📍 Job Overview
Job Title: Product Designer II (Consumer)
Company: Coinbase Careers Page
Location: Remote - Canada
Job Type: Full-Time
Category: Product Design (Consumer)
Date Posted: June 11, 2025
Experience Level: 3+ Years
Remote Status: Hybrid (Remote with required in-person offsites)
🎨 Role Summary
- Leading design initiatives to enhance the consumer experience within Coinbase's international products, focusing on localization and regional relevance.
- Driving design efforts for critical user flows such as onboarding and payments, ensuring compliance with local regulations while maintaining intuitive user interfaces.
- Collaborating cross-functionally with engineering, product, and user research teams to translate complex technical challenges into user-friendly design solutions for the largest user base in the crypto ecosystem.
- Contributing to product strategy and roadmaps by leveraging market research and user testing insights to identify design opportunities and address competitive dynamics.
🖼️ Primary Responsibilities
- Iteratively improve the user experience of Coinbase products within the Canadian market, focusing on consumer-facing interfaces across web and mobile platforms.
- Lead new feature development cycles from ideation and prototyping through user testing and production implementation, ensuring a user-centered design approach.
- Design simple and intuitive web and mobile experiences, translating complex blockchain and financial concepts into clear and accessible user interfaces.
- Actively participate in regular design reviews, seeking specific feedback on design solutions and effectively incorporating relevant input to refine designs.
- Contribute significantly to the product roadmap and assist in defining product strategy based on design insights and market understanding.
- Collaborate daily with Engineering, User Research, and Product teams to align design efforts with technical feasibility, user needs, and business goals.
- Conduct regular checks for correct translations and identify areas for improved localization to ensure the product feels native in the Canadian market.
- Work closely with the onboarding team to design optimal user experiences that comply with Canadian-specific onboarding requirements.
- Partner with payments teams and the country pod to integrate relevant, preferred, and usable payment rails with seamless user flows.
- Work on incentive and CRM campaigns, utilizing illustration skills or collaborating with in-house illustrators to create engaging marketing materials.
- Assist the research team in conducting competitive analysis and user testing sessions, documenting findings, and identifying design opportunities.
- Produce well-crafted design solutions rapidly to address changing legal and regulatory requirements while maintaining a delightful user experience.
🎓 Skills & Qualifications
Education: Bachelor's degree in a related field such as Interaction Design, Graphic Design, Human-Computer Interaction (HCI), or a related discipline. Equivalent professional experience demonstrating a strong foundation in design principles and methodologies will also be considered.
Experience: A minimum of 3 years of professional Product Design experience is required. Significant experience designing and launching consumer-facing digital products for both web and mobile platforms is essential. A strong portfolio showcasing successful design projects, particularly those involving complex user flows and iterative design processes, is expected.
Required Skills:
- Demonstrated excellence in UX thinking, including user research, wireframing, prototyping, and usability testing.
- Strong visual design skills with a keen eye for detail, layout, typography, and color, ensuring brand consistency and aesthetic appeal.
- Excellent written and verbal communication skills, with the ability to articulate design decisions, present concepts clearly, and collaborate effectively with cross-functional teams.
- Proven experience working collaboratively within agile or iterative development environments alongside engineers, user researchers, and product managers.
- Fluency in Figma for UI design, prototyping, and collaboration.
- Proficiency in other relevant prototyping tools to create interactive flows and test design concepts.
- Ability to give and receive constructive feedback effectively, demonstrating a low ego and open-minded approach to design critique.
- Experience adapting design solutions to comply with legal and regulatory requirements.
Preferred Skills:
- An interest in or understanding of cryptocurrency, blockchain technology, or financial products and services.
- Experience as a user of Coinbase or similar cryptocurrency products.
- Proficiency in illustration or a strong ability to collaborate effectively with illustrators for marketing materials.
- Experience with localization design challenges and best practices for international markets.
- Familiarity with conducting market research and competitive analysis within the fintech or crypto space.
🎨 Portfolio & Creative Requirements
Portfolio Essentials:
- Your portfolio should clearly demonstrate your end-to-end product design process for several key projects, particularly those involving complex consumer-facing applications.
- Include detailed case studies that outline the problem you were solving, your research methods, design iterations, challenges encountered, and the impact of your design solutions.
- Showcase your visual design skills through high-fidelity mockups, interactive prototypes, and attention to detail in typography, layout, and visual hierarchy.
- Where applicable, demonstrate your technical understanding by explaining how your designs translate to implementation and your collaboration process with engineering teams.
Process Documentation:
- For each case study, document your research and discovery phase, including user interviews, surveys, competitive analysis, and how these insights informed your design direction.
- Illustrate your ideation and iteration methods, showcasing sketches, wireframes, low-fidelity prototypes, and how you explored different design solutions.
- Detail your validation and testing approaches, including usability testing methodologies, A/B testing insights, and how user feedback shaped your final designs.
💵 Compensation & Benefits
Salary Range: C$85,000 - C$120,000 per year. This range is an estimate based on industry standards for a Product Designer II with 3+ years of experience in Canada, considering the remote nature and the fintech/crypto industry sector. Actual compensation may vary based on experience, skills, and negotiation.
Benefits:
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off and company holidays.
- Retirement savings plan with company match.
- Professional development opportunities, including potential for design conferences and workshops.
- Potential for equity options or stock grants.
- Wellness programs and resources.
- Support for setting up a productive remote work environment.
Working Hours: This is a full-time position, typically requiring approximately 40 hours per week. While remote, the role requires flexibility to collaborate with teams across different time zones and participate in required in-person offsites multiple times annually.
🎯Team & Company Context
🏢 Company & Design Culture
Industry: Financial Services / Cryptocurrency & Blockchain. Coinbase operates at the forefront of the emerging onchain platform, aiming to build the future global financial system. This context means design plays a critical role in translating complex technology into accessible and trustworthy products for a global user base.
Company Size: Over 6,000 employees (based on LinkedIn data). As a large, established company in a rapidly evolving space, Coinbase offers both the structure and resources of a major organization and the agility required to innovate in the crypto market. For designers, this means working on impactful products with a wide reach while navigating the complexities of a growing company.
Founded: 2012. Coinbase has a decade-plus history in the crypto space, establishing itself as a leader and a trusted platform. This history provides a foundation of experience and a strong understanding of the market, while the focus on the "emerging onchain platform" indicates a continued emphasis on innovation and future-oriented design challenges.
Team Structure:
- You will be part of the International Team, specifically focusing on the Canadian market, working within a small, dedicated "country pod" alongside Product and Engineering.
- The design team at Coinbase is described as playing a critical role and taking on hard user experience problems, suggesting a high value placed on design expertise and strategic thinking.
- There is a strong emphasis on daily collaboration with cross-functional partners (Engineering, User Research, Product), indicating an integrated team approach.
Methodology:
- The team utilizes an iterative approach to improve the user experience, suggesting agile or lean methodologies are in place.
- New features are taken from ideation through prototyping, user testing, and production, indicating a commitment to a structured, user-centered design process.
- Regular design reviews are a core part of the process, emphasizing feedback and continuous improvement.
Company Website: https://www.coinbase.com
📈 Career & Growth Analysis
Design Career Level: This is a Product Designer II role, typically signifying a mid-level designer with solid experience who can independently own and drive design projects. You are expected to contribute strategically to product direction and mentor junior designers if applicable, while continuing to refine your craft and expand your impact.
Reporting Structure: While not explicitly stated, Product Designers at this level often report to a Design Lead or Design Manager, who provides guidance, feedback, and support for career development within the design organization.
Design Impact: Design has a critical role in executing the company vision, particularly in translating complex technical challenges into delightful and easy-to-use products. Your work will directly impact the user experience for a large consumer base and contribute to expanding Coinbase's presence in international markets.
Growth Opportunities:
- Potential to advance to a Senior Product Designer role, taking on more complex projects, mentoring others, and contributing more significantly to design strategy.
- Opportunities to specialize within product design, such as focusing on growth, specific product areas (e.g., payments, onboarding), or internationalization.
- Development of leadership skills through mentoring or leading design initiatives within the team.
🌐 Work Environment
Studio Type: Hybrid Remote. While the role is remote-first, it requires mandatory in-person participation for team and company-wide offsites held multiple times annually. This structure combines the flexibility of remote work with dedicated periods for face-to-face collaboration and team building.
Office Location(s): Remote - Canada. Specific physical office locations in Canada are not mentioned as the role is remote-first within the country, but offsites will require travel.
Design Workspace Context:
- As a remote designer, you will have the flexibility to set up your own workspace.
- Collaboration will heavily rely on digital tools for communication, design reviews, and file sharing.
- In-person offsites will provide dedicated time for intensive collaboration, brainstorming sessions, and building rapport with team members.
Work Schedule: The work schedule will likely be flexible to accommodate collaboration with team members in different time zones, particularly those on the International Team. However, participation in scheduled meetings, including design reviews and team syncs, will be required.
📄 Application & Portfolio Review Process
Design Interview Process:
- Initial screening call with a recruiter to discuss your background and interest in the role. Prepare to articulate your design experience and alignment with Coinbase's mission.
- Portfolio review with a hiring manager or senior designer where you will walk through selected case studies, explaining your design process, decisions, and impact. Focus on projects relevant to consumer products and complex user flows.
- Design challenge or take-home assignment to assess your problem-solving skills, design execution, and ability to work within constraints. Be prepared to present your solution and explain your rationale.
- Interviews with cross-functional team members (e.g., Product Manager, Engineering Lead, User Researcher) to assess collaboration skills, communication style, and how you integrate feedback.
- Final interview(s) with design leadership to discuss your career goals, fit with the team culture, and broader impact potential within the organization.
Portfolio Review Tips:
- Curate your portfolio to prominently feature 2-3 strong case studies that demonstrate your ability to design consumer-facing web and mobile experiences, particularly those involving complex flows like onboarding or payments.
- For each case study, use the STAR method (Situation, Task, Action, Result) or similar storytelling structure to clearly articulate the problem, your role, your design process, and the measurable impact of your work.
- Showcase both your UX thinking (research, wireframes, user flows) and your visual design skills (high-fidelity mockups, attention to detail).
- Be prepared to discuss the challenges you faced in each project and how you overcame them, as well as how you incorporated feedback into your design iterations.
Challenge Preparation:
- If given a take-home design challenge, carefully read and understand the prompt, paying close attention to any specified constraints or requirements.
- Allocate your time effectively between research, ideation, design, and documentation. Focus on demonstrating your process as much as the final solution.
- Prepare a clear and concise presentation of your solution, explaining your design decisions, rationale, and potential next steps. Practice articulating your thinking out loud.
ATS Keywords: Product Design, UX Design, UI Design, Consumer Products, Web Design, Mobile Design, Figma, Prototyping, User Research, Usability Testing, Iterative Design, Design Thinking, Collaboration, Cross-functional Teams, Agile, Localization, Onboarding, Payments, Financial Services, Cryptocurrency, Blockchain, Visual Design, Wireframing, Case Studies, Portfolio, User Flows, Information Architecture, Interaction Design, Design Systems, Stakeholder Management, Problem Solving, Communication, Feedback, Illustration (Preferred), Market Research, Competitive Analysis, Regulatory Compliance.
🛠 Tools & Technology Stack
Primary Design Tools:
- Figma: Essential for UI design, prototyping, and collaborative work within the design team and with cross-functional partners. Expect to work with design systems and component libraries within Figma.
- Prototyping Tools: Proficiency in Figma's prototyping features or other dedicated prototyping tools (e.g., Principle, After Effects for more complex animations) is required to create interactive flows and test user experiences.
Collaboration & Handoff:
- Collaboration Tools: Tools for communication and project management (e.g., Slack, Jira, Asana) will be used for daily interaction with engineering, product, and research teams.
- Handoff Tools: Tools or methods for handing off designs to engineers, including specifications, assets, and interactive prototypes (e.g., Zeplin, Abstract, or potentially built-in Figma features).
- Documentation Tools: Platforms for maintaining design systems, style guides, and design documentation (e.g., Confluence, Notion).
Research & Testing:
- Research Tools: Tools for conducting user interviews, surveys, and qualitative research (e.g., Zoom, Google Meet, SurveyMonkey, Typeform).
- Testing Tools: Platforms for usability testing, prototype testing, and gathering user feedback (e.g., UserTesting.com, Maze, Lookback).
- Analytics Tools: Familiarity with analytics platforms (e.g., Amplitude, Google Analytics) to understand user behavior and measure the impact of design changes is beneficial.
👥 Team Culture & Values
Design Values:
- Mission-Driven: A strong belief in increasing economic freedom and the power of crypto to update the financial system is central to the company culture and influences design decisions.
- User-Centered: A focus on solving hard user experience problems and delivering delightful and easy-to-use products, even from complex technical challenges.
- Collaborative: A culture of daily collaboration with cross-functional partners (Engineering, User Research, Product) and active participation in design critiques.
- High Standards & Continuous Improvement: An expectation of excellence in design craft, a willingness to be pushed beyond perceived capabilities, and an active pursuit of feedback for leveling up.
Collaboration Style:
- Close partnership within a small "country pod" team structure, requiring tight collaboration between design, product, and engineering.
- Emphasis on regular design reviews where seeking and incorporating specific feedback is expected.
- Cross-functional collaboration is integral to the daily workflow, ensuring alignment and shared understanding across disciplines.
⚡ Challenges & Growth Opportunities
Design Challenges:
- Designing for a complex and rapidly evolving domain (cryptocurrency and blockchain) that requires translating technical concepts into intuitive user experiences for a broad consumer audience.
- Navigating varying legal and regulatory landscapes across international markets and adapting design solutions quickly to comply with changing requirements while maintaining a positive user experience.
- Balancing global product consistency with the need for localization and cultural relevance in specific markets like Canada.
- Designing for critical user flows like onboarding and payments, which have significant business impact and require meticulous attention to detail and usability.
Learning & Development Opportunities:
- Deepen expertise in designing for the fintech and crypto space, gaining valuable experience in a high-growth industry.
- Enhance skills in localization and international product design, learning best practices for adapting products to different cultural and regulatory contexts.
- Develop stronger collaboration skills by working closely with a dedicated cross-functional team in a fast-paced environment.
- Opportunity to refine design process and methodologies through iterative work and regular feedback sessions.
💡 Interview Preparation
Design Process Questions:
- Be prepared to walk through your design process for a recent project, emphasizing your approach to user research, ideation, iteration, and testing. Use examples from your portfolio.
- Discuss how you approach designing for complex user flows, such as onboarding or transactional processes, and how you ensure usability and clarity.
- Explain how you incorporate user feedback and data into your design decisions and how you measure the success of your designs.
Company Culture Questions:
- Research Coinbase's mission, values, and recent product developments. Be ready to discuss why you are interested in working in the crypto space and for Coinbase specifically.
- Prepare questions about the design team structure, collaboration practices, and how design is integrated into the product development process.
- Reflect on your experience working in fast-paced, mission-driven environments and how you handle pressure and seek feedback.
Portfolio Presentation Strategy:
- Select 2-3 case studies that best showcase your relevant experience, particularly in designing consumer-facing web and mobile applications with complex user flows.
- Structure your presentation to clearly articulate the problem, your process (research, ideation, iteration), key design decisions, and the impact of your work.
- Be ready to discuss the "why" behind your design choices and demonstrate your ability to think strategically about product and user needs.
📌 Application Steps
To apply for this design position:
- Submit your application through this link
- Customize your resume to highlight relevant experience in product design, consumer-facing products, localization, and working with cross-functional teams. Use keywords from the ATS keywords list provided above.
- Prepare your design portfolio, ensuring it includes detailed case studies that demonstrate your end-to-end design process, particularly for complex web and mobile user flows.
- Practice presenting your portfolio case studies, focusing on clearly articulating the problem, your process, design decisions, and the impact of your work.
- Research Coinbase's mission, products, and recent news, paying attention to their international expansion efforts and design philosophy to prepare for culture-fit discussions.