Lead Content Designer

**📍 Job Overview** - **Job Title:** Lead Content Designer - **Company:** Klaviyo - **Location:** Boston, MA - **Job Type:** Hybrid (3 days/week onsite) - **Category:** Design - Content Design - **Date Posted:** June 5, 2025 **🎨 Role Summary** - Partner with cross-functional teams to create cohesive user experiences and define Klaviyo's voice and tone across product touchpoints. - Translate complex concepts into clear, concise, and actionable language that meets users where they are. - Advocate for content design and language quality throughout the product development lifecycle. - Manage multiple projects with varying priorities and timelines, effectively communicating tradeoffs and solutions to stakeholders. - Mentor others and contribute to the growth of content design at Klaviyo by sharing best practices and setting quality standards. **🖼️ Primary Responsibilities** - Partner with product designers, product managers, engineers, and brand to create cohesive, end-to-end user experiences across Klaviyo's software. - Define and scale Klaviyo's product voice and tone guidelines, ensuring consistency across user flows, error states, onboarding, feature education, and service communications. - Contribute to and help evolve Klaviyo's content system, establishing patterns, frameworks, and governance to enable scalable content design across teams. - Advocate for content design and language quality throughout the product development lifecycle. - Translate complex concepts and workflows into clear, actionable language that meets users where they are. - Use data, user research, and experimentation to inform your work and iterate effectively. - Use AI tools to explore new opportunities for content generation, efficiency, and scalability, evaluating where automation can support or enhance the user experience. - Manage multiple projects with varying priorities and timelines, and effectively communicate tradeoffs and solutions to stakeholders. - Mentor others and contribute to the growth of content design at Klaviyo by sharing best practices and setting quality standards. **🎓 Skills & Qualifications** - **Education:** Bachelor's degree in a related field or equivalent experience. - **Experience:** 8+ years of experience in UX writing or content design for software products, preferably B2B SaaS. - **Required Skills:** - Strong portfolio showcasing content work across complex user flows, interaction models, and product surfaces. - Proven experience shaping content strategies that support user acquisition, conversion, growth, and retention. - Ability to balance user needs, business objectives, and technical constraints while advocating for clear and inclusive language. - Experience building and maintaining scalable content systems, guidelines, and standards. - Proficiency in collaborating across cross-functional teams and presenting your work clearly to stakeholders. - Empathy for users and a passion for creating intuitive and human-centered digital experiences. - **Preferred Skills:** - Familiarity with principles of interaction design and accessibility. - Experience using research insights, experimentation, and analytics to inform content decisions. - Comfort working in tools like Figma and collaborating in shared design environments. - Curiosity about the role of generative AI in content workflows and user experiences. **💵 Compensation & Benefits** - **Salary Range:** $132,000 - $198,000 USD per year (based on location and experience level) - **Benefits:** - Annual cash bonus plan - Variable compensation (OTE) for sales and customer success roles - Equity - Sign-on payments - Health, welfare, and wellbeing benefits based on eligibility - Participation in the company's annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. **🎯 Team & Company Context** - **Company Size:** 1,001-5,000 employees - **Industry:** Marketing Services - **Founded:** 2012 - **Headquarters:** Boston, Massachusetts - **Specialties:** Marketing automation, analytics, and customer service - **Mission:** To empower relationship-driven brands to know, engage, and grow their audiences like never before by combining marketing automation, analytics, and customer service into one unified solution. - **Culture:** Klaviyo values the unique backgrounds, experiences, and perspectives each Klaviyo brings to the workplace. They believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. **📈 Career & Growth Analysis** - **Design Career Level:** Lead Content Designer (Senior level, managing multiple projects and teams) - **Reporting Structure:** Reports directly to the Head of Design or a similar role, with cross-functional collaboration with product managers, engineers, and brand teams. - **Design Impact:** Leads the design of user experiences and content across Klaviyo's software, influencing the product and business decisions that drive the company's growth and success. **🌐 Work Environment** - **Studio Type:** Hybrid (3 days/week onsite in Boston, MA) - **Office Location(s):** 125 Summer St, Floor 7, Boston, MA 02110, US - **Design Workspace Context:** Klaviyo's Boston office offers a creative and collaborative workspace with state-of-the-art tools and resources to support design teams in their work. - **Work Schedule:** Standard full-time work schedule with flexible hours to support a healthy work-life balance and accommodate design workflows. **📄 Application & Portfolio Review Process** - **Design Interview Process:** - Phone or video screen with a design manager or hiring manager - Take-home design challenge to assess your problem-solving skills and design process - Onsite or virtual design critique with the design team to discuss your design approach and portfolio - Final interview with the design director or a senior design leader to assess cultural fit and career growth potential - **Portfolio Review Tips:** - Showcase your strongest content design work, highlighting your ability to create clear, concise, and actionable language for complex user flows. - Include case studies that demonstrate your process, collaboration, and stakeholder communication skills. - Tailor your portfolio to Klaviyo's design system and voice, emphasizing your ability to create cohesive user experiences across product touchpoints. - **Challenge Preparation:** - Familiarize yourself with Klaviyo's product, voice, and tone guidelines to ensure your design challenge submission aligns with the company's design standards. - Practice presenting your design work and process, focusing on clear and concise communication of your design rationale and user-centered approach. **🛠 Tools & Technology Stack** - **Primary Design Tools:** Figma (for design collaboration and handoff) - **Collaboration & Handoff:** Zeplin (for design system management and handoff) - **Research & Testing:** UsabilityHub (for user testing and feedback collection), Hotjar (for heatmap analysis and user behavior tracking) **👥 Team Culture & Values** - **Design Values:** - **User-centricity:** Klaviyo prioritizes user needs and empathy in all design decisions, ensuring that the product meets users where they are and addresses their pain points effectively. - **Clarity:** Klaviyo strives for clear, concise, and actionable language in all user interactions, guiding users through complex workflows and helping them achieve their goals. - **Collaboration:** Klaviyo fosters a culture of cross-functional collaboration, with design teams working closely with product managers, engineers, and brand teams to create cohesive user experiences. - **Iteration:** Klaviyo embraces an iterative design process, using data, user feedback, and experimentation to inform design decisions and continuously improve the product. - **Collaboration Style:** - Klaviyo encourages open communication and active listening, with design teams working closely with stakeholders to gather feedback and refine design solutions. - Klaviyo values a culture of critique and continuous learning, with design teams regularly reviewing and improving their work based on user feedback and design team input. - Klaviyo promotes a culture of knowledge sharing and mentorship, with design teams supporting the growth and development of junior designers and content creators. **⚡ Challenges & Growth Opportunities** - **Design Challenges:** - Balancing user needs, business objectives, and technical constraints in complex user flows and workflows. - Scaling content design systems and guidelines to support a growing design team and product suite. - Adapting to a rapidly evolving design landscape, with new tools, technologies, and user expectations emerging constantly. - **Learning & Development Opportunities:** - Klaviyo offers opportunities for professional growth and development, with design teams encouraged to explore new tools, methodologies, and best practices to enhance their skills and advance their careers. - Klaviyo provides access to industry conferences, workshops, and mentorship programs to support the growth and development of design professionals. **💡 Interview Preparation** - **Design Process Questions:** - Prepare for questions about your design process, focusing on your ability to translate complex concepts into clear, actionable language and advocate for content design throughout the product development lifecycle. - Practice explaining your design rationale and user-centered approach, using specific examples from your portfolio and case studies. - **Company Culture Questions:** - Research Klaviyo's design culture, values, and mission to ensure your responses align with the company's design principles and priorities. - Prepare for questions about your ability to collaborate effectively with cross-functional teams and contribute to Klaviyo's design community. - **Portfolio Presentation Strategy:** - Tailor your portfolio to Klaviyo's design system and voice, emphasizing your ability to create cohesive user experiences across product touchpoints. - Practice presenting your design work and process, focusing on clear and concise communication of your design rationale and user-centered approach. **📌 Application Steps** - To apply for this design position: 1. Submit your application through the provided link. 2. Customize your portfolio to highlight your content design work and showcase your ability to create clear, concise, and actionable language for complex user flows. 3. Optimize your resume for design roles, emphasizing your relevant skills, experience, and portfolio highlights. 4. Prepare for the design interview process, focusing on your design process, collaboration skills, and user-centered approach. 5. Research Klaviyo's design culture, values, and mission to ensure your responses align with the company's design principles and priorities.