Senior Product Designer - Consumer Onchain

📍 Job Overview

Job Title: Senior Product Designer - Consumer Onchain

Company: Coinbase

Location: Remote - USA

Job Type: Full-Time

Category: Product Design

Date Posted: 2025-06-04

Experience Level: 5-10 years

Remote Status: Hybrid

🎨 Design Role Summary

• Lead end-to-end design vision for Coinbase’s DeFi products, from early concept to final implementation
• Simplify and humanize crypto-native experiences, making technical complexity feel effortless
• Collaborate cross-functionally with PMs, engineers, and researchers to shape and ship product experiences
• Create and iterate on design flows, prototypes, and UI systems that communicate trust, safety, and clarity
• Use design critiques and feedback to continuously raise the bar on craft and product thinking

🖼️ Primary Design Responsibilities

• Own the end-to-end design vision for Coinbase’s DeFi products, working from early concept through final implementation
• Lead strategic design efforts to simplify and humanize crypto-native experiences
• Collaborate cross-functionally with PMs, engineers, and researchers to shape and ship product experiences that feel effortless, even when they’re technically complex
• Create and iterate on design flows, prototypes, and UI systems that communicate trust, safety, and clarity
• Use design critiques and feedback to continuously raise the bar on craft and product thinking

🎓 Design Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field. Relevant coursework or projects may be considered in lieu of a degree.

Experience: 5+ years of product design experience, with time spent leading or owning significant product surfaces. A portfolio showcasing your design process, problem-solving skills, and ability to create intuitive user experiences is required.

Required Design Skills:

• Expertise in Figma and prototyping tools, with an ability to explore and communicate ideas quickly
• Proven ability to reduce complexity and make technical systems feel intuitive
• Track record of launching successful products in fintech, DeFi, or similarly complex domains
• Comfortable working in ambiguity and confident leading through it
• Collaborative mindset, with the ability to listen, iterate, and elevate the team around you

Preferred Design Skills:

• Experience designing for crypto, DeFi, or financial services, especially around borrowing, lending, wallets, or onchain activity
• Understanding and ability to advocate for both power users and newcomers
• Familiarity with Ethereum, ENS, dApps, or onchain data and transactions

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

• Demonstrate your design process, from research and discovery to final implementation, with a focus on simplifying complex financial products
• Showcase your ability to create intuitive user experiences, with a strong emphasis on trust, safety, and clarity
• Include case studies that highlight your collaboration skills and ability to work effectively with cross-functional teams
• Demonstrate your proficiency in Figma and prototyping tools, with a portfolio that showcases your ability to explore and communicate ideas quickly

Design Process Documentation:

• Include detailed documentation of your design process, with a focus on research and discovery, ideation and iteration, and validation and testing
• Use storytelling to communicate your design rationale and the thought process behind your design decisions
• Highlight your ability to create design systems and UI components that can be reused and scaled across multiple products
📝 Enhancement Note: This role requires a well-structured portfolio that showcases your design process, problem-solving skills, and ability to create intuitive user experiences for complex financial products.

💵 Compensation & Benefits

Salary Range: $180,300 - $212,200 USD per year

Benefits:

• Medical, Dental, Vision, and 401(k) plans
• Target bonus and target equity

Working Hours: Full-time, with a hybrid work arrangement that requires in-person participation throughout the year, including team and company-wide offsites.

📝 Enhancement Note: The salary range provided is based on Coinbase's pay transparency notice and reflects the target annual salary for this position. The range may vary depending on the candidate's location, experience, and other factors.

🎯 Design Team & Company Context

🏢 Company & Design Culture

Industry: Financial Services

Company Size: 1,001-5,000 employees

Founded: 2012

Design Team Structure:

• Coinbase's design team is organized around product areas, with designers working closely with cross-functional teams to deliver user-centered design solutions
• The design team is led by a Head of Design, who works closely with the CTO and other executives to set the design vision and strategy for the company
• The design team is composed of product designers, visual designers, and design operations specialists, with a strong emphasis on collaboration and knowledge-sharing

Design Methodology:

• Coinbase's design process is user-centered, with a focus on research, ideation, prototyping, and testing
• The design team uses Figma as their primary design tool, with a strong emphasis on creating reusable design systems and components
• The design team works closely with product managers, engineers, and researchers to ensure that design solutions are technically feasible and meet user needs

Company Website: Coinbase

📝 Enhancement Note: Coinbase's design culture is user-focused, with a strong emphasis on collaboration, knowledge-sharing, and continuous learning. The design team works closely with other departments to ensure that design solutions are aligned with the company's mission and business objectives.

📈 Design Career & Growth Analysis

Design Career Level: Senior Product Designer

Reporting Structure: The Senior Product Designer reports directly to the Head of Design for their product area and works closely with cross-functional teams to deliver user-centered design solutions.

Design Impact: Senior Product Designers at Coinbase have a significant impact on the company's product strategy and roadmap, with the opportunity to shape the user experience for millions of customers worldwide.

Growth Opportunities:

• Coinbase offers opportunities for Senior Product Designers to grow into leadership roles, with the potential to become a Design Manager or Director of Design
• The company provides opportunities for designers to gain experience in different product areas and disciplines, with the potential to specialize in a specific area or become a generalist
• Coinbase offers mentorship and coaching opportunities to help designers develop their skills and advance their careers
📝 Enhancement Note: Coinbase's design career progression paths are well-defined, with clear expectations for growth and development. The company offers numerous opportunities for designers to gain experience, develop their skills, and advance their careers.

🌐 Design Work Environment

Studio Type: Coinbase's design team works in a hybrid environment, with a mix of on-site and remote work. The company has offices in several locations, including San Francisco, New York, and Portland, with remote work options available for many roles.

Office Location(s): Coinbase's headquarters are in San Francisco, with additional offices in New York, Portland, and other locations worldwide.

Design Workspace Context:

• Coinbase's design team works in a collaborative, open-plan office space with dedicated design studios and areas for quiet work and focus
• The company provides designers with high-quality equipment, including iMacs, large monitors, and ergonomic furniture
• The design team has access to a wide range of design tools and software, with a strong emphasis on Figma and other industry-standard tools

Work Schedule: Coinbase's design team works a standard 40-hour workweek, with flexible hours and the opportunity to work remotely when needed.

📝 Enhancement Note: Coinbase's design work environment is collaborative, with a strong emphasis on knowledge-sharing, creativity, and innovation. The company provides designers with the tools and resources they need to succeed in their roles.

📄 Design Application & Portfolio Review Process

Design Interview Process:

• The design interview process at Coinbase typically includes a phone or video screen, a design challenge or case study presentation, and a final on-site or virtual interview with the design team and other stakeholders
• The design challenge or case study presentation is a critical component of the interview process, with a strong emphasis on the candidate's design process, problem-solving skills, and ability to create intuitive user experiences
• The final interview focuses on the candidate's cultural fit, design philosophy, and alignment with Coinbase's mission and values

Portfolio Review Tips:

• Highlight your design process, with a focus on research, ideation, prototyping, and testing
• Include case studies that demonstrate your ability to simplify complex financial products and create intuitive user experiences
• Showcase your proficiency in Figma and other design tools, with a portfolio that highlights your ability to explore and communicate ideas quickly
• Tailor your portfolio to Coinbase's design culture and values, with a focus on user-centered design, collaboration, and knowledge-sharing

Design Challenge Preparation:

• Prepare for a design challenge or case study presentation, with a focus on the Coinbase design process, methodology, and user-centered design principles
• Practice presenting your design process, problem-solving skills, and ability to create intuitive user experiences in a clear and concise manner
• Research Coinbase's design culture, values, and mission to ensure that your design challenge or case study aligns with the company's goals and objectives

Design ATS Keywords:

• Design Skills: User Experience, Product Design, Figma, Prototyping, User Research, Design Thinking, Design Systems, Accessibility, Usability, Visual Design, Interaction Design
• Tools: Figma, Sketch, Adobe XD, InVision, Zeplin, JIRA, Confluence, Miro, Mural, Trello, Asana
• Methodologies: Design Thinking, Lean UX, Agile, Scrum, Kanban, Lean Startup, Google Design Sprint, Double Diamond Design Process
• Soft Skills: Collaboration, Communication, Problem-Solving, Creativity, Empathy, Adaptability, Attention to Detail, Time Management, Organization
• Industry Terms: Fintech, DeFi, Blockchain, Cryptocurrency, Bitcoin, Ethereum, Smart Contracts, DApps, NFTs, DAOs, Web3, Onchain, Offchain, Gas, Wallets, KYC, AML, CTF, OTC, P2P, AMM, Lending, Borrowing, Staking, Yield Farming, Decentralized Finance, Centralized Finance
📝 Enhancement Note: Coinbase's design interview process is comprehensive, with a strong emphasis on the candidate's design process, problem-solving skills, and ability to create intuitive user experiences. The company's design ATS keywords are tailored to the specific role and reflect the skills and experience required for success in the position.

🛠 Design Tools & Technology Stack

Primary Design Tools:

• Figma - Used for design, prototyping, and collaboration, with a strong emphasis on creating reusable design systems and components
• Sketch - Used for initial concept development and ideation, with a focus on exploring and communicating ideas quickly
• Adobe XD - Used for design handoff and collaboration with developers, with a focus on ensuring that design solutions are technically feasible

Design Collaboration & Handoff:

• InVision - Used for design critique and feedback, with a focus on facilitating collaboration and knowledge-sharing among designers
• Zeplin - Used for design handoff and collaboration with developers, with a focus on ensuring that design solutions are implemented accurately and consistently
• JIRA - Used for project management and task tracking, with a focus on facilitating collaboration and communication among designers and other departments

Design Research & Testing:

• Miro - Used for user research and ideation, with a focus on facilitating collaboration and knowledge-sharing among designers and users
• Mural - Used for design critique and feedback, with a focus on facilitating collaboration and knowledge-sharing among designers and other departments
• Trello - Used for project management and task tracking, with a focus on facilitating collaboration and communication among designers and other departments
📝 Enhancement Note: Coinbase's design tools and technology stack are industry-standard, with a strong emphasis on collaboration, knowledge-sharing, and continuous learning. The company provides designers with the tools and resources they need to succeed in their roles.

👥 Design Team Culture & Values

Design Values:

• User-centered design - Coinbase's design team prioritizes user needs and feedback, with a strong emphasis on creating intuitive and accessible user experiences
• Collaboration - Coinbase's design team values collaboration and knowledge-sharing, with a strong emphasis on facilitating cross-functional teamwork and communication
• Continuous learning - Coinbase's design team emphasizes continuous learning and growth, with a strong emphasis on staying up-to-date with industry trends, best practices, and new technologies
• Empathy - Coinbase's design team values empathy and understanding, with a strong emphasis on designing for users with diverse needs, backgrounds, and abilities

Design Collaboration Style:

• Cross-functional design integration - Coinbase's design team works closely with other departments, including product management, engineering, and research, to ensure that design solutions are aligned with business objectives and user needs
• Design critique culture - Coinbase's design team values design critique and feedback, with a strong emphasis on facilitating collaboration and knowledge-sharing among designers
• Design system contribution - Coinbase's design team values design system contribution and knowledge-sharing, with a strong emphasis on creating reusable design components and patterns
📝 Enhancement Note: Coinbase's design team culture is user-focused, with a strong emphasis on collaboration, knowledge-sharing, and continuous learning. The design team values empathy, understanding, and a deep commitment to creating intuitive and accessible user experiences.

⚡ Design Challenges & Growth Opportunities

Design Challenges:

• Simplifying complex financial products and user experiences - Coinbase's design team faces significant challenges in creating intuitive and accessible user experiences for complex financial products and services
• Keeping up with industry trends and best practices - Coinbase's design team must stay up-to-date with the latest design trends, best practices, and technologies to ensure that the company's products remain competitive and relevant
• Balancing user needs and business objectives - Coinbase's design team must balance user needs and feedback with business objectives and constraints to create effective and sustainable design solutions
• Designing for a global user base - Coinbase's design team must design for a diverse and global user base, with a strong emphasis on accessibility, localization, and cultural sensitivity

Learning & Development Opportunities:

• Design skill advancement - Coinbase offers opportunities for designers to gain experience in different product areas and disciplines, with the potential to specialize in a specific area or become a generalist
• Industry conference and workshop participation - Coinbase provides designers with opportunities to attend industry conferences and workshops, with a focus on learning and professional development
• Design mentorship and leadership development - Coinbase offers mentorship and coaching opportunities to help designers develop their skills and advance their careers
📝 Enhancement Note: Coinbase's design challenges are significant, with a strong emphasis on creating intuitive and accessible user experiences for complex financial products and services. The company offers numerous opportunities for designers to gain experience, develop their skills, and advance their careers.

💡 Design Interview Preparation

Design Process Questions:

• Describe your design process and methodology, with a focus on user research, ideation, prototyping, and testing
• How do you approach design collaboration and stakeholder management, with a focus on facilitating cross-functional teamwork and communication
• How do you approach design problem-solving, with a focus on creating intuitive and accessible user experiences for complex financial products and services

Company & Design Culture Questions:

• How do you align your design philosophy with Coinbase's mission and values, with a focus on user-centered design, collaboration, and continuous learning
• How do you approach design team dynamics, with a focus on facilitating collaboration and knowledge-sharing among designers and other departments
• How do you approach design impact measurement, with a focus on creating intuitive and accessible user experiences that meet user needs and business objectives

Portfolio Presentation Strategy:

• Use storytelling to communicate your design process, problem-solving skills, and ability to create intuitive user experiences in a clear and concise manner
• Tailor your portfolio to Coinbase's design culture and values, with a focus on user-centered design, collaboration, and knowledge-sharing
• Highlight your proficiency in Figma and other design tools, with a focus on exploring and communicating ideas quickly and effectively
📝 Enhancement Note: Coinbase's design interview process is comprehensive, with a strong emphasis on the candidate's design process, problem-solving skills, and ability to create intuitive user experiences. The company's design interview questions are tailored to the specific role and reflect the skills and experience required for success in the position.

📌 Application Steps

To apply for this design position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight your design process, problem-solving skills, and ability to create intuitive user experiences for complex financial products and services
• Prepare for the design interview process, with a focus on the Coinbase design process, methodology, and user-centered design principles
• Research Coinbase's design culture, values, and mission to ensure that your design challenge or case study aligns with the company's goals and objectives
• Practice presenting your design process, problem-solving skills, and ability to create intuitive user experiences in a clear and concise manner
⚠️ Important Notice: This enhanced job description includes AI-generated insights and design industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.