Senior Product Designer (UI/UX)

📍 Job Overview

Job Title: Senior Product Designer (UI/UX)

Company: Flip

Location: Melbourne, Victoria, Australia

Job Type: Full-Time

Category: Product Design (UI/UX)

Date Posted: 2025-06-11

Experience Level: Senior (2-5 years, likely requiring significant impact and leadership in design projects)

Remote Status: Hybrid

🎨 Role Summary

• Lead the design of useful and usable user interfaces for complex logistics, supply chain, and transportation systems, making them simple and elegant for a diverse user base.
• Champion and contribute significantly to the evolution and adoption of an emerging design system to ensure consistency and efficiency across all product interfaces.
• Collaborate closely with product managers, engineers, and domain experts to translate complex requirements into intuitive and delightful user experiences.
• Take ownership of design solutions from initial concept through to production and post-launch iteration, focusing on detail and upholding high-quality design standards.

🖼️ Primary Responsibilities

• Design and iterate on user interfaces for complex logistics operations, focusing on usability, efficiency, and aesthetic appeal for diverse user roles (senders, carriers).
• Actively contribute to and champion the adoption and growth of the company's emerging design system, creating reusable components, patterns, and style guidelines.
• Work closely with domain experts to deeply understand user needs, workflows, and pain points within the logistics and supply chain industries.
• Translate complex business requirements and user insights into thoughtful, user-centered design solutions, from wireframes and prototypes to high-fidelity mockups.
• Collaborate effectively with product managers and engineers throughout the product development lifecycle, ensuring design intent is accurately implemented and advocating for the user experience.
• Conduct user testing and gather feedback to validate design solutions, iterating based on insights to continuously improve product usability and effectiveness.
• Own the quality of implemented designs, meticulously reviewing developed features to ensure they align with design specifications and maintain a high level of polish.
• Proactively seek out critique and provide constructive feedback to fellow designers to elevate the overall quality of the design team's output.
• Balance pragmatic solutions with ideal design outcomes, making informed compromises when necessary while advocating for the long-term vision of the user experience.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Design, HCI, Computer Science, or a related field is typically preferred, though equivalent practical experience and a strong portfolio demonstrating mastery of design principles and processes are often valued equally.

Experience: 2-5 years of experience in Product Design (UI/UX), with a proven track record of designing and launching complex digital products. Experience working on enterprise software, logistics, supply chain, or B2B products is welcomed but not strictly required. A strong portfolio demonstrating successful design outcomes, particularly for complex systems, is essential.

Required Skills:

• Exceptional User Interface Design skills, including mastery of layout, typography, color theory, and visual hierarchy.
• Strong Interaction Design skills, with the ability to define intuitive user flows, microinteractions, and overall system behavior.
• Proficiency in Prototyping tools to effectively communicate design concepts and test interactions.
• Excellent Visual Communication skills, capable of articulating design decisions and rationale clearly to diverse stakeholders.
• Solid foundational knowledge and practical experience in User Experience design principles and methodologies.
• Experience with User Testing techniques and the ability to synthesize findings into actionable design improvements.
• A systematic approach to UI design, with experience utilizing or contributing to Design Systems, style guides, and component libraries.
• Familiarity with web technologies (HTML, CSS, JavaScript) to effectively collaborate with engineers and understand implementation constraints.
• Mastery of primary Design Tools relevant to UI/UX design (e.g., Figma, Sketch, Adobe XD).
• Strong Collaboration and Communication skills, able to work effectively within cross-functional teams and articulate design rationale persuasively.
• Demonstrated ability to give and receive constructive Feedback effectively.
• Proven Problem Solving skills, capable of tackling complex design challenges with creative and practical solutions.
• A Detail Focused approach, ensuring high fidelity and polish in final designs and implemented products.

Preferred Skills:

• Experience designing for complex enterprise software, SaaS platforms, or domain-specific tools (e.g., logistics, supply chain, transportation).
• Experience working with or contributing to established Design Systems in a production environment.
• Working knowledge of accessibility standards (WCAG) and inclusive design practices.
• Experience with data visualization design principles and implementation.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

• Include 3-5 case studies showcasing your end-to-end design process for complex digital products, particularly those involving intricate workflows or data.
• Clearly articulate the problem you were solving, your role in the project, the design process (research, ideation, testing), and the impact of your design decisions.
• Demonstrate your visual design skills with high-fidelity mockups and interactive prototypes that showcase attention to detail and understanding of UI patterns.
• If applicable, include examples of your contribution to or utilization of design systems and how they influenced your work.

Process Documentation:

• Document your research and discovery phase, including user interviews, competitive analysis, and synthesis of findings that informed your design direction.
• Showcase your ideation and iteration methods, including sketching, wireframing, user flows, and how you explored different solutions.
• Explain your validation and testing approaches, such as usability testing, A/B testing, or gathering feedback, and how the results influenced your design iterations.

💵 Compensation & Benefits

Salary Range: AUD $100,000 - $130,000 per annum. (Estimate based on Senior Product Designer salary data in Melbourne, Victoria, Australia, considering the listed experience level, industry (Technology/SaaS), and company size. This range reflects typical market rates for a role with these responsibilities and required skills in this location. Actual salary may vary based on experience, specific skills, and interview performance.)

Benefits:

• Professional Development Allowance: AUD $1,000 per annum to spend on relevant courses, conferences, books, or other learning opportunities related to design or the logistics industry.
• Flexible Work Arrangements: Hybrid work model with 3 days remote and 2 days in the Melbourne CBD office.
• Potential for additional benefits common in Australian tech companies, such as superannuation contributions above the minimum, paid parental leave, health and wellness programs, or employee assistance programs (details typically provided upon offer).

Working Hours: Full-time position, typically standard business hours, with flexibility offered through the hybrid work model to accommodate individual work styles and creative flow.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Technology, Information and Internet (specifically focused on modernizing the Logistics, Supply Chain, and Transportation industries).

Company Size: 11-50 employees (LinkedIn data). This suggests a relatively small, agile team environment where individual contributions have significant impact.

Founded: 2016 (LinkedIn data). As an established, profitable, and growing company, Flip is beyond the early startup phase, offering more stability while still maintaining a culture of innovation and disruption.

Team Structure:

• The role reports to the Head of UX, indicating a dedicated design leadership structure.
• Likely part of a small, collaborative design team within the larger organization.
• Works closely with cross-functional teams including Product Managers and Engineers.

Methodology:

• Emphasizes a data-driven approach to building their platform.
• Customer-centric design is a key focus, involving collaboration with customers.
• Encourages creating, experimenting, and solving hard problems, suggesting an iterative and potentially agile design process.

Company Website: https://www.flip.com.au

📈 Career & Growth Analysis

Design Career Level: This is a Senior-level individual contributor role. Senior Product Designers are expected to work autonomously on complex problems, mentor less experienced designers (if applicable), and have significant influence on product direction and design quality. The role is focused on deep expertise and impact within design.

Reporting Structure: Reporting to the Head of UX suggests a clear design hierarchy and direct access to design leadership for guidance, feedback, and strategic alignment. This structure supports professional growth within the design discipline.

Design Impact: As a Senior designer in a smaller company focused on product, your design decisions will have a direct and significant impact on the usability, adoption, and success of the core logistics platform used by senders and carriers. Your work directly contributes to making complex systems simple and elegant.

Growth Opportunities:

• Deepening expertise within the logistics and supply chain domain, becoming a domain expert alongside designing.
• Taking on increasing ownership and complexity of design projects and features.
• Leading initiatives related to the design system and advocating for design best practices across the organization.
• Potential future growth into a Lead Product Designer or even management role as the team and company scale.

🌐 Work Environment

Studio Type: Hybrid work model, combining remote work with in-office collaboration.

Office Location(s): Melbourne CBD office.

Design Workspace Context:

• The hybrid model offers flexibility for focused remote work (3 days) and dedicated in-person collaboration (2 days) for activities like brainstorming, workshops, and team meetings that benefit from physical presence.
• The Melbourne CBD office location provides a central hub for team interaction and cross-functional collaboration.
• The company's emphasis on creativity and experimentation suggests a supportive environment for design exploration.

Work Schedule: Flexible, with a structure of 3 remote days and 2 in-office days per week. This allows for balancing individual work preferences with the benefits of in-person team interaction and collaborative design activities.

📄 Application & Portfolio Review Process

Design Interview Process:

• Initial screening call with HR or a hiring manager to discuss your background and interest.
• Portfolio review where you will walk through 2-3 key case studies, focusing on your process, problem-solving, and impact, particularly for complex systems.
• Technical/Design Challenge or Whiteboarding session to assess your on-the-spot problem-solving skills and design thinking process.
• Interviews with team members (including engineers, product managers) and stakeholders to assess collaboration skills and cultural fit.
• Final interview with the Head of UX or a senior leader to discuss your strategic thinking and potential impact on the team and product.

Portfolio Review Tips:

• Select case studies that demonstrate your experience with complex user interfaces and workflows, relevant to the logistics or enterprise software domain if possible.
• Structure your case studies to clearly articulate the problem, your design process (research, ideation, testing), your specific contributions, and the outcomes or impact of your work.
• Be prepared to discuss your design decisions and rationale in detail, explaining the "why" behind your choices.
• Highlight your experience with design systems, user testing, and collaboration with engineering.

Challenge Preparation:

• Practice articulating your design process out loud, explaining your steps from understanding the problem to proposing a solution.
• Be prepared to ask clarifying questions to fully understand the scope and constraints of the challenge.
• Focus on demonstrating your problem-solving approach and design thinking, even if you don't arrive at a fully polished solution within the time limit.

ATS Keywords: User Interface Design, UI Design, User Experience Design, UX Design, Product Design, Interaction Design, Prototyping, Visual Communication, User Testing, Usability Testing, Design Systems, Style Guides, Component Library, Figma, Sketch, Adobe XD, Collaboration, Cross-functional Teams, Agile, Lean UX, Design Thinking, Problem Solving, Detail-Oriented, Logistics, Supply Chain, Transportation, Enterprise Software, SaaS, B2B, Information Architecture, User Flows, Wireframing, Mockups, Design Critique, Feedback, Iteration, Research, Discovery, Validation, Handoff, Developer Collaboration, Accessibility, WCAG, Data Visualization, Communication, Stakeholder Management, Mentorship.

🛠 Tools & Technology Stack

Primary Design Tools:

• Mastery of industry-standard design tools such as Figma, Sketch, or Adobe XD is required for creating wireframes, mockups, and prototypes.
• Experience with collaborative design tools that facilitate real-time teamwork and file sharing.
• Proficiency in using version control features within design tools to manage iterations and collaborate effectively.

Collaboration & Handoff:

• Experience with tools used for designer-developer handoff (e.g., Zeplin, InVision Inspect, Figma Dev Mode) to provide clear specifications and assets.
• Familiarity with project management and collaboration platforms (e.g., Jira, Asana, Trello) for tracking design tasks and communicating with cross-functional teams.
• Experience with documentation tools for maintaining design system guidelines and specifications.

Research & Testing:

• Experience with tools used for user research (e.g., Dovetail, Optimal Workshop) for gathering and synthesizing qualitative data.
• Familiarity with prototyping and testing platforms (e.g., InVision, Maze, UserTesting.com) for validating design concepts and gathering user feedback.
• Understanding of how to utilize analytics tools (e.g., Google Analytics, Mixpanel) to measure design performance and identify areas for improvement.

👥 Team Culture & Values

Design Values:

• Curiosity and a drive to understand complex problems within the logistics domain.
• A focus on creating elegant, simple, and usable solutions for complex systems.
• Commitment to a customer-centric approach, actively collaborating with users.
• Emphasis on quality and detail in design execution and implementation.
• A culture that encourages experimentation, learning, and continuous improvement.

Collaboration Style:

• Close collaboration with Product Managers, Engineers, and domain experts.
• Seeking out and providing constructive design critique and feedback.
• Working autonomously when needed to explore problem spaces, but also knowing when to involve others.
• A pragmatic approach to solutions, balancing ideal outcomes with the need to deliver working products iteratively.

⚡ Challenges & Growth Opportunities

Design Challenges:

• Translating the inherent complexity of logistics, supply chain, and transportation systems into intuitive and user-friendly interfaces for diverse user roles.
• Championing and actively building an emerging design system while balancing the need for consistency with the demands of rapid product development.
• Working within a smaller team where you may need to wear multiple hats and balance strategic thinking with hands-on execution.
• Staying updated with evolving industry trends and technology to ensure design solutions remain innovative and effective.

Learning & Development Opportunities:

• Opportunity to become a domain expert in the complex and growing logistics technology sector.
• Direct exposure to all aspects of product development within a smaller, agile company, allowing for broader skill development beyond core design.
• Working closely with experienced engineers and product managers, providing opportunities for cross-functional learning.
• Dedicated professional development allowance to pursue relevant learning opportunities and enhance your design skills or industry knowledge.

💡 Interview Preparation

Design Process Questions:

• Be prepared to discuss your end-to-end design process for a complex project from your portfolio. Explain your research methods, how you synthesized findings, your ideation process, and how you validated your solutions.
• Describe a time you had to make a significant design decision with incomplete information. How did you approach the problem, and what was the outcome?
• Walk through a challenging interaction design problem you've solved. Explain the problem, your solution, and why it was effective.

Company Culture Questions:

• Research Flip's website and LinkedIn profile. Be prepared to discuss why their mission and focus on logistics technology resonate with you.
• Discuss your experience working cross-functionally with engineers and product managers. How do you ensure effective collaboration and communication?
• Describe your approach to receiving and giving design critique. How do you handle feedback that differs from your initial ideas?

Portfolio Presentation Strategy:

• Choose 2-3 case studies that best showcase your ability to design for complex systems and your end-to-end process.
• For each case study, clearly articulate the problem, your specific role and contributions, your design process (research, ideation, testing), and the impact of your work.
• Focus on storytelling – take the interviewer through your journey and explain the "why" behind your design decisions.
• Be prepared to show high-fidelity mockups and interactive prototypes to demonstrate your visual design skills and interaction design thinking.

📌 Application Steps

To apply for this design position:

• Submit your application through this link.
• Tailor your resume to highlight your experience in UI/UX design, particularly your work on complex systems, design systems, and collaboration with engineering and product teams. Incorporate relevant ATS keywords from the list provided.
• Carefully curate your portfolio to showcase 2-3 case studies that demonstrate your end-to-end design process, problem-solving skills, and the impact of your work on challenging design problems. Ensure case studies clearly articulate your role and contributions.
• Prepare to discuss your chosen portfolio case studies in detail, focusing on your process, rationale, and outcomes. Practice explaining the "why" behind your design decisions.
• Research Flip, their products, and their industry (logistics technology) to understand their business and how your design skills can contribute to their mission.