Senior Graphic Designer (Ecommerce / FBA)

📍 Job Overview

Job Title: Senior Graphic Designer (Ecommerce / FBA)

Company: X UP Digital

Location: Islamabad, Pakistan

Job Type: Full-Time

Category: Graphic Design, E-commerce Design, Visual Design

Date Posted: June 13, 2025

Experience Level: 3-5 Years (Senior Level)

Remote Status: Remote Option Available (PST/EST Timings)

🎨 Role Summary

• Lead the creation of high-impact graphic content optimized for e-commerce platforms, particularly Amazon FBA, driving customer engagement and conversion rates through compelling visual design.
• Develop and maintain the visual identity of a portfolio of e-commerce brands, ensuring brand consistency and aesthetic quality across all digital assets, including product listings, A+ Content, and storefronts.
• Collaborate cross-functionally with marketing, brand management, and design teams to translate strategic goals into effective visual solutions that resonate with target audiences and enhance the online retail experience.
• Innovate and implement cutting-edge design practices and visual storytelling techniques to elevate product presentation and brand perception in competitive online marketplaces.

🖼️ Primary Responsibilities

• Design and produce compelling visual assets for Amazon product listings, including hero images, lifestyle shots, infographics, and comparison charts, focusing on clarity, persuasion, and technical specifications.
• Develop and implement engaging A+ Content and Brand Story modules to enhance product detail pages, utilizing advanced layout techniques, rich media, and persuasive visual narratives that communicate brand value and product benefits.
• Create visually appealing and user-friendly Amazon Storefront designs that reflect brand identity, guide customer navigation, and showcase product assortments effectively, leveraging best practices for e-commerce merchandising.
• Design and optimize graphic elements for external e-commerce websites and digital marketing channels, including banner ads, social media graphics, email templates, and website UI components, ensuring brand consistency and performance.
• Conduct thorough competitive analysis of visual content on e-commerce platforms to identify design trends, best practices, and opportunities for differentiation, informing creative strategy and execution.
• Collaborate with product teams to design product packaging that is visually appealing, informative, and compliant with brand guidelines, considering both digital representation and physical presentation.
• Lead design reviews and provide constructive feedback to maintain high design standards, mentor junior designers, and foster a culture of continuous improvement within the design team.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Visual Arts, Graphic Design, or a related creative field. A strong portfolio demonstrating applied design principles and strategic thinking in an e-commerce context is highly valued.

Experience: 3-5 years of progressive experience in graphic design roles, with a significant focus on creating high-converting visual content for e-commerce platforms, particularly Amazon FBA. Experience in a fast-paced digital marketing or agency environment is beneficial.

Required Skills:

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for image manipulation, vector graphics, and layout design.
• Proven ability to design high-converting graphic content specifically for Amazon product listings, A+ Content, and Storefronts, demonstrating understanding of Amazon's design guidelines and best practices.
• Strong portfolio showcasing a range of e-commerce design projects, including examples of product listing optimization, brand content creation, and digital advertising visuals.
• In-depth knowledge of design principles, typography, color theory, and layout techniques as applied to digital media and online retail environments.

Preferred Skills:

• Experience with Figma or similar UI/UX design tools for website UI design and prototyping.
• Familiarity with Canva for creating quick marketing assets and collaborating with non-designers.
• Understanding of basic HTML/CSS for web design context is a plus.
• Experience with video editing software (e.g., Adobe Premiere Pro, After Effects) for creating short product videos or animated graphics.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

• Include a dedicated section showcasing e-commerce design projects, specifically highlighting work for Amazon FBA or similar marketplaces.
• Present case studies that detail the design process from concept to execution, explaining the strategic thinking behind visual choices and their impact on conversion or engagement.
• Demonstrate proficiency in creating various e-commerce asset types, such as optimized product images, A+ Content layouts, infographics explaining product features, and brand-aligned storefront designs.
• Showcase visual design skill through high-quality mockups, realistic product renderings, and compelling lifestyle imagery integration.

Process Documentation:

• Document your design process, including initial research, competitive analysis of e-commerce visuals, mood boarding, wireframing (if applicable), and iterative design stages.
• Explain how design decisions were informed by e-commerce best practices, target audience understanding, and brand guidelines.
• Detail your approach to optimizing graphics for online platforms, including file format selection, image compression, and adherence to platform-specific requirements (e.g., Amazon image standards).

💵 Compensation & Benefits

Salary Range: Given the location in Islamabad, Pakistan, and the Senior Graphic Designer role with specialized e-commerce/Amazon FBA experience, a competitive salary range based on local market rates for this level of expertise would likely fall between PKR 150,000 - PKR 250,000 per month. This estimate is based on general market research for senior design roles in major Pakistani cities, considering the specialized e-commerce skill set required. Exact compensation will depend on experience, portfolio quality, and negotiation.

Benefits:

• Competitive Compensation: Salary structured to reflect experience and market value for specialized e-commerce design skills.
• Remote Work Option: Flexibility to work remotely, requiring strong self-management and communication skills.
• 10 Local Paid Holidays: Time off for national and regional holidays.
• 10 Paid Days Off: Annual leave for personal time and rejuvenation.
• Quarterly Performance Bonuses: Potential for additional compensation based on individual and team performance against key design and business objectives.

Working Hours: 7 am - 4 pm EST. This timing aligns with the US Eastern Standard Time zone, indicating collaboration with teams or clients based in the US. Candidates must be comfortable working these hours from their location.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Online and Mail Order Retail (E-commerce, Amazon FBA)

Company Size: 11-50 employees (Small to Medium-sized)

Founded: 2018

Team Structure:

• The design team likely collaborates closely with marketing, brand management, and potentially product development teams.
• As a senior role, you may provide guidance or mentorship to junior designers, contributing to the team's overall skill development and quality standards.
• Cross-functional collaboration is key to translating business objectives into effective visual strategies for e-commerce platforms.

Methodology:

• Likely utilizes agile or iterative design processes to respond quickly to e-commerce market trends and performance data.
• Emphasis on data-driven design decisions, using performance metrics (e.g., conversion rates, click-through rates) to inform design iterations.
• Strong focus on user-centered design principles to create visually appealing and intuitive shopping experiences on Amazon and other platforms.

Company Website: https://xupdigital.com/

📈 Career & Growth Analysis

Design Career Level: This is a Senior Graphic Designer role, indicating a position requiring significant experience, the ability to work autonomously, lead projects, and potentially mentor others. It is a key role in shaping the visual strategy for multiple brands.

Reporting Structure: Likely reports to a Design Lead, Creative Director, or Marketing Manager, depending on the company's organizational structure. Collaboration with brand managers and e-commerce specialists will be frequent.

Design Impact: This role has a direct and significant impact on the performance of the company's e-commerce businesses. High-quality, optimized graphics directly influence customer perception, trust, and ultimately, sales conversion rates on platforms like Amazon.

Growth Opportunities:

• Potential to grow into a Design Lead or Manager role as the company and design team expand, taking on more strategic responsibility and team leadership.
• Opportunity to specialize further in areas like e-commerce visual strategy, conversion rate optimization (CRO) through design, or specific platform expertise (e.g., Amazon design best practices).
• Exposure to a portfolio of diverse e-commerce brands offers opportunities to develop a broad skill set and creative versatility across different product categories and target audiences.

🌐 Work Environment

Studio Type: As a remote-friendly organization with headquarters in Michigan and a location listed in Islamabad, the work environment is primarily distributed. While there might be a physical office in Islamabad, the role is explicitly offered with a remote option.

Office Location(s): Islamabad, Pakistan (with remote work option). Company headquarters are in Rochester, Michigan, USA.

Design Workspace Context:

• Requires a self-sufficient home office setup with reliable internet and appropriate design software access.
• Collaboration will rely heavily on digital communication tools (e.g., Slack, Zoom, project management software).
• Maintaining a creative and focused workspace conducive to design work is essential for productivity and innovation in a remote setting.

Work Schedule: The specified working hours (7 am - 4 pm EST) require candidates in Pakistan to work during night/early morning hours (Pakistan Standard Time is GMT+5). This demands discipline and the ability to maintain productivity during these hours.

📄 Application & Portfolio Review Process

Design Interview Process:

• Initial screening call to assess basic qualifications and communication skills.
• Portfolio review with a hiring manager or design lead to discuss specific projects, design process, and e-commerce experience. Be prepared to walk through 2-3 key case studies relevant to e-commerce/Amazon.
• Technical interview or design exercise/challenge to evaluate practical design skills, problem-solving abilities, and application of e-commerce design principles.
• Interviews with cross-functional team members (e.g., marketing, brand manager) to assess collaboration skills and cultural fit.

Portfolio Review Tips:

• Tailor your portfolio presentation to highlight projects with a clear focus on e-commerce and Amazon FBA design (product images, A+ Content, storefronts).
• For each relevant project, clearly articulate the problem you were solving, your design process, the tools you used, your specific contributions, and the outcome or impact (e.g., how the design aimed to increase conversion).
• Showcase your understanding of visual hierarchy, persuasive design techniques, and the ability to communicate product benefits effectively through graphics.
• Be prepared to discuss the challenges you faced and how you iterated on your designs based on feedback or performance data.

Challenge Preparation:

• If a design challenge is assigned, pay close attention to the brief and any platform-specific requirements (e.g., Amazon image size limitations, content restrictions).
• Document your process and rationale for the design decisions made during the challenge.
• Be prepared to present your solution and explain your approach, demonstrating your problem-solving skills and understanding of the e-commerce context.

ATS Keywords: Graphic Design, E-commerce Design, Amazon FBA, Product Listing Optimization, A+ Content, Amazon Storefront, Visual Design, Digital Marketing, Adobe Creative Suite, Photoshop, Illustrator, InDesign, Figma, Canva, Branding, Visual Identity, Infographics, Illustration, Digital Assets, Conversion Rate Optimization (CRO), User-Centered Design, Visual Storytelling, Layout Design, Typography, Color Theory, Online Retail, Digital Media, Collaboration, Communication, Time Management, Detail-Oriented, Proactive, Creative Research, Design Trends, Brand Standards, Performance Bonuses, Remote Work.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite (Illustrator, InDesign, Photoshop): Essential for creating and editing high-quality raster and vector graphics, image manipulation, and layout design for e-commerce assets. Expertise in optimizing images for web and e-commerce platforms is crucial.
• Figma: Likely used for website UI design, prototyping, and collaborative design projects. Experience with component libraries and design systems within Figma is beneficial.
• Canva: May be used for creating quick social media graphics, presentations, or collaborating on simpler visual tasks with marketing teams.

Collaboration & Handoff:

• Digital communication platforms (e.g., Slack, Microsoft Teams) for daily team communication and project updates.
• Project management tools (e.g., Asana, Trello, Jira) to manage design tasks, deadlines, and project workflows.
• Cloud storage and file-sharing services (e.g., Google Drive, Dropbox) for managing design assets.

Research & Testing:

• Likely utilizes tools for competitive analysis within e-commerce platforms (manual research or specialized tools).
• May interact with data from analytics tools to understand the performance of designed assets.

👥 Team Culture & Values

Design Values:

• Focus on creating high-converting and visually compelling graphics that directly contribute to business growth in the competitive e-commerce landscape.
• Emphasis on understanding and maintaining the unique brand ethos of each business within the portfolio while applying design best practices for online retail.
• Value placed on creativity, innovation, and staying updated on emerging design trends and e-commerce platform features.
• A proactive and results-oriented approach to design, taking ownership of projects and striving for measurable impact on key e-commerce metrics.

Collaboration Style:

• Collaborative environment with marketing, brand management, and potentially other design team members, requiring strong communication and interpersonal skills.
• Regular feedback loops and design reviews to ensure quality, brand consistency, and alignment with strategic goals.
• Emphasis on effective remote collaboration practices, leveraging digital tools for communication and project management.

⚡ Challenges & Growth Opportunities

Design Challenges:

• Balancing creative innovation with the need for high-converting, platform-optimized graphics that adhere to strict e-commerce guidelines (e.g., Amazon's image requirements).
• Managing design projects for a portfolio of diverse brands, each with its unique visual identity and target audience, requiring adaptability and strong organizational skills.
• Staying ahead of evolving e-commerce design trends, platform updates, and competitor strategies to maintain a competitive edge through visual content.
• Working effectively within the specified EST hours from a different time zone, requiring discipline and potentially adjusting personal schedules.

Learning & Development Opportunities:

• Opportunity to deepen expertise in e-commerce visual strategy, conversion optimization through design, and platform-specific design best practices (especially Amazon).
• Gain experience working across a variety of product categories and brand aesthetics within the company's portfolio.
• Potential for mentorship or leadership development within the growing design team.
• Opportunity to learn and utilize new design tools or technologies as the company expands its digital marketing efforts.

💡 Interview Preparation

Design Process Questions:

• "Describe your process for designing high-converting product listing images for Amazon. How do you approach visual hierarchy and conveying key product benefits?" Prepare to walk through a relevant project from your portfolio, explaining your strategic decisions and the reasoning behind them.
• "How do you approach creating A+ Content or Brand Story modules that enhance the customer experience and drive conversions?" Discuss your approach to layout, incorporating rich media, and telling a compelling brand story within platform limitations.
• "Tell me about a time you had to optimize a design based on performance data or user feedback in an e-commerce context." Be prepared to discuss a situation where data influenced your design decisions and the outcome.

Company Culture Questions:

• "How do you approach collaborating with marketing and brand management teams to ensure design aligns with strategic goals and brand identity?" Discuss your communication style and approach to cross-functional teamwork.
• "Given the remote work option and EST working hours, how do you ensure effective communication and collaboration with team members in different time zones?" Highlight your strategies for remote work success.
• "What interests you about working with a portfolio of diverse e-commerce brands, and how do you adapt your design approach for different brand aesthetics?" Show your adaptability and enthusiasm for the company's business model.

Portfolio Presentation Strategy:

• Clearly structure your portfolio presentation to emphasize your most relevant e-commerce and Amazon FBA design projects.
• For each case study, start with the objective and the specific e-commerce challenge you were addressing.
• Walk through your design process, showing iterations and explaining the strategic thinking behind key design decisions, especially those aimed at improving conversion or engagement.
• Highlight the impact of your designs where possible (e.g., "This design aimed to improve click-through rate by...", "This A+ content was designed to clarify product features and reduce customer questions").

📌 Application Steps

To apply for this design position:

• Submit your application through this link.
• Carefully review your resume to ensure it highlights your experience in graphic design, specifically mentioning e-commerce, Amazon FBA, and relevant design tools (Adobe Creative Suite, Figma, Canva). Use keywords from the ATS list provided.
• Prepare your design portfolio, ensuring it prominently features your best work in e-commerce design, including examples of Amazon product images, A+ Content, and storefronts. Organize case studies to clearly articulate your design process and the impact of your work.
• Practice presenting your portfolio and discussing your design process, focusing on how your work has contributed to business objectives like conversion rates and brand building in an online retail context.
• Research X UP Digital and its portfolio of brands to understand their business model and industry. Be prepared to discuss how your design skills align with their mission and the visual needs of their e-commerce businesses.