Senior UX/UI Designer

📍 Job Overview

Job Title: Senior UX/UI Designer

Company: Optimove

Location: Tallinn, Estonia

Job Type: Full-Time

Category: UX/UI Design

Date Posted: 2025-06-09

Experience Level: Senior (4+ years)

Remote Status: On-site

🎨 Role Summary

• Lead the end-to-end UX/UI design process for the Adact platform, focusing on AI-orchestrated gamification within marketing strategies.
• Conduct comprehensive user research and usability testing to deeply understand customer behavior and challenges in the B2B marketing technology space.
• Translate user insights into intuitive, feasible, and viable design solutions, creating wireframes, mockups, and interactive prototypes of varying fidelity.
• Collaborate closely with product managers and engineers to refine user stories, ensure accurate implementation, and provide real-time design guidance throughout the development lifecycle.
• Analyze product analytics and usage data to identify areas for improvement and inform design decisions, particularly related to data visualization and complex B2B workflows.

🖼️ Primary Responsibilities

• Identify and understand user behavior and challenges through direct customer interactions, conducting user research activities such as interviews and observations.
• Perform usability testing with customers and internal stakeholders using wireframes, mockups, and prototypes to validate design concepts.
• Translate validated solutions into detailed design specifications and clearly articulated requirements for new features and enhancements to existing features.
• Work in close collaboration with product managers and engineering teams to groom user stories, verify correct implementation, and address design challenges during development.
• Collect, analyze, and present product analytics and usage data to derive insights and identify opportunities for user experience improvements.
• Stay current with industry knowledge, emerging trends, and best practices in UX and UI design, particularly within the B2B SaaS and marketing technology domains.
• Maintain strong and effective working relationships with peer designers, product managers, customer success managers, and other cross-functional stakeholders.
• Ensure meticulous attention to detail in all design deliverables, from wireframes and prototypes to final visual designs and specifications.

🎓 Skills & Qualifications

Education: Bachelor's Degree in Graphic Design, Product Design, Human Computer Interaction, or equivalent from a prominent institute is required. Advanced degrees or certifications in related design or HCI fields are a plus.

Experience: Minimum of 4 years of dedicated experience in User Experience and UI Design is mandatory. Significant experience designing complex B2B web products is essential, with a strong portfolio demonstrating successful project outcomes and a clear design process.

Required Skills:

• Proven experience in User Experience (UX) research, including conducting user interviews, observations, and usability testing.
• Expertise in UI Design principles, visual design, and creating detailed, pixel-perfect user interfaces.
• Demonstrated ability to build interactive prototypes of various fidelity levels using industry-standard tools (e.g., Axure, Figma, Sketch, Adobe XD).
• Strong analytical skills with the ability to independently analyze data from various sources (e.g., product analytics, user feedback) to derive actionable design insights.
• Knowledge and experience in data visualization, with the ability to design clear and effective representations of complex data for B2B users.
• Excellent collaboration skills and the ability to work effectively with multiple designers, product managers, and engineering teams in an Agile or similar development environment.
• Meticulous attention to detail in all aspects of design, from user flows and wireframes to visual design and final specifications.
• Advanced proficiency in digital design tools such as Adobe Creative Suite (Photoshop, Illustrator) and Axure.

Preferred Skills:

• Experience conducting user research using a variety of techniques beyond basic interviews and usability testing.
• Prior experience designing products within the Marketing Technology (MarTech) domain or products incorporating Machine Learning (ML) capabilities.
• Experience creating, contributing to, or working extensively with Design Systems to ensure consistency and scalability.
• Knowledge and experience with micro-copy and UX writing principles to enhance user interface clarity and effectiveness.
• Experience working with usage analytics tools such as Pendo, FullStory, Amplitude, or similar platforms to track user behavior and measure design impact.
• Demonstrated experience creating effective user onboarding flows and strategies to improve product adoption and time-to-value.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

• Your portfolio should showcase a diverse range of complex B2B web product design projects, highlighting your involvement from initial research through to final implementation and impact measurement.
• Include detailed case studies for at least 3-5 key projects, clearly outlining the problem you addressed, your design process, key decisions, challenges faced, and the measurable outcomes or impact of your design solutions.
• Demonstrate your proficiency in creating interactive prototypes at various stages of the design process, showcasing user flows and interaction design.
• Present high-fidelity visual designs that reflect attention to detail, adherence to design principles, and the ability to create aesthetically pleasing and functional interfaces.

Process Documentation:

• Document your research and discovery phase, including methodologies used (e.g., user interviews, competitive analysis, data analysis) and key insights gathered that informed your design direction.
• Showcase your ideation and iteration methods, such as sketching, wireframing, prototyping, and user feedback incorporation throughout the design process.
• Detail your validation and testing approaches, including how you conducted usability tests and utilized user feedback to refine your designs.
• Explain your collaboration process with product managers, engineers, and other stakeholders, highlighting how you effectively communicated design rationale and specifications.

💵 Compensation & Benefits

Salary Range: €50,000 - €75,000 Annually (Estimated)

Benefits:

• Comprehensive health insurance package tailored for employees in Estonia.
• Opportunities for professional development, including access to training resources, conferences, and workshops relevant to UX/UI design and marketing technology.
• Generous paid time off and holiday schedule.
• Potential for performance-based bonuses or incentives tied to product success and team goals.
• Employee stock options or equity plans, aligning employee success with company growth. (Inferred based on fast-growing startup DNA)
• Modern and collaborative office environment in Tallinn, designed to foster creativity and teamwork. (Inferred based on on-site location)
• Regular team events, social activities, and opportunities for cross-functional interaction. (Inferred based on company culture description)

Working Hours: Standard full-time working hours, typically 40 hours per week, with potential for some flexibility as needed to accommodate project deadlines and collaboration with global teams. Emphasis on results and impact over strict adherence to a rigid schedule, while maintaining core collaboration hours.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Marketing Technology (MarTech), specializing in customer retention automation, conversion optimization, and personalized customer engagement through a Customer Data Platform (CDP).

Company Size: Approximately 500 thinkers and doers globally, indicating a well-established but still rapidly growing organization. This size suggests a structured environment with defined processes, yet still offering opportunities for individual impact and growth, particularly within the design team.

Founded: 2012, demonstrating over a decade of experience and growth in the competitive MarTech landscape. This history suggests a stable foundation with a focus on innovation and continuous improvement.

Team Structure:

• The design team collaborates closely with product managers and engineers, suggesting a cross-functional team structure where designers are embedded within product teams.
• This role is described as the "first UX/UI designer to focus on the Adact platform," indicating a pioneering opportunity to shape the design direction for a key product within Optimove.
• The Senior level suggests reporting likely to a Design Lead, Design Manager, or potentially directly to a Product or Engineering Lead depending on the team's organizational structure.

Methodology:

• Emphasizes continuous Product Discovery, indicating a strong focus on user research, experimentation, and iterative design based on customer feedback and data.
• Close collaboration with product managers and engineers suggests an Agile or Lean development methodology is likely employed.
• Utilizes product analytics and data sources to support design decisions, highlighting a data-informed design approach.

Company Website: https://www.optimove.com

📈 Career & Growth Analysis

Design Career Level: This is a Senior-level position, requiring significant experience (4+ years) and the ability to work autonomously, lead design initiatives for a specific product (Adact), and mentor junior designers if the team expands. It involves solving complex problems and having a high impact on product vision.

Reporting Structure: While not explicitly stated, a Senior Designer typically reports to a Design Lead or Design Manager. Given this is the first designer for the Adact platform, there might be a direct reporting line to a Product Lead initially, with the potential to build out a design team under this role in the future.

Design Impact: The role is described as "truly a key role with high impact," indicating that design is highly valued within Optimove and has significant influence on the product direction, user experience, and ultimately, business outcomes. The focus on a specific platform (Adact) allows for deep impact in a focused area.

Growth Opportunities:

• Potential for career progression into a Design Lead or Design Manager role as the Adact design team grows.
• Opportunity to specialize deeply in the intersection of UX/UI design, gamification, and B2B marketing technology.
• Enhance skills in product discovery, user research, data analysis, and cross-functional collaboration within a dynamic tech environment.
• Gain experience shaping the design strategy and vision for a key product from an early stage.

🌐 Work Environment

Studio Type: On-site office environment in Tallinn, Estonia. The description suggests a collaborative setting where designers work closely with product managers and engineers located in the same office or region.

Office Location(s): Tallinn, Estonia. Specific address details would typically be provided later in the interview process or upon offer.

Design Workspace Context:

• The on-site nature facilitates close collaboration with product and engineering teams, enabling frequent informal discussions and real-time problem-solving.
• Likely equipped with necessary design tools, hardware, and potentially dedicated creative spaces or meeting rooms for design critiques and brainstorming sessions.
• Provides opportunities for face-to-face interaction with colleagues, fostering a strong team bond and facilitating knowledge sharing within the design and product teams.

Work Schedule: Primarily based on standard full-time office hours in the Tallinn timezone (EEST/EET). While some flexibility may exist, the on-site requirement emphasizes the importance of being present in the office during core working hours for team collaboration and meetings.

📄 Application & Portfolio Review Process

Design Interview Process:

• Initial screening call with HR to discuss your background, experience, and interest in the role. Prepare to articulate your design philosophy and career goals.
• Technical interview(s) with Design Lead or senior members of the design/product team. Expect questions about your design process, methodologies, and experience with complex B2B products. Be ready to discuss specific projects from your portfolio in detail.
• Portfolio review and presentation. You will be asked to walk through selected case studies, explaining your design decisions, process, and the impact of your work. Focus on demonstrating your user research skills, prototyping abilities, and data-informed approach.
• Potential design challenge or whiteboarding session. You may be given a design problem related to the Adact platform or B2B marketing technology to solve or discuss in real-time.
• Interviews with cross-functional stakeholders, such as product managers and engineers, to assess collaboration skills and cultural fit.
• Final interview with a hiring manager or senior leadership, focusing on your strategic thinking, leadership potential, and overall fit within the team and company.

Portfolio Review Tips:

• Curate your portfolio to specifically highlight your experience designing complex B2B web products and your proficiency in UX research and data analysis.
• For each case study, clearly articulate the problem, your role, your design process (including research, ideation, iteration, and testing), your key design decisions, and the measurable outcomes or impact of your work.
• Include examples of interactive prototypes and detailed UI designs that showcase your attention to detail and technical skills.
• Be prepared to discuss the challenges you faced and how you overcame them, demonstrating your problem-solving skills and resilience.
• Tailor your presentation to demonstrate how your skills and experience align with the specific requirements of this Senior UX/UI Designer role at Optimove, particularly focusing on the Adact platform context.

Challenge Preparation:

• Research Optimove and the Adact platform to understand the product, target users (B2B marketers), and the competitive landscape.
• Practice articulating your design process and rationale clearly and concisely, especially under time pressure.
• Prepare to discuss how you would approach a design problem from initial research through to prototyping and testing, considering both user needs and business goals.
• Brush up on your whiteboarding skills if applicable, focusing on structuring your thoughts and effectively communicating design ideas visually.

ATS Keywords: User Experience, UX Design, UI Design, Product Design, B2B, SaaS, Web Products, Prototyping, Wireframing, Mockups, Usability Testing, User Research, Interviews, Observations, Data Analysis, Product Analytics, Data Visualization, Design Systems, Adobe Creative Suite, Axure, Figma, Sketch, Adobe XD, Collaboration, Agile, Lean UX, Continuous Discovery, Marketing Technology, MarTech, Gamification, Machine Learning, Micro-copy, Usage Analytics (Pendo, FullStory, Amplitude), User Onboarding, Interaction Design, Visual Design, Design Thinking, Information Architecture, User Flows, Design Strategy, Problem Solving, Attention to Detail, Communication, Stakeholder Management, Cross-functional Teams.

🛠 Tools & Technology Stack

Primary Design Tools:

• Axure: Required proficiency for creating interactive prototypes of various fidelity levels, essential for testing ideas with users and stakeholders.
• Adobe Creative Suite (Photoshop, Illustrator): Required proficiency for creating detailed UI and visual designs, likely used for high-fidelity mockups, asset creation, and potentially data visualization elements.
• Figma, Sketch, Adobe XD: While not explicitly required, experience with these modern design tools is highly valuable and demonstrates adaptability and familiarity with current industry standards for UI design, prototyping, and collaboration.

Collaboration & Handoff:

• Tools for collaboration with product managers and engineers (e.g., Jira, Confluence, Slack).
• Handoff tools for providing detailed design specifications to developers (e.g., Zeplin, Abstract, or features within primary design tools).
• Documentation tools for maintaining design systems, style guides, and design principles.

Research & Testing:

• Tools for conducting user interviews and observations (e.g., Zoom, Google Meet, user research platforms).
• Tools for usability testing and gathering user feedback (e.g., UserTesting.com, Lookback, or built-in prototyping features).
• Usage analytics tools (e.g., Pendo, FullStory, Amplitude) for analyzing user behavior and measuring design impact (preferred experience).

👥 Team Culture & Values

Design Values:

• User-Centered Approach: A strong emphasis on understanding user behavior and challenges through direct interaction and research is paramount. Design decisions are driven by user needs and validated through testing.
• Data-Informed Design: Utilizing product analytics and data to support design decisions and identify opportunities for improvement is a key aspect of the design process.
• Collaborative Spirit: Working closely with product managers, engineers, and other stakeholders is essential for successful product development and ensures design is integrated throughout the process.
• Continuous Discovery & Iteration: Embracing a mindset of continuous learning, testing ideas, and iterating on designs based on feedback and data is fundamental to the team's methodology.
• Attention to Detail: A commitment to meticulous design execution, ensuring high-quality and polished user interfaces.

Collaboration Style:

• Regular cross-functional collaboration with product managers and engineers in an Agile or similar framework.
• Emphasis on open communication, sharing work in progress, and providing constructive feedback within the design team and across disciplines.
• Active participation in design critiques, brainstorming sessions, and sprint planning meetings.
• Proactive communication with stakeholders to align on goals, gather requirements, and present design solutions.

⚡ Challenges & Growth Opportunities

Design Challenges:

• Being the first dedicated UX/UI designer for the Adact platform means taking ownership of the design vision and strategy for this specific product, requiring strong initiative and the ability to work independently.
• Translating complex marketing technology concepts and AI-orchestrated gamification into intuitive and user-friendly B2B web interfaces.
• Working with existing data visualization needs and potentially designing new ways to present complex data simply and effectively for marketers.
• Balancing visionary thinking with pragmatic implementation, ensuring designs are both innovative and feasible within technical constraints.
• Establishing and potentially contributing to a design system to ensure consistency and scalability as the Adact platform evolves.

Learning & Development Opportunities:

• Deepen expertise in the rapidly evolving field of marketing technology, gamification, and AI applications in marketing.
• Enhance skills in product discovery and data-informed design within a B2B SaaS context.
• Opportunity to take on increasing responsibility and potentially build out a design team focused on the Adact platform.
• Gain valuable experience working in a global company with teams in multiple locations.
• Access to internal training, external conferences, and industry events to stay at the forefront of UX/UI design and MarTech trends.

💡 Interview Preparation

Design Process Questions:

• "Walk me through your design process for a complex B2B web product, from understanding the problem to delivering the final design." Prepare a detailed explanation using a specific case study from your portfolio as an example.
• "Describe a time you used user research or data analysis to significantly influence a design decision. What data did you use, what insights did you gain, and what was the outcome?" Be ready to provide specific examples and metrics.
• "How do you approach designing interactive prototypes? What tools do you use, and how do you utilize prototypes to test ideas with users?" Discuss different fidelity levels and their purpose.

Company Culture Questions:

• "Optimove emphasizes continuous Product Discovery. How does your design process align with or support continuous discovery practices?" Research the concept of continuous discovery and how design fits in.
• "How do you prefer to collaborate with product managers and engineers throughout the design and development lifecycle?" Discuss your experience working in cross-functional teams and your communication style.
• "Given that this is the first dedicated design role for the Adact platform, how would you approach establishing design processes and contributing to the product vision?" Demonstrate your initiative and strategic thinking.

Portfolio Presentation Strategy:

• Select 2-3 case studies that best showcase your experience with complex B2B web products, user research, prototyping, and data-informed design.
• Structure each case study presentation using a clear narrative arc: Problem, Process (Research, Ideation, Iteration, Testing), Solution, and Impact.
• Allocate sufficient time to discuss your user research methodologies, the insights you gained, and how those insights directly informed your design decisions.
• Be prepared to demonstrate interactive prototypes and explain your visual design choices, highlighting attention to detail and adherence to potential design system principles.
• Practice presenting your work concisely and confidently, focusing on the impact of your designs on users and business goals.

📌 Application Steps

To apply for this design position:

• Submit your application through this link.
• Tailor your resume to highlight your experience with complex B2B web products, user research, prototyping, and the specific design tools mentioned (Axure, Adobe Creative Suite). Use relevant ATS keywords found in this description.
• Prepare your online portfolio with detailed case studies that demonstrate your end-to-end design process, focusing on problem-solving, user-centered decisions, and measurable impact. Ensure your portfolio is easily accessible and clearly organized.
• Research Optimove, the Adact platform, and the B2B marketing technology industry to demonstrate your understanding and genuine interest during interviews.
• Practice presenting your portfolio case studies, focusing on articulating your design rationale and the impact of your work. Be prepared to discuss your collaboration style and how you work with product and engineering teams.