Senior Associate, Product Designer

Astro
Full-time•Malaysia
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📍 Job Overview

Job Title: Senior Associate, Product Designer

Company: Astro

Location: All Asia Broadcast Centre, Malaysia

Job Type: FULL_TIME

Category: Product Design

Date Posted: 2025-06-11T00:00:00

Experience Level: Senior Associate (Minimum 4 years)

Remote Status: On-site

🎨 Role Summary

  • Take a holistic approach to product design, encompassing skills across various specialties to deliver comprehensive design solutions beyond basic mock-ups.
  • Engage early in the product development lifecycle, collaborating closely with Product Managers to shape product vision and strategy.
  • Continuously partner with engineers and product owners to ensure design aligns with technical capabilities and business objectives, driving towards shared product success.
  • Champion good design practices and advocate for user-centered solutions to enhance product value and customer satisfaction.
📝 Enhancement Note: Inferred the specific design category as "Product Design" based on the job title and responsibilities. Added emphasis on the holistic nature of the role and the expectation of involvement early in the product development process, which is characteristic of modern product design roles.

🖼️ Primary Responsibilities

  • Brainstorm innovative design solutions that address user needs and business goals, contributing to the strategic direction of the product.
  • Develop intuitive wireframes, user interfaces, and interaction designs, applying best practices and leveraging the latest digital trends to optimize the user experience across various platforms.
  • Design interactions for new features, utilizing existing design patterns while also creating new, scalable patterns to maintain design consistency and efficiency.
  • Clearly communicate design rationale and decisions, effectively advocating for design direction with product and engineering teams based on user insights and design principles.
  • Lead an iterative design process, incorporating feedback from stakeholders and users, facilitating rapid prototyping and testing of hypotheses to refine design solutions.
  • Collaborate closely with engineers throughout the implementation phase to ensure designs are accurately translated into functional products and maintain high quality standards.
  • Ensure creative deliverables align with strategic direction for digital and web-based marketing initiatives, providing quality assurance on design outputs.
📝 Enhancement Note: Expanded on the core responsibilities by adding details about brainstorming, applying design patterns, advocating for design, and the iterative process, which are key aspects of a Senior Product Designer role. Emphasized collaboration with engineering and quality assurance.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, HCI, or a related field is typically preferred for a Senior Associate Product Designer role. Equivalent practical experience with a strong portfolio is often accepted.

Experience: A minimum of 4 years of proven experience as a Product Designer with a strong portfolio showcasing design expertise, problem-solving skills, and attention to detail across the design process.

Required Skills:

  • Product Design: Demonstrated ability to design user-centered products from concept to launch.
  • Wireframing & Prototyping: Proficiency in creating wireframes and interactive prototypes to visualize and test design solutions.
  • User Experience (UX) Design: Strong understanding of UX principles, user research methodologies, and usability testing.
  • Design Systems: Experience in building, maintaining, and utilizing design systems to ensure consistency and efficiency.
  • Figma: High proficiency in Figma for UI design, prototyping, and collaboration.
  • Adobe Suite: Proficiency in Adobe Suite (e.g., Photoshop, Illustrator) for visual design and asset creation.
  • Problem Solving: Creative and effective problem-solving skills with the ability to navigate limitations.
  • Agile/Scrum: Experience working within agile or scrum development processes, collaborating effectively with cross-functional teams.
  • Communication: Good verbal and written communication skills in English to articulate design decisions and collaborate with stakeholders.
  • Collaboration: Ability to collaborate effectively with engineers, product owners, and other team members.
  • Creativity: A passion for creating engaging and effective digital experiences.

Preferred Skills:

  • Interaction Design: Advanced skills in designing intuitive and engaging user interactions.
  • Usability Testing: Experience conducting usability tests and incorporating findings into design iterations.
  • HTML/CSS Understanding: Basic understanding of front-end development concepts to facilitate effective handoff to engineers.
📝 Enhancement Note: Added educational context and expanded on the required and preferred skills based on industry standards for a Senior Associate Product Designer role. Included specific design tools mentioned in the original description and added relevant design-specific skills like Interaction Design and Usability Testing as preferred skills.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

  • Showcase a diverse range of product design projects that demonstrate your end-to-end design process, from problem definition to implemented solution.
  • Include detailed case studies that articulate your design thinking, research methodologies, iteration process, and the impact of your design decisions.
  • Present high-fidelity mock-ups and interactive prototypes that showcase your visual design skills and attention to detail.
  • If applicable, include examples demonstrating your technical understanding and collaboration with engineering teams.

Process Documentation:

  • Clearly document your research and discovery phases, including user interviews, competitive analysis, and synthesis of findings.
  • Illustrate your ideation and iteration methods, showing sketches, wireframes, prototypes, and how feedback was incorporated.
  • Detail your validation and testing approaches, including usability testing methodologies and how insights informed design refinements.
📝 Enhancement Note: Provided specific guidance on portfolio content and process documentation, which is crucial for design applications. Emphasized case studies, iteration, and technical understanding, aligning with the Senior Associate level.

💵 Compensation & Benefits

Salary Range: Based on market data for Senior Associate Product Designer roles in Malaysia and considering a minimum of 4 years of experience, the estimated annual salary range is between MYR 72,000 and MYR 120,000. This estimate is based on industry benchmarks, cost of living in Kuala Lumpur, and typical compensation structures for this level in the region. Actual salary may vary based on experience, skills, and negotiation.

Benefits:

  • Career Advancement Opportunities: Opportunities for career progression within Astro, supporting long-term professional growth in the design field.
  • Vibrant & Energetic Office Culture: A dynamic work environment that fosters creativity and collaboration among design teams and cross-functional partners.
  • Performance-Based Rewards: Recognition and rewards for good performance, encouraging excellence in design work and contributions.
  • Inclusive Employer Practices: Commitment to diversity and inclusion, creating a supportive environment for designers from all backgrounds.

Working Hours: Standard full-time working hours are expected. Flexibility may be available depending on project needs and team agreements, supporting a healthy work-life balance for creative professionals.

📝 Enhancement Note: Provided an estimated salary range based on regional data and experience level, as the original description did not include salary information. Detailed the benefits mentioned, adding context relevant to a design professional's priorities.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Entertainment Providers. Astro is Malaysia's leading content and consumer company in TV, OTT, radio, digital, and commerce, offering a dynamic environment for product designers to shape digital experiences across various platforms.

Company Size: 1,001-5,000 employees (LinkedIn data: 5,476). This size suggests a well-established company with structured teams and processes, providing opportunities for designers to work on large-scale projects with significant user impact.

Founded: Information not provided. Astro has a history as Malaysia's leading entertainment company, indicating a mature organization with established practices and a strong market presence.

Team Structure:

  • Designers are expected to collaborate closely with engineers and product owners, indicating a cross-functional team structure commonly found in agile environments.
  • The role title "Senior Associate" suggests a position within a larger design team, likely reporting to a Design Lead or Manager.
  • Collaboration is emphasized, suggesting a team-oriented approach to design problem-solving and project execution.

Methodology:

  • Experience working in an agile/scrum development process is required, indicating an iterative and collaborative approach to product development and design.
  • The emphasis on continuous collaboration, brainstorming, and iterative design points towards a lean and user-centered design methodology.
  • The requirement for building Design Systems suggests a focus on scalability, consistency, and efficiency in design practices.

Company Website: https://astro.wd3.myworkdayjobs.com/Astro_Careers/job/All-Asia-Broadcast-Centre/Senior-Associate--Product-Designer_JR08702

📝 Enhancement Note: Incorporated company intelligence from LinkedIn and the job description to provide context on industry, size, and team structure. Inferred the design methodology based on the mention of agile/scrum and iterative design processes.

📈 Career & Growth Analysis

Design Career Level: Senior Associate. This level typically involves leading specific design initiatives, mentoring junior designers, and contributing significantly to the design strategy and execution of complex features or products. It requires a strong foundation in design principles and the ability to work autonomously.

Reporting Structure: Likely reports to a Design Lead, Manager, or Head of Product Design, working closely with Product Managers and Engineering Leads on a daily basis.

Design Impact: As a Senior Associate, the designer will have a direct impact on the user experience of Astro's digital products, influencing product features, user flows, and overall design quality. The role emphasizes championing good design to increase product value.

Growth Opportunities:

  • Potential for advancement to a Design Lead or Manager role, taking on more significant leadership and strategic responsibilities within the design team.
  • Opportunities to specialize in specific areas of product design, such as interaction design, visual design, or design systems.
  • Growth through working on diverse projects across Astro's various platforms (TV, OTT, radio, digital, commerce), expanding design expertise in different domains.
📝 Enhancement Note: Analyzed the "Senior Associate" title within the context of a design career path, outlining typical responsibilities and reporting structures. Identified potential growth opportunities based on the company's size and the nature of the role.

🌐 Work Environment

Studio Type: On-site at the All Asia Broadcast Centre. This suggests a collaborative office environment where in-person interaction among design, product, and engineering teams is expected.

Office Location(s): All Asia Broadcast Centre, Technology Park Malaysia, Bukit Jalil, Kuala Lumpur, 57000, Malaysia. Located within a technology park, suggesting a potentially modern and well-equipped workspace.

Design Workspace Context:

  • An on-site environment facilitates close collaboration and real-time communication with cross-functional team members, which is beneficial for iterative design processes.
  • Access to physical resources and potentially dedicated design studios or collaboration spaces.
  • Opportunities for informal interactions and knowledge sharing with other designers and colleagues.

Work Schedule: Full-time, on-site role. Standard business hours are likely, with potential for occasional adjustments based on project deadlines and team needs.

📝 Enhancement Note: Described the work environment based on the on-site location, highlighting the implications for collaboration and workspace characteristics relevant to a design role.

📄 Application & Portfolio Review Process

Design Interview Process:

  • Initial screening call to assess basic qualifications and experience. Prepare to discuss your background and interest in the role, focusing on your product design experience.
  • Portfolio review and presentation. Be prepared to walk through 2-3 key case studies from your portfolio, detailing your process, challenges, and impact.
  • Technical interview or design challenge. This may involve a take-home assignment or a live design exercise to assess your problem-solving skills and design tool proficiency.
  • Interviews with the hiring manager, team members (including engineers and product owners), and potentially leadership to assess cultural fit and collaboration skills.

Portfolio Review Tips:

  • Clearly articulate your role and contributions in each project, especially in team settings.
  • Focus on showcasing your end-to-end design process, including research, ideation, iteration, and testing.
  • Highlight the impact of your designs using metrics or qualitative feedback where possible.
  • Tailor your case studies to demonstrate skills and experiences relevant to product design in the entertainment or digital media industry.

Challenge Preparation:

  • Understand the core problem the challenge is addressing and structure your solution around user needs and business goals.
  • Allocate time effectively for research, ideation, design, and presentation within the given timeframe.
  • Be prepared to explain your design decisions and rationale clearly, considering potential limitations and trade-offs.

ATS Keywords: Product Design, UX Design, UI Design, Interaction Design, User Experience, Design Systems, Wireframing, Prototyping, Figma, Adobe Suite, Sketch, InVision, Usability Testing, User Research, Agile, Scrum, Collaboration, Problem Solving, Creative, Portfolio, Mock-ups, Digital Trends, Quality Assurance, Iterative Design, Cross-functional Teams, Entertainment, Digital Media, OTT, TV, Radio, E-commerce, Case Study, Design Thinking, User-Centered Design.

📝 Enhancement Note: Outlined a typical design interview process, including portfolio review and design challenge components, based on industry standards for a Senior Product Designer role. Provided specific tips for portfolio presentation and challenge preparation and compiled a list of relevant ATS keywords.

🛠 Tools & Technology Stack

Primary Design Tools:

  • Figma: Required proficiency for UI design, prototyping, and collaborative design workflows. Expect to use its advanced features and team library capabilities.
  • Adobe Suite: Required proficiency (e.g., Photoshop, Illustrator) for visual design, image editing, and creating design assets.

Collaboration & Handoff:

  • Figma: Used for real-time collaboration with other designers and stakeholders, as well as for creating developer handoff specifications.
  • Potentially other tools for project management and communication (e.g., Jira, Slack), common in agile environments.

Research & Testing:

  • While specific tools weren't mentioned, expect to utilize tools for user research (e.g., survey platforms, interview recording tools) and usability testing (e.g., prototyping tools, remote testing platforms).
📝 Enhancement Note: Detailed the primary design tools mentioned and inferred additional tools likely used for collaboration, handoff, and research/testing based on industry practices and the role's responsibilities.

👥 Team Culture & Values

Design Values:

  • Championing Good Design: A core expectation is to advocate for high-quality design that prioritizes user needs and enhances product value.
  • Creativity and Innovation: Embracing creativity and exploring innovative solutions to design challenges within the digital space.
  • Collaboration: Working closely and effectively with product owners and engineers as a unified team.
  • Attention to Detail: A strong emphasis on the finer points of design execution and user experience.

Collaboration Style:

  • Close Collaboration: Expected to work closely with product and engineering teams throughout the product development lifecycle.
  • Iterative Feedback: An iterative design process suggests a culture of giving and receiving feedback to refine design solutions.
  • Cross-Functional Teamwork: Working within agile/scrum teams indicates a collaborative approach where different disciplines work together towards shared goals.
📝 Enhancement Note: Inferred design values and collaboration style based on the language used in the job description, such as "championing good design," "creative & effective problem solver," and the emphasis on collaboration with product and engineering.

⚡ Challenges & Growth Opportunities

Design Challenges:

  • Balancing user needs with business objectives and technical constraints within a large entertainment company.
  • Designing for a diverse user base with varying technical proficiencies and consumption habits across multiple platforms.
  • Maintaining design consistency and scalability across a complex ecosystem of digital products, potentially involving the development and evolution of a Design System.
  • Staying ahead of rapidly evolving digital trends and user expectations in the entertainment industry.

Learning & Development Opportunities:

  • Opportunity to deepen expertise in product design within the dynamic entertainment and digital media sector.
  • Potential to contribute significantly to the development and implementation of Astro's Design System.
  • Exposure to a wide range of projects and platforms, allowing for skill development across various digital products (TV, OTT, radio, digital, commerce).
📝 Enhancement Note: Identified potential design challenges inherent in working for a large entertainment company with diverse digital platforms. Highlighted learning and development opportunities based on these challenges and the mentioned requirement for Design System experience.

💡 Interview Preparation

Design Process Questions:

  • Be prepared to discuss your approach to the entire product design lifecycle, from understanding user needs to delivering final designs. Use specific examples from your portfolio.
  • Explain how you collaborate with product managers and engineers, providing examples of successful cross-functional teamwork.
  • Describe a challenging design problem you faced and how you approached solving it, emphasizing your problem-solving skills and design rationale.

Company Culture Questions:

  • Research Astro's digital products and services. Be prepared to discuss your thoughts on their current design and potential areas for improvement.
  • Ask questions about the design team structure, collaboration practices, and how design is valued within the organization.
  • Demonstrate your passion for creating experiences in the digital space and your interest in the entertainment industry.

Portfolio Presentation Strategy:

  • Select 2-3 strong case studies that best showcase your product design skills and process, particularly those involving complex problems or significant impact.
  • For each case study, clearly articulate the problem, your role, your process (including research, ideation, and iteration), your final solution, and the outcome or impact.
  • Be prepared to discuss your design decisions and rationale in detail, responding to questions and feedback effectively.
📝 Enhancement Note: Provided targeted interview preparation advice, including sample questions and portfolio presentation strategies, tailored to a Senior Product Designer role at a company like Astro.

📌 Application Steps

To apply for this design position:

  • Submit your application through this link
  • Carefully review the job description and tailor your resume and cover letter to highlight your relevant product design experience, skills (especially Figma and Design Systems), and portfolio.
  • Curate your online portfolio to showcase your strongest product design case studies that demonstrate your end-to-end process and impact. Ensure it is easily accessible and well-organized.
  • Practice walking through your portfolio case studies, focusing on articulating your design thinking, problem-solving approach, and collaboration skills.
  • Research Astro and its digital products to understand their business, target audience, and design approach, preparing thoughtful questions for the interviewers.
⚠️ Important Notice: This enhanced job description includes AI-generated insights and design industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.
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