Product Designer

📍 Job Overview

Job Title: Product Designer

Company: HiLabs

Location: Pune, Maharashtra, India

Job Type: Full-Time

Category: Graphic Design / Marketing Design

Date Posted: June 16, 2025

Experience Level: 5+ years

Remote Status: On-site

🎨 Role Summary

• Lead graphic design initiatives for a range of marketing and employer branding materials, including digital assets, print collateral, and multimedia content, utilizing advanced design principles and visual communication strategies.
• Collaborate closely with HR and marketing teams to develop and execute creative campaigns that enhance brand visibility and attract top talent, translating strategic briefs into compelling visual narratives and effective design solutions.
• Manage and maintain the company's social media presence on platforms like LinkedIn and Twitter, creating engaging visual content and copy that aligns with brand guidelines and digital marketing best practices.
• Utilize a strong command of design software such as Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premier Pro) and Canva to produce high-quality graphic design, video editing, and motion graphics work.

🖼️ Primary Responsibilities

• Design and create a wide array of marketing materials, including flyers, website graphics, Intranet content (SharePoint), social media visuals, presentations, and email campaign assets, ensuring brand consistency and visual appeal.
• Produce and edit video content for marketing and employer branding purposes, utilizing tools like After Effects and Premier Pro to create dynamic and engaging multimedia assets.
• Develop strong content and copy to complement graphic designs, crafting compelling messages for marketing campaigns, social media posts, and internal communications that resonate with target audiences.
• Provide dedicated graphic design support to the HR Employer Branding function, creating visuals for campus recruitment initiatives, internal communications, and employer review platforms (Glassdoor, Ambition Box).
• Manage the posting and engagement on company social media handles (LinkedIn, Twitter) and recruitment platforms, implementing digital marketing strategies to enhance online presence and attract candidates.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communication, or a related creative field is typically preferred for a role of this seniority focusing on marketing design.

Experience: Minimum of 5+ years of hands-on experience in creative graphic design and content development, with a strong portfolio showcasing a range of marketing and branding design work.

Required Skills:

• Advanced proficiency in graphic design software, including Adobe Photoshop and Adobe Illustrator, for creating high-quality visual assets.
• Demonstrated experience in video creation and editing using Adobe After Effects and Adobe Premier Pro for producing marketing and branding videos.
• Expertise in using Canva for creating various marketing materials and social media graphics efficiently.
• Strong understanding of fundamental design principles, including layout, typography, color theory, and visual hierarchy, applied across different media.
• Proven ability to translate campaign briefs and marketing objectives into effective and visually compelling design solutions.

Preferred Skills:

• Experience in developing content and copy for marketing materials and social media, demonstrating strong writing and communication skills.
• Familiarity with digital marketing concepts and experience managing social media platforms for a corporate brand.
• Experience in employer branding design and creating marketing materials specifically for recruitment and internal communications.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of graphic design work, including marketing collateral, social media graphics, presentations, and potentially website or Intranet visuals.
• Inclusion of video creation and editing samples demonstrating proficiency in tools like After Effects and Premier Pro for marketing or branding content.
• Examples of banner designs, newsletters, icons, brochures, and other marketing materials that highlight visual design skills and adaptability across different formats.
• Demonstration of strong typography, layout, and color theory application in showcased projects.

Process Documentation:

• While this role is less focused on traditional product design process documentation (user research, wireframing, prototyping), showcase your creative process from understanding a brief to final design execution for a marketing campaign or specific asset.
• Highlight your approach to translating marketing objectives into visual concepts and iterating on designs based on feedback.
• If applicable, demonstrate how you ensure brand consistency across different marketing materials and platforms.

💵 Compensation & Benefits

Salary Range: ₹800,000 - ₹1,500,000 INR per year (Estimated)

Benefits:

• Competitive Salary and Accelerated Incentive Policies.
• Comprehensive benefits package, including Employee Stock Ownership Plans (ESOPs).
• Financial contributions towards professional and personal development, supporting continuous learning and skill enhancement.
• Medical coverage for employees and their dependents.
• 401k retirement savings plan (Note: 401(k) is a US-specific retirement plan. This may indicate a benefit offered for US employees or a different retirement plan equivalent for India-based roles. Verification is recommended).
• Paid Time Off (PTOs) for work-life balance.
• Access to smart mentorship from experienced professionals.
• Opportunity to work in a collaborative environment with highly qualified and talented multidisciplinary teams.

Working Hours: Standard full-time working hours, typically 40 hours per week, with potential for flexibility based on project deadlines and design workflow needs.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Healthcare Technology (AI-powered data solutions)

Company Size: 51-200 employees (LinkedIn), 251 employees (Job Data)

Founded: 2014

Team Structure:

• The role involves close collaboration with the HR and Marketing teams, indicating a design function that directly supports these departments.
• Likely a smaller, dedicated design team focused on marketing and branding, rather than a large product-focused design organization.
• Cross-functional collaboration will be key, working with individuals from HR, Marketing, and potentially other departments to deliver design projects.

Methodology:

• Given the focus on marketing and branding, the design methodology will likely involve creative brief interpretation, conceptualization, iterative design, and feedback incorporation.
• Emphasis on delivering designs that align with brand guidelines and marketing campaign objectives.
• Adaptability to different project requirements and quick turnaround times for various marketing materials.

Company Website: https://www.hilabs.com

📈 Career & Growth Analysis

Design Career Level: Mid to Senior-level Graphic Designer/Marketing Designer, given the 5+ years of experience requirement and the scope of responsibilities covering diverse marketing materials and digital platforms.

Reporting Structure: Likely reports to a Marketing Manager, HR Manager (for employer branding tasks), or a Creative Lead within the organization.

Design Impact: Significant impact on the company's external image and internal communication through visually compelling marketing and employer branding materials. The role directly contributes to brand perception and talent acquisition efforts.

Growth Opportunities:

• Opportunity to specialize in healthcare technology marketing design and employer branding, gaining expertise in a niche industry.
• Potential for growth into a lead graphic designer role or a more senior position within the marketing or HR teams, overseeing design strategy and execution.
• Development of skills in digital marketing and content strategy alongside graphic design expertise.

🌐 Work Environment

Studio Type: On-site at the Pune office location.

Office Location(s): WeWork, World Trade Centre - Tower 5, 2nd Floor, Kharadi, Pune, Maharashtra 411014, India.

Design Workspace Context:

• Working from a co-working space (WeWork) suggests a modern and potentially collaborative environment.
• Access to shared amenities and common areas that can foster creativity and interaction.
• Opportunity to work closely with cross-functional teams located in the same office.

Work Schedule: Expected to adhere to the standard working hours of the on-site Pune office, allowing for direct collaboration with team members.

📄 Application & Portfolio Review Process

Design Interview Process:

• Initial screening by HR to assess basic qualifications and experience.
• Portfolio review by the hiring manager or design team lead to evaluate design skills, creativity, and relevance of past work to marketing and branding.
• Technical interview focusing on graphic design principles, software proficiency (Adobe Suite, Canva), and experience with different design formats (print, digital, video).
• Discussion on experience with content creation and digital marketing, assessing understanding of brand messaging and online platforms.
• Final interview to discuss cultural fit, communication skills, and experience collaborating with cross-functional teams.

Portfolio Review Tips:

• Curate your portfolio to specifically highlight marketing design, branding projects, social media graphics, presentations, and any video work.
• For each project, briefly explain the brief or objective, your role, the tools used, and the final outcome or impact (if measurable for marketing assets).
• Ensure your portfolio is easily accessible online and well-organized, showcasing your best and most relevant work prominently.
• Be prepared to discuss your creative process for a few key projects, explaining your design decisions and how you addressed the project requirements.

Challenge Preparation:

• While a formal design challenge isn't explicitly mentioned, be prepared for a potential task related to creating a marketing graphic, social media post, or revising an existing design asset based on a given brief.
• Practice translating marketing messages into visual concepts and working within brand guidelines.
• Brush up on your speed and efficiency in using the required design software (Adobe Photoshop, Illustrator, Canva).

ATS Keywords: Graphic Design, Marketing Design, Employer Branding, Content Development, Adobe Photoshop, Adobe Illustrator, After Effects, Premier Pro, Canva, Copywriting, Design Principles, Layout, Typography, Social Media Design, Presentation Design, Email Marketing Design, Video Editing, Digital Marketing, Brand Guidelines, Visual Communication, Creative Design, Marketing Collateral.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Photoshop: Essential for image editing, manipulation, and creating raster graphics for marketing materials.
• Adobe Illustrator: Required for creating vector graphics, logos, icons, and illustrations used in branding and marketing assets.
• Adobe After Effects: Necessary for creating motion graphics and visual effects for video content.
• Adobe Premier Pro: Essential for video editing and production of marketing and branding videos.
• Canva: A key tool for quickly creating various marketing materials, presentations, and social media graphics, highlighting efficiency in design workflows.

Collaboration & Handoff:

• SharePoint: Used for Intranet content, suggesting a need for designing and potentially uploading graphics and content within this platform.
• Likely use of email and potentially project management tools for collaboration with HR and Marketing teams.

Research & Testing:

• While not explicitly mentioned, understanding of market trends and target audience preferences for marketing design would be beneficial.

👥 Team Culture & Values

Design Values:

• Emphasis on creativity and the ability to translate campaign briefs into effective visual ideas.
• Value placed on strong design principles, layout, and typography for high-quality output.
• Appreciation for impactful visual communication that supports marketing and employer branding objectives.
• Potential value on efficiency and the ability to utilize tools like Canva for quick turnaround on certain assets.

Collaboration Style:

• Close collaboration with HR and Marketing teams is essential, requiring strong communication and teamwork skills.
• Likely involves receiving feedback and iterating on designs based on input from stakeholders.
• Working in a co-working space may indicate a culture that encourages interaction and knowledge sharing.

⚡ Challenges & Growth Opportunities

Design Challenges:

• Balancing creative vision with specific marketing and employer branding objectives and constraints.
• Managing multiple design projects simultaneously with varying deadlines and requirements.
• Continuously generating fresh and engaging visual content for different platforms and audiences.
• Staying updated with the latest design trends and software features relevant to marketing and multimedia design.

Learning & Development Opportunities:

• Opportunity to expand expertise in healthcare technology marketing and communication.
• Development of skills in digital marketing strategy and social media management.
• Potential for learning and applying new design techniques or software as needed for marketing initiatives.

💡 Interview Preparation

Design Process Questions:

• "Describe your process for taking a marketing campaign brief and translating it into visual concepts." Be prepared to walk through your steps, from understanding objectives to final design execution.
• "How do you ensure brand consistency across various marketing materials and platforms?" Discuss your approach to working with brand guidelines and maintaining visual identity.
• "Tell me about a challenging design project you worked on for marketing or branding. What was the challenge, and how did you overcome it?" Focus on problem-solving and adaptability.

Company Culture Questions:

• "How do you approach collaboration with non-design teams like marketing and HR?" Provide examples of effective communication and teamwork.
• "What interests you about working in the healthcare technology industry and contributing to employer branding?" Show genuine interest in the company's mission and the role's specific focus.
• "How do you handle feedback on your design work, especially from stakeholders with different perspectives?" Emphasize your openness to feedback and iterative design approach.

Portfolio Presentation Strategy:

• Prepare a concise presentation (15-20 minutes) highlighting 3-5 of your most relevant marketing and branding design projects.
• For each project, briefly explain the context, your role, the design challenge, your approach, and the final outcome. Focus on the impact your design had on the marketing or branding objective.
• Include examples of diverse work, such as social media campaigns, presentations, flyers, and video snippets.
• Be ready to answer questions about your design decisions, software proficiency, and how you collaborated with stakeholders.

📌 Application Steps

To apply for this design position:

• Submit your application through this link.
• Customize your portfolio to prominently feature your marketing and branding design work, including graphic design, video editing, and content creation examples relevant to the responsibilities outlined.
• Optimize your resume to include relevant keywords such as "Graphic Design," "Marketing Design," "Adobe Creative Suite," "Canva," and specific types of materials you have experience creating (e.g., "social media graphics," "presentations," "email campaigns").
• Prepare for the interview by practicing articulating your design process for marketing projects and being ready to discuss how your skills and experience align with the specific needs of supporting HR and Marketing teams.
• Research HiLabs and its work in healthcare technology, understanding their brand identity and target audience to demonstrate relevant knowledge during the interview.