Marketing Designer – Comms

📍 Job Overview

Job Title: Marketing Designer – Comms

Company: Cabify

Location: Madrid, Spain

Job Type: Full-Time

Category: Marketing Design, Communications Design, Visual Design

Date Posted: June 16, 2025

Experience Level: Mid-Level (Approximately 2-5 years)

Remote Status: Hybrid (2 days remote per week)

🎨 Role Summary

• Shape user connection through impactful design for emails, push notifications, and in-app messages.
• Elevate visual quality and user experience in CRM communications across multiple markets.
• Collaborate cross-functionally with CRM managers, copywriters, and local teams to achieve campaign goals.
• Contribute to and utilize a robust design system to ensure consistency and scalability in marketing communications.

🖼️ Primary Responsibilities

• Design visually engaging, responsive, and brand-consistent email templates, push notification visuals, and in-app message layouts for various user segments and markets.
• Translate campaign objectives and marketing briefs into effective, user-centered visual designs for CRM channels, ensuring clarity and impact.
• Adhere to and evolve brand guidelines and CRM best practices to maintain consistency and accessibility across all communication touchpoints.
• Work closely with developers and CRM platform specialists to implement dynamic content, personalization, and interactive features within designed communications.
• Apply basic HTML and CSS knowledge to refine and adapt designs for compatibility and optimal rendering within different CRM tools and email clients.
• Utilize A/B testing results and performance data to iteratively improve design effectiveness and optimize communication engagement rates.
• Contribute to the development and maintenance of the internal design system, specifically its application to marketing and communications design, to streamline workflows and scale design quality.
• Collaborate with Product, Brand, and Core Design teams to ensure a cohesive visual language and consistent user experience across the entire Cabify user journey.
• Manage multiple design projects simultaneously in a fast-paced environment, prioritizing tasks and meeting deadlines effectively.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communication, or a related field is typically preferred. Equivalent practical experience and a strong portfolio demonstrating relevant skills are often considered in lieu of a formal degree.

Experience: Proven experience in visual design with a portfolio showcasing work in marketing communications, particularly for digital channels like email and mobile notifications. Experience working within a CRM context or understanding of CRM strategy is highly valued.

Required Skills:

• Strong visual design skills with a keen eye for layout, typography, color, and imagery tailored for digital marketing communications.
• Proficiency in design tools, specifically Figma, for creating high-fidelity mockups, prototypes, and assets.
• Understanding of CRM strategy, email marketing principles, and user experience (UX) best practices as they apply to communications design.
• Ability to collaborate effectively with cross-functional teams, including marketing managers, copywriters, developers, and other designers.
• Excellent communication skills, both verbal and written, for articulating design decisions and providing constructive feedback.
• High attention to detail in design execution and the ability to manage multiple projects concurrently in a dynamic work environment.
• Basic working knowledge of HTML and CSS for understanding and making minor adjustments to responsive email and web-based communications designs.
• Familiarity with design systems and experience applying them to maintain brand consistency and efficiency.

Preferred Skills:

• Hands-on experience with or strong familiarity with Email Service Providers (ESPs) or CRM platforms such as Braze, Iterable, Salesforce Marketing Cloud, or HubSpot.
• Experience with A/B testing methodologies and using performance data to inform design iterations and improvements.
• Knowledge of accessibility standards (WCAG) as they apply to digital marketing communications, particularly email.
• Experience in illustration, animation, or other multimedia design skills relevant to enhancing marketing visuals.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

• Showcase a diverse range of visual design projects, with a strong focus on marketing communications, particularly email, push notifications, and in-app messages.
• Include case studies that clearly articulate the problem addressed, your design process, the solutions developed, and the impact or results achieved (if possible, even qualitatively).
• Demonstrate proficiency in using design tools like Figma to create compelling and functional designs.
• Highlight your understanding of responsive design principles, especially as applied to email and mobile communications, showcasing how your designs adapt across different devices and platforms.

Process Documentation:

• For relevant projects, document your approach to understanding the marketing brief and audience, including any preliminary research or inspiration gathering.
• Illustrate your ideation and iteration process, including sketches, wireframes, or multiple design options explored before reaching the final solution.
• Explain how you incorporated feedback from stakeholders (e.g., CRM managers, copywriters, developers) into your design process.

💵 Compensation & Benefits

Salary Range: €25,000 - €48,000 EUR per year. This range is explicitly provided in the job description and is competitive for a Marketing Designer role at a company of Cabify's size and stage in Madrid, Spain, taking into account the estimated mid-level experience requirement. The range is split into L2 [25-34K€] and L3 [35-48K€], indicating potential leveling within the role.

Benefits:

• Excellent Salary Conditions within the specified range (€25,000 - €48,000 EUR per year).
• 10 Recharge days (Free Fridays annually) in addition to standard vacation days, promoting work-life balance and creative rejuvenation.
• Flexible work environment and hours, supporting creative workflows and personal needs.
• Option to work remotely 2 days per week, offering location flexibility while maintaining team connection at the Madrid office.
• Regular team events and activities fostering team spirit and camaraderie within the design department and the wider company.
• Free Cabify staff rides, providing a practical benefit related to the company's core service.
• Access to personal development programs aligned with career paths, supporting continuous learning and professional growth in design.
• Free access to the iFeel platform for emotional well-being support through therapy sessions.
• A personal license for Coursera, enabling access to a wide range of courses for skill development relevant to design and other areas.
• Flexible compensation plan options including restaurant tickets, transport tickets, healthcare, and childcare benefits.
• A pet room at the office, allowing employees to bring their pets to work.
• Complimentary coffee and fruit in the office.

Working Hours: The role is full-time, typically implying around 40 hours per week. The company offers a flexible work environment and hours, allowing for some degree of autonomy in managing one's schedule, which can be beneficial for creative work. The hybrid work model also contributes to flexibility.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Mobility Technology / Ride-Hailing. Cabify operates in the transportation and technology sector, aiming to improve urban mobility. This context means the design work directly impacts user interaction with a core service, requiring a strong focus on usability, clarity, and brand trust. The industry is dynamic and competitive, requiring adaptable and impactful design solutions.

Company Size: 1,001-5,000 employees globally. This size suggests a well-established company with structured departments and processes. For design professionals, it typically means working within a larger, more specialized design team with opportunities for collaboration and mentorship, but potentially also more defined roles and processes compared to a smaller startup.

Founded: 2011. Founded in Madrid, Spain, Cabify has over a decade of history, indicating stability and experience in the market. Its history as a pioneer in Latin American mobility suggests a focus on innovation and regional adaptation, which can influence design challenges related to localization and diverse user needs.

Team Structure:

• The design team is distributed across multiple geographies in Spain, comprising around 30 designers.
• The team is organized into four main areas: Product Design, Brand Design, Marketing Design, and Comms Design. This role sits within the Marketing Design and Comms Design area, indicating specialization.
• Designers are integrated into different squads, suggesting a cross-functional setup where designers work closely with members from other disciplines (likely marketing, engineering, product).
• The Comms Design team specifically focuses on CRM channels (email, push, in-app messages).

Methodology:

• The design team works daily with user research and data teams, emphasizing a data-informed and user-centered approach to design decisions.
• The team uses A/B testing and performance data to validate and improve design effectiveness, highlighting an iterative and results-oriented design process.
• They have established design-related activities like Design Workshops for learning, Design Rodeos for feedback, and evolving a Design System ("Mobile, Desktop, Advertising, and Comms Glues") for consistency and efficiency.

Company Website: https://cabify.com

📈 Career & Growth Analysis

Design Career Level: This role appears to be at a mid-level (L2/L3 based on the salary banding provided). At this level, a designer is expected to have a solid foundation in visual design and marketing communication principles, manage projects with increasing autonomy, contribute to team processes, and collaborate effectively with cross-functional stakeholders. The responsibilities involve designing key communication touchpoints and contributing to the design system.

Reporting Structure: The job description mentions being integrated into different squads and collaborating with various teams (CRM managers, copywriters, developers, other design teams). While the direct reporting line isn't specified, it's likely the Marketing Designer reports to a Design Lead or Manager within the Marketing/Comms Design area, who in turn reports up to design leadership overseeing the broader design function.

Design Impact: As a Marketing Designer focusing on Communications, your design work directly influences user engagement, retention, and conversion through critical touchpoints like email and in-app messages. Effective design in these channels can significantly impact user behavior, brand perception, and ultimately, business metrics within the CRM vertical.

Growth Opportunities:

• Advancement within the Marketing/Comms Design track to a Senior Marketing Designer role, taking on more complex projects, mentoring junior designers, and potentially leading design initiatives.
• Opportunities to specialize further in areas like CRM automation design, personalization at scale, or interactive email experiences.
• Potential to move into a Design Lead or Management role within the Marketing/Comms Design team, overseeing projects and guiding other designers.
• Skill development opportunities through personal development programs, Coursera license, and internal design workshops, allowing for growth in areas like advanced design tools, animation, or strategic design thinking.
• Exposure to working with data and A/B testing provides a path to developing skills in data-informed design and performance analysis.

🌐 Work Environment

Studio Type: Hybrid work environment with a physical office located in Madrid. The office likely serves as a hub for collaboration, team meetings, and in-person work sessions, complemented by the flexibility of remote work. The mention of a "pet room" suggests a casual and pet-friendly office culture.

Office Location(s): The primary office location for this role is Madrid, Spain. The job description does not specify other relevant office locations for this particular role.

Design Workspace Context:

• The Madrid office provides a physical space for in-person collaboration with the design team and other cross-functional colleagues in the squads.
• The hybrid model allows designers to work remotely for 2 days per week, offering flexibility and the ability to focus on tasks requiring deep concentration.
• The company provides amenities like a pet room, free coffee and fruit, aiming to create a comfortable and employee-friendly work environment.

Work Schedule: The role is full-time with flexible hours. While core working hours are likely expected for team meetings and collaboration, there is flexibility in managing one's daily schedule. The hybrid setup (2 days remote) further contributes to work schedule flexibility.

📄 Application & Portfolio Review Process

Design Interview Process:

• Initial Screening: Expect a review of your resume and portfolio to assess your visual design skills and relevant experience in marketing communications. Highlight projects relevant to CRM channels.
• Portfolio Review/Presentation: You will likely be asked to present and walk through select projects from your portfolio, focusing on your design process, problem-solving approach, and the impact of your work. Be prepared to discuss your design decisions for email, push, or in-app message campaigns.
• Design Challenge/Exercise: A practical design exercise related to marketing communications might be given to assess your skills in real-time. Practice designing for responsive email or mobile notifications under time constraints.
• Technical/Tool Proficiency Assessment: Questions or a task related to your proficiency in Figma and basic HTML/CSS for email design may be included.
• Team/Cross-Functional Interviews: You will likely interview with members of the design team, CRM team, and potentially engineering or product. Be prepared to discuss your collaboration style and how you work with non-designers.
• Cultural Fit Interview: Discussions to assess your fit with Cabify's values and design culture, focusing on collaboration, humility, curiosity, and commitment.

Portfolio Review Tips:

• Curate your portfolio to prominently feature projects related to marketing communications, CRM channels (email, push, in-app), and visual design for digital platforms.
• For each relevant project, include a case study that outlines the objective, your role, your design process (research, ideation, iteration), the final design solution, and any measurable results or learnings.
• Clearly demonstrate your visual design skills, including layout, typography, color usage, and attention to detail in the presented work.
• If possible, showcase examples of responsive designs for email or mobile communications and explain your approach to ensuring consistency across different screen sizes and email clients.
• Highlight any experience with design systems and how you utilized them in your projects.
• Be prepared to articulate your design decisions and rationale clearly during the presentation.

Challenge Preparation:

• Familiarize yourself with common marketing communication design challenges, such as designing for personalization, optimizing for deliverability, or creating engaging visuals within technical constraints.
• Practice designing responsive email layouts or mobile notification visuals efficiently using Figma.
• Be prepared to explain your thought process and design choices during the challenge. Consider potential technical limitations (like HTML/CSS support in different email clients) and how they might influence your design approach.
• If the challenge involves a presentation, structure it clearly, explaining the problem, your solution, and your rationale within the given time limit.

ATS Keywords: Visual Design, Marketing Design, Comms Design, CRM, Email Design, Push Notifications, In-App Messages, Figma, HTML, CSS, Responsive Design, Design Systems, A/B Testing, UX Principles, Collaboration, Communication, Attention to Detail, Project Management, Brand Guidelines, User-Centered Design, Digital Design, Creative Thinking, Portfolio, Case Study, Braze, Iterable, Salesforce Marketing Cloud, HubSpot, User Engagement, Retention, Conversion, Iteration, Feedback, Problem-Solving, Layout, Typography, Color Theory.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential tool for creating visually engaging, responsive, and brand-consistent emails, push notifications, and in-app messages. Proficiency in creating layouts, components, and potentially prototypes within Figma is required.
• Other design tools (e.g., Adobe Creative Suite - Photoshop, Illustrator): While Figma is explicitly mentioned as proven experience, familiarity with other industry-standard design tools for image editing or illustration might be beneficial for creating assets used in communications.

Collaboration & Handoff:

• Collaboration Tools (e.g., Slack, Google Workspace): Used for daily communication and collaboration with CRM managers, copywriters, developers, and other team members within squads.
• Handoff Tools (e.g., Figma's developer handoff features, Zeplin, Abstract): Tools or features used to provide clear design specifications and assets to developers for implementation, especially for dynamic or interactive elements.
• Design System (Cabify's internal "Glues"): Utilized for accessing and contributing to the established design system components and guidelines for consistency and efficiency across different communication channels.

Research & Testing:

• CRM Platforms/ESPs (e.g., Braze, Iterable, Salesforce Marketing Cloud, HubSpot): Familiarity with these platforms is a plus, as they are the environments where the designed communications are implemented and managed. Understanding their capabilities and constraints is important.
• A/B Testing Tools: Tools integrated within CRM platforms or separate analytics tools used to run A/B tests on design variations and analyze performance data.
• Analytics Tools: Tools used to track the performance of marketing communications (e.g., open rates, click-through rates, conversion rates) to inform design iterations.

👥 Team Culture & Values

Design Values:

• Humility and Fun: The team describes itself as humble and fun, suggesting a supportive and enjoyable work environment where designers are open to learning and enjoy working together.
• Self-Demanding and Committed: Indicates a drive for high-quality work and dedication to achieving team and company goals.
• Learning and Growth Focused: Activities like Design Workshops and Design Rodeos highlight a culture of continuous learning, skill development, and providing constructive feedback.
• Collaboration and Integration: Being integrated into squads and collaborating with various teams (Product, Brand, Core Design, CRM, Data, Research) emphasizes the value of cross-functional teamwork and a unified approach to the user experience.
• Data-Informed Decision Making: Working closely with user research and data teams underscores a value placed on using insights to inform design decisions and validate outcomes.

Collaboration Style:

• Collaborative within the design team through workshops and feedback sessions (Design Rodeos).
• Cross-functional collaboration within squads, working closely with non-designers to achieve shared objectives.
• Partnering with developers for design implementation and technical feasibility.
• Working with CRM managers and copywriters to align design with messaging and campaign goals.
• Contributing to and leveraging a shared Design System, indicating a collaborative approach to maintaining consistency and efficiency.

⚡ Challenges & Growth Opportunities

Design Challenges:

• Designing visually engaging and effective communications that cut through the noise in crowded digital channels like email and push notifications. This requires strong creative skills and an understanding of user attention spans.
• Ensuring consistency and brand adherence across a high volume of diverse marketing campaigns and messages for different user segments and markets. Utilizing and contributing to the design system is key here.
• Balancing creative design aspirations with the technical constraints of email clients and CRM platforms, requiring a practical understanding of HTML/CSS and platform capabilities.
• Using data from A/B tests and performance metrics to iterate on designs effectively, requiring an analytical approach to design refinement.
• Collaborating effectively with multiple stakeholders (marketing, copy, product, engineering) within a squad structure, requiring strong communication and interpersonal skills.

Learning & Development Opportunities:

• Deepening expertise in CRM marketing design, including advanced personalization techniques, dynamic content strategies, and automation workflows.
• Enhancing technical skills in HTML/CSS specifically for email development and responsive design best practices.
• Developing skills in data-informed design and performance analysis by working closely with data and research teams and utilizing A/B testing results.
• Opportunities to contribute significantly to the evolution and application of the company's design system for marketing communications.
• Access to external learning resources through the Coursera license and internal development programs and workshops to expand design skills and knowledge.
• Exposure to working in a large, international tech company provides experience in navigating complex projects and collaborating across different functions and potentially geographies.

💡 Interview Preparation

Design Process Questions:

• "Walk me through your process for designing a marketing email campaign from brief to final asset." Be prepared to discuss your approach to understanding the audience, ideation, wireframing/mockup creation, iteration based on feedback, and preparation for handoff. Use examples from your portfolio.
• "How do you approach designing for different user segments or personas within a marketing campaign?" Discuss your strategies for tailoring visuals and messaging through design.
• "Describe a time you used data or A/B testing to improve a design." Focus on how insights influenced your design decisions and the impact of the changes.
• "How do you ensure your designs are accessible and inclusive for all users?" Discuss your familiarity with accessibility guidelines (e.g., WCAG) as they apply to email and digital communications.

Company Culture Questions:

• "What interests you about Cabify's mission and the impact you could have as a Marketing Designer here?" Research Cabify's values, mission, and recent marketing campaigns.
• "How do you approach collaboration with non-designers, such as marketing managers, copywriters, or developers?" Provide examples of successful cross-functional collaboration from past roles.
• "How do you handle receiving constructive feedback on your design work?" Discuss your approach to incorporating feedback and iterating on designs.
• "Describe a time you had to manage multiple design projects simultaneously. How did you prioritize your work?" Highlight your organizational and project management skills.

Portfolio Presentation Strategy:

• Select 2-3 strong case studies of marketing communication design projects that best showcase your skills in visual design, process, and impact.
• For each case study, clearly articulate the project goal, your specific role and responsibilities, the design challenges you faced, your step-by-step process, the final design solution(s), and the results or impact (if available).
• Focus on storytelling: guide the interviewer through your thought process and design decisions, explaining the rationale behind your creative choices.
• Highlight your understanding of the specific channel (email, push, in-app) and how your design addresses its unique constraints and opportunities.
• Be prepared to answer questions about your design tools, technical considerations (HTML/CSS), and how you collaborated with other team members on the project.

📌 Application Steps

To apply for this design position:

• Submit your application through this link.
• Tailor your resume to highlight your experience in visual design, marketing communications, and specific skills like Figma, HTML/CSS basics, and CRM familiarity. Use relevant ATS keywords throughout your resume.
• Prepare a strong portfolio that showcases your best work in designing for digital marketing channels (email, push, in-app messages) with detailed case studies explaining your process and impact. Ensure your portfolio link is easily accessible and prominent on your resume.
• Practice presenting your portfolio projects, focusing on articulating your design decisions, process, and collaboration experience.
• Research Cabify's mission, values, and recent marketing campaigns to demonstrate your interest and understanding of the company's context during interviews.