Marketing Designer

📍 Job Overview

Job Title: Marketing Designer

Company: Ideaware

Location: On-site (Miami, Florida)

Job Type: Full-time

Category: Marketing & Design

Date Posted: 2025-06-04

Experience Level: Mid-level (2-5 years)

Remote Status: On-site

🎨 Design Role Summary

• Create marketing and design assets for social media, internal communications, and events
• Collaborate with the marketing team to ensure brand consistency across all digital and print materials
• Design graphic user interface elements and illustrate design ideas using storyboards, process flows, and sitemaps
• Gather and evaluate user requirements in collaboration with product managers

🖼️ Primary Design Responsibilities

• Design marketing assets for social media, internal communications, and events
• Create original graphic designs, including images, sketches, and tables
• Build page navigation buttons and search fields
• Prepare and present rough drafts to internal teams and key stakeholders
• Conduct layout adjustments based on user feedback
• Adhere to style standards on fonts, colors, and images

🎓 Design Skills & Qualifications

Education: Bachelor's degree in Design, Marketing, or a related field (or equivalent experience)

Experience: 4+ years of experience designing products that real users have used, with a focus on marketing and content creation

Required Design Skills:

• Proficient in Figma and Adobe Suite
• Strong communication skills and ability to present design ideas effectively
• Keen eye for detail and creativity in solving complex user experience problems
• Ability to create compelling visual content for social media, internal communications, and events

Preferred Design Skills:

• Experience with user research and usability testing
• Familiarity with brand guidelines and style guides
• Knowledge of accessibility standards and best practices

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

• Showcase a strong portfolio of web marketing design work, demonstrating your ability to create visually appealing and effective marketing materials
• Include case studies that highlight your process, thinking, and results
• Demonstrate your understanding of brand guidelines and how you've applied them in your work

Design Process Documentation:

• Include examples of storyboards, process flows, and sitemaps to showcase your problem-solving skills and design thinking approach
• Showcase your ability to gather and evaluate user requirements through user interviews, surveys, or other research methods

💵 Compensation & Benefits

Salary Range: Based on market research, the average salary for a Marketing Designer in Miami, Florida, with 4+ years of experience is $70,000 - $90,000 per year. However, Ideaware has not provided a salary range for this position.

Benefits:

• Ideaware offers a comprehensive benefits package, including health, dental, and vision insurance, as well as retirement plans and paid time off
• Ideaware also provides opportunities for professional development and growth

Working Hours: Full-time employees typically work 40 hours per week, with some flexibility for remote work

🎯 Design Team & Company Context

🏢 Company & Design Culture

Industry: Ideaware is an IT services and IT consulting company, specializing in web design, mobile design, user experience, and custom software development

Company Size: Ideaware has 51-200 employees, providing a medium-sized team environment with opportunities for growth and collaboration

Founded: Ideaware was founded in 2009, with over a decade of experience in the IT industry

Design Team Structure:

• The design team at Ideaware is likely composed of various design roles, including UX/UI designers, graphic designers, and product designers
• The team may follow a hierarchical structure, with senior designers providing guidance and mentorship to junior designers
• Cross-functional collaboration is essential, as designers work closely with product managers, developers, and other stakeholders

Design Methodology:

• Ideaware's design process likely emphasizes user-centered design, with a focus on understanding user needs and creating intuitive, accessible, and engaging experiences
• The design team may use a design thinking approach, which involves empathizing with users, defining problems, ideating solutions, prototyping, and testing
• Ideaware may also use agile methodologies, such as Scrum or Kanban, to manage projects and collaborate with development teams

Company Website: ideaware.co

📈 Design Career & Growth Analysis

Design Career Level: This role is a mid-level marketing designer position, focusing on creating marketing and design assets for various digital platforms. The ideal candidate will have 4+ years of experience and a strong portfolio showcasing relevant work.

Reporting Structure: The Marketing Designer will likely report directly to the Marketing Manager or a similar role within the marketing department.

Design Impact: The Marketing Designer's work will have a significant impact on the company's brand consistency and overall marketing efforts. Their designs will be used across various digital and print materials, ensuring that the brand is accurately represented and effectively communicates the company's message.

Growth Opportunities:

• As a mid-level designer, there may be opportunities for growth into senior roles, such as Senior Marketing Designer or Art Director, with increased responsibilities and leadership opportunities
• Ideaware may also provide opportunities for designers to specialize in specific areas, such as UX/UI design, product design, or motion graphics
• Additionally, there may be opportunities for designers to work on larger, more complex projects or to lead design efforts for specific clients or products

🌐 Design Work Environment

Studio Type: Ideaware's office is located in Miami, Florida, providing a modern and collaborative workspace for designers to create and innovate

Office Location(s): Ideaware's headquarters is in Miami, Florida, with a secondary office in Barranquilla, Colombia. The Marketing Designer role is based in Miami.

Design Workspace Context:

• The design workspace at Ideaware is likely equipped with the latest design tools and software, such as Figma and Adobe Suite, to ensure that designers have the resources they need to create high-quality work
• The workspace may also include collaboration spaces, such as whiteboards, brainstorming areas, and presentation spaces, to facilitate creative problem-solving and teamwork
• Designers at Ideaware may have the opportunity to work with a diverse range of clients and industries, providing exposure to various design challenges and learning opportunities

Work Schedule: Full-time employees typically work 40 hours per week, with some flexibility for remote work. The work schedule may include core hours to facilitate collaboration and communication with the team and clients.

📄 Design Application & Portfolio Review Process

Design Interview Process:

• The design interview process at Ideaware may include a portfolio review, design challenge, and behavioral interviews to assess the candidate's skills, creativity, and cultural fit
• The portfolio review may focus on the candidate's marketing design work, brand consistency, and design thinking approach
• The design challenge may involve creating marketing materials for a hypothetical client or product, allowing the candidate to demonstrate their problem-solving skills and creativity
• The behavioral interviews may focus on the candidate's communication skills, collaboration abilities, and adaptability to various design platforms and mediums

Portfolio Review Tips:

• Highlight your strongest marketing design work, showcasing your ability to create visually appealing and effective marketing materials
• Include case studies that demonstrate your understanding of brand guidelines and your ability to apply them in your work
• Showcase your design thinking approach through storyboards, process flows, and sitemaps
• Demonstrate your ability to gather and evaluate user requirements through user interviews, surveys, or other research methods

Design Challenge Preparation:

• Familiarize yourself with Ideaware's brand guidelines and design standards to ensure that your design challenge submission aligns with the company's visual identity
• Practice presenting your design thinking approach and process, as well as your ability to articulate your design rationale and decisions
• Prepare for behavioral interviews by reflecting on your past experiences and identifying examples of your communication skills, collaboration abilities, and adaptability

Design ATS Keywords:

• Marketing Design, Visual Storytelling, Brand Consistency, Social Media Design, Internal Communications, Event Design, Figma, Adobe Suite, User Experience, Communication Skills, Creativity, Attention to Detail, Process Flows, Sitemaps, Design Assets, Layout Adjustments

🛠 Design Tools & Technology Stack

Primary Design Tools:

• Figma: A collaborative design platform used for creating and prototyping user interfaces, allowing designers to work together in real-time and gather feedback
• Adobe Suite: A collection of graphic design, video editing, and web development tools, including Photoshop, Illustrator, and After Effects, used for creating marketing materials and visual content

Design Collaboration & Handoff:

• Ideaware may use collaboration tools, such as Slack or Microsoft Teams, to facilitate communication and collaboration between designers, product managers, and developers
• The design team may use handoff tools, such as Zeplin or InVision, to ensure a smooth and efficient handoff of design files and assets to developers

Design Research & Testing:

• Ideaware may use user research tools, such as Google Forms or SurveyMonkey, to gather user feedback and insights for informing design decisions
• The design team may use prototyping tools, such as InVision or Adobe XD, to create interactive prototypes and test design concepts with users

👥 Design Team Culture & Values

Design Values:

• Creativity: Ideaware values designers who think outside the box and push the boundaries of traditional marketing design to create innovative and effective visual content
• Collaboration: Ideaware fosters a collaborative work environment, encouraging designers to work together and learn from one another to create the best possible outcomes
• User-centered Design: Ideaware prioritizes understanding user needs and creating intuitive, accessible, and engaging experiences for their clients and customers
• Continuous Learning: Ideaware encourages designers to stay up-to-date with the latest design trends, tools, and best practices, fostering a culture of continuous learning and improvement

Design Collaboration Style:

• Ideaware's design team may use a design critique culture, where designers regularly review and provide feedback on each other's work to ensure high-quality outcomes and continuous improvement
• The design team may also use a design system contribution approach, where designers contribute to a shared design system and component library to ensure consistency and scalability across all design projects
• Ideaware may also use a cross-functional collaboration approach, where designers work closely with product managers, developers, and other stakeholders to ensure that design decisions are informed by a diverse range of perspectives

⚡ Design Challenges & Growth Opportunities

Design Challenges:

• Marketing Design: Creating visually appealing and effective marketing materials for social media, internal communications, and events requires a strong understanding of marketing design principles and the ability to adapt to various design platforms and mediums
• Brand Consistency: Ensuring that marketing materials align with Ideaware's brand guidelines and visual identity can be challenging, requiring a keen eye for detail and a strong understanding of brand standards
• User-centered Design: Gathering and evaluating user requirements can be complex, requiring strong communication skills and the ability to empathize with users to create effective and intuitive designs
• Design Thinking: Applying a design thinking approach to marketing design requires a strong understanding of the design process, as well as the ability to ideate, prototype, and test design concepts with users

Learning & Development Opportunities:

• Design Skill Advancement: Ideaware may provide opportunities for designers to advance their skills through workshops, training sessions, or online courses focused on marketing design, user experience, or other relevant topics
• Industry Conference Participation: Ideaware may encourage designers to attend industry conferences and events to stay up-to-date with the latest design trends, tools, and best practices
• Design Mentorship: Ideaware may provide mentorship opportunities for designers to learn from experienced designers within the company or industry

💡 Design Interview Preparation

Design Process Questions:

• Can you walk us through your design process for creating marketing materials? How do you gather and evaluate user requirements, and how do you apply a design thinking approach to your work?
• How do you ensure brand consistency across various marketing channels and platforms? Can you provide an example of a marketing design project where you had to adapt your design to multiple mediums?
• How do you approach designing for accessibility and inclusivity? Can you provide an example of a marketing design project where you had to consider the needs of a diverse audience?

Company & Design Culture Questions:

• How do you see yourself contributing to Ideaware's design team and culture? What specific skills or experiences do you bring to the table that would make you a valuable addition to our team?
• How do you approach working with cross-functional teams, and how do you ensure that your design decisions are informed by a diverse range of perspectives? Can you provide an example of a marketing design project where you had to collaborate with multiple stakeholders?
• How do you stay up-to-date with the latest design trends and best practices? Can you provide an example of a marketing design project where you had to learn a new tool or technique to achieve your desired outcome?

Portfolio Presentation Strategy:

• Highlight your strongest marketing design work, showcasing your ability to create visually appealing and effective marketing materials
• Include case studies that demonstrate your understanding of brand guidelines and your ability to apply them in your work
• Showcase your design thinking approach through storyboards, process flows, and sitemaps, and be prepared to articulate your design rationale and decisions

📌 Application Steps

To apply for this Marketing Designer position:

• Submit your application through this link
• Customize your portfolio to highlight your strongest marketing design work, showcasing your ability to create visually appealing and effective marketing materials
• Optimize your resume for design roles, highlighting your relevant skills, experiences, and design-related keywords
• Prepare for design interviews by practicing your design thinking approach, articulating your design rationale, and demonstrating your ability to collaborate with cross-functional teams
• Research Ideaware's brand guidelines, design standards, and company culture to ensure that your application and portfolio align with the company's visual identity and values