Web & Brand Designer

📍 Job Overview

Job Title: Web & Brand Designer

Company: Wix

Location: Tel Aviv, Israel

Job Type: Full-time

Category: Brand Design, Web Design, Visual Design, UI Design

Date Posted: June 9, 2025

Experience Level: Mid-Level (2+ years)

Remote Status: On-site

🎨 Role Summary

• Conceptualize and execute compelling visual design solutions across a spectrum of marketing assets, including high-impact landing pages, comprehensive campaigns, engaging video storyboards, event materials, banners, emails, and print collateral, emphasizing strong brand identity and UI principles.
• Translate complex ideas into clear, effective creative concepts that resonate with target audiences and align with Wix Studio's brand vision.
• Take end-to-end ownership of design projects, from initial concept and brand identity application through to final UX/UI design implementation and delivery of digital assets.
• Engage in close collaboration with diverse stakeholders across marketing and product teams to gather requirements, understand strategic goals, and develop visually compelling communication approaches that drive results.

🖼️ Primary Responsibilities

• Design and refine brand identity elements and guidelines, ensuring consistent application across all Wix Studio marketing touchpoints and evolving the brand's visual language.
• Create visually stunning and conversion-focused landing pages and campaign assets that effectively communicate product value and drive user engagement.
• Develop storyboards and visual concepts for video content, collaborating with video production teams to translate brand messaging into dynamic visual narratives.
• Design and prepare assets for various marketing channels, including email templates, social media banners, digital advertisements, and print materials, maintaining brand consistency and optimizing for each platform.
• Collaborate closely with UX designers and developers to ensure seamless implementation of UI designs for brand-related web experiences, ensuring technical feasibility and optimal user interaction.
• Present design concepts and solutions to stakeholders, effectively articulating design rationale and incorporating feedback to arrive at impactful final designs.
• Manage multiple design projects simultaneously, prioritizing tasks, and meeting deadlines in a fast-paced, professional design environment.

🎓 Skills & Qualifications

Education: While a Bachelor's degree in Design, Visual Communications, or a related field is often preferred, equivalent practical experience and a strong portfolio demonstrating the required skills are highly valued in the design industry.

Experience: A minimum of 2 years of professional experience working as a designer in a fast-paced environment, with a strong portfolio showcasing expertise in web design, brand identity, and visual communication across various digital and print assets. Experience within a tech or product-focused company is advantageous.

Required Skills:

• Exceptional understanding of branding principles and the ability to translate brand strategy into compelling visual language and design systems.
• Proven expertise in web design principles, including layout, typography, color theory, and responsive design best practices.
• Strong proficiency in industry-standard design tools, including Figma for UI/UX design and prototyping, and Adobe Creative Suite (Photoshop, Illustrator) for image-making and vector graphics.
• Excellent visual communication skills, with the ability to construct creative concepts and clearly articulate design decisions and rationale to diverse audiences.
• Demonstrated ability to take full ownership of design projects, managing the process from initial briefing and concept development through to final execution and delivery.
• A curious, self-motivated, and proactive approach to design, with a strong desire to learn and explore out-of-the-box conceptual thinking.
• Ability to dissect and deeply understand a brand's DNA, target audience, and market positioning to create relevant and impactful designs.

Preferred Skills:

• Experience with motion design and proficiency in Adobe After Effects for creating animated graphics and video elements, which is highlighted as a significant advantage for this role.
• Familiarity with prototyping tools beyond Figma, such as Principle, Adobe XD, or InVision, for creating interactive design presentations.
• Experience working within or contributing to design systems to ensure brand consistency and efficiency in design workflows.
• Understanding of basic front-end development concepts (HTML, CSS) to facilitate effective collaboration with developers during the handoff process.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

• Your portfolio should prominently feature projects demonstrating strong expertise in web design, showcasing understanding of visual hierarchy, layout, typography, and responsive design for various digital platforms.
• Include detailed case studies that clearly articulate your design process, from problem definition and research through ideation, iteration, and final solution, highlighting your strategic thinking and problem-solving skills.
• Showcase examples of brand identity work, including logo design, style guides, and application of brand elements across different mediums, demonstrating your ability to build and evolve visual languages.
• Present a range of digital marketing assets, such as landing pages, email designs, banners, and social media graphics, illustrating your ability to create compelling visuals that support marketing objectives.

Process Documentation:

• For each featured project, clearly document your research and discovery phase, including user insights, market analysis, and problem framing.
• Illustrate your ideation and iteration methods, showcasing sketches, wireframes, mood boards, and multiple design concepts explored during the process.
• Explain your validation and testing approaches, including how you gathered feedback, conducted user testing (if applicable), and used insights to refine your designs.

💵 Compensation & Benefits

Salary Range: Based on industry data for a Mid-Level Web & Brand Designer in Tel Aviv, Israel, the estimated annual salary range is typically between ₪120,000 and ₪200,000 (Israeli New Shekel). This estimate is based on market research for design roles at tech companies of similar size and stage in the Tel Aviv area, taking into account the cost of living and demand for skilled designers. The final salary may vary based on experience, specific skills, and negotiation.

Benefits:

• Comprehensive health insurance plan, often including dental and vision coverage, designed to support the well-being of employees and their families.
• Generous paid time off policy, including vacation days, sick leave, and public holidays, allowing for work-life balance and personal time.
• Opportunities for professional development and learning, potentially including access to online courses, workshops, and conferences relevant to design skills and industry trends.
• Potential for participation in employee stock options or equity programs, providing a stake in the company's success.
• Additional benefits may include commuter benefits, wellness programs, and company-sponsored events, contributing to a positive work environment.

Working Hours: Standard full-time working hours, typically 40 hours per week. The design team likely operates with some flexibility to accommodate creative workflow and collaboration needs, while adhering to core team hours for meetings and synchronization.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Software Development, specifically focused on providing a platform for web creation and online business solutions. This market context implies a fast-paced, innovation-driven environment where design plays a critical role in product usability, brand perception, and user acquisition.

Company Size: With approximately 5,300 employees globally (and over 7,400 on LinkedIn), Wix is a large, established tech company. Working within a large organization means structured teams, potential for specialized roles, and opportunities for cross-functional collaboration on a significant scale.

Founded: Founded in 2006, Wix has over a decade of history and has evolved from a simple website builder to a comprehensive online platform. This history suggests a mature company with established processes, while maintaining a culture of innovation to stay competitive in a dynamic market.

Team Structure:

• The role is within the Wix Studio Marketing Design Team, a specialized group focused on visual solutions for a specific product. This indicates a focused team environment, likely working closely with marketing managers, content creators, and potentially product designers.
• The team is described as dynamic and versatile, suggesting a collaborative environment where designers tackle a variety of projects and potentially wear multiple hats.
• Collaboration within the broader Wix Design Guild is mentioned, implying opportunities for knowledge sharing, critique, and alignment with other design teams across the company.

Methodology:

• While not explicitly stated, a marketing design team at a product-led company like Wix likely utilizes a combination of agile methodologies for project management and iterative design processes.
• Emphasis on "bringing creative solutions" and "constructing creative concepts" suggests a process that starts with understanding the marketing objective and target audience, followed by ideation, concept development, and refinement based on feedback.
• Collaboration with stakeholders "to gather information, understand the end goals and strategize visual communication approaches" points to a process that integrates stakeholder input early and throughout the design lifecycle.

Company Website: http://www.Wix.com

📈 Career & Growth Analysis

Design Career Level: This role is presented as a mid-level position, requiring 2+ years of experience. At this level, designers are expected to be largely autonomous in managing their projects, contribute significantly to design strategy, and mentor more junior designers if applicable. The focus is on applying established design principles while also pushing creative boundaries.

Reporting Structure: The designer will likely report to a Design Lead or Design Manager within the Wix Studio Marketing Design Team. This structure typically involves regular check-ins, design critiques, and guidance on career development within the design team hierarchy.

Design Impact: As a member of the Marketing Design Team for Wix Studio, the designer's work will directly impact the perception and adoption of a key Wix product. Their designs will be seen by millions of users and potential customers, playing a crucial role in brand building, marketing effectiveness, and business growth.

Growth Opportunities:

• Opportunity to deepen expertise in specific areas like motion design, advanced branding, or performance-driven marketing design through hands-on project work and potentially dedicated learning resources.
• Potential for advancement to a Senior Web & Brand Designer role, taking on more complex projects, leading initiatives, and potentially mentoring junior team members.
• Opportunities to contribute to the broader Wix Design Guild, collaborating with designers from different teams, sharing knowledge, and potentially influencing design standards across the company.
• Likely access to internal training programs, workshops, and a budget for external conferences or courses to support continuous skill development in design, marketing, and technology.

🌐 Work Environment

Studio Type: The role is listed as on-site in Tel Aviv. Wix has multiple offices globally, and their Tel Aviv headquarters is likely a large, modern office space designed to foster collaboration and creativity for their large workforce.

Office Location(s): The primary location is Tel Aviv, Israel. Wix's headquarters in Tel Aviv is a significant hub, suggesting a vibrant and potentially large design presence. Specific office addresses can usually be found on Wix's website or LinkedIn page.

Design Workspace Context:

• Expect a collaborative workspace environment, likely featuring open-plan areas balanced with meeting rooms and dedicated spaces for focused work.
• The office environment is likely equipped with modern design tools, hardware, and software to support creative workflows and collaboration.
• Being on-site facilitates direct interaction and spontaneous collaboration with the marketing team, product teams, and other designers within the Wix Design Guild, which is crucial for a role involving extensive stakeholder collaboration.

Work Schedule: The standard work schedule is full-time, on-site in Tel Aviv. While there may be some flexibility in daily start and end times, the on-site nature implies a need to be present in the office during core working hours for team meetings and collaboration.

📄 Application & Portfolio Review Process

Design Interview Process:

• The process likely begins with an initial HR screening to assess basic qualifications and fit.
• Following the HR screen, expect one or more interviews with design team members, including the hiring manager and potential colleagues. These interviews will focus on your portfolio, design process, technical skills, and relevant experience. Be prepared to walk through specific case studies in detail.
• A design challenge or take-home assignment is a common step for design roles at this level. This allows the team to evaluate your problem-solving skills, design thinking, and execution abilities under realistic constraints.
• Final interviews may involve meeting with cross-functional stakeholders (e.g., marketing managers, product managers) and potentially a senior design leader to assess cultural fit and strategic thinking.

Portfolio Review Tips:

• Tailor your portfolio presentation to highlight projects that are most relevant to web design, brand identity, and marketing assets, aligning with the specific requirements of this role.
• For each case study, clearly articulate the problem you were solving, your role in the project, your design process (including research, ideation, and iteration), key design decisions, and the impact of your work.
• Focus on demonstrating your understanding of both visual design excellence and strategic thinking. Show how your designs achieved specific goals or solved user/business problems.
• Ensure your portfolio is easy to navigate, visually appealing, and showcases high-quality visuals of your work. Be able to speak confidently about every project included.

Challenge Preparation:

• If given a design challenge, carefully read and understand the brief. Ask clarifying questions if anything is unclear.
• Structure your approach logically, outlining your process from understanding the problem to developing a solution. Show your thinking, not just the final design.
• Allocate your time effectively across research (if applicable), ideation, execution, and presentation preparation.
• Be prepared to present your solution and explain your design decisions, rationale, and potential next steps. Practice articulating your process clearly and concisely.

ATS Keywords: Web Design, Brand Identity, UI Design, Visual Design, Marketing Design, Landing Pages, Campaigns, Video Storyboarding, Events, Banners, Emails, Print Design, Figma, Photoshop, Illustrator, Adobe Creative Suite, Creative Concepts, Visual Communication, Project Management, Collaboration, Stakeholder Management, Brand DNA, Target Audience, Conceptual Thinking, Motion Design, After Effects, Design Process, Portfolio, Case Studies, User-Centered Design, Agile Methodology, Design Systems, Typography, Color Theory, Layout, Responsive Design.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for UI design, prototyping, and collaborative design workflows. Expect to use Figma extensively for creating web layouts, UI elements, and interactive prototypes for marketing assets. Proficiency in creating components and working within design systems in Figma is likely valued.
• Adobe Photoshop: Required for image manipulation, photo editing, and creating raster-based graphics for various marketing materials.
• Adobe Illustrator: Required for creating vector graphics, illustrations, logos, and scalable assets for branding and marketing purposes.
• Other Adobe Creative Suite applications: Proficiency in other relevant Adobe tools may be beneficial depending on project needs.

Collaboration & Handoff:

• Figma: Serves as a primary tool for collaboration within the design team and for handoff to marketing stakeholders and potentially developers. Features like commenting, sharing prototypes, and inspecting design specifications will be used.
• Communication Platforms: Tools like Slack or similar internal messaging systems will be used for daily communication and quick collaboration with team members and stakeholders.
• Project Management Tools: Tools like Asana, Jira, or Trello may be used to manage design tasks, track progress, and collaborate with the marketing team on project timelines.

Research & Testing:

• While this role is focused on marketing design, understanding of how design impacts user behavior and marketing performance is important. Basic familiarity with tools or methods for gathering user feedback or analyzing website performance (e.g., Google Analytics, A/B testing platforms) may be beneficial, though not explicitly required.

👥 Team Culture & Values

Design Values:

• Innovation and evolution: Wix's history suggests a value placed on pushing boundaries and adapting to the evolving online landscape. In the design team, this likely translates to a culture that encourages experimentation and exploring new visual approaches.
• Collaboration and high-level work: The emphasis on small, closely working teams indicates a collaborative environment where designers are expected to contribute actively and operate at a high standard of quality and effectiveness.
• Ownership and responsibility: Being the "full owner of your projects from A-Z" highlights a value placed on individual responsibility and the ability to manage projects independently.
• Curiosity and out-of-the-box thinking: The requirement for a curious and conceptual thinker suggests a culture that values exploring new ideas and challenging conventional approaches to visual communication.

Collaboration Style:

• Close collaboration with stakeholders: The job description explicitly mentions collaborating with other stakeholders to understand goals and strategize, indicating a highly collaborative environment that extends beyond the immediate design team.
• Internal team collaboration: Working in small teams suggests frequent interaction, feedback sessions, and mutual support among team members.
• Broader design guild collaboration: Interaction with the Wix Design Guild implies opportunities for formal and informal design critiques, knowledge sharing, and contributing to company-wide design standards.

⚡ Challenges & Growth Opportunities

Design Challenges:

• Balancing brand consistency with creative innovation: A key challenge will be to continuously evolve the Wix Studio brand identity while ensuring consistency across a wide range of marketing assets and touchpoints.
• Working effectively with diverse stakeholders: Collaborating with various teams requires strong communication, negotiation, and the ability to translate non-design requirements into effective visual solutions.
• Delivering high-quality designs under tight deadlines: Marketing design often involves fast turnarounds and managing multiple projects concurrently, requiring strong time management and prioritization skills.
• Staying current with design trends and technology: The digital landscape is constantly changing, requiring continuous learning and adaptation of design skills and tools.

Learning & Development Opportunities:

• Opportunity to develop specialized skills in areas like motion design if not already proficient, which is a stated advantage for this role.
• Gain extensive experience in applying brand identity to a wide variety of marketing materials for a major global product.
• Develop stronger project management and stakeholder collaboration skills by taking full ownership of projects from concept to completion.
• Opportunities to learn from experienced designers within the Wix Design Guild and contribute to a large-scale design organization.

💡 Interview Preparation

Design Process Questions:

• Be prepared to discuss your end-to-end design process for a typical web design or marketing campaign project. Use specific examples from your portfolio to illustrate your approach to research, ideation, iteration, and collaboration.
• Explain how you approach translating a brand's DNA and target audience understanding into visual design decisions. Provide examples of how you've applied branding principles to create effective marketing assets.
• Discuss your experience collaborating with stakeholders, including how you gather requirements, manage feedback, and present design concepts to non-designers.

Company Culture Questions:

• Research Wix's design values and culture as much as possible. Be prepared to discuss why Wix's mission and work environment appeal to you and how you see yourself contributing to their team dynamic.
• Think about how your collaborative style aligns with working in small, closely-knit teams and your experience in cross-functional collaboration.
• Be prepared to discuss your approach to taking ownership of projects and your ability to work autonomously while also contributing to a team.

Portfolio Presentation Strategy:

• Select 3-4 of your strongest and most relevant projects to present in detail. Focus on projects that showcase your skills in web design, brand identity, and marketing asset creation.
• For each project, tell a compelling story that highlights the problem, your process, your key design decisions, and the outcome or impact of your work.
• Be prepared to discuss the tools and technologies you used and why you chose them.
• Practice presenting your portfolio walkthrough concisely and confidently, being ready to answer questions about your design choices and process.

📌 Application Steps

To apply for this design position:

• Submit your application through this link.
• Carefully review your design portfolio, ensuring it is up-to-date, easy to navigate, and prominently features your strongest work in web design, brand identity, and marketing assets, with detailed case studies.
• Tailor your resume and cover letter to highlight your relevant experience, skills (including proficiency in Figma, Photoshop, and Illustrator), and passion for brand and web design, using keywords from the job description.
• Prepare for potential interviews by practicing articulating your design process, discussing your portfolio projects in detail, and researching Wix's products (especially Wix Studio) and design culture.
• Consider preparing for a potential design challenge by practicing your conceptual thinking, problem-solving skills, and ability to execute designs under a time constraint.