Web & Brand Graphic Designer for DTC Company (US-Based, Remote)

📍 Job Overview

Job Title: Web & Brand Graphic Designer for DTC Company (US-Based, Remote)

Company: Paired

Location: Brazil (Remote)

Job Type: FULL_TIME

Category: Graphic Design, Web Design, Brand Design, E-commerce Design

Date Posted: 2025-06-10

Experience Level: 2-5 Years

Remote Status: Remote Solely

🎨 Role Summary

• Design high-converting, conversion-optimized visuals for various digital platforms, including web, mobile, email, and social media, with a strong focus on Direct-to-Consumer (DTC) e-commerce environments.
• Create visually impactful and functional design assets for landing pages using platforms like Replo, Shogun, or Webflow, ensuring responsiveness and cross-device compatibility.
• Provide comprehensive design support for Shopify stores, developing assets for product pages, homepage banners, collection pages, and other on-site visual elements to enhance user experience and drive conversions.
• Develop on-brand graphics for email marketing campaigns and SMS communications within platforms like Klaviyo, supporting A/B testing and optimizing for engagement and conversion.
• Produce high-performing static ad creatives specifically optimized for performance marketing channels such as Meta, TikTok, YouTube, and Google Ads, aligning visuals with campaign goals and target audiences.
• Design engaging graphics and visual content for various social media platforms including Instagram, Facebook, and TikTok, supporting brand storytelling and audience interaction.
• Maintain visual consistency across all brand touchpoints by utilizing and contributing to design systems, primarily within Figma and Adobe Creative Suite, ensuring brand integrity and design efficiency.
• Collaborate closely with cross-functional teams, including Art Directors, copywriters, and growth marketing specialists, to execute campaign designs that are aligned with performance objectives and brand strategy.
• Manage and organize design files in a systematic and clean manner, ensuring easy collaboration and efficient handoff of assets to developers and marketing teams.
• Continuously seek inspiration and introduce fresh design ideas into the creative process, balancing performance goals with strong brand aesthetics and visual innovation.

🖼️ Primary Responsibilities

• Lead the design and preparation of high-conversion landing pages, leveraging platforms such as Replo, Shogun, and Webflow to create visually compelling and user-friendly experiences that align with specific marketing campaign objectives and performance metrics.
• Design and optimize visual assets for the Shopify platform, including impactful homepage banners, engaging product page layouts, collection page graphics, and other essential on-site elements to enhance the shopping experience and drive sales.
• Develop and implement visually appealing and on-brand graphics for email marketing campaigns and automated flows within Klaviyo, ensuring designs are optimized for different email clients and support A/B testing initiatives to improve engagement rates.
• Create high-performing static image advertisements for various paid media channels (Meta, TikTok, YouTube, Google Ads), focusing on direct response design principles to maximize click-through rates and conversion effectiveness.
• Design and produce creative visual content for social media platforms (Instagram, Facebook, TikTok), developing graphics that are native to each platform's format and audience, contributing to brand building and community engagement.
• Ensure all web and digital design assets are meticulously optimized for fast loading times, responsiveness across all devices and screen sizes, and overall cross-device compatibility to provide a seamless user experience.
• Actively contribute to and maintain the company's design system and shared libraries within Figma and Adobe Creative Suite, ensuring visual consistency, promoting design efficiency, and facilitating collaboration across design teams.
• Collaborate effectively with the Art Director, copywriters, and growth team throughout the design process, from concept development to final execution, ensuring designs are aligned with strategic goals and performance data.
• Implement robust file management practices, including clear organization, consistent labeling, and systematic delivery of design assets to ensure smooth handoffs to developers and other stakeholders.
• Stay informed about the latest design trends, e-commerce best practices, and emerging technologies, actively bringing new ideas and creative approaches to design sprints while grounding them in performance data and brand guidelines.
• Utilize strong photo editing skills to enhance and optimize imagery for web and marketing materials, paying close attention to lighting, color correction, white balance, and overall composition to maintain a high visual standard.

🎓 Skills & Qualifications

Education: A Bachelor’s degree in Graphic Design, Multimedia Arts, UI/UX, or a related creative field is preferred. While a degree is beneficial, strong work experience and a compelling design portfolio demonstrating relevant skills in e-commerce and digital design are highly valued and can compensate for formal education. Continuous learning and staying updated on design trends and technologies are essential.

Experience: 2–4+ years of dedicated experience as a graphic designer, with a significant portion focused on e-commerce or within a digital-first agency environment. A demonstrated portfolio showcasing successful projects in Shopify design, landing page optimization, and direct-response creative work is crucial. Experience working within DTC brand ecosystems and understanding performance-based creative strategies is highly preferred.

Required Skills:

• Proficiency in Figma for UI design, prototyping, and design system management.
• Expertise in Adobe Photoshop for image editing, manipulation, and optimization for web and digital use.
• Strong command of Adobe Illustrator for vector graphics, iconography, and branding assets.
• Competence in Adobe InDesign for layout and potential use in digital documentation or presentations.
• Demonstrated experience with Shopify platform design, including theme customization, asset integration, and understanding of e-commerce design best practices.
• Proven ability to design and optimize landing pages using platforms such as Webflow, Replo, or Shogun, with a focus on conversion rate optimization (CRO) principles.
• Experience designing and building visuals specifically for email marketing campaigns and flows within Klaviyo or similar email service providers.
• Solid understanding of fundamental UI/UX principles as they apply to e-commerce websites and landing pages, focusing on user flow, usability, and conversion paths.
• Strong grasp of graphic design fundamentals, including typography, color theory, layout, composition, and branding principles.
• Ability to create and effectively manage design systems, style guides, and shared libraries to ensure brand consistency and design scalability.
• Excellent photo editing skills, including the ability to adjust lighting, white balance, color, and composition to enhance product imagery and lifestyle photos for digital use.
• Proven ability to create high-converting static ad creatives optimized for performance marketing channels (Meta, TikTok, YouTube, Google Ads).
• Strong communication skills in English (written and spoken) to effectively collaborate with remote teams and present design concepts.
• Ability to manage multiple design projects simultaneously, prioritize tasks, and work effectively under tight deadlines while maintaining attention to detail.

Preferred Skills:

• Familiarity with AI creative tools (e.g., Midjourney, ChatGPT) and other generative design technologies for inspiration and potential workflow enhancement.
• Experience using collaborative design tools like Canva for quick asset creation and team collaboration on simpler design tasks.
• Understanding of basic HTML/CSS for collaborating effectively with developers and understanding the technical constraints of web design.
• Experience with animation or motion graphics for creating engaging digital content (e.g., for social media or ads).
• Familiarity with A/B testing methodologies and using data to inform design decisions for conversion optimization.
• Experience designing for mobile-first experiences and understanding of responsive design best practices.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

• Your portfolio must prominently feature a strong collection of e-commerce design projects, specifically showcasing work on Shopify stores, landing pages designed for conversion, and examples of direct-response marketing creative.
• Include detailed case studies for key projects that clearly articulate the design challenge, your process (including research, ideation, iteration), your design decisions, and the measurable impact of your work (e.g., conversion rate improvements, engagement metrics).
• Present high-fidelity visuals of your design assets, demonstrating strong attention to detail, typography, layout, and overall visual hierarchy. Showcase how your designs translate across different devices and screen sizes (responsive design).
• If applicable, include examples of design system contributions or how you've utilized design systems in your workflow to ensure consistency and efficiency.
• Showcase your photo editing skills with examples of how you've optimized imagery for web and marketing materials, highlighting your eye for lighting, color, and composition.

Process Documentation:

• For each case study, clearly document your design process, starting from understanding the project brief and target audience.
• Detail your approach to research and discovery, including any user research, competitive analysis, or data analysis that informed your design decisions.
• Illustrate your ideation and iteration methods, showing sketches, wireframes, prototypes, and different design variations explored during the process.
• Explain your approach to validation and testing, including any A/B testing, user testing, or performance data analysis used to refine your designs.
• Clearly articulate your design rationale, explaining why you made specific design choices and how they contribute to achieving the project goals and business objectives.

💵 Compensation & Benefits

Salary Range: While the exact salary is not specified, based on typical ranges for remote Graphic Designer roles with 2-5 years of experience in Brazil, especially for US-based companies hiring remotely, a competitive range is estimated to be between R$ 4,000 and R$ 8,000 BRL per month (approximately $800 - $1,600 USD). This estimate considers the cost of living in Brazil, the remote nature of the work for a US-based company, and the specified experience level and required skills in e-commerce and digital design. It's important to note that actual compensation may vary based on experience, portfolio strength, and negotiation.

Benefits:

• Competitive salary paid in USD, providing stability against local currency fluctuations.
• Fully remote work opportunity, offering flexibility and eliminating commute time and costs.
• Flexible working hours, allowing for better work-life balance and the ability to structure your workday around peak creative times.
• Opportunity to work with a US-based company, potentially offering exposure to international projects and standards.
• Potential for professional growth and skill development within a dynamic digital-first environment.

Working Hours: This is a full-time role, typically implying around 40 hours per week. While flexible hours are mentioned, some overlap with US time zones may be required for collaboration and meetings with the US-based team. The specific core working hours or required overlap will likely be discussed during the interview process.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Paired operates within the Outsourcing and Offshoring Consulting industry, specializing in connecting companies with global talent, particularly in creative and design fields. This context suggests a fast-paced, client-focused environment where designers may work on diverse projects for various client needs, specifically within the e-commerce and direct-to-consumer space as indicated by the role's focus. The company's mission is centered around providing great jobs to talented people globally.

Company Size: Paired is a smaller company with 11-50 employees. Working in a smaller organization often means designers have the opportunity to wear multiple hats, take on a broader range of responsibilities, and have a more direct impact on projects and the company's growth. Collaboration is likely to be close-knit, and communication lines may be more direct.

Founded: Founded in 2023, Paired is a relatively new company. This suggests a dynamic and potentially less structured environment compared to larger, more established organizations. Designers joining at this stage may have the opportunity to help shape design processes, contribute to the evolution of the design team, and experience rapid growth.

Team Structure:

• As a staffing agency, Paired's internal team structure likely involves recruitment specialists, account managers, and potentially a creative team that supports internal branding and client projects. This role will likely be placed within a creative or design team supporting clients.
• The role reports to an Art Director, indicating a structured design hierarchy where the Art Director provides creative direction, guidance, and ensures design quality and brand consistency.
• Collaboration with copywriters and a growth team is explicitly mentioned, highlighting a cross-functional team structure focused on marketing and performance-driven design.

Methodology:

• Given the focus on performance-based creative and collaboration with a growth team, the design methodology likely incorporates principles of conversion rate optimization (CRO) and data-driven design.
• The process will likely involve understanding marketing briefs, target audience analysis, rapid ideation, A/B testing of design variations, and analyzing performance data to inform design decisions.
• Utilizing design systems (Figma, Adobe Creative Suite) suggests a focus on efficiency, consistency, and potentially atomic design principles.

Company Website: https://www.paired.so/

📈 Career & Growth Analysis

Design Career Level: This role appears to be positioned at a Mid-Level Graphic Designer or Web Designer level, requiring 2-4+ years of experience. The responsibilities indicate a need for independent work, technical proficiency, and contribution to specific design outcomes (high-converting visuals). Reporting to an Art Director suggests guidance and mentorship are available for further development.

Reporting Structure: The Web & Brand Graphic Designer will report directly to an Art Director. This structure provides a clear line of creative leadership and guidance, allowing for feedback on design work, mentorship, and alignment with overall brand and creative strategy. It also indicates an opportunity to learn from a more senior design professional.

Design Impact: As a designer focused on high-converting visuals for e-commerce and marketing, your design work will have a direct and measurable impact on key business metrics such as conversion rates, click-through rates, user engagement, and ultimately, revenue for the client's DTC business. Your ability to create effective and visually appealing designs is central to the success of marketing campaigns and the online store.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like CRO design, e-commerce UI/UX, performance marketing creative, or design system management.
• Increased Responsibility: Potential to take on more complex design projects, lead design initiatives for specific clients, or mentor junior designers as the team grows.
• Career Advancement: With demonstrated performance and continued skill development, there may be opportunities to advance to a Senior Graphic Designer, Lead Designer, or even an Art Director role within Paired or a client organization.
• Exposure to Diverse Clients: As a staffing agency, Paired may offer the chance to work on projects for different e-commerce brands, providing exposure to various industries, design challenges, and client needs.
• Learning & Development: Potential access to training resources, industry conferences, or workshops to stay updated on the latest design trends, tools, and e-commerce best practices.

🌐 Work Environment

Studio Type: This is a fully remote position. The work environment is your home office or chosen remote workspace. This offers significant flexibility but requires self-discipline, strong time management, and the ability to create a productive work setup outside of a traditional office. While fully remote for the designer, the company itself is US-based, suggesting potential collaboration across different time zones.

Office Location(s): Paired's headquarters are in Orange County, California, USA. However, this specific role is designated as fully remote in Brazil. There are no physical office requirements for this position in Brazil.

Design Workspace Context:

• As a remote designer, establishing a dedicated and ergonomic workspace at home is crucial for productivity and well-being.
• Effective communication and collaboration will rely heavily on digital tools (Slack, project management software, video conferencing).
• Maintaining a strong internet connection and having reliable hardware (computer, monitor, drawing tablet if needed) is essential for performing design tasks efficiently.
• While physical interaction with colleagues is absent, the company emphasizes collaboration with the Art Director, copywriters, and growth team, suggesting a focus on virtual team interaction and communication.

Work Schedule: The role offers flexible hours, which means you have some autonomy in structuring your workday. However, given the collaboration with a US-based team, there will likely be a requirement for some overlap with US business hours for meetings, critiques, and real-time collaboration. The specific overlap needed should be clarified during the interview process.

📄 Application & Portfolio Review Process

Design Interview Process:

• Initial Screening: Expect an initial conversation, likely with a recruiter from Paired, to assess your experience, understand your career goals, and evaluate your fit for the remote work environment and the company's culture. Be prepared to discuss your resume and highlight your relevant e-commerce and graphic design experience.
• Portfolio Review/Presentation: A key step will involve a detailed review or presentation of your design portfolio, likely with the Art Director and potentially other design team members. Be prepared to walk through your case studies, explaining your process, design decisions, and the impact of your work. Focus on projects relevant to e-commerce, landing page design, and performance marketing.
• Design Challenge/Exercise: It is highly probable that you will be given a design challenge or exercise to assess your practical skills, problem-solving abilities, and workflow. This could involve designing a landing page section, an email graphic, or a social media ad based on a provided brief. Be prepared to explain your approach and rationale.
• Team/Cross-Functional Interviews: You may have interviews with members of the growth team or copywriters you would collaborate with. These interviews will assess your collaboration skills, communication style, and ability to work effectively in a cross-functional setting.
• Cultural Fit Interview: A final interview may focus on assessing your cultural fit with Paired and the client environment, your approach to remote work, and your ability to manage time and feedback effectively.

Portfolio Review Tips:

• Curate your portfolio to prominently feature your strongest work in e-commerce design, landing page optimization, and performance marketing creative.
• For each key project, present a clear and concise case study that outlines the problem, your role, your design process, the solution, and the outcome (including any measurable results).
• Visually present your designs effectively, showing high-fidelity mockups, responsive views, and any relevant iterations.
• Be prepared to articulate your design rationale clearly and confidently, explaining the thinking behind your decisions.
• Tailor your portfolio presentation to highlight skills and experience specifically mentioned in the job description, such as working with Shopify, Klaviyo, or specific design platforms.
• Demonstrate an understanding of performance-based design by explaining how your visuals aim to achieve specific marketing goals.

Challenge Preparation:

• If given a design challenge, carefully read and understand the brief, paying attention to the target audience, goals, and any platform constraints.
• Allocate your time effectively during the challenge, focusing on delivering a solution that addresses the core problem and demonstrates your key skills.
• Be prepared to explain your process and thinking behind the design solution during the presentation.
• If the challenge involves presentation, practice explaining your design rationale and decisions concisely and persuasively.
• Consider how your solution aligns with e-commerce best practices and conversion principles.

ATS Keywords: Graphic Design, E-commerce Design, Web Design, Brand Design, UI/UX, Landing Page Design, Shopify, Klaviyo, Email Marketing, Performance Marketing, Paid Ads, Social Media Graphics, Figma, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Webflow, Replo, Shogun, Direct-to-Consumer (DTC), Responsive Design, Typography, Layout, Branding, Photo Editing, Design Systems, Collaboration, Communication, Time Management, Remote Work, Conversion Rate Optimization (CRO), Case Study, Portfolio, Visual Design, Digital Marketing, Creative Strategy, A/B Testing, User Experience.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Expected to be highly proficient for UI/UX design, prototyping, collaboration, and likely managing or contributing to design systems and component libraries.
• Adobe Photoshop: Essential for photo editing, image manipulation, and optimizing raster graphics for web and digital use. Proficiency in retouching, color correction, and creating digital assets is key.
• Adobe Illustrator: Required for creating vector graphics, logos, icons, illustrations, and other scalable assets used in branding and digital marketing materials.
• Adobe InDesign: Mentioned, though likely less central than Figma and Photoshop/Illustrator. May be used for creating digital documents, presentations, or potentially specific marketing collateral.

Collaboration & Handoff:

• Figma: Serves as a primary collaboration tool for design team members and for developer handoff, allowing for commenting, sharing specifications, and prototyping.
• Project Management Tools: While not explicitly mentioned, tools like Asana, Trello, or Jira are commonly used in remote teams for task management, project tracking, and collaboration.
• Communication Tools: Slack, Microsoft Teams, or similar platforms will be essential for real-time communication, file sharing, and team discussions.

Research & Testing:

• Klaviyo: Used for email marketing, and the designer will be working within this platform, implying interaction with email performance data and A/B testing features.
• Shopify Analytics: Basic understanding of how design impacts e-commerce metrics viewed within the Shopify platform may be beneficial.
• A/B Testing Platforms: Familiarity with how design variations are tested on landing pages or email campaigns using tools integrated with Replo, Shogun, Webflow, or Klaviyo.

Platform-Specific Tools:

• Webflow, Replo, or Shogun: Proficiency in at least one of these platforms for designing and potentially implementing landing pages is a key requirement.
• Shopify: Experience designing for the Shopify ecosystem is essential, understanding its structure and design capabilities.
• AI Creative Tools (Preferred): Familiarity with tools like Midjourney or ChatGPT for inspiration, idea generation, or potential workflow enhancements.
• Canva (Preferred): Experience with Canva for quick graphic creation or collaboration on simpler tasks.

👥 Team Culture & Values

Design Values:

• Performance-Oriented Design: A strong emphasis on creating visuals that not only look appealing but also drive specific business outcomes, such as conversions, clicks, and engagement. Design decisions are likely informed by data and performance metrics.
• Brand Consistency: High value placed on maintaining a cohesive visual identity across all digital touchpoints, utilizing design systems and style guides to ensure brand integrity.
• User-Centered Approach: While heavily focused on performance, the underlying value is likely creating designs that provide a positive and intuitive user experience on e-commerce sites and landing pages.
• Continuous Improvement & Iteration: Encouragement to bring fresh ideas, experiment with different design approaches, and iterate based on feedback and performance data.

Collaboration Style:

• Cross-Functional Collaboration: Frequent and close collaboration with the Art Director, copywriters, and the growth marketing team is expected. This requires strong communication skills and the ability to work effectively with individuals from different disciplines.
• Remote Team Communication: As a fully remote team, communication will rely heavily on digital channels (chat, video calls). Proactive communication, clear documentation, and responsiveness are likely valued.
• Structured Feedback & Critique: Reporting to an Art Director suggests a process for receiving and incorporating design feedback and potentially participating in design critiques.
• Organized Workflow: Emphasis on organized file management and systematic asset delivery indicates a value placed on efficient workflows and smooth handoffs.

⚡ Challenges & Growth Opportunities

Design Challenges:

• Balancing Performance and Aesthetics: A key challenge will be creating visually appealing and on-brand designs that also meet the strict requirements of performance marketing and conversion rate optimization. This requires a blend of creative skill and data-driven thinking.
• Working Across Multiple Platforms: Designing for various platforms like Shopify, Klaviyo, and different landing page builders (Webflow, Replo, Shogun) requires adaptability and understanding the specific constraints and capabilities of each.
• Rapid Iteration and Feedback: Working within a performance-focused team may involve rapid iteration cycles and incorporating feedback quickly based on testing results. This requires agility and resilience.
• Maintaining Brand Consistency Remotely: Ensuring visual consistency across diverse assets and platforms while working remotely requires strong organizational skills and diligent use of design systems and documentation.

Learning & Development Opportunities:

• Specialization in E-commerce CRO Design: Opportunity to become an expert in designing for conversion optimization within the e-commerce space, a highly valuable skill.
• Deepening Platform Expertise: Gaining in-depth experience with specific platforms like Shopify, Klaviyo, and landing page builders used by DTC companies.
• Exposure to Performance Marketing Strategy: Learning how design directly impacts marketing campaign performance and gaining insights into data-driven creative strategies.
• Remote Collaboration Mastery: Developing advanced skills in remote communication, collaboration tools, and managing a remote design workflow effectively.
• Working with Diverse Brands: Potential to gain experience designing for various e-commerce clients across different niches, broadening your portfolio and industry knowledge.

💡 Interview Preparation

Design Process Questions:

• "Describe your typical design process for creating a high-converting landing page for an e-commerce product. Walk me through your steps from brief to final asset delivery, including how you incorporate feedback and performance data." (Prepare to discuss your approach to research, wireframing, prototyping, design, and optimization, referencing specific projects from your portfolio.)
• "How do you approach designing email graphics for a Klaviyo campaign to maximize open rates and click-through rates? What design considerations are unique to email marketing?" (Discuss your understanding of email design best practices, mobile optimization, call-to-actions, and potentially A/B testing for emails.)
• "Explain your process for creating static ad creatives for platforms like Meta or TikTok. How do you tailor your designs for different platforms and target audiences?" (Highlight your understanding of ad creative best practices, visual hooks, copy integration, and the goals of performance marketing ads.)
• "Describe a time you had to iterate on a design based on performance data that showed it wasn't converting as expected. What was the challenge, how did you approach it, and what was the outcome?" (Showcase your ability to use data to inform design decisions and your iterative process.)

Company Culture Questions:

• "What interests you about working for a staffing agency like Paired that focuses on connecting global talent with US-based companies?" (Demonstrate your understanding of Paired's business model and your interest in working in this specific context.)
• "This is a fully remote role. What is your experience with remote work, and how do you ensure you stay productive, organized, and connected with your team when working remotely?" (Highlight your self-discipline, time management skills, and familiarity with remote collaboration tools.)
• "How do you approach collaboration with non-designers, such as copywriters and growth marketers, to ensure design aligns with overall campaign goals?" (Discuss your communication style, ability to understand different perspectives, and experience working in cross-functional teams.)

Portfolio Presentation Strategy:

• Start with a brief introduction of yourself and your design philosophy, emphasizing your expertise in e-commerce and performance-based design.
• Select 3-4 of your strongest and most relevant case studies (Shopify design, landing pages, performance ads, email design).
• For each case study, follow a clear structure: introduce the project and the challenge, explain your role and process, showcase the final design solution, and highlight the results or impact of your work (use metrics if possible).
• Be prepared to answer questions about your design decisions and process in detail.
• Practice your presentation beforehand to ensure it flows smoothly and stays within the allotted time.

📌 Application Steps

To apply for this design position:

• Submit your application through this link.
• Carefully review your portfolio and curate the projects that are most relevant to e-commerce, landing page design, performance marketing creative, and brand design for DTC companies. Ensure your case studies clearly explain your process and the impact of your work.
• Optimize your resume and cover letter by incorporating relevant ATS keywords listed in the "Application & Portfolio Review Process" section. Highlight your experience with specific tools (Figma, Adobe Suite, Shopify, Klaviyo, etc.) and your expertise in e-commerce and conversion-focused design.
• Prepare for the interview process by practicing explaining your design process, articulating your design rationale, and discussing your experience with remote work and cross-functional collaboration. Review your portfolio case studies and be ready to present them effectively.
• Research Paired and understand their business model as a staffing agency connecting global talent. Also, try to research the types of DTC clients they might work with to understand the potential design challenges and brand aesthetics you might encounter.