Staff Content Designer, Ads Platform XD

📍 Job Overview

Job Title: Staff Content Designer, Ads Platform XD

Company: Netflix

Location: USA (Remote)

Job Type: Full-Time

Category: Content Design

Date Posted: 2025-06-05

Experience Level: 6+ years

Remote Status: Remote

🎨 Role Summary

• Netflix is seeking an experienced content designer to work on their Ads Platform Experience Design team.
• The role involves setting and elevating the Content Design vision and strategy, creating foundational features for enterprise tools, and crafting useful UI copy.
• The ideal candidate will be a storyteller at heart, a systems thinker, and comfortable working with technical partners to synthesize complex information.
• This role requires a keen sense of empathy for B2B audiences and the ability to communicate effectively with visual thinkers in a candid, feedback-driven culture.

🖼️ Primary Responsibilities

• Set and elevate the Content Design vision and strategy for Netflix's ads platform.
• Create foundational features for enterprise tools and codify terminology, copy style, and patterns.
• Craft useful UI copy and narratives across touchpoints, in product, training, and business settings.
• Partner closely with product designers, engineers, and business teams to deliver a delightful ads experience and measure member delight.
• Navigate ambiguity and traverse altitudes from strategic visioning to tactical execution.

🎓 Skills & Qualifications

Education: Bachelor's degree in English, Journalism, Communications, or a related field.

Experience: 6+ years of relevant experience in content design, UX writing, technical writing, taxonomy, and information architecture. Past experience in ads is highly valuable.

Required Skills:

• Mastery of AP style and the ability to break the rules when necessary.
• Ability to think critically about user journeys and content flows.
• Ability to navigate ambiguity and traverse altitudes from strategic visioning to tactical execution.
• Highly collaborative, organized, and self-directed with the ability to prioritize and respond to shifting needs.

Preferred Skills:

• Demonstrated experience synthesizing business requirements and user needs into UI content for enterprise audiences.
• Ability to think critically about user journeys and content flows, and to connect the dots between them.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

• Demonstrate your ability to create clear and concise UI copy for enterprise audiences.
• Showcase your experience with content design, UX writing, and technical writing, highlighting your understanding of user journeys and content flows.
• Include examples of your ability to navigate ambiguity and traverse altitudes from strategic visioning to tactical execution.

Process Documentation:

• Explain your approach to synthesizing business requirements and user needs into UI content for enterprise audiences.
• Detail your process for thinking critically about user journeys and content flows, and connecting the dots between them.

💵 Compensation & Benefits

Salary Range: $240,000 - $725,000 per year

Benefits:

• Health Plans, Mental Health Support, 401(k) Retirement Plan, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, Life and Serious Injury Benefits, and paid leave of absence programs.
• Full-time hourly employees accrue 35 days annually for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off.

Working Hours: Full-time (40 hours per week)

🎯 Team & Company Context

🏢 Company & Design Culture

Industry: Entertainment Providers

Company Size: 10,001+ employees

Founded: 1997

Team Structure:

• Netflix's Ads Platform XD team is responsible for designing the foundational capabilities and technology for Netflix ads experiences and partnerships.
• The team consists of highly talented and trailblazing ads design professionals who work collaboratively in highly technical and complex environments.

Methodology:

• Netflix's design process emphasizes user-centered design, collaboration, and continuous improvement.
• The company values a candid, feedback-driven culture and encourages innovation and creativity.

Company Website: Netflix

📈 Career & Growth Analysis

Design Career Level: Senior Content Designer

Reporting Structure: Reports to the Ads Content Design Manager

Design Impact: This role has a significant impact on Netflix's ads platform and user experience, influencing the design of enterprise tools and the delivery of a compelling ads experience.

Growth Opportunities:

• As Netflix's ads platform continues to grow, there will be opportunities for the Senior Content Designer to take on more responsibility and advance their career within the Ads Platform XD team or explore other design leadership roles within the company.

🌐 Work Environment

Studio Type: Remote work environment with occasional in-person collaboration opportunities

Office Location(s): Netflix's global offices, including Los Gatos, CA, and New York, NY

Design Workspace Context:

• Netflix's remote work environment allows for flexible scheduling and a better work-life balance.
• The company provides the necessary tools and resources for designers to work effectively from home.

Work Schedule: Full-time (40 hours per week) with flexible scheduling options

📄 Application & Portfolio Review Process

Design Interview Process:

• Candidates can expect a multi-stage interview process, including phone screens, design challenges, and on-site interviews.
• Netflix values candidates who can demonstrate their ability to think critically about user journeys and content flows, and connect the dots between them.

Portfolio Review Tips:

• Highlight your experience with content design, UX writing, and technical writing, showcasing your understanding of user journeys and content flows.
• Include examples of your ability to navigate ambiguity and traverse altitudes from strategic visioning to tactical execution.

Challenge Preparation:

• Netflix's design challenges are designed to assess your ability to think critically about user journeys and content flows, and connect the dots between them.
• Candidates should be prepared to present their design process and explain their design decisions.

ATS Keywords: Content Design, UX Writing, Technical Writing, Information Architecture, Taxonomy, Storytelling, Systems Thinking, Collaboration, Critical Thinking, User Journeys, Empathy, Product Thinking, Communication, Innovation, Alignment, Prioritization

🛠 Tools & Technology Stack

Primary Design Tools:

• Netflix uses a variety of design tools, including Figma, Sketch, and Adobe XD, depending on the specific needs of the project.
• The ideal candidate should have experience with at least one of these tools and be willing to learn new tools as needed.

Collaboration & Handoff:

• Netflix uses tools like Zeplin, InVision, and Figma to facilitate collaboration and handoff between designers, engineers, and product managers.

Research & Testing:

• Netflix uses tools like Google Analytics, Mixpanel, and Optimizely for user research, analytics, and A/B testing.

👥 Team Culture & Values

Design Values:

• Netflix values designers who can think critically about user journeys and content flows, and connect the dots between them.
• The company encourages innovation, creativity, and a willingness to take risks in pursuit of delivering a compelling user experience.

Collaboration Style:

• Netflix's design culture emphasizes collaboration, user-centered design, and continuous improvement.
• The company values a candid, feedback-driven culture and encourages designers to work closely with cross-functional teams.

⚡ Challenges & Growth Opportunities

Design Challenges:

• Netflix's ads platform is a complex and rapidly evolving environment, presenting unique design challenges for content designers.
• The ideal candidate should be comfortable working with technical partners and synthesizing complex information into user-friendly content.

Learning & Development Opportunities:

• Netflix offers a variety of learning and development opportunities, including design workshops, mentorship programs, and access to industry conferences and events.
• The company encourages designers to pursue continuous learning and skill development.

💡 Interview Preparation

Design Process Questions:

• Netflix's design interview questions focus on your ability to think critically about user journeys and content flows, and connect the dots between them.
• Candidates should be prepared to present their design process and explain their design decisions.

Company Culture Questions:

• Netflix's design interview questions also assess your cultural fit and alignment with the company's design values.
• Candidates should research Netflix's design culture and be prepared to discuss their fit within the team.

Portfolio Presentation Strategy:

• Netflix's design interview process places a strong emphasis on your portfolio and design process documentation.
• Candidates should be prepared to present their design process and explain their design decisions.

📌 Application Steps

To apply for this Staff Content Designer, Ads Platform XD position at Netflix:

• Submit your application through the Netflix Careers website.
• Tailor your resume and portfolio to highlight your experience with content design, UX writing, and technical writing, showcasing your understanding of user journeys and content flows.
• Prepare for design challenges and interviews by researching Netflix's design culture and practicing your design process presentation.
• Showcase your ability to navigate ambiguity and traverse altitudes from strategic visioning to tactical execution.