Web & Brand Graphic Designer for DTC Company (US-Based, Remote)

📍 Job Overview

Job Title: Web & Brand Graphic Designer for DTC Company (US-Based, Remote)

Company: Paired

Location: Philippines (Remote)

Job Type: Full-Time

Category: Web & Brand Graphic Design, E-commerce Design, Performance Creative

Date Posted: June 10, 2025

Experience Level: 2-4+ Years (Mid-Level)

Remote Status: Remote (Philippines-based)

🎨 Role Summary

• Design high-converting, visually impactful graphics for web, mobile, email, and social media channels, with a strong focus on Direct-to-Consumer (DTC) e-commerce performance.
• Create and optimize design assets specifically for landing pages, Shopify product pages, email campaigns, and paid advertising platforms (Meta, TikTok, YouTube, Google Ads).
• Maintain visual consistency and support brand storytelling across all digital touchpoints by leveraging design systems and standardizing design practices using Figma and Adobe Creative Suite.
• Collaborate closely with marketing, growth, and content teams to align design execution with performance goals and campaign strategies.

🖼️ Primary Responsibilities

• Design and prepare high-impact landing pages using platforms such as Replo, Shogun, or Webflow, focusing on user experience and conversion rate optimization (CRO).
• Create visually appealing and effective assets for Shopify product pages, homepage banners, collection pages, and other on-site visual elements to enhance the e-commerce customer journey.
• Develop clean, on-brand graphics for Klaviyo email marketing campaigns, automated flows, and A/B testing initiatives to drive engagement and sales.
• Produce high-converting static ad creatives tailored for various paid advertising platforms, ensuring optimization for platform-specific requirements and performance metrics.
• Design engaging graphics for social media platforms including Instagram, Facebook, and TikTok, aligning with platform trends and brand guidelines.
• Optimize all design assets for web performance, responsiveness, and cross-device compatibility to ensure a seamless user experience across different screen sizes and devices.
• Maintain and contribute to the company's design system and shared libraries in Figma and Adobe Creative Suite to ensure visual consistency and efficiency across projects.
• Collaborate effectively with the Art Director, copywriters, and the growth marketing team to translate campaign objectives into compelling visual designs that meet performance targets.
• Organize, label, and deliver design assets in a structured and systematized manner to facilitate smooth collaboration and efficient workflow with other team members.
• Continuously seek inspiration and introduce fresh, performance-driven design ideas into sprint planning, balancing brand integrity with conversion goals.

🎓 Skills & Qualifications

Education: A Bachelor’s degree in Graphic Design, Multimedia Arts, UI/UX, or a related field is preferred, though strong work experience and a compelling portfolio can substitute for formal education.

Experience: 2-4+ years of professional graphic design experience, specifically within an e-commerce or digital-first agency environment, with a proven track record demonstrated through a strong portfolio showcasing work on Shopify, landing pages, or direct-response design projects.

Required Skills:

• Proficiency in leading design tools including Figma, Adobe Photoshop, Adobe Illustrator, and Adobe InDesign, with the ability to create high-quality visual assets.
• Demonstrated experience in designing within Direct-to-Consumer (DTC) brand ecosystems, understanding the unique challenges and opportunities of performance-based creative work.
• Strong understanding and practical application of UI/UX principles specifically for e-commerce websites and landing pages, focusing on usability and conversion.
• Excellent grasp of fundamental design principles including typography, layout, branding, and responsive design, ensuring visually appealing and functional designs across all platforms.
• Skilled in creating and managing design systems and shared libraries to maintain brand consistency and streamline design workflows.
• Strong photo editing skills, including a keen eye for lighting, white balance, and composition, with meticulous attention to detail.
• Proven ability to design assets for performance marketing channels, including paid ads (Meta, TikTok, Google, YouTube) and email marketing (Klaviyo).
• Exceptional attention to detail, organizational skills, and a commitment to maintaining consistency across all design deliverables.
• Excellent written and verbal communication skills in English, essential for effective collaboration in a remote, cross-functional team environment.
• Ability to effectively manage feedback, prioritize tasks across multiple timelines, and adapt to rapid iteration cycles common in performance marketing contexts.

Preferred Skills:

• Experience using specific Shopify-compatible tools such as Webflow, Replo, or Shogun for building and managing landing pages and on-site content.
• Comfortable working directly within email marketing platforms like Klaviyo to build and optimize visuals for email campaigns and automated flows.
• Familiarity with AI creative tools like Midjourney, ChatGPT, and other generative design technologies to explore new creative possibilities and enhance workflow efficiency.
• Experience with collaborative design tools such as Canva, facilitating easy sharing and co-creation of design assets with other team members.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

• Include a curated selection of your strongest work demonstrating expertise in e-commerce design, specifically showcasing projects for Shopify stores, landing pages, and direct-response campaigns.
• For each project, provide detailed case studies that clearly articulate the problem you were solving, your design process, key decisions made, and the impact of your design work (e.g., conversion rate improvements, engagement metrics).
• Ensure high-quality visual presentation of your work, including mockups, wireframes, prototypes (if applicable), and final designs that showcase your aesthetic sensibility and attention to detail.
• Highlight examples of your work on performance marketing creatives (ads, emails) and explain how your design choices were influenced by platform best practices and performance goals.

Process Documentation:

• Document your design process from the initial research and discovery phase, including how you gather insights about target audiences and business objectives.
• Showcase your ideation and iteration methods, including sketching, wireframing, prototyping, and how you incorporate feedback into design revisions.
• Explain your approach to validating designs, including any experience with A/B testing, user testing, or collaborating with growth teams to measure design effectiveness.

💵 Compensation & Benefits

Salary Range: Competitive salary in USD. Based on current market data for remote graphic design roles with 2-4+ years of experience in the Philippines, a competitive range is estimated to be between $1,200 and $2,500 USD per month. This estimate considers the remote nature of the role, the required experience level, the specialization in e-commerce/DTC, and typical salary ranges for skilled design professionals in the Philippines working for US-based companies. Actual compensation may vary based on experience, skills, and the specific client's budget.

Benefits:

• Competitive salary paid in USD, providing stability and potential for higher earning compared to local currency.
• Full-time remote work arrangement, offering flexibility and the ability to work from anywhere in the Philippines.
• Flexible working hours, allowing for better work-life balance and the ability to adjust your schedule based on project needs and personal preferences.
• Opportunity to work with US-based DTC companies, gaining exposure to international markets and design trends.

Working Hours: This is a full-time role, likely requiring approximately 40 hours per week. While flexible hours are offered, some overlap with US business hours may be necessary for collaboration with the US-based client and team members, depending on the specific client's needs.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Outsourcing and Offshoring Consulting, specializing in connecting global talent with US-based companies, particularly in creative and design fields. This provides market context about the company's focus on bridging talent gaps and facilitating remote work arrangements for design professionals.

Company Size: 11-50 employees (LinkedIn data). As a smaller, growing agency, designers can expect a dynamic environment with opportunities to work with multiple clients and contribute significantly to the agency's growth and service offerings.

Founded: 2023. A relatively young company, suggesting a fast-paced, potentially entrepreneurial culture with room for individuals to shape processes and contribute to building best practices.

Team Structure:

• Paired acts as a headhunting and staffing agency. The designer will be placed with a specific US-based DTC client, integrating into that client's team structure.
• Reporting lines will be within the client's organization, likely to an Art Director, Design Lead, or Marketing Manager, depending on the client's setup.
• Expect cross-functional collaboration primarily with marketing, growth, and copywriting teams within the client organization to execute campaign designs.

Methodology:

• The specific design methodology will be determined by the US-based DTC client. Common practices in this space often involve agile or iterative design processes.
• Emphasis on data-driven design, utilizing performance metrics from marketing campaigns to inform design decisions and optimizations.
• Likely focus on rapid iteration and A/B testing of creative assets to improve conversion rates and campaign performance.

Company Website: https://www.paired.so/

📈 Career & Growth Analysis

Design Career Level: This role is positioned as a Mid-Level Graphic Designer, requiring 2-4+ years of relevant experience. The scope involves executing design tasks with a degree of autonomy, contributing to design strategy within specific projects, and collaborating with cross-functional teams.

Reporting Structure: The designer will report to a lead within the US-based client's organization, likely an Art Director, Design Lead, or Marketing Manager. This structure provides guidance and mentorship while allowing for independent design work.

Design Impact: Design work in this role will have a direct and measurable impact on the client's business performance, particularly on website conversion rates, email engagement, and paid advertising effectiveness. The ability to translate business goals into impactful visual design is key.

Growth Opportunities:

• Opportunity to deepen expertise in e-commerce design, performance creative, and conversion rate optimization through hands-on experience with diverse DTC clients.
• Potential to expand skills in specific platforms like Replo, Shogun, Webflow, and Klaviyo, becoming a subject matter expert in these areas.
• Exposure to different client industries and brand aesthetics, broadening your design portfolio and adaptability.
• While directly managed by the client, strong performance could lead to opportunities for Paired to place you on more complex projects or with different clients, potentially increasing your skill set and responsibilities over time.

🌐 Work Environment

Studio Type: Remote work from the Philippines. This offers flexibility and eliminates commute time, but requires strong self-discipline, time management, and the ability to create a productive home office environment.

Office Location(s): Fully remote role for a US-based client, located in the Philippines.

Design Workspace Context:

• Requires a reliable internet connection and a quiet workspace conducive to focused design work and video calls.
• Collaboration will be primarily virtual, utilizing communication and project management tools.
• While working remotely, maintaining strong communication with the client team is essential for staying connected and aligned on project goals.

Work Schedule: Flexible hours are offered, but some overlap with the client's US business hours will likely be necessary for meetings, collaboration, and real-time feedback, depending on the client's timezone and requirements.

📄 Application & Portfolio Review Process

Design Interview Process:

• Initial screening by Paired to assess basic qualifications, experience, and communication skills. Be prepared to discuss your background and career aspirations.
• Interview(s) with the specific US-based client team (likely including a hiring manager, Art Director, or Marketing Lead) to evaluate your design skills, experience in e-commerce/DTC, and fit with their team culture. Be ready to walk through your portfolio in detail.
• A potential design challenge or take-home assignment to assess your practical design skills, problem-solving abilities, and ability to work within specific constraints relevant to e-commerce or performance creative.
• Final interview(s) to discuss the role in more detail, clarify expectations, and assess overall fit.

Portfolio Review Tips:

• Structure your portfolio presentation around case studies that demonstrate your design process, from understanding the problem to delivering impactful solutions, especially for e-commerce and direct-response projects.
• Clearly articulate the goals of each project and how your design decisions were made to achieve those goals, including any performance metrics or results.
• Showcase your proficiency in the required design tools (Figma, Adobe Creative Suite) and any relevant e-commerce platforms (Shopify, Replo, Shogun, Webflow).
• Highlight your ability to design for different platforms (web, mobile, email, social) and demonstrate your understanding of responsive design principles.

Challenge Preparation:

• If given a design challenge, pay close attention to the brief and any specific constraints or requirements related to the client's brand or e-commerce context.
• Allocate your time effectively to address all aspects of the challenge, including research (if applicable), ideation, design execution, and documentation of your process.
• Be prepared to articulate your design rationale and explain your choices clearly during the presentation or review of the challenge.

ATS Keywords: Graphic Designer, Web Designer, Brand Designer, E-commerce Design, DTC, Direct-to-Consumer, Performance Creative, Landing Page Design, Shopify, Klaviyo, Email Marketing, Paid Ads, Social Media Graphics, Figma, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Webflow, Replo, Shogun, UI/UX, Responsive Design, Typography, Layout, Branding, Design Systems, Photo Editing, Performance Marketing, Collaboration, Remote Work, Philippines, Digital Design, Conversion Optimization, A/B Testing, Case Study, Portfolio, Visual Design, Creative Suite, Midjourney, ChatGPT, Canva, Time Management, Communication, Iteration.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Used for UI design, prototyping, and maintaining design systems and collaborative libraries. Proficiency is essential for creating and sharing digital design assets.
• Adobe Photoshop: Required for photo editing, image manipulation, and creating graphics for various digital channels. Skill in detailed photo editing for e-commerce products is a plus.
• Adobe Illustrator: Used for creating vector graphics, illustrations, and potentially logos or brand elements. Important for scalable and versatile design assets.
• Adobe InDesign: May be used for creating layouts for digital documents or presentations, although less likely for core web/e-commerce assets compared to Figma and Photoshop/Illustrator.

Collaboration & Handoff:

• While specific tools aren't listed beyond design software, expect to use standard collaboration platforms like Slack or Microsoft Teams for communication and project management tools (e.g., Asana, Trello, Jira) for task tracking and progress updates with the client team.
• Handoff to developers (if applicable) will likely involve sharing specifications and assets via Figma or a dedicated handoff tool.

Research & Testing:

• Tools for A/B testing (built into platforms like Klaviyo, potentially Shopify apps, or dedicated testing software) will be relevant for evaluating design performance.
• Familiarity with analytics platforms (e.g., Google Analytics, Shopify Analytics) to understand user behavior and the impact of design changes is beneficial.

👥 Team Culture & Values

Design Values:

• Performance-Oriented Design: A strong emphasis on design that drives measurable results, such as conversions, click-through rates, and engagement, is likely a core value for the client.
• User-Centered Approach: While performance is key, understanding and designing for the target audience's needs and behaviors on e-commerce platforms is crucial.
• Brand Consistency: Maintaining a cohesive visual identity across all touchpoints to build brand recognition and trust with customers is a priority.
• Data-Driven Iteration: Comfort with using data and feedback to refine designs and continuously improve performance is likely valued.

Collaboration Style:

• Close collaboration with marketing, growth, and copywriting teams to ensure design aligns with strategic goals and messaging.
• Likely involves regular check-ins, feedback sessions, and potentially design critiques to refine work.
• Effective communication and the ability to articulate design decisions to non-design stakeholders are essential.

⚡ Challenges & Growth Opportunities

Design Challenges:

• Balancing aesthetic design with performance requirements and conversion optimization goals, requiring a blend of creative skill and data-driven thinking.
• Working within the constraints of e-commerce platforms like Shopify and landing page builders (Replo, Shogun, Webflow), which may have specific technical limitations.
• Rapid iteration cycles and the need to quickly produce and test creative variations for performance marketing campaigns.
• Staying updated with evolving design trends, platform updates, and best practices in e-commerce and performance creative.

Learning & Development Opportunities:

• Gain specialized expertise in the high-demand field of e-commerce and performance design, becoming proficient in creating visuals that drive business results.
• Opportunity to work with and learn from experienced marketing and growth professionals, gaining insights into digital marketing strategies and analytics.
• Develop skills in utilizing data and A/B testing results to inform and optimize design decisions.
• Exposure to different DTC brands and their unique design challenges and strategies.

💡 Interview Preparation

Design Process Questions:

• Be prepared to describe your end-to-end design process for an e-commerce project, from understanding the brief to delivering the final assets. Use specific examples from your portfolio.
• Explain how you approach designing for conversion, including your understanding of UI/UX principles for e-commerce and landing pages.
• Discuss your experience with iterating on designs based on feedback or performance data. Provide examples of how you've used data to inform your design decisions.

Company Culture Questions:

• Research the specific US-based client you will be interviewing with (if known) and their brand aesthetic. Be prepared to discuss what you admire about their design or marketing.
• Ask questions about the client's design team structure, collaboration style, and how design fits into their overall marketing and product strategy.
• Be ready to discuss your experience working remotely and how you ensure effective communication and collaboration in a virtual environment.

Portfolio Presentation Strategy:

• Select 3-4 of your strongest e-commerce or performance creative case studies that are most relevant to the role's requirements.
• For each case study, clearly explain the problem, your role, your design process, key design decisions, and the results or impact of your work (using metrics if possible).
• Focus on demonstrating your ability to design for conversion and performance, not just aesthetics.
• Be prepared to answer questions about specific design choices, challenges you faced, and how you collaborated with other team members.

📌 Application Steps

To apply for this design position:

• Submit your application through this link on the Workable platform.
• Carefully customize your design portfolio to highlight your most relevant e-commerce, landing page, and performance creative work. Ensure case studies clearly articulate your process and impact.
• Optimize your resume for design roles by incorporating relevant ATS keywords, emphasizing your experience with e-commerce platforms, performance marketing design, and the required design tools.
• Prepare for the interview process by practicing walking through your portfolio case studies and anticipating questions about your design process, collaboration style, and experience in a performance-driven environment.
• Research Paired and, if possible, the specific US-based client to understand their business, brand, and target audience, allowing you to tailor your application and interview responses.