Senior Visual Designer

📍 Job Overview

Job Title: Senior Visual Designer

Company: Tide

Location: Lithuania

Job Type: Hybrid

Category: Visual Design

Date Posted: 2025-06-04

Experience Level: 5-10 years

Remote Status: On-site/Hybrid

🎨 Design Role Summary

• Develop high-quality visual assets, including illustrations, animations, and graphics, to enhance the user interface.
• Create visually stunning and cohesive design systems, including style guides, typography, iconography, and color palettes.
• Ensure all digital assets align with the brand's identity, tone, and style.
• Design user interfaces for web and mobile applications, ensuring they are intuitive, user-friendly, and visually appealing.
• Create wireframes, mockups, prototypes, and final design assets to communicate design ideas effectively.
• Optimize UI designs for responsiveness and usability across various screen sizes and devices.

🖼️ Primary Design Responsibilities

• Develop high-quality visual assets, such as illustrations, animations, and graphics, to enhance the user interface.
• Create visually stunning and cohesive design systems, including style guides, typography, iconography, and color palettes.
• Ensure all digital assets align with the brand's identity, tone, and style.
• Design user interfaces for web and mobile applications, ensuring they are intuitive, user-friendly, and visually appealing.
• Create wireframes, mockups, prototypes, and final design assets to communicate design ideas effectively.
• Optimize UI designs for responsiveness and usability across various screen sizes and devices.

🎓 Design Skills & Qualifications

Education: A degree in Graphic Design, Visual Communication, or a related field is preferred, but not required. Relevant work experience and a strong portfolio are considered equivalent.

Experience: 5+ years of experience in visual design, graphic design, UI design, or a related field, with a strong portfolio demonstrating expertise in designing digital products. Proficiency in design tools such as Adobe Creative Suite, Figma, and/or other industry-standard software is required. A good understanding of HTML/CSS and front-end frameworks is preferred. Experience with motion design and prototyping tools (e.g., After Effects, Principle) is a plus.

Required Design Skills:

• Exceptional visual design skills with a keen eye for detail, composition, and aesthetics.
• Strong problem-solving abilities and an analytical mindset.
• Excellent communication skills, with the ability to articulate design concepts and decisions to stakeholders.
• Proficient in design tools such as Adobe Creative Suite, Figma, and/or other industry-standard software.
• Good understanding of HTML/CSS and front-end frameworks.
• Experience working in/with design systems.

Preferred Design Skills:

• Experience with motion design and prototyping tools (e.g., After Effects, Principle).
• Knowledge of front-end development and JavaScript frameworks (e.g., React, Vue.js).
• Experience with design systems and component libraries.
• Familiarity with design thinking methodologies and user-centered design approaches.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

• Showcase a diverse range of visual design projects, demonstrating your ability to create cohesive design systems and visually appealing user interfaces.
• Include case studies that highlight your problem-solving abilities, design process, and the impact of your work on user experience and business outcomes.
• Demonstrate your proficiency in design tools by providing high-quality visual assets, wireframes, and prototypes.
• Showcase your understanding of responsive design by including examples of your work across various screen sizes and devices.

Design Process Documentation:

• Include research and discovery phase documentation, such as user interviews, surveys, and competitive analysis, to demonstrate your understanding of user needs and market trends.
• Showcase your ideation and iteration methods by providing sketches, mood boards, and design iterations.
• Document your validation and testing approaches, including user testing results and design iterations based on user feedback.

💵 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year, depending on experience and location. This range is based on market research and design industry standards for senior visual designers in Lithuania.

Benefits:

• 25 days paid annual leave
• 3 paid days off for volunteering or L&D activities
• Family-Friendly Leave (according to statutory)
• Personal L&D budget in the amount of €500 per year
• Work from home budget to set up your space
• Mental wellbeing platform Plum
• WFH equipment allowance
• Share options

Working Hours: Full-time, with flexible working hours to accommodate the needs of the role and the team.

🎯 Design Team & Company Context

🏢 Company & Design Culture

Industry: Financial Services

Company Size: 1,001-5,000 employees

Founded: 2015

Design Team Structure:

• The design team at Tide is structured to support the growth and success of the company's global platform. The team is organized into cross-functional squads, each responsible for a specific aspect of the user experience.
• The design team consists of visual designers, UX designers, product designers, and design system specialists, working together to create a cohesive and intuitive user experience.
• The design team reports directly to the Chief Design Officer and works closely with product managers, engineers, and other stakeholders to ensure that design is integrated into the product development process.

Design Methodology:

• The design team at Tide follows a user-centered design approach, focusing on understanding user needs and creating intuitive, accessible, and enjoyable user experiences.
• The design process includes research and discovery, ideation, prototyping, testing, and iteration, with a strong emphasis on collaboration and stakeholder involvement.
• The design team uses a variety of design tools, including Figma, Adobe Creative Suite, and Sketch, to create and share design assets and prototypes.

Company Website: https://www.tide.co

📈 Design Career & Growth Analysis

Design Career Level: Senior Visual Designer

Reporting Structure: The Senior Visual Designer reports directly to the Design Manager and works closely with other designers, product managers, and engineers to ensure that design is integrated into the product development process.

Design Impact: The Senior Visual Designer has a significant impact on the user experience and the overall success of the Tide platform. Their work influences the visual identity, user interface, and user experience of the product, contributing to user satisfaction, engagement, and retention.

Growth Opportunities:

• Leadership opportunities may arise as the design team grows and expands, with the potential to take on a management role or become a design director.
• Tide offers a personal L&D budget of €500 per year, allowing senior visual designers to pursue professional development opportunities and expand their skills and knowledge.
• The company encourages internal mobility and provides opportunities for designers to work on different products and projects, fostering continuous learning and growth.

🌐 Design Work Environment

Studio Type: Tide's design studio is a modern, open-plan workspace designed to foster collaboration and creativity. The studio is equipped with the latest design tools and technology, providing designers with the resources they need to create innovative and high-quality design solutions.

Office Location(s): Tide's headquarters are located in central London, with additional offices in Sofia, Bulgaria, Hyderabad, India, Delhi, India, and Berlin, Germany.

Design Workspace Context:

• The design workspace at Tide is designed to accommodate both individual focus and collaborative teamwork, with a mix of open-plan and private spaces.
• The studio is equipped with high-quality design software, hardware, and printing facilities, allowing designers to create and present their work effectively.
• The design team at Tide is encouraged to participate in regular design critiques, workshops, and training sessions to share knowledge, skills, and best practices.

Work Schedule: Tide champions a flexible workplace model that supports both in-person and remote work to cater to the specific needs of the design team. While remote work is supported, the company encourages regular in-person gatherings to foster a strong sense of community and team spirit.

📄 Design Application & Portfolio Review Process

Design Interview Process:

• The design interview process at Tide typically includes a phone or video screen, a design challenge or case study presentation, and a final interview with the design team and hiring manager.
• Candidates are encouraged to prepare a portfolio that showcases their visual design skills, design process, and problem-solving abilities, with a focus on their ability to create cohesive design systems and visually appealing user interfaces.
• Design challenges or case studies should demonstrate the candidate's ability to apply design thinking methodologies and user-centered design approaches to real-world problems.
• Candidates should be prepared to discuss their design process, design tools, and design philosophy, as well as their approach to collaboration and stakeholder communication.

Portfolio Review Tips:

• Showcase a diverse range of visual design projects, demonstrating your ability to create cohesive design systems and visually appealing user interfaces.
• Include case studies that highlight your problem-solving abilities, design process, and the impact of your work on user experience and business outcomes.
• Demonstrate your proficiency in design tools by providing high-quality visual assets, wireframes, and prototypes.
• Showcase your understanding of responsive design by including examples of your work across various screen sizes and devices.
• Tailor your portfolio to the specific design role and company, highlighting the most relevant projects and case studies.

Design Challenge Preparation:

• Prepare for design challenges or case studies by researching the company, understanding their design methodology, and identifying the key design challenges they face.
• Practice presenting your design process, design tools, and design philosophy, as well as your approach to collaboration and stakeholder communication.
• Prepare for stakeholder communication by practicing your ability to articulate design concepts and decisions to non-designers, such as product managers and engineers.

Design ATS Keywords: Visual Design, Graphic Design, UI Design, Design Systems, Adobe Creative Suite, Figma, HTML, CSS, Motion Design, Prototyping, Problem-Solving, Communication, Collaboration, Leadership, Design Thinking, User-Centered Design, Design Process, Portfolio, Case Study, Design Challenge, Stakeholder Communication, Design Philosophy

🛠 Design Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite: Adobe Creative Suite is a comprehensive set of design tools used for creating and editing visual assets, including Photoshop, Illustrator, and After Effects. It is widely used in the industry and is preferred by many professional designers.
• Figma: Figma is a collaborative design tool used for creating and sharing design assets, prototypes, and design systems. It is widely used in the design industry and is preferred by many design teams for its real-time collaboration features and ease of use.
• Sketch: Sketch is a digital design platform used for creating and sharing design assets, prototypes, and design systems. It is widely used in the design industry and is preferred by many design teams for its ease of use and integration with other design tools.
• InVision: InVision is a design collaboration and handoff tool used for creating and sharing design assets, prototypes, and design systems. It is widely used in the design industry and is preferred by many design teams for its ease of use and integration with other design tools.

Design Collaboration & Handoff:

• Zeplin: Zeplin is a design collaboration and handoff tool used for creating and sharing design assets, prototypes, and design systems. It is widely used in the design industry and is preferred by many design teams for its ease of use and integration with other design tools.
• InVision: InVision is a design collaboration and handoff tool used for creating and sharing design assets, prototypes, and design systems. It is widely used in the design industry and is preferred by many design teams for its ease of use and integration with other design tools.
• Figma: Figma is a collaborative design tool used for creating and sharing design assets, prototypes, and design systems. It is widely used in the design industry and is preferred by many design teams for its real-time collaboration features and ease of use.

Design Research & Testing:

• UserTesting: UserTesting is a user testing platform used for gathering user feedback and testing design prototypes. It is widely used in the design industry and is preferred by many design teams for its ease of use and integration with other design tools.
• UsabilityHub: UsabilityHub is a user testing platform used for gathering user feedback and testing design prototypes. It is widely used in the design industry and is preferred by many design teams for its ease of use and integration with other design tools.
• Maze: Maze is a user testing platform used for gathering user feedback and testing design prototypes. It is widely used in the design industry and is preferred by many design teams for its ease of use and integration with other design tools.

👥 Design Team Culture & Values

Design Values:

• User-Centered Design: Tide prioritizes user-centered design, focusing on understanding user needs and creating intuitive, accessible, and enjoyable user experiences. The design team works closely with users, stakeholders, and other teams to ensure that design decisions are informed by user research and data-driven insights.
• Collaboration & Iteration: Tide values collaboration and iteration, encouraging designers to work together to refine and improve their designs. The design team fosters a culture of open communication, feedback, and continuous learning, with a strong emphasis on design critiques, workshops, and training sessions.
• Creativity & Innovation: Tide encourages creativity and innovation, providing designers with the freedom and resources to explore new ideas, take risks, and push the boundaries of design. The design team is encouraged to experiment with new tools, techniques, and design approaches to create innovative and impactful design solutions.
• Impact & Results: Tide values impact and results, measuring the success of design projects based on their ability to drive user engagement, satisfaction, and business outcomes. The design team is held accountable for the performance of their designs and is encouraged to use data and analytics to inform their design decisions and measure their impact.

Design Collaboration Style:

• Cross-Functional Collaboration: Tide encourages cross-functional collaboration, with designers working closely with product managers, engineers, and other stakeholders to ensure that design is integrated into the product development process. The design team fosters a culture of open communication, feedback, and continuous learning, with a strong emphasis on design critiques, workshops, and training sessions.
• Design Critiques & Feedback: Tide values design critiques and feedback, providing designers with regular opportunities to present and discuss their work with the design team and other stakeholders. The design team fosters a culture of open communication, feedback, and continuous learning, with a strong emphasis on design critiques, workshops, and training sessions.
• Design System Contribution: Tide values design system contribution, encouraging designers to contribute to the design system and knowledge share their expertise with the design team. The design team fosters a culture of open communication, feedback, and continuous learning, with a strong emphasis on design critiques, workshops, and training sessions.

⚡ Design Challenges & Growth Opportunities

Design Challenges:

• Designing for Scale: Tide is a rapidly growing company, with a user base that spans multiple countries and regions. Designing for scale presents a significant challenge for the design team, requiring them to create designs that are culturally relevant, accessible, and inclusive. The design team must also ensure that the design system and user interface can scale to support the company's growth and expansion.
• Designing for Complexity: Tide's product suite is complex, with a wide range of features and functionality. Designing for complexity presents a significant challenge for the design team, requiring them to create intuitive, user-friendly, and visually appealing user interfaces that simplify complex processes and information. The design team must also ensure that the design system and user interface can accommodate the company's growing product suite and feature set.
• Designing for Speed: Tide's users expect fast, efficient, and seamless user experiences. Designing for speed presents a significant challenge for the design team, requiring them to create designs that are optimized for performance, responsiveness, and usability. The design team must also ensure that the design system and user interface can support the company's growing user base and transaction volume.

Learning & Development Opportunities:

• Design Skill Development: Tide offers a personal L&D budget of €500 per year, allowing designers to pursue professional development opportunities and expand their skills and knowledge. The company encourages designers to attend industry conferences, workshops, and training sessions, as well as to explore new design tools, techniques, and design approaches.
• Design Leadership Development: Tide offers opportunities for designers to develop their leadership skills and take on management roles within the design team. The company encourages designers to participate in mentoring programs, design critiques, and design system contribution, as well as to take on leadership roles in design projects and initiatives.
• Design System & Design Thinking Development: Tide encourages designers to develop their design system and design thinking skills, providing them with opportunities to contribute to the design system, participate in design critiques, and take on design thinking projects and initiatives. The company encourages designers to use design thinking methodologies and user-centered design approaches to inform their design decisions and measure their impact.

💡 Design Interview Preparation

Design Process Questions:

• Design Process Question 1: Describe your design process and how you approach designing for a specific user or user group. Walk us through your research, ideation, prototyping, and testing phases, and explain how you incorporate user feedback into your design decisions.
• Design Process Question 2: How do you approach designing for accessibility and inclusivity? Can you provide an example of a design project where you considered the needs of users with different abilities and backgrounds?
• Design Process Question 3: How do you handle design revisions and feedback from stakeholders? Can you provide an example of a design project where you had to incorporate significant feedback or make substantial design revisions?

Company & Design Culture Questions:

• Company & Design Culture Question 1: How do you see yourself fitting into Tide's design culture and contributing to our design team's success? What specific skills, experiences, or qualities do you bring to the table that will help you thrive in our collaborative and user-centered design environment?
• Company & Design Culture Question 2: Can you describe a time when you had to work with a diverse team to solve a complex design challenge? How did you approach collaboration, communication, and stakeholder management in that situation?
• Company & Design Culture Question 3: How do you stay up-to-date with design trends, tools, and best practices? Can you provide an example of a recent design trend or tool that you've explored and how you've incorporated it into your design work?

Portfolio Presentation Strategy:

• Portfolio Presentation Strategy 1: Tailor your portfolio presentation to the specific design role and company, highlighting the most relevant projects and case studies. Use storytelling techniques to walk us through your design process, design tools, and design philosophy, as well as your approach to collaboration and stakeholder communication.
• Portfolio Presentation Strategy 2: Practice presenting your design process, design tools, and design philosophy, as well as your approach to collaboration and stakeholder communication. Prepare for stakeholder communication by practicing your ability to articulate design concepts and decisions to non-designers, such as product managers and engineers.
• Portfolio Presentation Strategy 3: Prepare for design challenges or case studies by researching the company, understanding their design methodology, and identifying the key design challenges they face. Practice presenting your design process, design tools, and design philosophy, as well as your approach to collaboration and stakeholder communication.

📌 Application Steps

To apply for this design position:

• Submit your application through this link
• Prepare a portfolio that showcases your visual design skills, design process, and problem-solving abilities, with a focus on your ability to create cohesive design systems and visually appealing user interfaces. Tailor your portfolio to the specific design role and company, highlighting the most relevant projects and case studies.
• Optimize your resume for design roles by highlighting your design skills, design tools, and design experience. Use relevant design keywords and phrases to improve your resume's visibility to design-specific ATS algorithms.
• Prepare for design interviews by practicing your design process, design tools, and design philosophy, as well as your approach to collaboration and stakeholder communication. Research the company, understand their design methodology, and identify the key design challenges they face. Prepare for design challenges or case studies by practicing your ability to articulate design concepts and decisions to non-designers, such as product managers and engineers.
• Research the company's design culture and values, and prepare for company-specific design culture questions. Prepare for design process questions by practicing your ability to describe your design process, design tools, and design philosophy, as well as your approach to collaboration and stakeholder communication.