Product Designer - Marketing Analytics at Lowes

📍 Job Overview

Job Title: Product Designer - Marketing Analytics

Company: Lowes

Location: Charlotte, North Carolina, United States

Job Type: Full-time

Category: Product Design, UI/UX Design, Interaction Design

Date Posted: June 13, 2025

Experience Level: Mid-Level (3+ years)

Remote Status: On-site

🎨 Role Summary

Architect and design high-quality and engaging digital experiences for customers and associates, focusing on the marketing analytics domain.
Lead design aspects for individual products or support projects within a product group, utilizing user-centered design principles and methodologies.
Translate user needs and business requirements into tangible design outputs such as user flows, wireframes, and prototypes.
Contribute to and utilize the Lowe's Design System to ensure consistency, scalability, and reusability of design components across various products.

📝 Enhancement Note: Based on the job title "Product Designer - Marketing Analytics" and the listed responsibilities, this role likely involves designing interfaces and experiences for internal tools or platforms used by marketing teams to analyze data and measure campaign performance. This requires a strong understanding of data visualization principles and information architecture in addition to core product design skills.

🖼️ Primary Responsibilities

Assess user needs for specific projects and lines of business through discovery phases, employing user research techniques and stakeholder interviews.
Develop detailed user flows and wireframes that effectively communicate the structure and functionality of digital products, focusing on intuitive navigation and task completion.
Create low-fidelity prototypes to test and validate design concepts early in the process, gathering feedback to iterate and refine solutions.
Design high-fidelity UI comps and interactive prototypes that adhere to brand guidelines and the Lowe's Design System, ready for development handoff.
Solve complex design problems at the product level, identifying opportunities for improvement and implementing innovative design solutions that enhance the user experience.
Deliver polished design assets, presentations, and documentation to design leaders and cross-functional partners (engineering, product management, content design, research) in a timely manner.
Manage and maintain visual and interactive creative assets, ensuring they are organized, accessible, and aligned with design system standards.
Actively contribute to the evolution and maintenance of the Lowe's Design System, documenting new patterns, components, and guidelines.

📝 Enhancement Note: The emphasis on "architecting and designing high-quality and engaged experiences" and "solving challenging design problems at a product level" suggests this role requires a strong understanding of the end-to-end product development lifecycle and the ability to influence product strategy through design. Experience with designing for complex data interfaces or analytical tools would be a significant advantage.

🎓 Skills & Qualifications

Education: Bachelor's Degree in Interaction Design, Graphic Design, Industrial Design, or a related design field. Equivalent work experience in user experience design will also be considered in lieu of a formal degree.

Experience: A minimum of 3 years of dedicated experience in user experience design is required. This experience should include a proven track record of designing and delivering digital products, demonstrated through a strong portfolio showcasing process and outcomes.

Required Skills:

Proficiency in User Experience (UX) Design principles and methodologies.
Expertise in creating user flows and wireframes to define product structure and navigation.
Strong ability in prototyping, utilizing tools to create interactive and testable design concepts.
Solid understanding and application of User Interface (UI) Design principles and best practices.
Competence in Graphic Design and Visual Design to create aesthetically pleasing and functional interfaces.
Experience with Interaction Design, focusing on creating intuitive and engaging user interactions.
Demonstrated problem-solving skills, with the ability to tackle complex design challenges and find creative solutions.
Excellent collaboration skills, with the ability to work effectively within cross-functional teams.

Preferred Skills:

Experience designing for marketing analytics platforms or data-heavy applications.
Familiarity with contributing to or utilizing established Design Systems.
Experience conducting user research or participating in discovery phases to inform design decisions.
Proficiency with specific design and prototyping tools commonly used in the industry (e.g., Figma, Sketch, Adobe XD).

📝 Enhancement Note: Given the focus on "Marketing Analytics," preferred skills likely include experience with data visualization, dashboard design, and understanding the workflows of marketing professionals. While not explicitly stated, experience with specific data visualization libraries or tools could also be beneficial.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

Your portfolio should clearly demonstrate your end-to-end design process for several key projects.
Include detailed case studies that walk through problem definition, research insights, ideation, iteration, and the final solution.
Showcase your visual design skills through high-fidelity mockups and interactive prototypes.
If possible, include examples of how you designed for complex data or analytical interfaces, highlighting your approach to information architecture and data visualization.

Process Documentation:

Document your approach to user research and discovery, explaining how insights informed your design decisions.
Illustrate your ideation and iteration methods, showing sketches, wireframes, and different design explorations.
Describe your approach to validation and testing, including any usability testing or feedback gathering you conducted.

📝 Enhancement Note: For a role focused on marketing analytics, showcasing projects where you designed dashboards, reporting tools, or data input interfaces would be particularly impactful. Highlight how your design choices made complex data understandable and actionable for users.

💵 Compensation & Benefits

Salary Range: While the exact salary is not specified, based on industry standards for a Product Designer with 3+ years of experience in Charlotte, North Carolina, and considering Lowe's size and the specialized nature of designing for marketing analytics, the estimated annual salary range is likely between $85,000 and $120,000. This estimate is based on data from sources like Glassdoor, Payscale, and industry reports for similar roles in the region, adjusted for the specific skillset required for this position.

Benefits:

Comprehensive health, dental, and vision insurance plans.
Retirement savings plan (e.g., 401k) with company match.
Paid time off and holidays.
Potential for performance-based bonuses or incentives.
Employee discounts at Lowe's stores.

Working Hours: This is a full-time position, typically requiring standard business hours. Flexibility may be available depending on project needs and team structure, common in design roles to accommodate creative flow and collaboration across time zones (if applicable). Expect approximately 40 hours per week.

📝 Enhancement Note: The salary estimate considers the cost of living in Charlotte, NC, the typical compensation for mid-level product designers in the retail and technology sectors, and the value placed on specialized skills like designing for analytics platforms.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Retail, Home Improvement. Lowe's operates in a dynamic market, constantly evolving its digital offerings to serve approximately 16 million customer transactions a week. This provides a rich environment for designers to impact a large user base.

Company Size: Over 300,000 associates globally. As a large enterprise, Lowe's offers stability and opportunities to work on large-scale, impactful projects. The design team likely operates within a larger organizational structure, requiring strong collaboration and communication skills.

Founded: 1921. With a long history, Lowe's has a strong brand presence and a foundation of serving customers for over a century, now integrating digital innovation into its core business.

Team Structure:

The Product Design team likely consists of designers at various levels, collaborating closely with product managers, engineers, content designers, and researchers.
This role may be situated within a specific product vertical focused on marketing technology or analytics.
Expect a collaborative environment with opportunities for design critique and knowledge sharing.

Methodology:

Likely utilizes agile development methodologies, with design integrated into sprint cycles.
Emphasizes user-centered design processes, including research, ideation, prototyping, and testing.
Leverages a Design System to ensure consistency and efficiency in design implementation.

Company Website: https://talent.lowes.com/us/en

📝 Enhancement Note: Working within a large retail organization's marketing analytics domain presents unique design challenges related to scale, data complexity, and integrating with existing business processes. Candidates should be prepared to discuss their experience navigating large organizations and designing for internal users with specific workflows.

📈 Career & Growth Analysis

Design Career Level: This position is classified as a Mid-Level Product Designer. This typically involves leading design efforts on specific features or products with some autonomy, contributing to design strategy, and potentially mentoring junior designers.

Reporting Structure: The Product Designer likely reports to a Design Lead or Design Manager within the Product Design organization. This provides a clear path for mentorship and career guidance within the design discipline.

Design Impact: Design plays a crucial role in shaping the digital experiences used by Lowe's associates and potentially customers. For this role, the impact is specifically on enabling marketing teams to make data-driven decisions, directly influencing marketing effectiveness and business outcomes.

Growth Opportunities:

Advancement to Senior Product Designer, leading more complex projects and influencing broader design strategy.
Opportunities to specialize in areas like data visualization design, analytics platform design, or design systems.
Potential for growth into design leadership or management roles within the organization.

📝 Enhancement Note: A Mid-Level role at a large company like Lowe's provides a strong foundation for career growth. Success in this role, particularly in a specialized area like marketing analytics, could lead to opportunities for increased responsibility and specialization within the design team.

🌐 Work Environment

Studio Type: On-site office environment. The primary work location is in Charlotte, North Carolina.

Office Location(s): Charlotte, North Carolina. Being on-site facilitates close collaboration with the local product, engineering, and marketing teams.

Design Workspace Context:

Expect a professional office setting designed to support collaboration and creative work.
Access to necessary design tools, software, and potential physical collaboration spaces.
Opportunities for spontaneous interaction and face-to-face collaboration with team members.

Work Schedule: Standard full-time schedule, likely Monday through Friday. The on-site nature of the role implies a structured workweek, though some flexibility may be available depending on team norms and project deadlines.

📝 Enhancement Note: The on-site nature of this role emphasizes the importance of in-person collaboration, particularly with cross-functional partners. Candidates should be comfortable working in a traditional office setting and value face-to-face interaction as part of their design process.

📄 Application & Portfolio Review Process

Design Interview Process:

Initial screening call with a recruiter to discuss your background and interest.
Portfolio review with design team members, where you will walk through selected case studies and discuss your process.
Potential design challenge or take-home exercise to assess your problem-solving and design skills in a practical scenario.
Interviews with cross-functional partners (Product Manager, Engineer, Researcher) to assess collaboration and communication skills.
Final interview with a Design Leader to discuss your experience, career goals, and fit with the team culture.

Portfolio Review Tips:

Select 2-3 strong case studies that demonstrate your end-to-end design process, particularly for complex or data-heavy interfaces if applicable.
Clearly articulate the problem you were solving, your role in the project, your research and discovery methods, design iterations, and the impact of your work.
Be prepared to discuss your design decisions and rationale, explaining why you chose certain approaches over others.
Showcase both your UX thinking (flows, wireframes) and your UI execution (high-fidelity mockups).

Challenge Preparation:

If a design challenge is provided, carefully read and understand the prompt, paying attention to any specific constraints or requirements.
Structure your approach, allocating time for research (if allowed), ideation, design, and documentation.
Be prepared to present your solution and explain your thought process, highlighting your design decisions and trade-offs.

ATS Keywords: User Experience Design, UX Design, Product Design, UI Design, Interaction Design, Wireframing, Prototyping, User Flows, Design Systems, Figma, Sketch, Adobe XD, User Research, Usability Testing, Information Architecture, Data Visualization, Agile, Collaboration, Problem Solving, Visual Design, Graphic Design, Case Study, Portfolio, Marketing Analytics.

📝 Enhancement Note: For this specific role, practicing explaining how you would approach designing for a marketing analytics dashboard or reporting tool would be highly beneficial during the interview process. Be ready to discuss how you handle complex data presentation.

🛠 Tools & Technology Stack

Primary Design Tools:

Likely uses industry-standard design and prototyping tools such as Figma, Sketch, or Adobe XD for creating wireframes, mockups, and interactive prototypes. Proficiency in at least one of these is essential.
May utilize tools for creating user flows and diagrams (e.g., Miro, Lucidchart).

Collaboration & Handoff:

Tools like Zeplin or InVision Freehand may be used for design handoff to engineering and facilitating collaboration.
Project management tools such as Jira or Asana for tracking design tasks and collaborating with cross-functional teams.
Communication platforms like Slack or Microsoft Teams for daily team interaction.

Research & Testing:

Tools for user research and testing may include platforms for remote usability testing, survey creation, and analytics.
May integrate with analytics platforms to inform design decisions based on user behavior data.

📝 Enhancement Note: While specific tools aren't listed, proficiency in the most common design tools is expected. Experience with tools related to data visualization or analytics platforms would be a plus, demonstrating your ability to work within the specific domain of this role.

👥 Team Culture & Values

Design Values:

Emphasis on creating user-centered experiences that meet the needs of both customers and internal associates.
Value placed on collaboration and working effectively within cross-functional teams to deliver impactful products.
A culture of continuous improvement and learning, staying updated on design trends and best practices.
Likely values clear communication, constructive feedback, and a willingness to iterate on design solutions.

Collaboration Style:

Expect a collaborative environment with regular design critiques and feedback sessions.
Close partnership with product managers, engineers, and content designers throughout the product development lifecycle.
Emphasis on clear documentation and communication of design decisions and rationale.

📝 Enhancement Note: Success in this role will require strong collaboration skills, particularly in communicating complex design concepts to non-design stakeholders (like marketing teams and engineers working on analytics platforms). Highlighting examples of successful cross-functional collaboration in your portfolio or interviews is recommended.

⚡ Challenges & Growth Opportunities

Design Challenges:

Designing intuitive and effective interfaces for complex marketing analytics data, requiring strong information architecture and data visualization skills.
Balancing the needs of various marketing teams and stakeholders with potentially differing requirements.
Working within a large enterprise environment, navigating organizational structure and gaining alignment on design decisions.
Staying updated on the latest trends in marketing technology and analytics platforms to inform design solutions.

Learning & Development Opportunities:

Opportunities to deepen expertise in designing for analytics and data visualization.
Potential for training and development in specific design tools or methodologies.
Exposure to a wide range of challenging design problems within a large retail organization.

📝 Enhancement Note: Candidates should be prepared to discuss how they approach designing for complexity and how they navigate challenges within large organizations, drawing on past project experiences.

💡 Interview Preparation

Design Process Questions:

Be prepared to walk through your design process for a project from start to finish, highlighting key decisions and challenges.
Discuss how you incorporate user research and feedback into your design iterations.
Explain your approach to creating user flows and wireframes, and how they evolve into high-fidelity designs.

Company Culture Questions:

Research Lowe's company culture and values, and be prepared to discuss how your working style aligns with them.
Ask questions about the design team structure, collaboration practices, and how design impact is measured.
Inquire about the challenges and opportunities specific to the marketing analytics domain within Lowe's.

Portfolio Presentation Strategy:

Practice presenting your case studies concisely and engagingly, focusing on the problem, your process, and the outcome.
Highlight projects where you designed for complex data or analytical interfaces, explaining your approach to information architecture and data visualization.
Be ready to answer questions about your design decisions and rationale, demonstrating your critical thinking skills.

📝 Enhancement Note: Tailoring your portfolio presentation and interview responses to the specific domain of marketing analytics will significantly strengthen your application. Focus on demonstrating your ability to design effective solutions for complex data and internal user workflows.

📌 Application Steps

To apply for this design position:

Submit your application through this link
Customize your design portfolio to highlight projects relevant to product design, UI/UX, and ideally, designing for complex data or analytics. Ensure case studies clearly articulate your process and impact.
Optimize your resume with relevant design-specific keywords found in this job description and tailor your experience to match the requirements.
Prepare for the design interview process by practicing walking through your portfolio, discussing your design process, and preparing for a potential design challenge.
Research Lowe's, particularly their digital initiatives and the role of design within the organization, to demonstrate your interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and design industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Product Designer - Marketing Analytics