Senior Graphic Designer

📍 Job Overview

Job Title: Senior Graphic Designer

Company: Saas Labs US Inc. (JustCall)

Location: Noida, Uttar Pradesh, India

Job Type: Full-time

Category: Graphic Design / Visual Design / Marketing Design

Date Posted: 2025-06-09

Experience Level: 6-8 years

Remote Status: On-site

🎨 Role Summary

• Lead the creation of high-impact graphic design assets for a B2B SaaS audience, translating complex product features and abstract concepts into clear, visually engaging stories.
• Drive the evolution and consistent application of the visual brand identity across all customer touchpoints, ensuring brand strategy alignment and user experience best practices.
• Collaborate closely with marketing, product, and content teams to develop design solutions that support campaigns, product launches, and internal communication needs.
• Manage multiple design projects simultaneously in a fast-paced SaaS environment, balancing creativity, technical execution, and business objectives to inform, engage, and convert the target audience.

🖼️ Primary Responsibilities

• Design a wide array of marketing and sales collateral, including product marketing materials, sales decks, enablement content, web visuals, landing pages, social media creatives, and paid advertising assets.
• Develop visual content for events, webinars, internal presentations, and company-wide design requirements, ensuring consistency with brand guidelines and messaging.
• Translate technical product information and abstract business concepts into easily understandable and visually appealing graphics, infographics, and illustrations.
• Maintain and refine the company's visual brand identity system, creating and documenting guidelines, templates, and standards for internal and external use.
• Collaborate effectively with marketing, demand generation, content creators, and product teams to conceptualize, design, and deliver integrated visual campaigns and assets.
• Manage project timelines, prioritize tasks, and deliver high-quality design work under tight deadlines while effectively incorporating feedback from stakeholders.
• Stay updated on the latest graphic design trends, tools, and best practices, particularly within the SaaS, technology, and B2B marketing landscapes, to ensure the brand remains fresh and relevant.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, or a related field is typically preferred, or equivalent practical experience demonstrating a strong foundation in design principles, typography, color theory, and layout. Ongoing professional development and a commitment to learning new tools and techniques are highly valued.

Experience: 6-8 years of dedicated professional experience in graphic design, with a significant portion ideally gained within the SaaS or technology sectors. A robust portfolio showcasing diverse projects, strong visual problem-solving skills, and the ability to communicate complex ideas visually is a mandatory requirement for consideration.

Required Skills:

• Expert proficiency in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) for image manipulation, vector graphics, and print/digital layouts.
• Advanced skills in collaborative design and prototyping tools such as Figma, for creating web visuals, landing pages, and digital assets with efficient workflows and developer handoff.
• Proven ability to design compelling visual assets specifically for digital marketing channels, including websites, email campaigns, social media platforms, and performance marketing initiatives.
• A strong understanding of the B2B buyer journey and how graphic design contributes to engaging prospects, nurturing leads, and supporting sales enablement at every stage.
• Excellent communication, presentation, and interpersonal skills, with the ability to articulate design decisions, receive and incorporate feedback constructively, and confidently own your design work.
• Demonstrated ability to effectively manage multiple design projects, prioritize tasks based on business impact, and consistently meet deadlines in a dynamic, fast-moving environment.

Preferred Skills:

• Some experience or foundational knowledge in UI/UX design principles and workflows, or prior experience collaborating with product teams on design-related projects.
• Capabilities in motion design or animation using tools like Adobe After Effects, Lottie, or similar software, to create engaging animated graphics for web and social media.
• Experience contributing to, building, or scaling a design system to ensure brand consistency, efficiency, and collaboration across design and development teams.
• Familiarity with marketing automation platforms (e.g., HubSpot), content management systems (e.g., Webflow, WordPress), or other relevant marketing technology tools.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

• Your portfolio must showcase a diverse range of graphic design projects, specifically highlighting work created for B2B audiences and digital marketing channels.
• Include case studies that clearly articulate your design process from understanding the brief through ideation, iteration, and final execution, demonstrating your problem-solving approach.
• Present visually compelling examples of your work, paying close attention to typography, color usage, layout, and overall aesthetic quality consistent with modern design standards.
• Where applicable, demonstrate technical proficiency in the required design tools (Adobe Creative Suite, Figma) and the ability to prepare files for various outputs (web, print, social).

Process Documentation:

• For each significant project, include documentation of your research and discovery phase, explaining how you gathered information and defined the design problem.
• Showcase your ideation and iteration methods, including sketches, wireframes, mood boards, or alternative design concepts explored during the process.
• Detail your validation and testing approaches, if applicable, including how you gathered feedback and iterated on your designs based on user or stakeholder input.

💵 Compensation & Benefits

Salary Range: Based on market research for a Senior Graphic Designer role with 6-8 years of experience in Noida, Uttar Pradesh, India, the estimated annual salary range is typically between ₹8,00,000 to ₹15,00,000 INR. This range can vary based on the candidate's specific experience level, technical skills, portfolio quality, and performance during the interview process. (Estimate based on general market data for similar roles in the region. Specific compensation will be discussed during the interview process.)

Benefits: Specific benefits were not detailed in the original listing. Based on typical offerings for a full-time role at a growing tech company in India, benefits may include:

• Health Insurance coverage for the employee and potentially dependents.
• Paid Time Off (PTO) and sick leave policies.
• Opportunities for professional development, training, and access to design resources.
• Potential for performance-based bonuses or incentives.
• Employee provident fund (EPF) contributions.

Working Hours: This is a full-time on-site position. Standard working hours are typically expected, likely aligning with a typical 9 AM to 6 PM IST schedule, though flexibility may be possible depending on project needs and team arrangements. The role requires presence at the Noida office.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Software Development (SaaS - Communication Workflow & Productivity)

Company Size: 201-500 employees (LinkedIn data)

Founded: 2016

Team Structure: The Senior Graphic Designer will be part of the marketing team and will collaborate closely with marketing, demand generation, content, and product teams. The design function likely operates within the marketing department, with cross-functional interactions being key to success. Specific reporting lines within the marketing team are not detailed but a Senior role would likely report to a Marketing Manager or Head of Marketing.

Methodology: While not explicitly stated, a fast-paced SaaS environment typically utilizes agile or lean methodologies for product development and marketing campaigns. Design processes would likely involve rapid iteration, collaborative feedback loops, and data-informed decision-making to support marketing goals and product launches. The emphasis on turning complex ideas into simple visuals suggests a focus on clarity and user comprehension.

Company Website: http://saaslabs.co (Parent company) / https://justcall.io/ (Product)

📈 Career & Growth Analysis

Design Career Level: Senior. This role is positioned for a designer with substantial experience (6-8 years) who can work autonomously, lead design projects, mentor junior designers (if applicable), and significantly influence the brand's visual direction. The focus on high-impact assets and collaboration across teams indicates a strategic role beyond execution.

Reporting Structure: The Senior Graphic Designer will likely report to a Marketing Manager, Head of Marketing, or potentially a Creative Lead within the marketing department. Given the collaborative nature with product and content, there may be matrixed reporting or strong dotted lines to those functions.

Design Impact: Design in this role has a direct impact on brand perception, marketing campaign effectiveness, sales enablement, and overall customer engagement across various touchpoints. The ability to visually communicate complex SaaS features is critical to product understanding and adoption.

Growth Opportunities:

• Advance into a Lead Graphic Designer or Design Manager role, potentially overseeing other designers and taking on more strategic brand responsibilities.
• Specialize further in specific areas like B2B visual storytelling, motion graphics, or design systems, becoming a subject matter expert within the team.
• Expand skills into related areas like UI/UX design, contributing to product-level design decisions and collaborating more deeply with the product design team.
• Increased responsibility for defining and evolving the brand's visual language and design guidelines.

🌐 Work Environment

Studio Type: On-site office environment in Noida, Uttar Pradesh, India. The description mentions being part of the marketing team at the heart of the company's mission, suggesting a collaborative office setting.

Office Location(s): A-37, Sector 63, Noida, Uttar Pradesh 201301, India (Based on LinkedIn headquarters data for India).

Design Workspace Context:

• Expect a collaborative office setup where the design team (likely integrated within marketing) works closely together and with cross-functional colleagues.
• Access to necessary hardware (computers, monitors) and software licenses for the Adobe Creative Suite and Figma is expected.
• Opportunities for informal and formal feedback sessions and design critiques within the team.

Work Schedule: Full-time, on-site role, likely following standard business hours. The fast-paced nature of SaaS marketing suggests the need for flexibility and responsiveness, though core hours would apply.

📄 Application & Portfolio Review Process

Design Interview Process:

• Initial Screening: Expect an HR or recruiter screening call to discuss your experience, interest, and potentially share initial thoughts on your portfolio.
• Portfolio Review: A key step will involve a detailed review of your portfolio, likely with a hiring manager or senior design/marketing lead. Be prepared to walk through specific case studies, explaining your process, decisions, and the impact of your work.
• Design Challenge/Exercise: You may be given a design challenge related to B2B SaaS marketing or a specific product scenario to assess your problem-solving skills, technical execution, and ability to translate complex ideas visually under constraints.
• Team Interviews: Interviews with potential team members from marketing, content, or product to assess collaboration style and cultural fit.
• Final Interview: A final discussion, potentially with a Head of Department or senior leadership, focusing on your strategic thinking, leadership potential, and overall fit for the role and company culture.

Portfolio Review Tips:

• Curate your portfolio to prominently feature your strongest B2B-focused graphic design work, especially projects involving digital marketing assets and visual communication of complex concepts.
• Structure your case studies using the STAR method (Situation, Task, Action, Result) or similar frameworks to clearly explain the problem, your role, your process, and the outcome/impact of your design.
• For each project, specifically mention the tools used (Figma, Adobe CC, etc.) and your contribution to the project outcomes.
• If possible, tailor your portfolio presentation to highlight projects that align with JustCall's product type (communication/productivity SaaS) or target audience (B2B teams).

Challenge Preparation:

• Review JustCall's website and marketing materials to understand their current brand identity and target audience.
• Practice translating technical concepts into simple visuals. Think about how you would design graphics to explain features of a communication or productivity tool.
• Be prepared to explain your design rationale and process clearly during the challenge presentation. Focus on your thinking as much as the final output.

ATS Keywords: Graphic Design, Visual Design, Marketing Design, B2B Design, SaaS, Adobe Creative Suite, Photoshop, Illustrator, InDesign, Figma, Digital Marketing, Web Design, Landing Page Design, Social Media Graphics, Paid Ads, Sales Collateral, Sales Decks, Product Marketing, Brand Identity, Visual Storytelling, Communication Design, Layout Design, Typography, Color Theory, Illustration, Iconography, Design Systems, Motion Graphics, Animation, UI/UX Design, Collaboration, Project Management, Time Management, Communication Skills, Presentation Skills, Problem-Solving, Creative Thinking, Brand Strategy, User Experience (UX), Webflow, WordPress, HubSpot, After Effects, Lottie, Case Study, Portfolio, Design Process, User-Centered Design, Agile, Marketing Campaigns, Lead Generation, Sales Enablement, Brand Consistency, Noida, India.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite (Photoshop, Illustrator, InDesign): Essential for image editing, vector illustration, and layout design for various marketing materials. Expect to use these for creating graphics, illustrations, and potentially print-ready assets.
• Figma: Crucial for designing digital assets like web visuals, landing pages, social media graphics, and potentially collaborating on assets that integrate with product interfaces. Proficiency in component creation and collaborative features is valuable.

Collaboration & Handoff:

• Likely use of project management tools (e.g., Asana, Trello, Jira) for tracking tasks and collaborating with marketing and content teams.
• Tools like Slack or Microsoft Teams for daily communication and quick feedback loops.
• Potential use of design handoff tools or features within Figma for providing specifications to developers if designs involve web implementation.

Research & Testing:

• While not explicitly design tools, familiarity with marketing analytics platforms or A/B testing tools that measure the performance of visual assets (e.g., Google Analytics, HubSpot analytics) would be beneficial to understand design impact.

👥 Team Culture & Values

Design Values:

• Clarity and Simplicity: A core value is likely translating complex AI-powered communication products into simple, powerful visuals that resonate with a B2B audience. Design needs to be functional and easily understood.
• Impact-Oriented: Design is expected to drive global impact by shaping stories that inform, engage, and convert customers. Visuals should directly support marketing and business goals.
• Collaboration: Working closely with marketing, product, and content teams is essential. A collaborative mindset and the ability to incorporate feedback are crucial.
• Innovation and Adaptability: Staying in tune with design trends and the fast pace of SaaS suggests a culture that values continuous learning and adapting design approaches.

Collaboration Style:

• Expect a collaborative environment where designers work closely with cross-functional teams.
• Regular feedback sessions and design critiques are likely practiced to refine work.
• Emphasis on clear communication and project management to align design efforts with campaign timelines and objectives.

⚡ Challenges & Growth Opportunities

Design Challenges:

• Translating Complexity: A significant challenge will be consistently and effectively visualizing the features and benefits of AI-powered communication and workflow automation tools for a diverse B2B audience.
• Maintaining Brand Consistency at Scale: As the company grows and marketing efforts expand across multiple channels, ensuring a consistent and evolving visual brand identity will be crucial.
• Balancing Creativity and Business Objectives: Creating visually compelling designs that also meet specific marketing performance goals (e.g., conversion rates on landing pages) requires integrating creativity with data and strategic thinking.
• Fast-Paced Environment: Juggling multiple projects and deadlines in a rapidly evolving SaaS market requires strong organizational skills and the ability to adapt quickly.

Learning & Development Opportunities:

• Gain deep expertise in B2B SaaS marketing design and visual communication strategies.
• Opportunity to influence and shape the visual direction of a growing tech brand.
• Enhance skills in motion design, UI/UX collaboration, or design systems if those are areas for growth.
• Develop stronger leadership and mentorship skills if the team expands.

💡 Interview Preparation

Design Process Questions:

• "Walk me through your process for designing a key marketing asset, from understanding the brief to final delivery." (Prepare a specific case study from your portfolio.)
• "Describe a time you had to translate a highly technical or abstract concept into a simple, visually engaging graphic. What was the challenge, and how did you approach it?" (Have an example ready from your portfolio.)
• "How do you incorporate feedback from non-design stakeholders (like marketing or product managers) into your design iterations?" (Discuss your collaborative approach and ability to articulate design rationale.)

Company Culture Questions:

• "What aspects of JustCall's mission to transform business communication resonate with you, and how do you see graphic design contributing to this mission?" (Show you've researched the company and product.)
• "Describe your ideal collaborative environment. How do you prefer to work with marketing, content, and product teams?" (Highlight your cross-functional collaboration skills.)
• "How do you stay current with design trends, particularly within the SaaS or tech landscape?" (Demonstrate your commitment to continuous learning.)

Portfolio Presentation Strategy:

• Start with a brief introduction to your background and what you're passionate about in design.
• Select 3-4 key projects that best showcase your B2B, digital marketing, and visual storytelling skills.
• For each project, clearly state the objective, your role, the tools used, your design process (including challenges and iterations), and the outcome or impact.
• Be prepared to answer questions about your design decisions and rationale for each project.
• Practice your walkthrough to ensure it flows smoothly and fits within the allotted time.

📌 Application Steps

To apply for this design position:

• Submit your application through this link.
• Ensure your portfolio is updated, easily accessible (preferably a link to a website or online platform), and tailored to showcase your relevant experience in B2B design, digital marketing assets, and visual storytelling. Highlight case studies that demonstrate your process.
• Optimize your resume to include relevant ATS keywords listed above, clearly outlining your 6-8 years of graphic design experience, proficiency in Adobe Creative Suite and Figma, and any experience in SaaS or B2B environments.
• Prepare for the interview process by reviewing your portfolio projects, practicing explaining your design process and rationale, and researching JustCall and the B2B SaaS industry.
• If you have experience in motion design, UI/UX, or design systems, ensure this is mentioned in your resume or cover letter and, if possible, included in your portfolio as preferred qualifications.