Senior Brand Designer, Web

📍 Job Overview

Job Title: Senior Brand Designer, Web

Company: you.com

Location: New York, United States

Job Type: Full-Time

Category: Brand Design, Web Design

Date Posted: June 9, 2025

Experience Level: Senior (5+ years)

Remote Status: Hybrid

🎨 Role Summary

• Drive the visual brand experience specifically for you.com's web presence, including the main website and various landing pages, ensuring brand consistency and high-quality visual design standards.
• Specialize in Web Design and Content Management System (CMS) development, particularly with low-code tools like Webflow and Framer, bridging the gap between design and functional web implementation.
• Take ownership of the design and development of responsive web experiences, creating and managing reusable design components and templates to enhance efficiency and maintainability.
• Collaborate closely with Design, Marketing, and Product teams to translate brand vision into cohesive, user-centric web experiences and contribute to broader marketing collateral and brand assets.

🖼️ Primary Responsibilities

• Design and develop responsive web experiences utilizing platforms such as Webflow and other CMS tools, adhering to established brand guidelines and user experience principles.
• Create, implement, and maintain reusable design components and templates within the CMS to facilitate efficient content updates and ensure site-wide visual and functional consistency.
• Develop detailed user flows and define information architecture for web properties, focusing on optimizing the complete user journey from initial entry points to desired actions and subsequent interactions.
• Produce rapid prototypes to effectively explore and communicate design concepts, embracing an iterative design process based on feedback from stakeholders and user testing.
• Engage in close collaboration with designers, content creators, marketing specialists, and other cross-functional stakeholders to deliver integrated and cohesive web experiences that align with business goals.
• Document comprehensive web design standards, best practices, and guidelines to ensure uniformity and maintainability across all digital properties managed by the team.
• Translate wireframes and low-fidelity concepts into high-fidelity visual designs, leveraging existing design system components while identifying opportunities for the introduction of new, necessary elements.
• Partner with Marketing and the broader Design team to effectively translate the overarching brand vision into tangible visual elements and experiences across all external touchpoints.
• Contribute to the ongoing development and evolution of the you.com brand identity across various channels, marketing campaigns, and user interactions.
• Deliver consistently high-quality design solutions across brand, marketing, and product initiatives, ensuring a unified and impactful brand presence.
• Actively participate in improving design processes and workflows to enhance efficiency, speed, and collaboration within the design and marketing teams.

🎓 Skills & Qualifications

Education: While a specific degree is not mentioned, a background in Graphic Design, Web Design, Digital Media, or a related field, or equivalent practical experience demonstrated through a strong portfolio, is typically expected for a Senior-level role.

Experience: A minimum of 5 years of dedicated experience in web design is required, specifically with a proven track record showcased through a robust portfolio featuring successful, responsive, and CMS-driven websites.

Required Skills:

• Extensive experience in web design, focusing on creating responsive layouts and optimizing for various screen sizes and devices.
• Demonstrated proficiency in working within Content Management Systems (CMS), understanding their technical constraints, capabilities, and best practices for content structure and management.
• Fluency in low-code web development tools such as Webflow and Framer, with the ability to translate design concepts directly into functional web pages and components.
• Exceptional visual design skills, including a keen eye for typography, color theory, layout, and overall aesthetic quality, applied effectively to web interfaces.
• Deep understanding of User Experience (UX) and User Interface (UI) patterns and best practices for designing intuitive, accessible, and engaging web experiences.
• Ability to effectively implement and maintain established UI patterns and design system components consistently across multiple web properties.
• Working knowledge of fundamental web technologies including HTML, CSS, and basic JavaScript, sufficient to extend the functionality of low-code platforms when necessary.
• Experience with interpreting user research data and applying insights to inform and validate design decisions, ensuring a user-centered approach.
• Familiarity with A/B testing methodologies and utilizing data-driven insights to iterate on and optimize design solutions for improved performance.

Preferred Skills:

• A systematic approach to design, demonstrating a strong understanding of and experience with component-based design systems and their implementation in web contexts.
• Proven ability to independently manage and drive design projects from concept to completion while actively seeking and incorporating feedback from various stakeholders.
• A strong commitment to designing with accessibility standards and universal design principles in mind, ensuring web experiences are inclusive for all users.
• Demonstrated ability to articulate and effectively defend design decisions and rationale to leadership and cross-functional teams.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

• Showcase a strong collection of responsive, CMS-driven websites you have designed and, ideally, built using tools like Webflow or Framer. Highlight the final visual design quality and the functional implementation.
• Present detailed case studies for key web projects, illustrating your design process from initial concept and user flows through to final implementation and iteration.
• Demonstrate a sharp eye for visual presentation through high-fidelity mockups, live site examples, and documentation of the design system components utilized.
• If applicable, include examples where you utilized HTML, CSS, or JavaScript to extend the functionality of low-code platforms.

Process Documentation:

• Document your approach to understanding project requirements, conducting any relevant research (including interpreting user research), and defining the scope and information architecture for web projects.
• Illustrate your ideation and iteration methods, including wireframing, prototyping (especially rapid prototyping), and how you incorporated feedback into your design process.
• Explain your approach to validating designs, whether through user testing, A/B testing, or other methods, and how data influenced your final design decisions.

💵 Compensation & Benefits

Salary Range: $150,000 - $220,000 USD per year

Benefits:

• Flexible Paid Time Off (PTO) policy, allowing for work-life balance, in addition to observing 11 U.S. holidays and a company-wide shutdown week in December for rest and recharge. (Note: Certain perks are for full-time employees).
• Comprehensive Health Insurance plan covering 100% of the policyholder's premium and 75% for dependents, providing significant support for healthcare needs. (Note: Certain perks are for full-time employees).
• 12 weeks of paid Parental Leave in the US, supporting new parents during a significant life event. (Note: Certain perks are for full-time employees).
• 401k program with a 3% company match that is immediately vested, contributing to long-term financial security. (Note: Certain perks are for full-time employees).
• $500 Work-From-Home Stipend available for up to a year from the start date to help set up a comfortable and productive remote workspace. (Note: Certain perks are for full-time employees).
• $1,200 per year Health & Wellness Allowance to support personal well-being goals, encouraging employees to invest in their physical and mental health. (Note: Certain perks are for full-time employees).
• Opportunity to collaborate with a team at the forefront of AI research, providing exposure to cutting-edge technology and innovative projects.

Working Hours: Full-time, typically 40 hours per week, with flexibility inherent in a Hybrid work model and flexible PTO policy to manage creative workflows and personal commitments effectively.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Software Development, specifically focused on AI-powered search and productivity platforms. The company operates at the intersection of advanced AI research and user-focused technology, impacting how people discover information and enhance their productivity online.

Company Size: Based on LinkedIn data, you.com has between 51-200 employees (LinkedIn reports 248). This size suggests a dynamic environment, likely with relatively flat hierarchies and opportunities for significant individual contribution and visibility within the design team and across departments.

Founded: Founding date is not explicitly mentioned, but the company is described as a "cutting-edge technology company" at the forefront of AI research, implying a relatively recent founding with a focus on innovation and rapid growth.

Team Structure:

• The Senior Brand Designer, Web role sits within the Design Team but works closely with Marketing and Product teams, indicating a collaborative and cross-functional structure.
• The emphasis on autonomy suggests a relatively independent working style is valued, balanced with the need for close collaboration.
• Working within a company of this size implies that the design team is likely lean, requiring designers to be versatile and take ownership of broad areas.

Methodology:

• The description hints at a user-centered approach by mentioning UX/UI patterns, user research interpretation, and A/B testing for optimization.
• The requirement for rapid prototyping suggests an iterative design process that values quick exploration and validation of concepts.
• The focus on design systems and reusable components indicates a move towards a more structured and scalable design methodology.

Company Website: http://You.com

📈 Career & Growth Analysis

Design Career Level: This is a Senior-level role, indicating a position of significant responsibility, requiring a high degree of autonomy, expertise in web brand design and CMS development, and the ability to influence design direction for key external surfaces. Senior designers are expected to mentor less experienced team members and contribute strategically.

Reporting Structure: The role reports into the Design Team, although the specific reporting manager (e.g., Design Lead, Head of Design) is not specified. Close collaboration with Marketing and Product teams is explicitly mentioned, highlighting a matrixed or highly collaborative working model where influence across departments is key.

Design Impact: This role has a high impact on how the world perceives you.com, as it is responsible for the design and experience of the company's external-facing website and landing pages – critical touchpoints for user acquisition, brand perception, and communicating product value. The ability to translate the brand vision into these surfaces directly influences the company's market presence.

Growth Opportunities:

• Opportunity to deepen expertise in the intersection of brand design, web development (specifically low-code), and CMS management, becoming a subject matter expert in this niche.
• Potential to take on mentorship responsibilities within the design team or lead specific web design initiatives as the company and team grow.
• Opportunity to contribute to the evolution of the company's brand system and web design standards, shaping the future of their digital presence.
• Exposure to cutting-edge AI technology provides a unique learning opportunity and the ability to apply design principles in an innovative field.

🌐 Work Environment

Studio Type: The company operates on a Hybrid model with "Hubs" in San Francisco and New York City offering regular in-person gatherings and co-working sessions. This indicates that while remote work is supported, there are opportunities and potentially expectations for in-person collaboration in the New York office.

Office Location(s): New York City (specific address not listed, but the job is based in this hub). The presence of a hub suggests dedicated workspace and facilities are available for employees.

Design Workspace Context:

• The Hybrid model allows for focused, independent work remotely while providing opportunities for spontaneous collaboration, sketching sessions, and team building during in-person days at the New York hub.
• The office hubs likely provide dedicated creative spaces, meeting rooms equipped for hybrid calls, and access to necessary design tools and technology.
• Regular in-person gatherings facilitate stronger team cohesion, serendipitous idea exchange, and potentially more effective design critique sessions.

Work Schedule: Full-time, with flexible PTO and a hybrid structure, allowing for adaptability. The work schedule is likely project-driven, requiring effective time management to balance independent work with collaborative sessions, both in-person and remote.

📄 Application & Portfolio Review Process

Design Interview Process:

• Initial screening by HR to assess basic qualifications, experience, and cultural fit. Be prepared to discuss your experience in web design and CMS development.
• Technical interview(s) focusing on your web design skills, proficiency with low-code tools (Webflow, Framer), understanding of UX/UI patterns, responsiveness, and potentially your working knowledge of HTML/CSS/JavaScript. Be ready to walk through your portfolio projects in detail.
• Portfolio review session with the Design team where you will present selected case studies, explaining your design process, decisions, and the impact of your work. Focus on projects that demonstrate your ability to design and build responsive, CMS-driven websites.
• Design challenge or exercise to evaluate your problem-solving skills, design process under constraints, and ability to apply brand and UX principles to a practical problem. Be prepared to articulate your rationale clearly.
• Interviews with cross-functional partners (Marketing, Product) to assess collaboration skills, communication effectiveness, and ability to work across teams.
• Final interview(s) with design leadership or hiring manager to discuss your experience, career goals, and fit within the team and company culture.

Portfolio Review Tips:

• Curate your portfolio specifically for this role, prioritizing projects that showcase your expertise in responsive web design and experience with CMS platforms like Webflow/Framer.
• For each case study, clearly articulate the problem you were solving, your role in the project, your design process (including research, ideation, prototyping, and testing), key design decisions and their rationale, and the outcome or impact of your work.
• Visually present your work clearly and professionally. Include high-fidelity mockups, live site links (if possible), and potentially videos or interactive prototypes.
• Be prepared to discuss the technical aspects of your web projects, including your experience with CMS constraints and how you utilized low-code tools or front-end code.

Challenge Preparation:

• Review common web design challenges related to responsiveness, CMS limitations, brand application, and user experience.
• Practice articulating your design process and rationale concisely and clearly. Be ready to explain your choices and how they align with user needs and business goals.
• Manage your time effectively during the challenge. Focus on demonstrating your core design thinking and problem-solving skills rather than achieving pixel-perfect final output if time is limited.

ATS Keywords: Responsive Web Design, CMS Development, Webflow, Framer, User Experience (UX), User Interface (UI), Visual Design, Brand Design, HTML, CSS, JavaScript, Prototyping, Wireframing, Information Architecture, Design Systems, Component-Based Design, Accessibility, A/B Testing, User Research, Collaboration, Communication, Marketing Design, Landing Pages, Digital Assets.

🛠 Tools & Technology Stack

Primary Design Tools:

• Webflow: Required fluency, indicating this is a primary tool for designing and building responsive web experiences. Expect to utilize its visual editor, CMS capabilities, and interactions features.
• Framer: Required fluency, suggesting this tool is also used for designing and potentially prototyping web interfaces, likely alongside or in conjunction with Webflow.
• Additional standard design tools (e.g., Figma, Sketch, Adobe Creative Suite) are likely used for initial concepting, visual asset creation, and potentially design system management, though not explicitly listed as required "fluency."

Collaboration & Handoff:

• Tools for cross-functional collaboration are implied, likely including platforms for project management (e.g., Asana, Jira), communication (e.g., Slack), and document sharing.
• Handoff processes, particularly to content teams and potentially developers (for extending functionality), would likely involve shared design files, documentation, and communication platforms.
• Documentation tools are necessary for creating and maintaining web design standards and best practices.

Research & Testing:

• Tools for interpreting user research data are implied.
• Platforms or methodologies for A/B testing are utilized to optimize design solutions.
• Analytics tools are likely used to measure the performance of web pages and inform design iterations.

👥 Team Culture & Values

Design Values:

• A high bar for design quality is valued, focusing on delivering best-in-class design solutions across brand, marketing, and product surfaces.
• A systematic mindset with a strong grasp of component-based design systems is important, indicating a value for consistency, scalability, and efficiency in design.
• Commitment to accessibility standards and universal design principles is a key value, emphasizing the importance of creating inclusive web experiences.
• The ability to independently drive projects while also seeking feedback and collaborating cross-functionally highlights a balance between autonomy and teamwork.

Collaboration Style:

• Close collaboration with Design, Marketing, and Product teams is central to the role, requiring strong interpersonal skills and the ability to work effectively across different disciplines.
• Confidence in articulating and defending design decisions suggests a culture where constructive critique and clear communication are important.
• Being excellent communicators, collaborators, and storytellers is highlighted as an ideal trait, emphasizing the importance of effectively conveying design ideas and rationale.

⚡ Challenges & Growth Opportunities

Design Challenges:

• Balancing the need for a high bar for design quality with the imperative to deliver quickly and efficiently, requiring effective time management and potentially navigating scope constraints.
• Translating a complex brand vision into a cohesive and impactful web experience across diverse landing pages and user journeys, ensuring consistency while allowing for flexibility.
• Working effectively within the constraints and possibilities of CMS platforms and low-code tools, requiring creative problem-solving to achieve desired design outcomes.
• Staying current with rapidly evolving web design trends, technologies, and best practices, particularly in the context of AI-powered platforms and digital marketing.

Learning & Development Opportunities:

• Opportunity to become a subject matter expert in brand-focused web design using low-code platforms, a valuable and growing skill set.
• Exposure to and collaboration with a team at the forefront of AI research provides a unique learning environment and the chance to apply design thinking to innovative technology.
• Potential for professional development through learning new features and capabilities of Webflow, Framer, and other evolving web design tools.

💡 Interview Preparation

Design Process Questions:

• Be prepared to discuss your end-to-end web design process, from understanding requirements and user needs to final implementation and iteration. Use specific examples from your portfolio, particularly focusing on CMS-driven projects.
• Expect questions about how you approach designing for responsiveness across different devices and screen sizes.
• Be ready to explain how you incorporate user research and data (like A/B testing results) into your design decisions and iterations for web projects.

Company Culture Questions:

• Research you.com's mission, values, and recent developments, particularly related to their AI-powered search and productivity platform.
• Prepare questions about the design team structure, how they collaborate with Marketing and Product, their design critique process, and how design impact is measured on the web.
• Be ready to discuss your experience working in collaborative, cross-functional teams and how you handle feedback and articulate your design rationale.

Portfolio Presentation Strategy:

• Select 2-3 of your strongest web design case studies that demonstrate your skills in responsive design, CMS implementation (especially Webflow/Framer), visual design, and UX.
• Structure your presentation to clearly tell the story of each project: the problem, your role, your process, key design decisions and rationale, and the outcome/impact.
• Highlight your proficiency with Webflow and/or Framer, showing not just the visual design but also how you built the functional website or components.
• Be prepared to answer questions about technical implementation details, challenges you faced, and how you iterated based on feedback or data.

📌 Application Steps

To apply for this design position:

• Submit your application through this link
• Customize your design portfolio to prominently feature your experience in responsive web design and projects built using CMS platforms and low-code tools like Webflow or Framer. Select case studies that best align with the role's responsibilities.
• Optimize your resume by incorporating relevant design-specific keywords from the ATS Keywords list provided above, highlighting your experience with web design, CMS development, low-code tools, and required skills.
• Practice presenting your selected portfolio case studies, focusing on clearly articulating your design process, rationale, and the technical aspects of your web implementation using Webflow or Framer.
• Conduct thorough research on you.com, focusing on their AI technology, product offerings, and brand identity as presented on their website, which you will be working on.