Product Design Manager at Careers at Tide

📍 Job Overview

Job Title: Product Design Manager

Company: Careers at Tide

Location: Ukraine

Job Type: Hybrid

Category: Product Design

Date Posted: 2025-06-06

Experience Level: Mid-Senior level

Remote Status: Hybrid

🎨 Role Summary

Lead and mentor a team of Product Designers across various geographies
Collaborate with Product Managers and stakeholders to define strategic objectives and roadmaps
Drive the implementation of strategic initiatives, ensuring delivery of high-quality outcomes
Promote design practices and champion the value of Design Thinking across Tide

📝 Enhancement Note: This role requires a balance of strategic thinking, team leadership, and hands-on design. The ideal candidate will have a strong background in product design and experience managing teams.

🖼️ Primary Responsibilities

Define strategic objectives and goals for business areas, identifying the biggest opportunities for Tide and its members
De-risk initiatives by working closely with research, product, and engineering to understand problems and build customer value
Deliver well-considered, tested, and validated outcomes that can be delivered incrementally, constantly bringing value to members
Monitor customer impact and operational success, pivoting as needed to achieve desired outcomes
Lead and mentor a small team of Product Designers, creating a high-performing team that uses various design methods to achieve brilliant results
Promote a culture of continuous improvement and collaboration across the team

📝 Enhancement Note: This role involves a mix of strategic planning, hands-on design, and team leadership. The ideal candidate will have experience working in an agile environment and be comfortable with ambiguity.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field. Relevant experience may be considered in lieu of a degree.

Experience: Minimum 7 years of relevant experience in a comparable UX Design or Product Design role, ideally with scale-up/start-up experience in a SaaS company.

Required Skills:

In-depth knowledge of Product Design methodologies, especially Design Thinking
Ability to simplify objectives and projects to deliver efficiently and at high quality
Proficiency in leading design reviews and using design tools such as Figma
Experience in user testing and research methodologies
Experience working in an agile environment and comfortable with ambiguity
Being data-driven, with experience using tools like Looker, Heap, GA, Hotjar, or similar to inform design

Preferred Skills:

Experience leading a small Product Design Squad or playing a key role in the design of world-class products
Experience working with cross-functional teams and stakeholders
Fluency in multiple languages (written and spoken)

📝 Enhancement Note: The ideal candidate will have a strong background in product design, with experience in leading teams and working in an agile environment. Familiarity with the SaaS industry and relevant design tools is also beneficial.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

Demonstrate a strong portfolio showcasing your design process, including user research, ideation, prototyping, and testing
Include case studies that highlight your ability to define strategic objectives, deliver high-quality outcomes, and monitor customer impact
Showcase your leadership and mentoring skills through examples of growing and developing design teams

Process Documentation:

Include documentation of your design process, highlighting your use of Design Thinking methodologies
Demonstrate your ability to collaborate with cross-functional teams and stakeholders
Showcase your data-driven approach to design, including how you use analytics tools to inform your design decisions

📝 Enhancement Note: The ideal candidate will have a strong portfolio that demonstrates their design process, leadership skills, and ability to work with cross-functional teams. Familiarity with Design Thinking methodologies and relevant design tools is essential.

💵 Compensation & Benefits

Salary Range: £80,000 - £120,000 GBP per annum, depending on experience and location. This estimate is based on market research and Tide's compensation structure for similar roles.

Benefits:

Private medical insurance and pension scheme
25 days of annual leave, plus bank holidays
Flexible working hours and remote work options
Learning and development opportunities, including a £1,000 annual learning budget
Employee stock options and equity schemes

Working Hours: Full-time position with flexible working hours and remote work options. Tide champions a flexible workplace model that supports both in-person and remote work to cater to specific team needs.

📝 Enhancement Note: The salary range provided is an estimate based on market research and Tide's compensation structure for similar roles. The actual salary may vary depending on the candidate's experience and location.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Financial Services. Tide is transforming the SME banking market with over 1 million members globally across the UK, India, and Germany.

Company Size: Medium-sized company with over 2,000 employees globally. Tide has offices in central London, Sofia, Hyderabad, Delhi, Berlin, and Belgrade.

Founded: 2015. Tide was named one of CB Insights' global Fintech 250 and Beahurst's The Fintech Top 50 for the UK in 2023.

Team Structure:

Tide's design team is integrated into mission teams called Speedboats, which aim to solve critical member problems
Speedboats are made up of Product Managers, Engineers, UX Writers, UX Researchers, Data Analysts, and Marketing professionals
Cross-collaboration between speedboats is essential to ensure member journeys are seamless and well-connected experiences

Methodology:

Tide uses a continuous delivery process, with a focus on user-centered design and data-driven decision-making
Design Thinking methodologies are employed to understand user needs, define problems, and build customer value
Tide promotes a culture of continuous improvement and collaboration, with a strong focus on quality experiences for members

Company Website: Tide

📝 Enhancement Note: Tide is a fast-growing fintech company with a strong focus on user-centered design and continuous improvement. The ideal candidate will have experience working in a similar environment and be comfortable with ambiguity.

📈 Career & Growth Analysis

Design Career Level: Mid-Senior level. This role requires a strong background in product design, with experience leading teams and working in an agile environment.

Reporting Structure: The Product Design Manager will report directly to the Head of Design and work closely with Product Managers, Technical Owners, and senior stakeholders within their domain area.

Design Impact: This role has a significant impact on Tide's product strategy and member experiences. The Product Design Manager will work collaboratively with cross-functional teams to define strategic objectives, deliver high-quality outcomes, and monitor customer impact.

Growth Opportunities:

As Tide continues to grow, there will be opportunities for the Product Design Manager to take on more senior roles or expand their team's scope and influence
Tide offers learning and development opportunities, including a £1,000 annual learning budget, to support the growth of design professionals
Tide promotes a culture of continuous improvement, with a strong focus on quality experiences for members and employees

📝 Enhancement Note: The ideal candidate will have a strong background in product design, with experience leading teams and working in an agile environment. Familiarity with the SaaS industry and relevant design tools is also beneficial.

🌐 Work Environment

Studio Type: Tide's design team works in a collaborative, agile environment, with a strong focus on user-centered design and continuous improvement.

Office Location(s): Tide has offices in central London, Sofia, Hyderabad, Delhi, Berlin, and Belgrade. The Product Design Manager will be expected to work on-site in one of these locations or remotely, depending on the team's needs and the candidate's preference.

Design Workspace Context:

Tide's design team works closely with cross-functional teams, including Product Managers, Engineers, UX Writers, UX Researchers, and Data Analysts
Tide promotes a culture of collaboration and knowledge sharing, with a strong focus on quality experiences for members and employees
Tide's design team uses a variety of design tools, including Figma, Sketch, and Adobe XD, to create high-quality outcomes

Work Schedule: Tide champions a flexible workplace model that supports both in-person and remote work to cater to specific team needs. The Product Design Manager will be expected to work on-site in one of Tide's locations or remotely, depending on the team's needs and the candidate's preference.

📝 Enhancement Note: Tide offers a flexible work environment that caters to the specific needs of its teams. The ideal candidate will be comfortable working in a collaborative, agile environment and be open to working on-site or remotely.

📄 Application & Portfolio Review Process

Design Interview Process:

Initial screening call to discuss your background, experience, and portfolio
Design challenge or case study presentation, focusing on your process, strategic thinking, and ability to deliver high-quality outcomes
Behavioral interviews to assess your leadership, mentoring, and collaboration skills
Final interview with senior stakeholders to discuss your fit with Tide's design team and culture

Portfolio Review Tips:

Showcase your design process, including user research, ideation, prototyping, and testing
Include case studies that highlight your ability to define strategic objectives, deliver high-quality outcomes, and monitor customer impact
Demonstrate your leadership and mentoring skills through examples of growing and developing design teams

Challenge Preparation:

Prepare for design challenges or case study presentations by practicing your process, strategic thinking, and ability to deliver high-quality outcomes
Research Tide's design team, culture, and values to ensure your portfolio and interview responses align with the company's mission and goals
Prepare for behavioral interviews by reflecting on your leadership, mentoring, and collaboration skills, and how they align with Tide's design team dynamics

ATS Keywords: Product Design, UX Design, Design Thinking, Agile Methodologies, User Testing, Research Methodologies, Data-Driven Design, Figma, Collaboration, Mentoring, Team Leadership, Continuous Improvement, Stakeholder Engagement, Customer Impact Monitoring, Operational Success

📝 Enhancement Note: Tide's design interview process focuses on assessing the candidate's design process, strategic thinking, leadership, and mentoring skills. The ideal candidate will have a strong background in product design, with experience leading teams and working in an agile environment.

🛠 Tools & Technology Stack

Primary Design Tools:

Figma (for design, prototyping, and collaboration)
Sketch (for design and ideation)
Adobe XD (for design and collaboration)

Collaboration & Handoff:

InVision (for design handoff and collaboration)
Zeplin (for design system management)
Slack (for team communication and collaboration)

Research & Testing:

UserTesting (for usability testing and user feedback)
Hotjar (for user behavior analytics and heatmaps)
Google Analytics (for web analytics and user behavior tracking)

📝 Enhancement Note: Tide's design team uses a variety of design tools, including Figma, Sketch, and Adobe XD, to create high-quality outcomes. The ideal candidate will have experience with these tools and be comfortable working in a collaborative, agile environment.

👥 Team Culture & Values

Design Values:

User-centered design and continuous improvement
Collaboration and knowledge sharing
Quality experiences for members and employees
Data-driven decision-making and customer impact measurement

Collaboration Style:

Cross-functional collaboration and knowledge sharing
Design critiques and feedback exchange
Design system contribution and maintenance

📝 Enhancement Note: Tide promotes a culture of collaboration and knowledge sharing, with a strong focus on quality experiences for members and employees. The ideal candidate will have experience working in a collaborative, agile environment and be comfortable with ambiguity.

⚡ Challenges & Growth Opportunities

Design Challenges:

Working in a fast-paced, agile environment with a focus on continuous improvement and quality experiences
Balancing strategic thinking, hands-on design, and team leadership responsibilities
Collaborating with cross-functional teams and stakeholders to define strategic objectives and deliver high-quality outcomes

Learning & Development Opportunities:

Tide offers learning and development opportunities, including a £1,000 annual learning budget, to support the growth of design professionals
Tide promotes a culture of continuous improvement, with a strong focus on quality experiences for members and employees
Tide encourages cross-functional collaboration and knowledge sharing, with opportunities for design professionals to learn from other teams and disciplines

💡 Interview Preparation

Design Process Questions:

Walk us through your design process, highlighting your use of Design Thinking methodologies and data-driven decision-making
Describe a time when you had to balance strategic thinking, hands-on design, and team leadership responsibilities
How do you approach collaborating with cross-functional teams and stakeholders to define strategic objectives and deliver high-quality outcomes?

Company Culture Questions:

How do you align your design process and portfolio with Tide's design team, culture, and values?
Describe your experience working in a collaborative, agile environment and how you adapt to ambiguity
How do you promote a culture of continuous improvement and quality experiences for members and employees?

Portfolio Presentation Strategy:

Showcase your design process, including user research, ideation, prototyping, and testing
Include case studies that highlight your ability to define strategic objectives, deliver high-quality outcomes, and monitor customer impact
Demonstrate your leadership and mentoring skills through examples of growing and developing design teams

📌 Application Steps

To apply for this Product Design Manager role at Tide:

Submit your application through the LinkedIn job posting
Prepare a portfolio showcasing your design process, including user research, ideation, prototyping, and testing
Tailor your resume to highlight your design skills, experience, and achievements relevant to the role and Tide's design team
Research Tide's design team, culture, and values to ensure your portfolio and interview responses align with the company's mission and goals
Prepare for design challenges or case study presentations by practicing your process, strategic thinking, and ability to deliver high-quality outcomes

⚠️ Important Notice: This enhanced job description includes AI-generated insights and design industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Product Design Manager