UX Copywriter / Content Designer at Bidfood

📍 Job Overview

Job Title: UX Copywriter / Content Designer

Company: Bidfood

Location: Ede, Gelderland, Netherlands

Job Type: Full-Time

Category: UX Writing / Content Design

Date Posted: June 12, 2025

Experience Level: Mid-Senior Level (Based on listed Product Owner experience requirement)

Remote Status: Hybrid

🎨 Role Summary

Craft clear, accessible, and persuasive content for Bidfood's digital platforms, focusing on enhancing the user experience.
Migrate, rewrite, and optimize existing digital content with a strong emphasis on usability and brand tone of voice.
Develop and implement a consistent and intelligent content strategy across the digital environment, including microcopy, onboarding flows, navigation, and personalized content.
Collaborate closely with UX designers, developers, and marketing teams to ensure content aligns with user needs and business goals.

📝 Enhancement Note: While the title is "UX Copywriter / Content Designer," the description and requirements heavily align with responsibilities often found in a Product Owner role, particularly the emphasis on replatforming, data-driven optimization, stakeholder management, and Agile/Scrum methodologies. This suggests the role may have a blended focus, requiring both strong content design skills and product management capabilities related to the content domain. The experience level is inferred as Mid-Senior based on the 5-7 years of experience requirement often associated with a Product Owner role.

🖼️ Primary Responsibilities

Rewrite and optimize digital content for user-friendliness and consistent brand tone of voice.
Develop guidelines and workflows to ensure consistent UX copy standards across the platform.
Utilize data from A/B tests, customer feedback, and UX research to inform content optimization decisions.
Create personalized and contextually relevant content delivered at the right time and place within the user journey.
Work in a cross-functional Agile environment, collaborating with UX, development, and marketing teams to advocate for the user's voice in all project phases.

📝 Enhancement Note: The responsibilities clearly outline a role focused on implementing and managing content within a digital product context, extending beyond pure writing to include strategy, optimization, and cross-functional collaboration, aligning with typical Content Designer or UX Writer roles within product teams. The emphasis on data-driven optimization and workflow development indicates a strategic and systemic approach to content.

🎓 Skills & Qualifications

Education: HBO or WO diploma, preferably in Business, IT, or Digital Commerce.

Experience: Minimum 5-7 years of relevant experience, preferably within e-commerce environments, with a strong portfolio demonstrating experience in digital content design and optimization.

Required Skills:

Proven experience in UX Writing and Content Design for digital platforms.
Expertise in rewriting and optimizing digital content for usability and conversion.
Ability to develop and implement comprehensive content strategies.
Strong understanding of user experience principles and user-centered design.
Experience with data-driven optimization methods, including A/B testing and user feedback analysis.
Excellent communication and collaboration skills, particularly with cross-functional teams (UX, Development, Marketing).
Familiarity with Agile/Scrum methodologies and facilitating team ceremonies.
Analytical and data-driven mindset with experience using tools like Jira, Confluence, and BI dashboards.

Preferred Skills:

Experience with replatforming projects and managing content migration.
Knowledge of content personalization techniques.
Experience conducting or contributing to UX research.

📝 Enhancement Note: The required skills list reflects the blended nature of the role, combining core UX writing/content design competencies with skills typically associated with a Product Owner or someone managing digital product features. The emphasis on data, Agile, and specific product management tools reinforces this interpretation. The portfolio requirement is a standard expectation for design roles, particularly those involving digital content creation and strategy.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

Showcase projects demonstrating experience in designing content for digital products (websites, apps, platforms).
Include case studies that detail your process for optimizing digital content and improving user experience through copy.
Present examples of microcopy, onboarding flows, navigation labels, and other interface text you have designed.
Illustrate how your content decisions were based on user research, testing, or data.

Process Documentation:

Document your approach to content strategy development and implementation.
Explain your process for collaborating with UX designers, developers, and stakeholders on content creation and iteration.
Detail how you use data and feedback to inform your content design choices.

📝 Enhancement Note: Given the focus on UX and digital platforms, the portfolio should specifically highlight work on interactive interfaces and the process behind content decisions rather than just long-form writing. Case studies demonstrating problem-solving through content and collaboration with product teams will be crucial.

💵 Compensation & Benefits

Salary Range: €3,012 to €4,489 gross per month (based on 36 hours per week). This range is provided by the employer and is based on relevant knowledge and experience. This aligns with typical mid-level to senior UX/Content Design roles in the Netherlands, considering experience and the specified hours.

Benefits:

Travel allowance (€0.23 per km for distances between 10-25 km one way).
Company laptop and/or smartphone for efficient work.
Option for hybrid work.
Employee discount on Bidfood products.
Opportunities for career growth and access to over 100 online training courses via GoodHabitz.
Initial contract for a fixed period with the prospect of a permanent contract.

Working Hours: 36 hours per week, with the possibility of hybrid work arrangements offering flexibility for creative workflows.

📝 Enhancement Note: The salary range is explicitly stated by the employer. The benefits package appears standard for a role at this level in the Netherlands, with hybrid work and professional development opportunities being particularly relevant for design professionals seeking flexibility and growth.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Wholesale (specifically Foodservice), with a strong focus on delivering food and non-food products to the hospitality, healthcare, and convenience sectors. The industry context implies a need for content that is practical, reliable, and resonates with professional customers.

Company Size: 1,001-5,000 employees (LinkedIn). This size suggests a well-established company with potentially structured design and product teams, offering opportunities for collaboration and impact within a larger organization.

Founded: 1949. Bidfood has a long history, indicating stability and established processes. The company emphasizes a "family feeling" and teamwork, suggesting a potentially supportive and collaborative work environment.

Team Structure:

The role involves close collaboration with UX, Development, and Marketing teams, indicating a cross-functional team structure common in Agile product development.
The mention of Product Owner responsibilities suggests the UX Copywriter/Content Designer will likely be embedded within or work closely with a product team focused on the digital platform.
While the specific design team structure is not detailed, the emphasis on collaboration suggests a collaborative and integrated approach to design and content.

Methodology:

The job description explicitly mentions working in an Agile/Scrum environment.
The focus on data-driven optimization and user feedback indicates a user-centered and iterative approach to content design and product development.

Company Website: http://www.bidfood.nl

📝 Enhancement Note: The company size and industry context are derived from the provided LinkedIn data. The interpretation of team structure and methodology is based on the explicit mention of Agile/Scrum and collaboration with specific functional teams. The long history and described culture suggest a blend of traditional values with modern operational methodologies.

📈 Career & Growth Analysis

Design Career Level: Mid-Senior Level UX Copywriter / Content Designer. This role requires significant experience (5-7 years) and involves strategic responsibilities like developing content guidelines and driving optimization, indicating a level beyond entry or standard mid-level roles.

Reporting Structure: The description mentions working closely with UX, development, and marketing, but the direct reporting line is not specified. Given the potential Product Owner overlap, the role might report to a Head of Product, Head of UX, or a similar digital leadership position.

Design Impact: The role is positioned to make a significant impact on the user experience of Bidfood's new digital platform by ensuring content is clear, accessible, and persuasive, directly influencing customer engagement and satisfaction within the foodservice industry.

Growth Opportunities:

Advancement within the digital product team, potentially into a more senior Content Strategy or Product Management role focused on content.
Development of specialized skills in e-commerce content optimization and personalization within the foodservice industry.
Opportunities to take on mentorship or leadership responsibilities within the content or UX team as it grows.
Access to over 100 online training courses via GoodHabitz allows for continuous skill development in various areas, including business, IT, and digital commerce.

📝 Enhancement Note: The career level is primarily based on the stated experience requirement. Growth opportunities are inferred from the responsibilities, company size, and the explicit mention of development programs like GoodHabitz. The potential for moving into more strategic content roles or leveraging the blended skill set (content + product) is a key growth path.

🌐 Work Environment

Studio Type: Office-based with a hybrid work option. The headquarters is located in Ede, Netherlands, suggesting the primary work location will be the Ede office, with flexibility for remote work.

Office Location(s): Dieselstraat 2, Ede, Gelderland 6716BC, NL.

Design Workspace Context:

The hybrid model allows for a balance between focused remote work and in-office collaboration with cross-functional teams.
The office environment likely provides dedicated spaces for team meetings, design critiques, and collaborative work sessions.
Being on-site part of the week facilitates direct interaction with colleagues in UX, development, and marketing, crucial for a role focused on integrated content design.

Work Schedule: 36 hours per week, with flexibility offered through the hybrid work model. This allows for managing work around personal schedules while ensuring core collaboration time with the team.

📝 Enhancement Note: The work environment details are based on the provided location and the explicit mention of hybrid work. The interpretation of the workspace context considers the nature of design and content work in a collaborative, Agile setting.

📄 Application & Portfolio Review Process

Design Interview Process:

Initial screening to assess basic qualifications and experience in UX writing and content design.
Portfolio review focusing on case studies demonstrating content strategy, optimization, and collaboration. Be prepared to walk through your process and explain your design decisions.
Technical interview or practical assessment that might involve a content design exercise or discussion of how you would approach a specific content challenge on their platform.
Interviews with key stakeholders from UX, Product, Development, and Marketing to assess collaboration skills and cultural fit.
Discussion of experience with Agile methodologies and tools like Jira and Confluence.

Portfolio Review Tips:

Curate your portfolio to specifically highlight projects involving content design for digital products and platforms, especially in e-commerce if possible.
Structure case studies to clearly articulate the problem, your approach to content design, the iterations, and the impact of your work on user experience or business goals.
Include examples of microcopy, error messages, help text, and other transactional content, explaining the rationale behind your choices.
Showcase your process for collaborating with designers, developers, and product managers on content implementation.
Demonstrate how you use data or user feedback to inform and validate your content decisions.

Challenge Preparation:

If a design challenge is part of the process, it might involve optimizing existing content on the Bidfood platform or designing content for a new feature.
Focus on demonstrating your content design process, including understanding the user context, defining the content strategy, writing the copy, and explaining your rationale.
Be prepared to articulate how your content choices support both user needs and business objectives.

ATS Keywords: UX Writing, Content Design, Digital Content, Content Strategy, Microcopy, Onboarding, Navigation, Personalization, User Experience, Usability, Accessibility, Tone of Voice, Copywriting, Editing, Proofreading, Information Architecture, Content Migration, Content Optimization, A/B Testing, User Research, Customer Feedback, Data Analysis, Agile, Scrum, Jira, Confluence, BI Dashboards, Collaboration, Stakeholder Management, E-commerce, Foodservice, Digital Platform, Product Content, Content Guidelines, Workflows, Case Studies, Portfolio, Storytelling, Communication, Analytical Skills, Problem-Solving, Decision Making, Flexibility, Overzicht (Overview), Hbo, Wo, Netherlands.

📝 Enhancement Note: The interview process and preparation tips are based on standard practices for UX writing and content design roles, tailored to the specifics mentioned in the job description (Agile, collaboration, data focus, e-commerce context). The ATS keywords are a comprehensive list derived from the job description and common terms in the UX writing and content design field.

🛠 Tools & Technology Stack

Primary Design Tools:

While specific design tools like Figma or Sketch are not explicitly mentioned for this role (as it's content-focused), familiarity with how content integrates into design files is beneficial.
Core tools for this role revolve around content creation, management, and optimization within digital platforms.

Collaboration & Handoff:

Jira: Used for project tracking and task management within the Agile workflow.
Confluence: Likely used for documentation, content guidelines, meeting notes, and knowledge sharing.
Collaboration with development teams for content implementation and handoff processes.

Research & Testing:

BI Dashboards: Used for analyzing data related to content performance and user behavior.
Experience with A/B testing platforms for optimizing content variations.
Tools or methods for gathering and analyzing customer feedback and user research data.

📝 Enhancement Note: The tools listed are directly from the job description's requirements (Jira, Confluence, BI dashboards). While design-specific tools like Figma aren't mentioned, the emphasis is clearly on tools used for project management, documentation, and data analysis within a product team context, reinforcing the blended nature of the role.

👥 Team Culture & Values

Design Values:

User-centered approach: Ensuring content is always designed with the user's needs and experience in mind.
Clarity and Accessibility: Prioritizing clear, easy-to-understand language that is accessible to all users.
Consistency: Maintaining a consistent tone of voice and content style across the platform.
Data-driven decision making: Using data and feedback to inform and validate content choices.
Collaboration: Working effectively with cross-functional teams to integrate content seamlessly into the product.

Collaboration Style:

Close collaboration with UX, development, and marketing teams in an Agile environment.
Emphasis on teamwork and a "family feeling," suggesting a supportive and integrated team dynamic.
Likely involves regular team meetings, stand-ups, and collaborative workshops.
Open to feedback and iteration based on user input and team discussions.

📝 Enhancement Note: The design values and collaboration style are derived from the job description's emphasis on user-centricity, data, collaboration, and the company's stated culture of teamwork and a "family feeling."

⚡ Challenges & Growth Opportunities

Design Challenges:

Migrating and rewriting existing digital content while maintaining consistency and improving usability, especially during a replatforming project.
Developing and implementing a scalable content strategy for a complex digital platform serving professional customers in the foodservice industry.
Advocating for the user's voice and the importance of content design within a cross-functional team and potentially larger organization.
Balancing user needs with business goals and technical constraints in content design decisions.

Learning & Development Opportunities:

Deepen expertise in e-commerce content strategy and optimization within a specific industry context.
Enhance skills in data analysis and utilizing BI dashboards to inform content decisions.
Develop stronger product management skills through collaboration on replatforming and feature development.
Utilize the extensive online training resources (GoodHabitz) to develop skills in various relevant areas.

📝 Enhancement Note: The challenges are identified based on the explicit mention of content migration, strategy development, cross-functional collaboration, and replatforming. Growth opportunities are linked to the specific challenges and the company's stated commitment to development.

💡 Interview Preparation

Design Process Questions:

Describe your process for designing content for a new digital feature, from understanding the user need to final implementation. Be ready to provide examples from your portfolio.
How do you approach collaborating with UX designers and developers to ensure your content is effectively integrated into the user interface?
Explain a time you used data or user feedback to significantly improve the performance or usability of digital content.
How do you ensure consistency in tone of voice and terminology across a large digital platform?

Company Culture Questions:

Based on your research, what aspects of Bidfood's culture resonate with you, particularly regarding teamwork and customer focus?
How do you approach working in an Agile/Scrum environment, and what is your experience with tools like Jira and Confluence?
Given the focus on the foodservice industry, how would you tailor your content approach to resonate with professional customers?

Portfolio Presentation Strategy:

Prepare 2-3 detailed case studies that showcase your most relevant experience in UX writing and content design for digital products, ideally in e-commerce or a related field.
For each case study, clearly articulate the problem you were solving, your target audience, your content design process, the challenges you faced, and the quantifiable results or impact of your work.
Be prepared to discuss your rationale behind specific content choices (e.g., microcopy, button labels, error messages) and how they contribute to the overall user experience.
Highlight your collaboration process with other team members and stakeholders.

📝 Enhancement Note: The interview questions are designed to probe the candidate's experience in core UX writing/content design practices, collaboration skills, data utilization, and fit with the company's specific context and culture. The portfolio strategy emphasizes showcasing process, impact, and collaboration, which are key aspects highlighted in the job description.

📌 Application Steps

To apply for this design position:

Submit your application through this link. Note: The URL mentions "mediacampagnes-hbo-meewerkstage-2-3", which may indicate an incorrect or outdated application link for the UX Copywriter role. Verify the correct application portal on the Bidfood careers page.
Tailor your resume and cover letter to highlight your experience in UX writing, content design, and working in Agile product teams, using relevant ATS keywords from the list provided.
Carefully curate your portfolio to showcase projects that demonstrate your ability to design content for digital platforms and your process for optimizing content based on data and user feedback.
Research Bidfood and the foodservice industry to understand their business, target audience, and digital presence, preparing to discuss how your skills can contribute to their specific context.
Practice articulating your content design process and be ready to discuss your experience with collaboration and data-driven decision making during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and design industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

UX Copywriter / Content Designer