Senior Product Designer - Analytics at Typeform

📍 Job Overview

Job Title: Senior Product Designer - Analytics

Company: Typeform

Location: EOR - France, EOR - Ireland, EOR - Netherlands, Germany, Portugal, Spain, United Kingdom

Job Type: Full-Time

Category: Product Design, UI/UX Design

Date Posted: 2025-06-12T15:23:10

Experience Level: Senior (7+ years)

Remote Status: Remote OK (within specified EU/UK locations)

🎨 Role Summary

Lead the design of advanced analytics experiences within the Typeform platform, focusing on data exploration, visualization, and actionable insights for users.
Drive the end-to-end design process for analytics features, from initial research and concepting to execution and iteration, with a strong emphasis on 0-to-1 product development.
Collaborate closely with cross-functional teams (Product, Engineering, Research) to define, design, and deliver powerful, self-serve analytics tools that enhance feature adoption and retention.
Contribute to and leverage the existing Design System, ensuring consistency and scalability across new and existing analytics components and interfaces.

📝 Enhancement Note: Based on the job title and description focusing on "Analytics," this role requires a strong understanding of data visualization, information architecture for complex data sets, and designing intuitive interfaces for exploring and interacting with data. The "0-to-1 product development" emphasis indicates a greenfield opportunity to build a significant new area of the product.

🖼️ Primary Responsibilities

Identify user needs and pain points related to data consumption and analysis within the Typeform platform through research and user studies.
Translate complex data requirements and user insights into intuitive user flows, wireframes, and high-fidelity visual designs for analytics features.
Plan, facilitate, and conduct user research and usability testing to validate design concepts and gather feedback on analytics experiences.
Collaborate with product managers to define feature requirements, prioritize design efforts, and ensure alignment with product strategy for analytics.
Work closely with engineering teams throughout the development lifecycle, providing design specifications, assets, and support to ensure designs are implemented accurately.
Run design workshops and feedback sessions with stakeholders to gather input and iterate on design solutions for analytics features.
Contribute to the evolution of the Design System by creating new components and patterns relevant to data visualization and analytics interfaces.

📝 Enhancement Note: The responsibilities highlight the need for a Senior Product Designer who is comfortable with the full design lifecycle, including significant upfront research and definition ("0-to-1 product development"). The focus on analytics specifically means responsibilities will heavily involve designing data-centric interfaces and understanding user needs around interpreting data.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, HCI, Computer Science, or a related field is typically preferred for a Senior Product Designer role, demonstrating a foundational understanding of design principles and user-centered methodologies.

Experience: 7+ years of proven experience in digital product design, with a strong portfolio showcasing relevant case studies, particularly those involving complex data or analytics interfaces. Experience designing SaaS products, especially for a marketing audience, is highly valued.

Required Skills:

Expertise in end-to-end product design process (discovery, research, ideation, wireframing, prototyping, visual design, testing, handoff).
Proven ability to design intuitive and visually appealing user interfaces, particularly for data-heavy applications.
Experience conducting and synthesizing user research, including usability testing, interviews, and surveys.
Strong collaboration and communication skills, with the ability to articulate design decisions and rationale to diverse teams and stakeholders.
Experience working with and contributing to Design Systems.
Expertise in 0-to-1 product development, taking features from concept to launch.
Proficiency in design and prototyping tools (e.g., Figma, Sketch, Adobe XD).
Fluency in English (written and verbal).

Preferred Skills:

Direct experience designing analytics platforms, data visualization tools, or dashboards.
Experience designing for marketing professionals or understanding their data needs.
Familiarity with agile development methodologies.
Experience working in a remote or distributed team environment.

📝 Enhancement Note: The 7+ years of experience and "Senior" title imply a requirement for significant autonomy, leadership in design initiatives, and the ability to mentor or guide more junior designers, although mentorship is not explicitly mentioned. The emphasis on 0-to-1 development and analytics experience are key differentiators for this specific role.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

Showcase case studies that clearly demonstrate your end-to-end design process, from problem definition and research through to design solutions and impact.
Include projects where you designed complex interfaces, particularly those involving data visualization, dashboards, or analytics features.
Present high-fidelity visual designs that demonstrate attention to detail, understanding of visual hierarchy, and consistency with design systems.
Highlight your contribution to the projects and the impact of your design decisions on user experience and business goals.

Process Documentation:

Detail your approach to user research, including methodologies used (interviews, surveys, usability testing) and how insights informed your design decisions.
Explain your ideation process, including sketching, wireframing, and prototyping techniques used to explore different solutions.
Describe how you validated your designs, including testing methods and how feedback was incorporated into iterations.

📝 Enhancement Note: For a Senior Product Designer role focused on analytics, the portfolio should strongly emphasize process, problem-solving, and the ability to design for complex data interactions. Case studies showing impact and collaboration are crucial.

💵 Compensation & Benefits

Salary Range: Based on regional market data for Senior Product Designers in the listed European locations (France, Ireland, Netherlands, Germany, Portugal, Spain, UK) with 7+ years of experience and specialized skills in analytics/SaaS, the estimated salary range is €65,000 - €95,000 per year, depending on location, specific experience, and negotiation. This estimate is based on publicly available salary data from sources like Glassdoor, Payscale, and regional tech salary reports, adjusted for a Senior level role at a established SaaS company like Typeform. Salaries will vary significantly by country due to cost of living and local market rates.

Benefits:

Comprehensive health insurance (details will vary by location).
Paid time off, including vacation and public holidays (specifics vary by location and local labor laws).
Opportunities for professional development and learning, including access to courses, conferences, and workshops relevant to design and analytics.
Potential for remote work flexibility within the specified EU/UK locations, supporting a work-life balance.
Contribution to a pension scheme (details vary by location).

Working Hours: Standard full-time working hours, typically 40 hours per week. Given the remote nature and collaboration with a distributed team, flexibility in scheduling to accommodate different time zones might be required occasionally.

📝 Enhancement Note: Salary estimates for remote roles across multiple European countries are complex due to variations in cost of living, tax laws, and local market demand. The provided range is a broad estimate; candidates should research specific salary expectations for their desired location within this range and be prepared to discuss compensation based on their individual experience and location.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Software Development (SaaS - Form Builder & Data Collection)

Company Size: ~780 employees (LinkedIn data)

Founded: 2012

Team Structure:

The Product Design team is a dedicated group working remotely across the UK and Europe.
You will join a newly formed team specifically focused on building and iterating on advanced analytics experiences.
The role involves close collaboration with product managers, engineers, and potentially a dedicated Research team member.

Methodology:

Emphasis on user-centered design methodologies, with a focus on research, iteration, and incorporating feedback.
Likely utilizes agile or lean product development methodologies, given the focus on iteration and fast-paced environment.
Strong reliance on the Design System for consistency and efficiency in design and development.

Company Website: http://typeform.com

📝 Enhancement Note: Typeform's identity is built on design ("Design is the foundation of Typeform"). This suggests a strong design culture where design is valued and has significant influence. The creation of a dedicated team for analytics indicates a strategic investment in this area, offering a significant opportunity for design leadership.

📈 Career & Growth Analysis

Design Career Level: Senior Product Designer. This level implies significant experience, the ability to work autonomously, lead complex design initiatives, and potentially mentor junior designers. You will be expected to have a strong impact on the product and contribute strategically.

Reporting Structure: You will likely report to a Design Lead or Design Manager within the Product Design team. The newly formed analytics team structure will involve close collaboration with a Product Manager and Engineering Lead.

Design Impact: This role offers a high degree of impact as you will be shaping a critical, underdeveloped area of the Typeform product. Your designs will directly enable users to derive more value from their data, influencing feature adoption, retention, and growth.

Growth Opportunities:

Opportunity to become a subject matter expert in designing analytics experiences within Typeform, leading future initiatives in this area.
Potential for advancement to a Lead Product Designer role, overseeing the design efforts of the analytics team or other product areas.
Opportunity to deepen expertise in SaaS product design, data visualization, and user research methodologies.

📝 Enhancement Note: The focus on building a new analytics capability from scratch presents a significant growth opportunity to lead design in a strategic product area and gain expertise in a specialized domain (data visualization for SaaS).

🌐 Work Environment

Studio Type: Remote-first within specified European countries (France, Ireland, Netherlands, Germany, Portugal, Spain, UK).

Office Location(s): Typeform has a "Distributed Team" headquarters (according to LinkedIn), indicating a strong remote culture. While specific office locations aren't listed for the remote-first setup, the EOR (Employer of Record) locations indicate formal employment structures in those countries.

Design Workspace Context:

Work is conducted remotely, requiring strong self-management and communication skills.
Collaboration will heavily rely on digital tools for communication, design reviews, and documentation.
Despite being remote, the team emphasizes being a "dedicated, down-to-earth, and intelligent group," suggesting a focus on strong team bonds and virtual collaboration practices.

Work Schedule: Flexible within the context of collaborating with a distributed team across various European time zones. While standard hours apply, there may be a need for flexibility for meetings or collaboration sessions.

📝 Enhancement Note: The remote-first nature requires designers to be highly organized, proactive in communication, and comfortable using a suite of digital collaboration tools. The emphasis on team connection suggests efforts are made to maintain a strong team culture despite the physical distance.

📄 Application & Portfolio Review Process

Design Interview Process:

Initial screening call with a recruiter or hiring manager to discuss experience and fit.
Portfolio review with design team members, focusing on your process, problem-solving, and relevant case studies (especially those involving complex data or SaaS).
Likely a design challenge or take-home exercise related to the analytics domain, assessing your approach to problem definition, ideation, and solution design.
Interviews with cross-functional partners (Product Manager, Engineering Lead) to assess collaboration skills and understanding of product development.
Cultural fit interview with team members or leadership.

Portfolio Review Tips:

Curate your portfolio to prominently feature projects demonstrating experience in designing complex digital products, data visualization, or analytics interfaces.
For each case study, clearly articulate the problem you were solving, your role, your design process (research, ideation, testing), your decisions, and the impact of your work.
Be prepared to walk through your process in detail, explaining your rationale behind key design decisions.
Highlight your contributions to 0-to-1 product development initiatives if possible.

Challenge Preparation:

Familiarize yourself with common design challenge formats (e.g., improving an existing feature, designing a new feature from scratch).
Approach the challenge with a clear process: understand the problem, conduct brief (simulated) research, explore multiple solutions, articulate your rationale, and present your final design and next steps.
Focus on demonstrating your problem-solving skills, user-centered thinking, and ability to translate requirements into a feasible design solution.

ATS Keywords: Product Design, UI/UX Design, User Experience, User Interface, SaaS, Analytics, Data Visualization, Information Architecture, User Research, Usability Testing, Design Systems, Figma, Sketch, Prototyping, Wireframing, Interaction Design, Visual Design, End-to-End Design, 0-to-1 Development, Cross-Functional Collaboration, Agile, Design Thinking, Case Studies, Portfolio, Remote Work, Digital Product Design, Marketing Tools, Data Analysis, Dashboard Design.

📝 Enhancement Note: The interview process for a Senior Product Designer at a company like Typeform will likely be rigorous, assessing not only design skills and process but also strategic thinking, collaboration abilities, and cultural fit within a remote, design-centric organization. The portfolio review and design challenge are critical components.

🛠 Tools & Technology Stack

Primary Design Tools:

Likely uses industry-standard design and prototyping tools such as Figma or Sketch for UI design and collaboration, given their prevalence in SaaS companies.
Prototyping tools (e.g., InVision, Principle, or built-in tools within Figma/Sketch) for demonstrating interactions and user flows.

Collaboration & Handoff:

Tools for documentation and specification (e.g., Confluence, Notion).
Collaboration platforms like Slack or Microsoft Teams for communication.
Handoff tools integrated with design software (e.g., Zeplin, Abstract, or built-in handoff features) for developer specifications.

Research & Testing:

User research platforms (e.g., Dovetail, Maze, UserTesting.com).
Survey tools (potentially Typeform itself!).
Analytics platforms (ironically, you'll be designing these, but familiarity with existing tools like Google Analytics, Amplitude, or Mixpanel would be beneficial for understanding user behavior data).

📝 Enhancement Note: While specific tools aren't listed, the nature of the role and company suggests a modern design stack that facilitates collaboration, prototyping, and integration with development workflows. Proficiency in Figma or Sketch is almost certainly required.

👥 Team Culture & Values

Design Values:

Embracing "bold choices—through experiences and technology—to enhance our customers' journey." This suggests a culture that values innovation and pushing design boundaries.
Customer-centricity: "champion our diverse customer base by anticipating their needs and addressing their challenges."
High expectations for quality and impact: "hold high expectations for ourselves and each other, continuously striving to deliver exceptional results."

Collaboration Style:

Emphasis on collaboration: "extensive experience working closely with product managers, engineers, designers, and other stakeholders."
Openness to feedback: "Openness to feedback and the ability to incorporate it effectively."
Strong team bonds: "become part of a dedicated, down-to-earth, and intelligent group of individuals... We believe it's something special."

📝 Enhancement Note: The company values and description emphasize a collaborative, customer-focused, and quality-driven design culture. The remote nature means effective communication and proactive collaboration are particularly important.

⚡ Challenges & Growth Opportunities

Design Challenges:

Designing intuitive and powerful analytics experiences from scratch ("0-to-1 product development") for users who may not be data experts.
Translating complex data concepts and user needs into clear, actionable visual interfaces.
Ensuring consistency and scalability of new analytics components within the existing Design System.
Balancing user needs with technical constraints and business goals in a fast-paced environment.

Learning & Development Opportunities:

Deepen expertise in data visualization and designing for analytics within a SaaS context.
Opportunity to influence the product strategy and roadmap for a key feature area.
Collaborate with experienced product managers and engineers on a complex technical challenge.

📝 Enhancement Note: The primary challenge is the greenfield nature of the analytics project, requiring significant foundational design work and problem-solving skills. This also presents a significant opportunity for impact and specialization.

💡 Interview Preparation

Design Process Questions:

Be prepared to discuss your end-to-end design process for a complex project, focusing on your approach to research, ideation, prototyping, and testing. Use examples from your portfolio, particularly those involving data or complex interfaces.
Explain how you collaborate with product managers and engineers throughout the design and development lifecycle.
Describe a time you faced a significant challenge in a design project and how you overcame it.

Company Culture Questions:

Research Typeform's products and target audience. Be prepared to discuss how you would approach designing analytics for their users.
Ask questions about the design team structure, collaboration practices, and how design impact is measured at Typeform.
Demonstrate your comfort and effectiveness working in a remote, cross-functional team environment.

Portfolio Presentation Strategy:

Select 2-3 case studies that best showcase your relevant skills and experience, particularly in designing complex interfaces, data visualization, or 0-to-1 products.
Structure your presentation to clearly articulate the problem, your process, your solution, and the outcome/impact.
Focus on your design thinking and rationale behind decisions, not just the final visual design.

📝 Enhancement Note: Interview preparation should focus on demonstrating expertise in the end-to-end design process, particularly for complex problems, and highlighting relevant experience with data, analytics, or 0-to-1 product development. Cultural fit within a remote and collaborative environment is also key.

📌 Application Steps

To apply for this design position:

Submit your application through this link
Customize your design portfolio to highlight relevant case studies, focusing on projects involving complex data, analytics, or 0-to-1 product development. Ensure your portfolio clearly articulates your process and impact.
Optimize your resume for design roles, incorporating relevant ATS keywords like "Product Design," "UI/UX," "Analytics," "Data Visualization," and specific tools you are proficient in.
Prepare for the design interview process by practicing walking through your case studies and preparing for potential design challenges related to analytics or data interfaces.
Research Typeform's product, target audience, and design culture to prepare for discussions about how your skills and experience align with their needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and design industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Senior Product Designer - Analytics