Middleweight Graphic Designer

📍 Job Overview

Job Title: Middleweight Graphic Designer

Company: Soar With Us

Location: Remote (Philippines)

Job Type: Contractor (B2B Contract)

Category: Graphic Design | Performance Marketing Creative

Date Posted: 2025-06-13

Experience Level: Middleweight (2+ years)

Remote Status: Fully Remote

🎨 Role Summary

• Focus on designing high-converting ad creatives specifically for Meta (Facebook/Instagram) and supporting internal marketing initiatives for D2C e-commerce brands.
• Collaborate closely with the Art Director, the wider design team, and directly with clients to translate strategic goals into visually compelling performance creative assets.
• Utilize performance data and analytics to inform design decisions, iterate on concepts, and continuously optimize creative output for maximum engagement and conversion.
• Maintain and evolve the agency's visual identity while staying ahead of design trends and digital marketing best practices relevant to the e-commerce and performance creative landscape.

🖼️ Primary Responsibilities

• Design and produce high-production performance ad creatives tailored for D2C e-commerce brands, with a primary focus on Meta advertising platforms.
• Edit and enhance existing UGC (User-Generated Content) and high-production video assets into compelling performance ad formats.
• Participate in brainstorming sessions and concept development with the Art Director and design team to generate innovative and effective ad design ideas.
• Iterate on ad designs based on performance data, client feedback, and A/B testing results to continuously improve creative effectiveness.
• Support internal marketing efforts by designing presentations, pitch decks, reports, and other materials that maintain and evolve the agency’s visual identity.
• Present and articulate design concepts and rationale clearly to internal teams and clients, confidently refining work based on constructive feedback and performance analytics.

🎓 Skills & Qualifications

Education: A degree in Graphic Design or a related field is preferred but not essential, emphasizing that practical experience and portfolio quality are prioritized.

Experience: A minimum of 2+ years of professional experience in graphic design is required, with a significant focus on designing ad creatives and performance marketing assets. A portfolio demonstrating this specific expertise is crucial.

Required Skills:

• Proven expertise in designing high-converting digital ad creatives, specifically for platforms like Meta (Facebook/Instagram).
• Strong understanding of performance marketing principles and how design influences key metrics like click-through rates (CTR) and conversion rates.
• Proficiency in core design software, including Adobe Creative Suite (Photoshop, Illustrator) or Figma, with the ability to create visually appealing and effective digital assets.
• Excellent communication and presentation skills, including the ability to articulate design decisions, interpret creative briefs, and manage client relationships effectively.
• Ability to work efficiently under pressure, manage multiple design projects simultaneously, and meet tight deadlines in a fast-paced agency environment.
• High level of attention to detail, ensuring all design deliverables are polished, accurate, and align with brand guidelines and strategic objectives.

Preferred Skills:

• Experience with video editing software (e.g., Adobe Premiere Pro, After Effects) for editing high-production and UGC ad content.
• Familiarity with emerging design trends and digital marketing strategies, particularly within the e-commerce and D2C sectors.
• Experience working in an agency environment and collaborating with cross-functional teams (e.g., media buyers, copywriters).

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

• Your portfolio should prominently feature examples of digital ad creatives you have designed, with a clear emphasis on performance marketing applications.
• Include case studies that demonstrate your design process, from understanding the brief and strategic goals to concept development, execution, and iteration based on performance data.
• Showcase a range of creative formats, including static images, carousels, and ideally, examples of video ads or motion graphics you have designed or edited.
• Provide context for each project, explaining the project goals, your specific role, the design challenges you addressed, and any measurable results or performance improvements achieved.

Process Documentation:

• Document your approach to understanding client briefs and target audiences, demonstrating your ability to conduct basic research and gather relevant information.
• Illustrate your ideation process, including sketching, wireframing (if applicable), and exploring different design concepts to meet project objectives.
• Detail your iteration process, showing how you incorporated feedback (from clients, team members, or performance data) to refine your designs and improve effectiveness.

💵 Compensation & Benefits

Salary Range: $900 - $1200 USD per month.

Benefits:

• Structured training and development programs tailored to enhance your design skills and performance marketing knowledge.
• Opportunities for annual salary reviews based on performance and contributions.
• Bonus incentives tied to performance and achievement of key objectives.
• Extra paid time off, including your birthday off, in addition to standard leave.

Working Hours: B2B Contract with a UK schedule, requiring availability from 4 PM to 1:30 AM GMT/GMT+1 (Philippines Time: approximately 12 AM or 1 AM to 9:30 AM or 10:30 AM PHT). This is a full-time commitment, estimated at approximately 40 hours per week.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Advertising Services, specifically focused on performance creative for e-commerce brands.

Company Size: 11-50 employees (LinkedIn indicates 39 employees), suggesting a growing but still relatively lean and agile team environment.

Founded: 2019, indicating a relatively young and fast-growing agency with a focus on modern digital marketing strategies.

Team Structure:

• You will report directly to the Art Director, indicating a clear reporting line and mentorship opportunity within the design team.
• Work closely with the design team, fostering collaboration and knowledge sharing among designers.
• Collaborate with other teams within the agency, likely including media buyers, copywriters, and account managers, for cross-functional project execution.

Methodology:

• The agency has a strong emphasis on performance data, suggesting a data-driven design approach where creative decisions are informed by analytics and testing.
• Focus on blending "high-end creative with strategic firepower" to deliver results, indicating a commitment to both aesthetic quality and measurable performance.
• Likely utilizes iterative design processes to continuously optimize ad creatives based on performance data.

Company Website: http://soarwithus.co

📈 Career & Growth Analysis

Design Career Level: This is a Middleweight Graphic Designer role, indicating a position for a designer with a solid foundation of skills and experience who is ready to take on more complex projects and work with greater autonomy. It sits between Junior and Senior levels.

Reporting Structure: Reporting to the Art Director provides a clear path for guidance and potentially mentorship, helping you develop your skills and advance within the design team.

Design Impact: As a key member of the creative team, your design work will directly influence the performance of client ad campaigns, contributing significantly to the agency's success and client growth.

Growth Opportunities:

• Potential for advancement to a Senior Graphic Designer role as you gain more experience, demonstrate leadership, and take on more complex projects.
• Opportunities to specialize further in performance creative, video editing for ads, or specific e-commerce design verticals.
• Structured training and development programs are explicitly mentioned, indicating a commitment to employee growth and skill enhancement.

🌐 Work Environment

Studio Type: Fully Remote, allowing you to work from your preferred location in the Philippines.

Office Location(s): The company headquarters are in Leeds, UK, but this role is specifically for a remote position based in the Philippines.

Design Workspace Context:

• As a remote role, you will need a dedicated workspace with a reliable internet connection and the necessary hardware and software to perform your design tasks effectively.
• Collaboration will primarily occur through digital tools for communication, project management, and file sharing.
• While remote, the emphasis on a "creative, global team with supportive peers" suggests a collaborative virtual environment.

Work Schedule: The required working hours are aligned with the UK schedule (4 PM - 1:30 AM GMT/GMT+1), which translates to overnight hours in the Philippines (approximately 12 AM or 1 AM to 9:30 AM or 10:30 AM PHT). This requires comfort and ability to work during these hours consistently.

📄 Application & Portfolio Review Process

Design Interview Process:

• Initial screening based on resume and portfolio, specifically looking for relevant experience in performance creative and digital ad design.
• Interviews will likely involve discussions about your past projects, design process, understanding of performance marketing, and ability to work remotely and collaboratively.
• Be prepared to discuss specific examples from your portfolio and articulate your design decisions and the impact of your work.
• A design challenge or technical assessment may be part of the process to evaluate your skills in Adobe Creative Suite or Figma and your ability to create performance-driven designs.
• Cultural fit assessment to ensure alignment with the team's attitude and work style.

Portfolio Review Tips:

• Curate your portfolio to prominently feature your strongest digital ad design projects, especially those with measurable results or performance data.
• For each case study, clearly outline the problem you were solving, your design process, the tools you used, and the outcome or impact of your design work.
• If you have experience with video editing or motion graphics for ads, include examples or descriptions of your contributions.
• Tailor your portfolio presentation to highlight your understanding of performance marketing principles and how your design choices support conversion goals.

Challenge Preparation:

• If a design challenge is assigned, pay close attention to the brief and any performance objectives mentioned.
• Approach the challenge with a clear design process, demonstrating your ability to think strategically and execute effectively.
• Be prepared to explain your design choices and rationale, especially how they align with performance marketing best practices.

ATS Keywords: Graphic Designer, Middleweight Designer, Performance Creative, Ad Design, Meta Ads, Facebook Ads, Instagram Ads, Digital Marketing, E-commerce Creative, D2C, Adobe Creative Suite, Photoshop, Illustrator, Figma, Video Editing, Motion Graphics, UGC, User Generated Content, Performance Marketing, Conversion Rate Optimization, Click-Through Rate, A/B Testing, Design Iteration, Creative Strategy, Visual Design, Digital Design, Remote Work, Collaboration, Communication, Attention to Detail, Project Management, Time Management, Client Management, Agency Experience, Branding, Visual Identity, Pitch Decks, Presentations, Reports, Philippines, Remote Philippines, B2B Contract.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite (Photoshop, Illustrator): Essential for creating and editing static digital assets for ad campaigns. Proficiency in these tools is a core requirement, likely including advanced features for image manipulation and vector graphics.
• Figma: Mentioned as an alternative or supplementary tool. Proficiency in Figma is increasingly valuable for collaborative design workflows and creating various digital assets.

Collaboration & Handoff:

• Specific collaboration and handoff tools are not explicitly mentioned, but expect to use standard platforms for remote team communication (e.g., Slack, Microsoft Teams), project management (e.g., Asana, Trello, Jira), and file sharing (e.g., Google Drive, Dropbox).

Research & Testing:

• While not explicitly listed as tools you will directly use, you should be comfortable interpreting data and insights from performance marketing platforms (like Meta Ads Manager) provided by the media buying team to inform your design iterations.

👥 Team Culture & Values

Design Values:

• A strong emphasis on performance and delivering measurable results through creative work.
• Valuing creativity and strategic thinking to produce standout visual content that resonates with target audiences.
• A "can-do" attitude and a drive to exceed expectations, indicating a proactive and results-oriented approach to design.
• Passion for design and staying updated on trends, reflecting a commitment to continuous learning and innovation in a dynamic industry.

Collaboration Style:

• Collaborative environment working closely with the Art Director, design team, and other departments like media buying and client management.
• Openness to feedback and iteration based on performance data and team input.
• Supportive peer environment within a global team.

⚡ Challenges & Growth Opportunities

Design Challenges:

• Constantly evolving platform guidelines and best practices on advertising platforms like Meta require continuous learning and adaptation.
• Balancing creative aspirations with performance requirements and client feedback can be a challenge, requiring strong communication and iteration skills.
• Working with diverse D2C brands means adapting your design style and approach to suit different brand identities and target audiences.
• The overnight working hours in the Philippines to align with the UK schedule can present a lifestyle adjustment challenge.

Learning & Development Opportunities:

• Gain deep expertise in performance creative and its impact on digital marketing results.
• Opportunity to work with and learn from experienced professionals in a fast-growing agency environment.
• Structured training programs to enhance your design skills and knowledge of performance marketing.
• Exposure to a wide range of e-commerce brands and industries, expanding your portfolio and experience.

💡 Interview Preparation

Design Process Questions:

• Be prepared to walk through your design process for creating a performance ad, from understanding the brief to final delivery and iteration. Highlight how you incorporate data or performance insights into your workflow.
• Discuss specific projects from your portfolio, explaining your rationale for design choices and the intended impact on user behavior or conversion.
• Describe a time you received critical feedback on a design and how you incorporated it to improve the final outcome.

Company Culture Questions:

• Research Soar With Us's past work and clients. Be ready to discuss why you are interested in working with a performance creative agency focused on e-commerce.
• Prepare questions about the design team structure, collaboration workflows, and how performance data is integrated into the creative process.
• Discuss your experience working remotely and how you ensure effective communication and collaboration in a virtual environment.

Portfolio Presentation Strategy:

• Structure your portfolio presentation around case studies that clearly demonstrate your ability to design high-performing ad creatives.
• For each case study, tell a compelling story that includes the problem, your design solution, your process, and any relevant performance metrics or results.
• Be prepared to discuss the specific tools you used and your workflow for each project.

📌 Application Steps

To apply for this design position:

• Submit your application through this link
• Ensure your portfolio is up-to-date, easily accessible, and specifically highlights your experience in designing digital ad creatives and performance-driven design work.
• Tailor your resume to include relevant ATS keywords from the list provided, emphasizing your experience with Adobe Creative Suite or Figma, performance marketing, and digital ad design.
• Prepare for the interview by practicing articulating your design process, discussing your portfolio projects with a focus on performance and results, and researching Soar With Us and the performance creative industry.
• Be prepared to discuss your comfort and ability to work the required overnight hours in the Philippines to align with the UK schedule.