Product Designer - Design Quality & Innovation at Typeform

📍 Job Overview

Job Title: Product Designer - Design Quality & Innovation

Company: Typeform

Location: EOR - Ireland, EOR - Netherlands, Germany, Portugal, Spain, United Kingdom

Job Type: Full-time

Category: Product Design

Date Posted: 2025-06-12T15:22:26

Experience Level: Mid-Level (3+ years)

Remote Status: Remote Solely (within UK and Europe)

🎨 Role Summary

Focus on enhancing design quality across the product experience, ensuring high standards of visual design and user interface design.
Drive innovation by identifying and implementing strategic features that push the boundaries of the Typeform platform.
Collaborate closely with a Principal Product Designer and multiple cross-functional product groups to deliver impactful design solutions.
Utilize and contribute to the company's Design System, ensuring consistency and scalability of design patterns.
Engage in the full product development lifecycle, from research and ideation to execution and iteration, with a strong emphasis on user-centered design.

📝 Enhancement Note: The role title "Design Quality & Innovation" suggests a focus beyond standard product design tasks. It implies a responsibility for setting and maintaining high design standards while actively exploring and implementing novel solutions. The collaboration with a Principal Product Designer indicates mentorship and the opportunity to work on strategic initiatives.

🖼️ Primary Responsibilities

Identify opportunities to improve the end-to-end product experience through user research, data analysis, and design evaluation.
Execute on design solutions, creating detailed UX flows, wireframes, mockups, and high-fidelity visual designs that align with brand guidelines and user needs.
Iterate on designs based on user feedback, usability testing, and performance metrics, ensuring continuous improvement of the product.
Collaborate effectively with product managers, engineers, researchers, and other design stakeholders throughout the product development process.
Plan, facilitate, and conduct user research activities, including interviews, surveys, and usability tests, to gain deep customer understanding.
Run design workshops, feedback sessions, and design critiques to gather input, align stakeholders, and refine design solutions.
Leverage the existing Design System in daily work and actively contribute to its evolution by creating new components, patterns, and documentation.
Champion design quality and best practices within the product teams, advocating for user-centered design principles and accessibility standards.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution, strategic thinking (identifying improvement areas), and collaborative activities (workshops, feedback sessions). The emphasis on leveraging and contributing to the Design System indicates a mature design organization with established processes and a focus on scalability.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Design, Human-Computer Interaction, or a related field is typically preferred. Equivalent practical experience with a strong portfolio demonstrating relevant skills is also highly valued.

Experience: 3+ years of experience in digital product design, with a proven track record of shipping successful digital products. Experience in an agency setting is mentioned as ideal, suggesting a preference for candidates who have worked on diverse projects and client needs.

Required Skills:

Strong Visual Design Skills: Demonstrated ability to create aesthetically pleasing and effective visual designs.
User Interface (UI) Design: Expertise in designing clean, intuitive, and user-friendly interfaces for web and mobile applications.
Prototyping: Ability to build quick and functional prototypes to test design concepts and user flows.
Digital Product Design: Proven experience designing complete digital products, understanding the end-to-end user journey.
SaaS Product Design: Specific experience designing products for the Software as a Service (SaaS) model, understanding subscription models and user engagement.
Design Systems: Familiarity with using and contributing to established Design Systems.
Portfolio of Case Studies: A solid portfolio showcasing design process, problem-solving skills, and the impact of your work through detailed case studies.
English Fluency: Excellent written and verbal communication skills in English for effective collaboration in a remote, international team.

Preferred Skills:

Agency Experience: Experience working in a design agency setting, which often involves working on multiple projects and adapting to different client needs.
User Research: Experience planning, conducting, and analyzing user research independently.
Workshop Facilitation: Skill in planning and facilitating design workshops and collaborative sessions.
Cross-functional Collaboration: Proven ability to work effectively with diverse teams including product managers, engineers, and researchers.

📝 Enhancement Note: The requirement for "strong visual design skills" being a "must" indicates a significant emphasis on the aesthetic and visual execution of the product. The preference for agency experience suggests that Typeform values adaptability and the ability to work on varied challenges. The combination of required and preferred skills paints a picture of a well-rounded product designer with a strong visual foundation.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

Include a curated selection of your best digital product design projects, focusing on those that demonstrate your ability to enhance design quality and drive innovation.
Each project should be presented as a detailed case study, outlining the problem, your role, the design process, challenges faced, solutions implemented, and the impact of your design decisions.
Showcase your strong visual design skills through high-fidelity mockups, prototypes, and final product screens.
Demonstrate your technical understanding of design tools and your ability to create functional prototypes.

Process Documentation:

Clearly articulate your design process, from initial research and discovery to ideation, iteration, and testing.
Include documentation of user research methods used, such as interviews, surveys, or usability testing, and how insights informed your design decisions.
Showcase your ideation methods, including sketching, wireframing, and exploring different design solutions.
Document your validation and testing approaches, including how you gathered feedback and iterated on your designs based on user input.

📝 Enhancement Note: The emphasis on case studies and process documentation is standard for product design roles but is particularly important here given the focus on "Design Quality & Innovation." Typeform will likely want to see how you approach complex problems, maintain high visual standards, and demonstrate creative problem-solving. Highlighting contributions to Design Systems in your portfolio would also be beneficial.

💵 Compensation & Benefits

Salary Range: Based on typical salary ranges for Product Designers with 3+ years of experience in the specified European locations (UK, Germany, Spain, Portugal, Ireland, Netherlands) and considering Typeform's size and industry (SaaS), an estimated salary range could be between €50,000 and €75,000 annually. This is an estimate and the actual salary will depend on factors such as specific location, experience level, and negotiation. Research was conducted using publicly available salary data for similar roles in these regions on platforms like Glassdoor, LinkedIn Salary, and local job boards, adjusted for the remote nature of the role within those countries.

Benefits:

Specific benefits were not detailed in the provided job description. However, typical benefits for remote employees in European tech companies often include:
Comprehensive Health & Dental Insurance: Coverage for medical and dental expenses.
Paid Time Off: Generous vacation days and public holidays.
Remote Work Stipend: Support for setting up a home office or covering remote work expenses.
Professional Development Opportunities: Budget or resources for attending conferences, workshops, or online courses to enhance design skills.
Pension Plan: Contributions to a retirement savings plan.

Working Hours: Full-time, typically 40 hours per week. As a remote role, there may be flexibility in daily scheduling, but collaboration with teams across different European time zones will require some overlap in working hours to facilitate meetings and real-time communication.

📝 Enhancement Note: The absence of a specified salary range requires providing an estimate based on regional data. The provided range is a general guideline and candidates should research specific salary expectations for their location and experience level. The listed benefits are common in the industry and for remote roles but should be confirmed during the interview process.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Software Development (specifically focusing on a form builder platform). The industry is competitive, requiring continuous innovation and a strong focus on user experience to stand out.

Company Size: Approximately 779 employees (according to LinkedIn), placing Typeform in the medium-sized company category. This size often means established processes and teams, but also opportunities for individuals to have a significant impact.

Founded: 2012. Founded over a decade ago, Typeform has a history of innovation and has established itself as a notable player in the form builder space.

Team Structure:

The Product Design team is described as a dedicated, down-to-earth, and intelligent group.
They work remotely from various locations across the UK and Europe.
This role will work closely with a Principal Product Designer, suggesting a mentorship or collaborative relationship with a senior team member.
Collaboration across multiple product groups is expected, indicating a matrixed or cross-functional team structure where designers embed with specific product teams.

Methodology:

The description emphasizes identifying, executing, and iterating on ways to improve the product experience, pointing towards an agile or lean product development methodology.
Planning and conducting user research is a key responsibility, indicating a user-centered design process.
Running workshops and feedback sessions suggests a collaborative and iterative approach to design.
Leveraging and contributing to the Design System implies a focus on consistency, efficiency, and scalability in design.

Company Website: http://typeform.com

📝 Enhancement Note: The description of the design team as "dedicated, down-to-earth, and intelligent" provides insight into the potential team dynamic and culture. The remote nature across multiple countries highlights the importance of strong communication and collaboration skills for success in this role. The emphasis on a Design System and continuous iteration suggests a focus on maturity and efficiency within the design organization.

📈 Career & Growth Analysis

Design Career Level: Mid-Level Product Designer. This role is suitable for a designer with 3+ years of experience who is comfortable working independently but also collaborates closely with senior designers and cross-functional teams. The focus on "Quality & Innovation" suggests an opportunity to develop expertise in these areas.

Reporting Structure: While not explicitly stated, reporting is likely to a Design Lead or Design Manager within the Product Design organization. The close collaboration with a Principal Product Designer indicates a potential mentorship relationship or project-based reporting line.

Design Impact: Design is described as "the foundation of Typeform," indicating that design has significant influence on the product direction and customer experience. This role, with its focus on quality and innovation, has the potential to make a tangible impact on the Typeform product and its users.

Growth Opportunities:

Opportunity to work closely with and learn from a Principal Product Designer, accelerating professional development.
Exposure to multiple product groups allows for broadening knowledge and experience across different areas of the Typeform platform.
Focus on design quality and innovation provides a path to specialize in these critical areas within the product design field.
Potential for increased responsibility and leadership opportunities as the team and company grow.

📝 Enhancement Note: The interaction with a Principal Product Designer is a key growth opportunity, offering mentorship and exposure to strategic design thinking. The emphasis on innovation suggests that designers are encouraged to explore new ideas and approaches, fostering a culture of continuous learning and development.

🌐 Work Environment

Studio Type: Fully Remote (within specific European countries).

Office Location(s): While the company has headquarters, this specific role is advertised as fully remote within the UK and Europe (specifically Ireland, Netherlands, Germany, Portugal, Spain, and the United Kingdom). There are no physical office requirements for this position.

Design Workspace Context:

As a remote role, the workspace is the employee's home office.
Success in this environment requires a dedicated and productive workspace setup.
Collaboration primarily happens through digital tools and video conferencing.
The company likely provides necessary equipment and potentially a stipend for home office setup.

Work Schedule: Standard full-time hours, with flexibility inherent in a remote setup. However, coordinating with team members across different European time zones will require some overlapping work hours for meetings and real-time collaboration.

📝 Enhancement Note: The fully remote nature of the role within specific countries is clearly stated. This requires a candidate who is comfortable and effective working autonomously and collaborating asynchronously and synchronously across different time zones.

📄 Application & Portfolio Review Process

Design Interview Process:

Initial screening call (likely with a recruiter or hiring manager) to assess basic qualifications and fit. Focus on experience, remote work suitability, and initial understanding of the role.
Portfolio review interview: A dedicated session to present your portfolio case studies, focusing on your design process, problem-solving skills, and the impact of your work, particularly highlighting projects related to design quality and innovation.
Design Challenge or Whiteboarding Session: A practical exercise to assess your design thinking, problem-solving skills, and ability to articulate your design decisions under pressure. This may involve a take-home assignment or a live session.
Team Interviews: Meeting with potential team members, including other product designers, product managers, and engineers, to assess collaboration skills and cultural fit.
Interview with Design Leadership: Discussion with a Design Lead or Manager to evaluate overall design philosophy, career aspirations, and alignment with team goals.
Final Interview: Potentially a final conversation with a senior leader to confirm fit and discuss the offer.

Portfolio Review Tips:

Carefully select case studies that demonstrate your ability to enhance design quality, drive innovation, and solve real customer problems.
For each case study, clearly articulate the problem you were solving, your role in the project, and your design process from research to iteration.
Highlight your visual design skills and how they contributed to the overall user experience.
Be prepared to discuss your contributions to Design Systems if you have experience.
Practice presenting your case studies concisely and effectively, focusing on the impact of your work.

Challenge Preparation:

If a design challenge is required, pay close attention to the prompt and clarify any ambiguities.
Structure your solution clearly, showing your thought process from understanding the problem to proposing a solution.
Be prepared to explain your design decisions and rationale.
For live whiteboarding sessions, practice sketching and articulating your ideas verbally.

ATS Keywords: Digital Product Design, Visual Design, UI Design, UX Design, Prototyping, Design Systems, SaaS, User Research, Collaboration, Innovation, Design Quality, Case Studies, Figma, Sketch, Adobe Creative Suite, User-Centered Design, Agile, Remote Work, Product Development, Usability Testing, Wireframing, Mockups, Interaction Design, Information Architecture, Design Thinking, Cross-Functional Teams, Problem Solving, Feedback, Creativity, Self-Starter, Adaptability, Communication.

📝 Enhancement Note: The suggested interview process is a standard structure for product design roles. The key is to tailor your preparation to the specific emphasis on "Design Quality & Innovation" as highlighted in the job title and responsibilities. Be ready to discuss how your past work demonstrates these qualities.

🛠 Tools & Technology Stack

Primary Design Tools:

Specific design tools are not mentioned, but industry standards for product design roles at a company like Typeform typically include:
Figma: Widely used for UI/UX design, prototyping, and collaboration. Expect to be proficient in creating high-fidelity designs and interactive prototypes.
Sketch: Another popular tool for UI design, often used in conjunction with other tools for prototyping and collaboration.
Adobe Creative Suite (Photoshop, Illustrator): May be used for visual design elements, image editing, and illustration.

Collaboration & Handoff:

Tools like Zeplin, Avocode, or Figma's built-in features for design handoff to developers.
Project management tools such as Jira or Asana for tracking tasks and collaborating with cross-functional teams.
Communication platforms like Slack or Microsoft Teams for daily communication and team interaction.
Documentation tools like Confluence or Notion for maintaining design specifications and documentation related to the Design System.

Research & Testing:

User research platforms such as UserTesting.com, Lookback, or similar tools for conducting remote usability testing and gathering feedback.
Survey tools (potentially Typeform itself!) for creating and distributing user surveys.
Analytics platforms like Google Analytics or product-specific analytics tools to understand user behavior and measure design impact.

📝 Enhancement Note: While Typeform didn't list specific tools, proficiency in industry-standard design, collaboration, and research tools is essential. Highlighting experience with tools commonly used in SaaS product development and remote collaboration will be beneficial.

👥 Team Culture & Values

Design Values:

Innovation: Embracing bold choices and pushing the boundaries of design to create unique experiences.
Customer-Centricity: Focusing on enhancing the customer journey and solving real customer problems.
Quality: Striving for high standards in visual design and overall product experience.
Collaboration: Working closely with cross-functional teams and design stakeholders.
Continuous Improvement: Identifying, executing, and iterating on designs based on feedback and data.

Collaboration Style:

Cross-functional collaboration with product managers, engineers, and researchers.
Working closely with a Principal Product Designer, suggesting a collaborative and potentially mentorship-driven relationship.
Participation in workshops and feedback sessions indicates a culture of open communication and constructive critique.
Contribution to the Design System implies a collaborative approach to maintaining consistency and sharing knowledge within the design team.

📝 Enhancement Note: Typeform explicitly states that "Design is the foundation," highlighting the importance of design within the company culture. The emphasis on bold choices and innovation suggests a willingness to experiment and take creative risks. The remote nature necessitates effective communication and collaboration across different locations and time zones.

⚡ Challenges & Growth Opportunities

Design Challenges:

Maintaining high design quality while driving innovation in a fast-moving landscape.
Collaborating effectively with multiple product groups remotely.
Balancing the need for consistency (using the Design System) with the desire for innovation.
Independently planning and conducting research while also collaborating with a dedicated Research team.

Learning & Development Opportunities:

Opportunity to deepen expertise in design quality standards and innovation methodologies.
Working with a Principal Product Designer provides mentorship and learning from a senior expert.
Exposure to different product areas offers a broad learning experience.
Contribution to the Design System enhances understanding of scalable design practices.

📝 Enhancement Note: The challenges likely revolve around balancing the dual focus on quality and innovation, as well as the complexities of remote, cross-functional collaboration. The growth opportunities are directly tied to the unique aspects of the role, such as working with a Principal Designer and contributing to strategic initiatives.

💡 Interview Preparation

Design Process Questions:

Be prepared to walk through your design process for a project where you significantly improved design quality. Discuss your approach to identifying areas for improvement, implementing changes, and measuring the impact.
Discuss a time you drove innovation in a product. Explain your process for identifying opportunities, exploring new solutions, and getting buy-in for your ideas.
Describe your experience working with a Design System. How have you leveraged existing components, and how have you contributed new ones?

Company Culture Questions:

Given Typeform's emphasis on design as a foundation, be prepared to discuss your design philosophy and how it aligns with creating "refreshingly different" experiences.
Discuss your experience collaborating with cross-functional teams (Product Managers, Engineers, Researchers) in a remote setting. How do you ensure effective communication and collaboration?
Ask questions about the design team structure, how design quality is measured, and how innovation is fostered within the company.

Portfolio Presentation Strategy:

Select 2-3 case studies that best demonstrate your skills in design quality, innovation, and user-centered design.
For each case study, clearly outline the problem, your role, and your design process, focusing on the decisions you made and why.
Highlight the impact of your design work using metrics or qualitative feedback if possible.
Be prepared to discuss challenges you faced and how you overcame them.

📝 Enhancement Note: Tailor your interview answers and portfolio presentation specifically to the "Design Quality & Innovation" focus of the role. Show examples of how you've elevated design standards and introduced novel solutions in your past work. Prepare questions that show your genuine interest in Typeform's design culture and approach.

📌 Application Steps

To apply for this design position:

Submit your application through this link.
Carefully review your portfolio case studies to ensure they clearly articulate your design process, problem-solving skills, and the impact of your work, with a focus on design quality and innovation.
Update your resume to highlight relevant experience, skills (especially visual design, prototyping, Design Systems, and SaaS), and achievements that align with the job description. Use relevant ATS keywords.
Prepare for the interview process by practicing presenting your portfolio and thinking through potential design challenges and behavioral questions.
Research Typeform's product, design culture, and recent work to demonstrate your understanding and genuine interest in the company.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and design industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Product Designer - Design Quality & Innovation