Web & Brand Graphic Designer for DTC Company (US-Based, Remote)

📍 Job Overview

Job Title: Web & Brand Graphic Designer for DTC Company (US-Based, Remote)

Company: Paired (Hiring for a Client)

Location: Indonesia (Remote)

Job Type: Full-Time

Category: Web Design, Brand Design, Graphic Design, E-commerce Design

Date Posted: June 11, 2025

Experience Level: 2-4+ Years

Remote Status: Remote Solely

🎨 Role Summary

• Design and optimize high-converting visual assets for web, mobile, email, and social media channels, with a strong focus on direct-to-consumer (DTC) performance goals.
• Utilize expertise in graphic design principles and e-commerce platforms (Shopify, Replo, Shogun, Webflow) to create impactful landing pages and product experiences.
• Contribute to brand storytelling and visual consistency across all digital touchpoints, maintaining and evolving the brand's visual system using tools like Figma and Adobe Creative Suite.
• Collaborate closely with marketing, growth, and content teams to deliver performance-driven creative solutions that resonate with the target audience.

🖼️ Primary Responsibilities

• Design and prepare visually impactful and conversion-optimized landing pages using platforms such as Replo, Shogun, or Webflow, focusing on user flow and key performance indicators (KPIs).
• Create and optimize design assets for Shopify product pages, homepage banners, collection pages, and other on-site visual elements to enhance the e-commerce user experience.
• Develop clean, on-brand graphics for Klaviyo email campaigns, automated flows, and A/B testing, ensuring high engagement and click-through rates.
• Produce high-converting static ad creatives tailored for performance marketing platforms including Meta (Facebook, Instagram), TikTok, YouTube, and Google Ads, adhering to platform best practices.
• Design engaging graphics for various social media platforms like Instagram, Facebook, and TikTok, aligning with content strategies and audience engagement goals.
• Ensure all design assets are meticulously optimized for speed, responsiveness across various devices and screen sizes, and cross-browser compatibility.
• Maintain visual consistency and brand integrity across all digital touchpoints by adhering to and contributing to established design systems and style guides within Figma and Adobe Creative Suite.
• Collaborate effectively with the Art Director, copywriters, and the growth marketing team to conceptualize and execute campaign designs that align with performance objectives and brand messaging.
• Implement systematic file management practices, including organizing, labeling, and delivering design assets in a clean and accessible manner to facilitate seamless team collaboration.
• Actively seek out and incorporate fresh design inspiration and innovative ideas into every sprint, balancing performance requirements with brand aesthetic and evolution.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Multimedia Arts, UI/UX, or a related field is preferred, though strong work experience and a compelling portfolio are highly valued alternatives.

Experience: 2-4+ years of demonstrated experience as a graphic designer, specifically within an eCommerce environment or a digital-first agency setting, with a portfolio showcasing relevant direct-to-consumer and performance design work.

Required Skills:

• Proficiency in core graphic design principles including typography, layout, color theory, and visual hierarchy, with a strong application in digital design.
• Expertise in Figma for UI/UX design, prototyping, and collaborative design workflows, including the creation and management of design systems and shared libraries.
• Advanced skills in Adobe Creative Suite, particularly Adobe Photoshop for photo editing and manipulation, and Adobe Illustrator for vector graphics and branding elements.
• Demonstrated experience in designing assets for performance marketing campaigns (ads, emails), with an understanding of how design impacts conversion rates and key marketing metrics.

Preferred Skills:

• Experience utilizing specialized e-commerce design platforms such as Webflow, Replo, or Shogun, specifically within a Shopify ecosystem.
• Comfort and experience working within email marketing platforms like Klaviyo to design and optimize visuals for email campaigns and automated flows.
• Strong understanding of UI/UX principles specifically applied to e-commerce websites and landing pages to create intuitive and user-friendly experiences.
• Familiarity with emerging AI creative tools such as Midjourney, ChatGPT, and other generative design technologies to explore new creative possibilities and efficiencies.
• Experience with collaborative design tools like Canva for quick asset creation and team collaboration.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

• Present a curated portfolio showcasing a strong track record of designing for e-commerce, specifically highlighting landing pages, product pages, and performance marketing creatives.
• Include detailed case studies that illustrate your design process, problem-solving approach, and the impact of your design work on key business metrics like conversion rates or engagement.
• Demonstrate proficiency in creating visually appealing and technically sound design assets optimized for web and mobile responsiveness.
• Showcase examples of your work across various digital channels, including web, email, and social media, demonstrating adaptability in design style and format.

Process Documentation:

• Document your approach to understanding project requirements, including any research or discovery phases undertaken to inform your design decisions.
• Illustrate your ideation and iteration process, showing how you developed design concepts and refined them based on feedback or performance data.
• If applicable, describe your approach to validation and testing, including how you incorporated user feedback or A/B testing results into your design iterations.

💵 Compensation & Benefits

Salary Range: While a specific salary range is not provided, based on remote graphic designer roles for US-based companies hiring talent in Indonesia with 2-4+ years of experience in e-commerce and performance design, a competitive range is estimated to be between $1,500 - $3,500 USD per month. This estimate considers factors such as the cost of living in Indonesia, the specialized nature of e-commerce and performance design skills, and typical compensation for remote roles sourced by agencies like Paired. This information is an estimate based on market research and should be confirmed during the interview process.

Benefits:

• Competitive salary paid in USD, providing stability and potential for savings relative to local currency.
• Work From Home flexibility, allowing for a comfortable and productive remote work environment.
• Flexible Hours, offering autonomy in managing your work schedule to align with peak creative times and personal needs.

Working Hours: Full-time hours are expected, generally aligning with a US-based company's needs while offering flexibility to accommodate the time difference and support creative workflows.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Outsourcing and Offshoring Consulting (Paired's industry), with the client operating in the Direct-to-Consumer (DTC) e-commerce sector. This implies a fast-paced, performance-driven environment where design directly impacts business outcomes.

Company Size: Paired has 11-50 employees. The size of the end client's design team is not specified but is likely lean, requiring designers to be versatile and proactive.

Founded: Paired was founded in 2023.

Team Structure:

• You will likely be working closely with an Art Director, copywriters, and members of the growth marketing team at the client company.
• The structure is likely cross-functional, emphasizing collaboration between design, marketing, and potentially product teams to achieve performance goals.
• Given Paired's model, you will be part of a remote team structure, requiring strong communication and collaboration skills across distances.

Methodology:

• The focus on performance and conversion suggests an iterative design process that incorporates A/B testing and data analysis.
• Likely utilizes agile or lean methodologies to facilitate rapid iteration and response to performance data.
• Emphasis on collaboration with growth and marketing implies a data-informed design approach, where design decisions are influenced by performance metrics.

Company Website: https://www.paired.so/

📈 Career & Growth Analysis

Design Career Level: This role appears to be for a Mid-Level to Senior Graphic Designer with specialized experience in e-commerce and performance marketing. The level of responsibility suggests independent contribution and potentially mentoring junior designers if the team grows. The emphasis on proactive improvement and bringing fresh ideas indicates a need for a designer who can contribute strategically.

Reporting Structure: You will likely report to an Art Director or a Design Lead at the client company, collaborating closely with the growth and marketing teams.

Design Impact: Design in this role has significant direct impact on business performance, influencing conversion rates, customer engagement, and ultimately, revenue for the DTC client.

Growth Opportunities:

• Opportunities to specialize further in e-commerce design, conversion rate optimization (CRO), and performance creative strategy.
• Potential for growth into a Lead Designer or Senior Designer role as the client's team expands and the business scales.
• Development of skills in data-informed design and collaborating closely with marketing and analytics teams.

🌐 Work Environment

Studio Type: Remote work environment, requiring strong self-discipline and the ability to work effectively from a home office or co-working space.

Office Location(s): Fully remote, based in Indonesia. The client is US-based, which will influence communication times and expectations.

Design Workspace Context:

• Requires a reliable internet connection and a suitable workspace conducive to creative work and virtual collaboration.
• Collaboration will primarily occur through digital tools (Slack, project management software, video conferencing).
• Interaction with the design team and cross-functional partners will be virtual, emphasizing clear and consistent communication.

Work Schedule: Flexible hours are offered, but aligning with key meetings or collaboration times with the US-based client will be necessary. Proactive time management is essential.

📄 Application & Portfolio Review Process

Design Interview Process:

• Initial screening by Paired to assess basic qualifications and fit.
• Interview(s) with the client's hiring manager or Art Director to discuss experience, portfolio, and approach to e-commerce and performance design. Be prepared to walk through specific case studies.
• Potentially a design challenge or technical assessment to evaluate practical design skills and problem-solving abilities in a relevant context (e-commerce landing page, ad creative, etc.).
• Final interview to assess cultural fit and discuss expectations.

Portfolio Review Tips:

• Clearly highlight projects where you designed for e-commerce, focusing on landing pages, product pages, email marketing visuals, and performance ad creatives.
• For each relevant project, provide a concise case study outlining the problem, your design process (including collaboration and iteration), your specific contributions, and the measurable outcomes (e.g., conversion rate improvements, engagement metrics).
• Ensure your portfolio is easy to navigate and visually showcases the final designs effectively, emphasizing responsiveness and optimization.
• Be prepared to discuss the strategic thinking behind your design decisions, particularly how they aimed to achieve business goals.

Challenge Preparation:

• If given a design challenge, approach it with a focus on the client's DTC context and performance goals.
• Clearly articulate your design process, rationale, and any assumptions you make.
• Pay attention to optimization for web and mobile, and consider how your design would perform in a real-world e-commerce scenario.

ATS Keywords: Graphic Design, E-commerce Design, Web Design, Brand Design, UI/UX, Performance Marketing, Conversion Rate Optimization, DTC, Shopify, Landing Pages, Email Design, Social Media Graphics, Figma, Adobe Creative Suite, Photoshop, Illustrator, InDesign, Webflow, Replo, Shogun, Klaviyo, Responsive Design, Typography, Layout, Branding, Digital Marketing, A/B Testing, Case Studies, Portfolio, Remote Work, Indonesia, Collaboration, Communication, Optimization.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for UI/UX design, prototyping, collaboration, and managing design systems. Expect to utilize its features for creating responsive web and mobile layouts, and potentially collaborative design sessions.
• Adobe Photoshop: Required for photo editing, manipulation, and preparing imagery for web and marketing materials, with a strong eye for detail and optimization.
• Adobe Illustrator: Used for creating vector graphics, logos, illustrations, and other branding elements that need to be scalable and versatile across different applications.
• Adobe InDesign: Potentially used for creating more complex layouts, presentations, or brand guidelines documents.

Collaboration & Handoff:

• Collaboration tools (likely Slack or similar) for communication with the client team, including Art Director, copywriters, and growth team.
• Project management software (e.g., Asana, Trello, Jira) for task tracking, deadlines, and project organization.
• Handoff tools (integrated with Figma or standalone) to provide developers with detailed design specifications, assets, and redlines for implementation.

Research & Testing:

• Likely interaction with analytics platforms (e.g., Google Analytics) to understand user behavior and the performance of design assets.
• Tools for A/B testing (potentially within Klaviyo for email, or dedicated CRO tools for web) where design variations are tested for effectiveness.

👥 Team Culture & Values

Design Values:

• A strong emphasis on data-informed design, where creative decisions are influenced by performance metrics and user behavior.
• Value placed on iterative design and the ability to quickly test and refine creative assets based on results.
• Appreciation for visually appealing design that also prioritizes user experience and conversion goals.
• Likely a culture that values proactive communication, collaboration, and the ability to manage multiple projects simultaneously in a remote setting.

Collaboration Style:

• Close collaboration with marketing and growth teams to ensure design aligns with campaign strategies and performance objectives.
• Regular feedback loops and design critique sessions to refine creative work.
• Emphasis on clear and concise communication, especially in a remote, cross-functional environment.

⚡ Challenges & Growth Opportunities

Design Challenges:

• Balancing creative vision with performance requirements and data-driven insights to achieve conversion goals in a competitive DTC landscape.
• Adapting designs for various platforms and formats (web, mobile, email, social ads) while maintaining brand consistency and optimizing for each channel.
• Managing multiple projects and deadlines simultaneously in a fast-paced, remote environment.
• Staying updated on the latest e-commerce design trends, platform updates (Shopify, Webflow, etc.), and performance marketing best practices.

Learning & Development Opportunities:

• Opportunity to deepen expertise in conversion rate optimization (CRO) and performance marketing design.
• Exposure to working with a US-based DTC company and gaining experience in a global remote team environment.
• Potential to learn and utilize new e-commerce design platforms and tools.

💡 Interview Preparation

Design Process Questions:

• Be prepared to discuss your approach to designing for conversion in e-commerce, including how you consider user psychology and persuasive design principles. Use examples from your portfolio.
• Explain your process for collaborating with marketing teams and incorporating feedback while maintaining design integrity.
• Describe a time you used data or A/B testing results to inform your design decisions and the impact it had.

Company Culture Questions:

• Research the DTC client's brand and target audience. Be ready to discuss how your design style aligns with their brand identity and how you would approach designing for their specific customers.
• Discuss your experience working in remote teams and your strategies for effective communication and collaboration across time zones.
• Ask questions about the design team structure, collaboration workflows, and how design impact is measured within the organization.

Portfolio Presentation Strategy:

• Structure your portfolio presentation around the case studies most relevant to e-commerce, performance marketing, and brand design.
• For each case study, clearly articulate the business problem, your design solution, the tools you used, and the measurable results of your work. Quantify impact wherever possible (e.g., "increased conversion rate by X%").
• Be prepared to discuss your design rationale and answer questions about specific design choices.

📌 Application Steps

To apply for this design position:

• Submit your application through this link on the Workable platform.
• Tailor your design portfolio to specifically highlight your experience in e-commerce design, landing pages, email marketing visuals, and performance ad creatives. Select case studies that demonstrate measurable results.
• Optimize your resume by incorporating relevant design-specific keywords from the ATS Keywords list, focusing on your proficiency in required tools and experience in e-commerce and performance marketing.
• Prepare for the interview by practicing explaining your design process for e-commerce projects and being ready to present specific case studies with a focus on business impact and performance metrics.
• Research the Paired staffing agency and, if possible, the DTC client's brand and market to demonstrate your understanding of the context and align your application materials accordingly.