Product Design Manager

📍 Job Overview

Job Title: Product Design Manager

Company: Tide

Location: Hyderabad, India

Job Type: Hybrid

Category: Product Design

Date Posted: 2025-06-05

Experience Level: 5-10 years

Remote Status: Hybrid

🎨 Role Summary

• Lead and mentor a team of Product Designers to deliver high-quality outcomes and promote design practices across the organization.
• Work collaboratively with Product Managers and senior stakeholders to define strategic objectives and prioritize product roadmap initiatives.
• Drive the implementation of strategic initiatives, ensuring delivery is aligned with the vision, and monitor customer impact and operational success.
• Champion Design practices effectively to stakeholders at all levels at Tide, promoting the value of Design Thinking and encouraging a member-centric approach.

🖼️ Primary Responsibilities

• Define strategic objectives and goals for business areas to identify the biggest opportunities for Tide and its members.
• De-risk initiatives by working closely with research, product, and engineering teams to understand the problem to solve and build significant customer value.
• Deliver well-considered, tested, and validated outcomes that can be delivered in incremental ways, constantly bringing value to members.
• Partner with Product Engineering to ensure delivery is aligned with the vision and promote continuous improvement in ways of working.
• Monitor customer impact and operational success, pivoting where needed to achieve desired outcomes.
• Lead and mentor a small team of Product Designers across different geographies, creating a high-performing team that can use a variety of design methods to achieve brilliant results.
• Maintain and promote a culture of continuous improvement and collaboration across the team.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field. A Master's degree would be an asset.

Experience: Minimum 7 years of relevant experience in a comparable UX Design or Product Design role, ideally with scale-up/start-up experience in a SaaS company.

Required Skills:

• In-depth knowledge of Product Design methodologies, especially Design Thinking, across the full range of user-centered design activities.
• Ability to simplify objectives and projects to deliver in the most efficient and high-quality way, working closely with Product Management and Engineering to define product strategy and OKRs.
• Proficiency in leading design reviews and the use of design tools such as Figma.
• Experience in user testing and research methodologies.
• Experience of working in an agile scale-up environment and comfortable with ambiguity.
• Being data-driven in your approach, with experience of using tools like Looker, Heap, GA, Hotjar, or similar to inform your design.

Preferred Skills:

• Experience in leading a small Product Design Squad or playing a key role in the design of world-class product design and launch in a fast-growing company.
• Experience in working with remote teams and managing team members across different time zones.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

• Case studies demonstrating your ability to define strategic objectives and goals, de-risk initiatives, and deliver high-quality outcomes.
• Examples of your ability to lead and mentor a team, showcasing your team's growth and achievements under your guidance.
• Demonstration of your proficiency in design tools such as Figma, and your experience in user testing and research methodologies.

Process Documentation:

• Documentation of your design process, including research, ideation, prototyping, and testing phases.
• Evidence of your ability to collaborate with cross-functional teams, including Product Management and Engineering.
• Examples of your data-driven approach to design, showing how you use data to inform your design decisions.

💵 Compensation & Benefits

Salary Range: INR 2,500,000 - 3,500,000 per annum (region-specific, based on experience and skills)

Benefits:

• Self & Family Health Insurance
• Term & Life Insurance
• OPD Benefits
• Mental wellbeing through Plumm
• Learning & Development Budget
• WFH Setup allowance
• 15 days of Privilege leaves

Working Hours: 40 hours per week, with flexible working hours and remote work options

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Financial Services

Company Size: 1,001-5,000 employees

Founded: 2015

Team Structure:

• The Product Design team is integrated into mission teams called Speedboats, working collaboratively with Product Managers, Engineers, UX Writers, UX Researchers, Data Analysts, and Marketing to solve critical member problems.
• The Product Design Manager will lead a small team of Product Designers across different geographies, creating a high-performing team that can use a variety of design methods to achieve brilliant results.

Methodology:

• The Tide design team follows a user-centered design approach, focusing on understanding user needs, designing and testing solutions, and iterating based on feedback.
• The team uses Design Thinking methodologies to define strategic objectives, de-risk initiatives, and deliver high-quality outcomes.

Company Website: https://www.tide.co

📈 Career & Growth Analysis

Design Career Level: Senior Product Design Manager, responsible for defining strategic objectives, driving product roadmap initiatives, and leading a team of Product Designers.

Reporting Structure: The Product Design Manager will report directly to the Head of Design or a relevant senior leader within the organization.

Design Impact: The role has a significant impact on Tide's products and services, influencing the design direction and ensuring that design decisions align with business objectives and customer needs.

Growth Opportunities:

• As Tide continues to grow, there will be opportunities for the Product Design Manager to take on additional responsibilities or move into a leadership role within the design organization.
• The role offers opportunities to work on diverse projects and collaborate with various teams, providing exposure to different aspects of the business and fostering career growth.

🌐 Work Environment

Studio Type: Hybrid, with a combination of remote work and in-person collaboration at Tide's offices in Hyderabad, India.

Office Location(s): 1 Appold Street, London, England EC2A 2UT, GB; Samokov Street, Bulgaria, Sofia 1113, BG; Hyderabad, IN; Gurugram, IN

Design Workspace Context:

• The hybrid work environment allows for both focused independent work and collaborative team interactions, fostering a productive design workflow.
• Tide's offices are designed as hubs for innovation and team-building, with regular in-person gatherings to foster a strong sense of community.
• The company promotes a flexible workplace model that supports both in-person and remote work to cater to the specific needs of different teams.

Work Schedule: Flexible working hours, with a focus on results and delivery rather than strict office hours.

📄 Application & Portfolio Review Process

Design Interview Process:

• The interview process will include a portfolio review, design challenge, and behavioral interviews to assess the candidate's strategic thinking, design skills, and cultural fit.
• Candidates can expect to meet with Product Managers, senior stakeholders, and members of the design team throughout the interview process.

Portfolio Review Tips:

• Highlight case studies that demonstrate your ability to define strategic objectives, de-risk initiatives, and deliver high-quality outcomes.
• Showcase your leadership skills and team management experience, with examples of your ability to mentor and grow a team of Product Designers.
• Demonstrate your proficiency in design tools such as Figma, and your experience in user testing and research methodologies.
• Include examples of your data-driven approach to design, showing how you use data to inform your design decisions.

Challenge Preparation:

• Prepare for a design challenge that focuses on strategic planning, team leadership, and data-driven design.
• Familiarize yourself with Tide's products, services, and design culture to ensure your solutions align with the company's objectives and values.

ATS Keywords: Product Design, UX Design, Design Thinking, Strategic Planning, Team Leadership, Data-Driven Design, Portfolio, Case Studies, User Testing, Research Methodologies, Design Tools, Figma, Collaboration, Mentoring, Hybrid Work Environment, Financial Services, Banking, SMEs

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma - Used for design, prototyping, and collaboration with cross-functional teams.
• Sketch - Used for initial ideation and brainstorming sessions.
• InVision - Used for user testing and gathering feedback on designs.

Collaboration & Handoff:

• Jira - Used for project management, task tracking, and collaboration with cross-functional teams.
• Confluence - Used for documentation, knowledge sharing, and collaboration on design processes and best practices.
• Slack - Used for real-time communication and collaboration with team members and stakeholders.

Research & Testing:

• Looker - Used for data analysis and informing design decisions based on user behavior and business performance.
• Heap - Used for user analytics and understanding user interactions with Tide's products and services.
• Hotjar - Used for user feedback and gathering insights on user experience and usability.

👥 Team Culture & Values

Design Values:

• User-centered - Focus on understanding user needs and designing solutions that meet their requirements.
• Collaborative - Work closely with cross-functional teams to ensure design decisions align with business objectives and customer needs.
• Continuous improvement - Regularly review and refine design processes and outcomes to ensure they remain relevant and effective.
• Data-driven - Use data to inform design decisions and measure the impact of design solutions on user behavior and business performance.

Collaboration Style:

• Cross-functional - Work closely with Product Managers, Engineers, UX Writers, UX Researchers, Data Analysts, and Marketing to define strategic objectives and deliver high-quality outcomes.
• Design critique - Encourage open and honest feedback on design work, with a focus on improving the quality of design solutions.
• Knowledge sharing - Promote a culture of continuous learning and knowledge sharing, with regular design workshops, training sessions, and mentoring opportunities.

⚡ Challenges & Growth Opportunities

Design Challenges:

• Scaling design processes and teams to support Tide's rapid growth and expansion into new markets.
• Balancing user needs, business objectives, and technical constraints in design decisions.
• Managing remote teams and fostering a strong design culture across different geographies.

Learning & Development Opportunities:

• Attend industry conferences and workshops to stay up-to-date with the latest design trends and best practices.
• Participate in design mentorship programs to develop leadership skills and advance your career within the design organization.
• Collaborate with cross-functional teams to gain exposure to different aspects of the business and foster career growth.

💡 Interview Preparation

Design Process Questions:

• Describe your approach to defining strategic objectives and goals for a business area, and how you would prioritize initiatives to maximize impact on Tide and its members.
• Walk us through your design process, from research and discovery to delivery and iteration, with a focus on user-centered design and data-driven decision-making.
• How have you led and mentored a team of Product Designers, and what specific steps have you taken to grow and develop their skills and careers?

Company Culture Questions:

• How do you align design decisions with business objectives and customer needs, and how have you ensured that your design solutions meet the expectations of both internal stakeholders and Tide's members?
• Describe your experience working in a hybrid or remote work environment, and how you have fostered a strong design culture and collaboration across different geographies.
• How have you promoted a culture of continuous improvement and knowledge sharing within your design team, and how have you ensured that design processes and outcomes remain relevant and effective?

Portfolio Presentation Strategy:

• Prepare a portfolio that showcases your ability to define strategic objectives, de-risk initiatives, and deliver high-quality outcomes, with a focus on case studies that demonstrate your leadership skills and team management experience.
• Highlight your proficiency in design tools such as Figma, and your experience in user testing and research methodologies, with examples of your data-driven approach to design.
• Tailor your portfolio to Tide's design culture and values, with a focus on user-centered design, collaboration, and continuous improvement.

📌 Application Steps

To apply for this Product Design Manager position:

• Submit your application through the provided link
• Prepare a portfolio that showcases your ability to define strategic objectives, de-risk initiatives, and deliver high-quality outcomes, with a focus on case studies that demonstrate your leadership skills and team management experience.
• Tailor your resume to highlight your design skills, experience, and achievements, with a focus on strategic planning, team leadership, and data-driven design.
• Research Tide's products, services, and design culture to ensure your solutions align with the company's objectives and values, and to prepare for design challenges and interviews.
• Prepare for the interview process, which will include a portfolio review, design challenge, and behavioral interviews to assess your strategic thinking, design skills, and cultural fit.