Sr Graphic Designer

📍 Job Overview

Job Title: Sr Graphic Designer

Company: Birdman

Location: Guadalajara, Jalisco, Mexico

Job Type: Full-time

Category: Graphic Design, Packaging Design, Digital Design

Date Posted: 2025-06-10T16:35:43.782

Experience Level: 4-7 years

Remote Status: On-site

🎨 Role Summary

• Translate strategic brand objectives into compelling and visually consistent graphic design assets across diverse platforms.
• Lead the design and execution of packaging, product labels, and digital campaigns, ensuring brand identity and regulatory compliance.
• Coordinate and direct product photo shoots to create high-impact visual content for marketing and e-commerce.
• Adapt and scale core brand visuals for various touchpoints, including digital advertising, retail environments, and internal communications.
• Proactively research and integrate relevant design trends from the food and wellness industries to maintain brand relevance and innovation.

🖼️ Primary Responsibilities

• Design and finalize packaging and product label artwork, adhering strictly to regulatory guidelines (e.g., nutrition facts, ingredient lists, certifications) and maintaining visual harmony with the established brand identity system.
• Develop comprehensive visual campaigns from initial creative briefs, encompassing concept development, mood board creation, and execution of key visual assets for multi-channel deployment.
• Plan, organize, and direct product photo shoots, collaborating with photographers, stylists, and marketing teams to capture high-quality imagery that effectively communicates the brand message and product benefits.
• Adapt and resize core visual concepts and campaign assets for optimal display and performance across various brand touchpoints, including websites, social media platforms, print materials, and point-of-sale displays.
• Produce internal-use multimedia content, including videos and 3D renders of products or packaging, to support internal communications, training, and presentations.
• Create mid-complexity design materials for B2B communications, public relations, point-of-sale displays, and internal company use, ensuring consistency with the Birdman graphic system and brand guidelines.
• Design high-impact digital advertising assets specifically tailored for e-commerce platforms and social media channels, optimizing visuals based on platform requirements and performance data, guided by established brand key visuals.
• Review, update, and implement necessary revisions in existing communication materials (e.g., brochures, presentations, digital assets) to ensure accuracy, brand compliance, and currency.
• Provide comprehensive design support for both internal and external product launches, creating all necessary visual assets from initial announcements to promotional materials and post-launch content.
• Continuously research and analyze emerging design trends within and outside the food and wellness sectors, proposing innovative visual approaches and applying relevant trends to Birdman's creative output.
• Ensure the timely delivery of all creative assets across multiple projects and platforms, managing deadlines and prioritizing tasks effectively to support marketing and product development timelines.
• Prepare and package content and design assets tailored for smaller retail partners and third-party e-commerce platforms, ensuring ease of use and brand consistency in diverse distribution channels.
• Collaborate closely with cross-functional teams (Marketing, Product Development, Sales, Internal Communications) to maintain and enhance internal communication channels through effective and engaging design solutions.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Digital Design, or a closely related field. This academic background provides a foundational understanding of design principles, visual communication, and creative methodologies essential for this role.

Experience: A minimum of 4 to 7 years of demonstrated work experience as a professional Designer, with a strong portfolio showcasing high-quality graphic materials, particularly in areas relevant to packaging, digital campaigns, and brand systems. Experience in multimedia or digital graphic design is specifically mentioned, indicating a preference for candidates with a versatile skill set beyond print design.

Required Skills:

• Advanced proficiency in Adobe Photoshop for image manipulation, retouching, and creating digital assets.
• Advanced proficiency in Adobe Illustrator for vector graphics, logo design, illustration, and creating scalable design elements.
• Intermediate proficiency in Adobe InDesign for layout design, creating brochures, presentations, and other multi-page documents.
• Proven ability to prepare files accurately for prepress and print production, including understanding color spaces, resolutions, bleeds, and file formats.
• Strong understanding of brand identity systems and the ability to apply and maintain visual consistency across all design outputs.
• Experience in conceptualizing and executing visual campaigns based on creative briefs, from ideation to final asset creation.
• Ability to define and manage design solutions efficiently to optimize workflow and reduce delivery times without compromising graphic quality.
• Experience in digital advertising asset creation for various platforms (e.g., social media, e-commerce).

Preferred Skills:

• Previous experience working at design or creative agencies, which often provides exposure to diverse projects, clients, and fast-paced environments.
• Experience specifically within the food, beverage, or dietary supplements industry, bringing familiarity with relevant market trends, consumer preferences, and regulatory considerations (e.g., labeling requirements).
• Intermediate knowledge of illustration or animation software (e.g., Adobe After Effects, Cinema 4D, Procreate), suggesting a potential need for motion graphics or 3D rendering capabilities.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

• Include a curated selection of projects that demonstrate your ability to translate strategic briefs into impactful visual design solutions, particularly showcasing work related to packaging, branding, and digital campaigns.
• Present detailed case studies for key projects that walk through your design process, from initial concept and research through iteration, refinement, and final execution.
• Showcase strong visual presentation skills, ensuring your portfolio is well-organized, visually appealing, and easy to navigate, highlighting the final output quality.
• If applicable, include examples of technical execution, such as prepress files or digital asset specifications, demonstrating your understanding of production requirements.

Process Documentation:

• For packaging projects, document the research and discovery phase, including competitive analysis, understanding target audience, and navigating regulatory requirements.
• Illustrate your ideation and iteration methods, showing sketches, wireframes (if applicable), multiple design concepts, and how feedback influenced your design decisions.
• Describe your validation and testing approaches, explaining how you ensured designs met brand standards, technical specifications, and potentially gathered user feedback.

💵 Compensation & Benefits

Salary Range: Based on research for Senior Graphic Designer roles in Guadalajara, Jalisco, Mexico, considering 4-7 years of experience in the CPG or agency sector, the estimated annual salary range is typically between MXN 300,000 - MXN 500,000. This is an estimate and the actual compensation may vary based on the candidate's experience, specific skills, portfolio, and the company's compensation structure. Research sources like Glassdoor Mexico, LinkedIn Salary, and local job boards were consulted. The cost of living in Guadalajara is moderate for Mexico, which is reflected in the typical salary ranges for professional roles.

Benefits:

• Specific benefits are not detailed in the original posting, but standard benefits for full-time employees in Mexico typically include:
  • Statutory benefits (Aguinaldo - 15 days pay bonus, Vacaciones - 6 days minimum paid vacation after 1 year, Prima Vacacional - 25% vacation bonus, Seguridad Social - IMSS)
  • Potentially private health insurance or additional medical benefits.
  • Food vouchers (Vales de Despensa) or restaurant vouchers.
  • Transportation assistance or allowances.
  • Professional development opportunities, such as training budgets or conference attendance support.
  • Potentially a performance-based bonus structure.

Working Hours: The role is listed as Full-time, which typically implies a standard 40-hour work week in Mexico. While specific hours aren't mentioned, a senior design role may occasionally require flexibility to meet project deadlines, especially during product launches or campaign pushes. The on-site nature suggests adherence to standard office hours.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Food & Beverages, specifically focusing on healthy, cruelty-free, plant-based products. This industry context is crucial for design, requiring an understanding of consumer trends in wellness, sustainability, and ethical consumption, as well as strict adherence to food labeling regulations.

Company Size: Birdman has between 51-200 employees (LinkedIn data: 152). This size suggests a growth-stage company where a Senior Designer would likely have significant impact and responsibility, potentially working closely with leadership and having influence over brand direction. It implies a dynamic environment where processes may still be evolving.

Founded: 2014. Founded 10 years ago, Birdman has a history of consistent growth (100% YoY for nine years), indicating a successful and expanding business. This suggests a stable yet ambitious environment where design plays a key role in market positioning and brand building.

Team Structure:

• The specific design team size and reporting structure are not detailed, but in a company of this size, the Senior Graphic Designer would likely report to a Marketing Manager, Creative Lead, or potentially a Head of Brand or Product.
• Collaboration will be highly cross-functional, requiring close work with Marketing, Product Development (especially for packaging), Sales (for B2B and POS materials), and potentially E-commerce teams.
• As a senior role, there might be opportunities to mentor junior designers or freelancers in the future, depending on team growth.

Methodology:

• Given the focus on product launches and campaigns, the design process likely involves phases of research (understanding market, competitors, and consumer needs in the plant-based sector), ideation (developing creative concepts aligned with brand strategy), design execution (creating visual assets), and iteration based on feedback.
• The emphasis on regulatory compliance for packaging suggests a structured process that involves review and approval stages to ensure legal requirements are met.
• Collaboration tools and project management software will likely be used to manage workflows and deadlines across teams.

Company Website: http://www.vidabirdman.com

📈 Career & Growth Analysis

Design Career Level: This is a Senior-level graphic design role. Senior Graphic Designers are expected to possess a high degree of technical skill, creative judgment, and the ability to work autonomously on complex projects. They often lead design initiatives, mentor others, and contribute strategically to brand development and visual communication strategy. The 4-7 years of experience requirement aligns with typical senior designer expectations.

Reporting Structure: While not explicitly stated, a Senior Graphic Designer typically reports to a design lead, creative director, or potentially a marketing or brand manager, depending on the company's organizational structure. They are expected to work independently but also collaborate closely with peers and stakeholders across departments.

Design Impact: Design holds significant influence at Birdman, being crucial for brand identity, product differentiation (especially in the competitive plant-based market), consumer appeal, and effective communication of product benefits and company values (sustainability, health). The Senior Graphic Designer's work directly impacts brand perception, product sales, and marketing campaign effectiveness.

Growth Opportunities:

• Potential for growth into a Lead Graphic Designer or Design Lead role as the team expands, taking on more responsibility for project management, team coordination, and strategic design direction.
• Opportunity to deepen expertise in specific areas like packaging design, digital marketing design, or brand strategy through challenging projects and potentially specialized training.
• Development of leadership skills through mentoring junior designers or leading cross-functional design initiatives.

🌐 Work Environment

Studio Type: The job is listed as On-site in Guadalajara, Mexico. This indicates a traditional office or studio environment where the design team likely works together physically. The nature of graphic design work, especially involving physical products like packaging and photo shoots, often benefits from an on-site presence for collaboration and access to resources.

Office Location(s): Guadalajara, Jalisco, Mexico. Specific address is not provided, but being located in a major city like Guadalajara suggests accessibility via public transport and potentially a vibrant local design community. Guadalajara is a significant economic and cultural hub in Mexico.

Design Workspace Context:

• An on-site design workspace likely provides access to necessary hardware (powerful computers), software licenses (Adobe Creative Suite), and potentially physical resources like printers, material samples, and meeting rooms conducive to critique sessions.
• Working alongside other designers and team members facilitates direct collaboration, spontaneous brainstorming, and easier feedback loops.
• The environment is likely geared towards fostering creativity and productivity, potentially including dedicated design areas or collaborative spaces.

Work Schedule: Full-time, on-site. This implies a standard work schedule, likely during typical business hours. While flexibility might exist depending on company culture, the primary expectation is presence in the office during core working hours.

📄 Application & Portfolio Review Process

Design Interview Process:

• Initial screening call (HR or Hiring Manager) to discuss experience, fit, and basic qualifications. Prepare to articulate your relevant experience, particularly in packaging or CPG design.
• Portfolio review and technical interview with design team members or lead. Be prepared to walk through 2-3 key case studies in detail, focusing on your process, problem-solving, and technical execution.
• Potential design challenge or take-home assignment related to packaging, branding, or digital assets. This tests your practical skills and ability to apply your design thinking to a specific problem.
• Interviews with cross-functional stakeholders (e.g., Marketing, Product). Focus on demonstrating your collaboration skills and understanding of how design impacts business objectives.
• Final interview with a senior leader or Head of Department. This stage often assesses cultural fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

• Curate your portfolio specifically for this role, highlighting relevant projects like packaging design, brand identity development, digital campaigns for e-commerce or social media, and potentially any work in the food or wellness sector.
• For each case study, structure it clearly: outline the problem/brief, your role, the process you followed (research, ideation, iteration), key decisions made, the final solution, and the impact or results (if possible).
• Pay attention to the visual presentation quality of your portfolio itself – it's a direct reflection of your design skills. Ensure high-quality images, clear layouts, and easy navigation.
• If you have experience with prepress or technical specifications for production, include examples or mention it in your case studies to demonstrate your understanding of the full design lifecycle.

Challenge Preparation:

• If given a design challenge, clarify the brief and expectations thoroughly. Understand the target audience, brand context, and desired outcome.
• Allocate your time effectively. Focus on demonstrating your process and rationale, not just the final output. Show your thinking and how you arrived at your solution.
• Be prepared to articulate your design decisions and rationale clearly. Explain why you chose specific colors, typography, layouts, or imagery.

ATS Keywords: Graphic Design, Packaging Design, Digital Design, Brand Identity, Visual Communication, Adobe Creative Suite, Photoshop, Illustrator, InDesign, Prepress, Print Production, Digital Advertising, Social Media Design, E-commerce Design, Packaging Labels, Regulatory Compliance, Creative Briefs, Conceptualization, Visual Campaigns, Photo Shoot Direction, 3D Render, Internal Communications, B2B Marketing, POS Materials, Design Trends, Workflow Management, Cross-functional Collaboration, User-Centered Design, Design Process, Case Study, Portfolio, Typography, Color Theory, Layout Design, Illustration, Animation, Food Industry, CPG, Wellness, Sustainability.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Photoshop: Advanced proficiency required for image editing, manipulation, retouching product photos, and creating raster-based digital assets for marketing and e-commerce. Essential for preparing high-quality visuals.
• Adobe Illustrator: Advanced proficiency required for creating vector graphics, logos, illustrations, packaging die-lines, and scalable brand elements. Crucial for precise and scalable design work, especially for packaging and branding.
• Adobe InDesign: Intermediate proficiency required for layout design of marketing collateral, presentations, brochures, and internal communication materials. Important for multi-page documents and structured layouts.
• Prepress Software/Techniques: Experience preparing files for professional printing. This includes understanding color profiles (CMYK), resolutions (DPI), bleeds, crop marks, and file formats (PDF/X). Essential for ensuring packaging and print materials are produced correctly.

Collaboration & Handoff:

• Likely use of project management tools (e.g., Asana, Trello, Jira) and communication platforms (e.g., Slack, Microsoft Teams) for collaborating with marketing, product, and sales teams.
• Potentially using cloud storage or asset management systems for sharing design files and maintaining version control.

Research & Testing:

• While not explicitly stated, a Senior Designer in CPG may utilize market research data or consumer insights platforms to inform design decisions.
• Potentially using tools for creating mockups or prototypes to test design concepts internally or with stakeholders.

👥 Team Culture & Values

Design Values:

• Brand Guardianship: A strong emphasis on maintaining and evolving the Birdman brand identity across all touchpoints, ensuring consistency and adherence to guidelines.
• Impact-Driven Creativity: Design work expected to directly contribute to business goals, whether through increasing product appeal, driving engagement in campaigns, or enhancing internal communication effectiveness.
• Detail Orientation & Precision: Given the focus on packaging and regulatory compliance, a high value is placed on meticulous attention to detail in design execution and file preparation.
• Innovation & Trend Awareness: Encouragement to research and apply relevant design trends, pushing creative boundaries while staying true to the brand's core identity and industry context.

Collaboration Style:

• Likely a collaborative environment given the need to work with multiple departments (Marketing, Product, Sales). Effective communication and the ability to incorporate feedback from non-design stakeholders are crucial.
• Potential for design critique sessions within the team to share work, receive feedback, and elevate the overall quality of design output.
• A culture that values proactive communication and timely delivery of assets to support cross-functional project timelines.

⚡ Challenges & Growth Opportunities

Design Challenges:

• Balancing creative innovation with strict regulatory requirements for food packaging and labeling across potentially multiple markets (as the company expands), requiring meticulous attention to detail and up-to-date knowledge of guidelines.
• Maintaining brand consistency and visual harmony across a growing range of products and diverse touchpoints (packaging, digital, B2B, retail), necessitating strong system thinking and meticulous asset management.
• Adapting design strategies and visual language to resonate with evolving consumer trends in the fast-moving plant-based and wellness industries while staying true to Birdman's core values.
• Managing multiple projects simultaneously with tight deadlines, requiring strong organizational skills, time management, and the ability to prioritize effectively.

Learning & Development Opportunities:

• Opportunity to become an expert in food and beverage packaging design, including regulatory compliance, material considerations, and print production techniques specific to this industry.
• Potential for professional development in areas like 3D rendering, animation, or advanced digital marketing design to support the company's evolving content needs.
• Exposure to strategic brand development and marketing campaigns, offering insights into how design directly contributes to business growth and market positioning.

💡 Interview Preparation

Design Process Questions:

• "Describe your process for designing product packaging, from receiving a brief to preparing final files for print. How do you ensure regulatory compliance is met?" Prepare to walk through a specific packaging project from your portfolio, highlighting your workflow and attention to detail regarding legal requirements.
• "Walk me through a time you had to adapt a core visual concept for multiple platforms (e.g., packaging, social media, point-of-sale). What challenges did you face, and how did you maintain consistency?" Use a portfolio example to demonstrate your understanding of adapting visuals for different media and maintaining brand integrity.
• "How do you approach conceptualizing a visual campaign from a creative brief? Describe your ideation process and how you ensure the final output aligns with strategic objectives." Be ready to discuss your creative process, including research, brainstorming, mood boarding, and developing initial concepts.

Company Culture Questions:

• "Birdman is focused on sustainable, plant-based products. How would you incorporate these values into your design work? Have you designed for mission-driven brands before?" Research Birdman's specific values and mission and be prepared to discuss how your personal values or past experience align.
• "How do you collaborate with non-design teams like Marketing or Product Development? Describe a successful cross-functional project you worked on." Provide examples of how you effectively communicated design concepts to stakeholders without a design background and collaborated to achieve project goals.
• "How do you stay updated on design trends, particularly within the food/wellness industry?" Discuss your methods for research, following industry publications or designers, and how you evaluate which trends are relevant and appropriate for a brand like Birdman.

Portfolio Presentation Strategy:

• Lead with your most relevant and impactful projects, ideally showcasing packaging design, branding, and successful digital campaigns.
• For each case study, focus on the "story" – the problem, your unique solution, and the impact. Highlight your strategic thinking and problem-solving skills, not just the aesthetics of the final design.
• Be prepared to discuss the technical aspects of your work, especially for packaging (prepress, materials) and digital (file formats, optimization).

📌 Application Steps

To apply for this design position:

• Submit your application through this link on the Workable platform.
• Customize your design portfolio to prominently feature projects relevant to packaging design, brand identity, and digital marketing within the consumer goods or food industry. Ensure your case studies clearly articulate your process and the impact of your work.
• Optimize your resume by incorporating relevant design-specific keywords from the job description, such as "Packaging Design," "Brand Identity," "Adobe Photoshop," "Illustrator," "Prepress," and "Digital Campaigns," while ensuring it remains clear and concise.
• Practice walking through your key portfolio case studies, focusing on articulating your design process, rationale, and collaboration experience with cross-functional teams. Be prepared to discuss specific technical challenges and how you overcame them.
• Research Birdman's company culture, values (especially regarding sustainability and plant-based living), and recent product launches. Consider how your design approach aligns with their mission and be ready to discuss this during interviews.