your experience, salary expectations, and cultural fit. Be prepared to briefly articulate your web design background and interest in CentML.
• Portfolio Review: A crucial step where you will walk through selected projects from your portfolio. Focus on showcasing your process, problem-solving skills, and the impact of your designs. Be ready to discuss your role in collaborative projects.
• Design Challenge/Technical Interview: You may be asked to complete a design exercise or discuss technical aspects of web design implementation (HTML/CSS fundamentals, responsive design techniques). This assesses your practical skills and understanding of web technologies.
• Team/Cross-Functional Interviews: You will likely interview with members of the Marketing, Product, and Engineering teams to assess collaboration skills, communication effectiveness, and how you would integrate into their workflows.
• Final Interview: May involve discussions with leadership or a hiring manager for a final assessment of your fit with the role and company culture.

Portfolio Review Tips:

• Select 2-4 strong case studies that best represent your web design skills, responsive design expertise, and problem-solving process.
• For each project, clearly articulate the project goals, your design process (research, ideation, iteration), key design decisions, and the outcome or impact of your work.
• Highlight your understanding of user needs and how your designs address them. Showcase wireframes, prototypes, and final visual designs.
• Be prepared to discuss your technical understanding of how designs are implemented in HTML/CSS and any experience with CMS or frontend tools.

Challenge Preparation:

• If a design challenge is given, pay close attention to the requirements and constraints. Focus on demonstrating your structured design process, from understanding the problem to proposing a solution.
• Allocate your time effectively during the challenge. Prioritize key deliverables and be prepared to explain your approach and rationale, even if the solution is not fully polished.
• Be ready to articulate your design decisions and how they align with user needs and business goals. Practice presenting your work clearly and concisely.

ATS Keywords: Web Design, Visual Design, UI/UX Design, Responsive Design, Landing Pages, Websites, Figma, Sketch, Adobe XD, HTML, CSS, JavaScript, User-Centered Design, Accessibility, WCAG, Conversion Optimization, A/B Testing, Branding, Style Guides, Cross-Functional Collaboration, Webflow, CMS, SEO, Web Analytics, Google Analytics, Prototyping, Wireframing, Information Architecture, Usability, Digital Campaigns, Product Launches, Iterative Design, Agile, Lean, Design Systems, Component Libraries, User Research, Competitive Analysis, Stakeholder Management, Problem Solving, Communication, Teamwork.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Expected to be an expert user for UI design, prototyping, and collaborative design workflows. Proficiency in creating and working with design systems and component libraries in Figma is valuable.
• Sketch: Expertise in Sketch is required, indicating the company may have existing design assets or workflows built in Sketch. Experience with symbols, libraries, and plugins is likely necessary.
• Adobe XD: Proficiency in Adobe XD is also required, suggesting the use of the full Adobe Creative Suite or specific workflows that utilize XD for prototyping or collaboration.

Collaboration & Handoff:

• Tools integrated with Figma, Sketch, or Adobe XD for design handoff to engineering (e.g., Zeplin, InVision Inspect) are likely used, facilitating clear communication of specs, assets, and styles.
• Collaboration tools for team communication and project management (e.g., Slack, Asana, Jira) will be part of the daily workflow.

Research & Testing:

• Experience with tools for A/B testing (e.g., Optimizely, Google Optimize) is required to inform design decisions based on performance data.
• Familiarity with web analytics platforms (e.g., Google Analytics) is necessary to track user behavior and measure the impact of design changes.
• Tools for user feedback collection and usability testing may be utilized as part of the user-centered design process.

👥 Team Culture & Values

Design Values:

• User-Centered Approach: A strong emphasis on designing intuitive and accessible web experiences that effectively communicate complex AI concepts to the target audience.
• Brand Consistency: Valuing the maintenance and evolution of a cohesive brand identity across all digital touchpoints to build trust and recognition.
• Data-Driven Design: Utilizing web analytics and A/B testing to inform design decisions and optimize for performance and conversion.
• Collaboration: Working closely and effectively with cross-functional teams (Marketing, Product, Engineering) to achieve shared goals and deliver integrated solutions.

Collaboration Style:

• The collaboration style is likely cross-functional and iterative, with designers working closely with stakeholders from different departments throughout the design process.
• Expect a collaborative environment where design critique and feedback are part of the workflow, contributing to continuous improvement.
• Effective communication and the ability to articulate design decisions to both technical and non-technical audiences are crucial.

⚡ Challenges & Growth Opportunities

Design Challenges:

• Translating complex AI/ML concepts into visually compelling and easily understandable web experiences for a diverse audience.
• Balancing aesthetic design with performance optimization for fast-loading and responsive websites.
• Maintaining brand consistency across a growing number of web properties and digital campaigns while allowing for creative exploration.
• Working in a fast-paced startup environment requires adaptability and the ability to prioritize effectively across multiple projects.

Learning & Development Opportunities:

• Opportunity to deepen expertise in designing for the AI/ML industry, gaining valuable experience in a cutting-edge field.
• Utilize the professional development budget to attend industry conferences, online courses, or workshops to enhance design skills or learn new tools.
• Potential for mentorship opportunities within the team or company to support career growth.

💡 Interview Preparation

Design Process Questions:

• Be prepared to walk through your typical web design process, from understanding project requirements to final handoff. Use examples from your portfolio to illustrate each stage.
• Discuss how you approach responsive design and ensure a consistent user experience across different devices.
• Explain how you incorporate user feedback and analytics into your design iterations.

Company Culture Questions:

• Research CentML's website, LinkedIn page, and any available news or articles to understand their mission, values, and recent projects. Be ready to explain why you are interested in working specifically for CentML.
• Prepare questions about the design team structure, collaboration with other departments, and the company's approach to design innovation.
• Think about how your design philosophy and working style align with a fast-paced, collaborative, and potentially lean design environment.

Portfolio Presentation Strategy:

• Structure your portfolio presentation as compelling case studies. For each project, clearly state the problem, your role, your process, your design solutions, and the impact or results.
• Focus on showcasing your problem-solving skills and rationale behind your design decisions. Don't just show the final output, explain how you got there.
• Be prepared to discuss the technical considerations of your designs and how you collaborate with developers for implementation.

📌 Application Steps

To apply for this design position:

• Submit your application through this link
• Carefully review your portfolio and select case studies that best highlight your web design expertise, responsive design skills, and process documentation, tailoring the selection to CentML's focus on technology and web presence.
• Optimize your resume to include relevant design keywords from the ATS keyword list, ensuring your experience with required tools (Figma, Sketch, Adobe XD), methodologies (UCD, A/B testing), and web technologies (HTML/CSS) is clearly highlighted.
• Prepare for the interview process by practicing articulating your design process, explaining your portfolio projects in detail, and preparing for potential design challenges or technical questions related to web implementation.
• Research CentML's website, product, and recent news to understand their business, target audience, and design needs, preparing thoughtful questions about the role, team, and company culture.