Graphic Designer for Meta Ads at Activate Talent

📍 Job Overview

Job Title: Graphic Designer for Meta Ads

Company: Activate Talent

Location: Philippines

Job Type: Full-Time

Category: Performance Creative / Digital Design

Date Posted: 2025-06-15T07:27:31.589

Experience Level: 2+ Years

Remote Status: Remote

🎨 Role Summary

Focus on designing high-converting visual assets specifically for Meta (Facebook and Instagram) advertising platforms.
Translate marketing objectives and copy into compelling static images and light motion graphics.
Utilize performance data (like CTR and ROAS) to inform creative iterations and optimization strategies.
Maintain consistent brand identity and visual standards across all ad creatives.

📝 Enhancement Note: This role is highly specialized in performance creative for social media advertising, emphasizing not just aesthetic design but also data-driven optimization. Candidates should highlight their experience with direct-response design and iterative creative testing in their portfolio and application.

🖼️ Primary Responsibilities

Design visually appealing and effective static and light motion graphics for Meta ad campaigns targeting parents and caregivers.
Collaborate closely with the marketing team and copywriters to develop creative concepts that align with campaign goals and brand messaging.
Implement A/B testing strategies for creative variations and analyze performance metrics to identify winning designs.
Iterate on ad creatives based on insights derived from performance data to improve conversion rates and return on ad spend.
Ensure all visual assets adhere to brand guidelines and technical specifications for Meta advertising.
Develop simple motion graphics, such as animated text or transitions, to enhance the engagement and performance of ad creatives.

📝 Enhancement Note: The responsibilities clearly indicate a strong link between design and marketing performance. Designers applying for this role should be comfortable working in a data-informed environment and be able to articulate how their design choices contribute to key business metrics.

🎓 Skills & Qualifications

Education: While not explicitly stated, a degree in Graphic Design, Visual Arts, or a related field is typically preferred, or equivalent professional experience demonstrating a strong understanding of design principles and digital media.

Experience: Minimum of 2 years of professional graphic design experience, with a significant focus on creating performance-driven ad creatives, particularly for Meta platforms. A portfolio showcasing successful Meta ad campaigns is essential.

Required Skills:

Proficiency in graphic design principles, including layout, typography, color theory, and visual hierarchy.
Expertise in designing for Meta (Facebook and Instagram) ad formats and understanding platform-specific creative best practices.
Strong command of Adobe Creative Suite, particularly Photoshop and Illustrator, for creating static graphics.
Familiarity with basic motion graphics principles and proficiency in tools like Adobe After Effects for creating light motion elements.
Ability to analyze and interpret ad performance data (e.g., CTR, ROAS, conversion rates) to inform design decisions.
Excellent visual storytelling skills to create compelling narratives within ad creatives.
Strong communication and collaboration skills for working effectively with marketing teams and copywriters.

Preferred Skills:

Experience designing for Direct-to-Consumer (DTC) brands, especially in the wellness or children's product sectors.
Experience with A/B testing methodologies and optimizing creative assets based on test results.
Understanding of user psychology and persuasive design techniques as applied to advertising.
Familiarity with project management tools and remote collaboration platforms (e.g., Slack, Zoom).

📝 Enhancement Note: The emphasis on performance metrics and specific design tools like Adobe After Effects for light motion graphics suggests a need for a designer who is both creative and technically proficient in digital advertising formats. Candidates should highlight their experience with iterative design processes and data-driven creative optimization.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

Showcase a strong collection of Meta (Facebook and Instagram) ad creatives, including both static and examples of light motion graphics.
Include case studies that demonstrate the design process from brief to final creative, highlighting challenges and solutions.
Quantify the impact of your designs where possible, including performance metrics like click-through rates (CTR), conversion rates, or return on ad spend (ROAS).
Ensure visual presentation is clean, professional, and effectively communicates your design skills and aesthetic.

Process Documentation:

For each relevant project, clearly articulate the design problem you were solving and the goals of the ad campaign.
Detail your ideation process, including any initial sketches, wireframes, or mood boards.
Explain your design choices and how they were informed by target audience, platform best practices, and performance marketing goals.
Describe your collaboration process with copywriters and marketing teams.

📝 Enhancement Note: The requirement for a strong portfolio of Meta ad creatives with performance data is crucial. Applicants should tailor their portfolio specifically to show their success in designing for direct-response campaigns on social media, demonstrating their ability to impact key business metrics through design.

💵 Compensation & Benefits

Salary Range: Based on research for remote Graphic Designer roles in the Philippines with 2+ years of experience specializing in Meta ads, a competitive salary range would likely fall between PHP 40,000 to PHP 80,000 per month. This estimate is based on typical compensation for remote design roles with specialized digital marketing skills in the region and considers factors like experience level, expertise in performance creative, and the remote nature of the position. Candidates with a proven track record of creating high-performing ad creatives may command a higher salary.

Benefits:

Competitive compensation package.
100% remote work flexibility, allowing for a flexible work setup.
Opportunity to gain wide creative autonomy in designing ad creatives.
Potential for growth into broader digital design responsibilities within a fast-growing company.

Working Hours: The role requires working remotely during Pacific Standard Time (PST) hours, which may require adjusting your schedule to overlap significantly with US business hours.

📝 Enhancement Note: The salary estimate is based on market research for remote graphic design roles in the Philippines with a focus on performance creative for social media, considering the specified experience level and the remote nature of the position. It is an estimate and the actual compensation may vary depending on the candidate's experience and negotiation.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Activate Talent operates within the Staffing and Recruiting industry, focusing on connecting businesses with talent. This specific role is for a client, likely a Direct-to-Consumer (DTC) wellness brand specializing in children's vitamins and supplements.

Company Size: Activate Talent has a LinkedIn reported size of 1,001-5,000 employees. The client company's size is not specified but described as "fast-growing." This suggests working within a dynamic environment, potentially with a lean marketing and design team.

Founded: The founding date for Activate Talent is not publicly available on their LinkedIn profile. Their stated mission is to revolutionize talent acquisition.

Team Structure:

You will collaborate closely with the marketing team and copywriters of the client wellness brand.
The design team structure within the client company is not specified but is likely focused on digital performance creative.
Expect a collaborative workflow with cross-functional teams focused on driving marketing results.

Methodology:

The core methodology revolves around performance marketing, with a heavy emphasis on A/B testing and data-driven creative optimization.
Design work will be iterative, with creatives constantly being tested and refined based on performance metrics.
Collaboration and communication will be key to translating marketing strategies into effective visual assets.

Company Website: https://www.activatetalent.com/

📝 Enhancement Note: While Activate Talent is a staffing firm, the role is for their client, a wellness brand. Applicants should research the wellness industry and potentially identify the specific client company if possible, to better understand their target audience and brand aesthetic. The focus on performance marketing indicates a data-centric and iterative design approach.

📈 Career & Growth Analysis

Design Career Level: This role appears to be at a Mid-Level Graphic Designer position, requiring at least 2 years of specialized experience in performance creative. The focus is on execution and optimization of specific ad formats.

Reporting Structure: Reporting lines are not explicitly defined, but the role involves close collaboration with the marketing team and copywriters, suggesting reporting likely within the marketing or growth department of the client company.

Design Impact: Design in this role has a direct and measurable impact on marketing campaign performance, influencing key metrics like click-through rates, conversion rates, and overall return on ad spend. This provides a clear line of sight between creative work and business results.

Growth Opportunities:

Opportunity to deepen expertise in performance creative and social media advertising design.
Potential to expand responsibilities into other areas of digital design, such as website assets, email creatives, and landing pages.
Exposure to a fast-growing DTC brand environment, offering insights into scaling marketing and design efforts.

📝 Enhancement Note: The growth path described is primarily horizontal, expanding into other digital design areas, rather than immediate vertical progression into a senior or lead role. Candidates interested in specializing in performance creative will find this role offers significant depth in that area.

🌐 Work Environment

Studio Type: This is a 100% remote position, allowing for a flexible work setup from the Philippines.

Office Location(s): The role is fully remote within the Philippines.

Design Workspace Context:

The work environment is entirely virtual, requiring strong self-discipline and time management.
Collaboration will occur through digital tools like Slack and Zoom.
Requires a reliable internet connection and a dedicated workspace conducive to creative work.

Work Schedule: The role requires working remotely during Pacific Standard Time (PST) hours. This necessitates adjusting your daily schedule to align with business hours in the Pacific time zone of the United States, which will involve working during Philippine night hours.

📝 Enhancement Note: The requirement to work PST hours is a significant factor for candidates in the Philippines. Applicants should carefully consider their ability and willingness to work during these hours before applying. Highlighting experience with remote collaboration and time zone differences in the application can be beneficial.

📄 Application & Portfolio Review Process

Design Interview Process:

Expect initial screening interviews focusing on your experience with performance creative and Meta ads.
Be prepared to present and discuss your portfolio, highlighting case studies of successful ad campaigns and your design process.
You may be asked to complete a design exercise or challenge related to creating ad creatives for a similar product.
Interviews will likely involve discussions with the marketing team and potentially other stakeholders to assess collaboration and cultural fit.

Portfolio Review Tips:

Curate your portfolio to prominently feature your best Meta ad creatives, especially those with strong performance metrics.
For each case study, clearly articulate the problem, your approach, the creative solution, and the results (using data where possible).
Demonstrate your understanding of the target audience (parents and caregivers) and how your designs resonate with them.
Showcase your proficiency in relevant design tools and your ability to create both static and light motion graphics.

Challenge Preparation:

Familiarize yourself with the children's wellness product category and common advertising strategies in this space.
Be prepared to receive a brief for a hypothetical ad creative and demonstrate your process for developing concepts and executing designs within a limited timeframe.
Practice articulating your design rationale and explaining how your creative choices support marketing objectives.

ATS Keywords: Graphic Design, Meta Ads, Facebook Ads, Instagram Ads, Performance Creative, Digital Design, Social Media Advertising, Adobe Creative Suite, Photoshop, Illustrator, After Effects, Motion Graphics, A/B Testing, Performance Marketing, CTR, ROAS, Conversion Rate Optimization, Visual Storytelling, Typography, Layout, Branding, DTC, Wellness, Children's Vitamins, Remote Work, Collaboration, Communication, Visual Design, Creative Optimization, Ad Creatives, Digital Marketing, User-Centered Design (as it relates to ad resonance), Iterative Design.

📝 Enhancement Note: The interview process will heavily weigh your portfolio and ability to demonstrate measurable impact with your designs. Candidates should prepare to discuss specific examples of how their creative work contributed to the success of past ad campaigns. The ATS keywords provided cover essential skills and concepts for this specialized role.

🛠 Tools & Technology Stack

Primary Design Tools:

Adobe Photoshop: Essential for creating and editing static ad images, manipulating photos, and designing visual assets.
Adobe Illustrator: Used for creating vector graphics, illustrations, and typography that can be scaled for various ad formats.
Adobe After Effects: Required for creating light motion graphics, animating text, and adding simple transitions to ad creatives. Proficiency in creating short, engaging animations for social media is key.

Collaboration & Handoff:

Slack: Primary tool for real-time communication and collaboration with the marketing team and other stakeholders.
Zoom: Used for video meetings, discussions, and potentially presenting design concepts.
Other potential tools may include project management software (like Asana, Trello, or Notion) and file-sharing platforms (like Google Drive or Dropbox).

Research & Testing:

Familiarity with Meta Ads Manager and its reporting features to access and understand performance data (CTR, ROAS, etc.).
Potentially other analytics platforms used by the marketing team to track campaign performance.

📝 Enhancement Note: Proficiency in the specified Adobe tools is non-negotiable. Candidates should be prepared to demonstrate their skills in creating both static and basic motion graphics for advertising purposes. Experience with remote collaboration tools is also important for success in this role.

👥 Team Culture & Values

Design Values:

Performance-Oriented: A strong focus on creating designs that not only look good but also drive measurable results and contribute to marketing objectives.
Data-Driven: Design decisions are informed by performance data and insights from A/B testing and analytics.
Collaborative: Close collaboration with marketing and copywriters is essential to align design with campaign strategy and messaging.
Iterative: Designs are treated as hypotheses to be tested and refined based on performance, embracing a culture of continuous improvement.

Collaboration Style:

Expect a highly collaborative environment with regular communication and feedback loops with the marketing team.
Collaboration will be primarily remote, requiring proactive communication and responsiveness.
Design critiques may be informal and focused on performance impact rather than purely aesthetic considerations.

📝 Enhancement Note: The design culture is strongly rooted in performance marketing. Successful candidates will be those who are not only skilled designers but also understand the principles of direct-response advertising and are comfortable working in a data-informed, iterative environment.

⚡ Challenges & Growth Opportunities

Design Challenges:

Constantly needing to produce fresh and engaging creatives to combat ad fatigue on Meta platforms.
Translating complex marketing messages and product benefits into concise and compelling visual narratives for short-form ads.
Balancing creative innovation with the need to adhere to brand guidelines and performance best practices.
Working effectively across time zones to collaborate with teams potentially based in the US.

Learning & Development Opportunities:

Deepen expertise in performance creative strategy and optimization for social media advertising.
Gain experience in a fast-growing Direct-to-Consumer (DTC) wellness brand environment.
Opportunity to expand skills into other areas of digital design beyond ad creatives.
Learn to effectively utilize performance data to inform and improve design decisions.

📝 Enhancement Note: The challenges highlight the dynamic nature of social media advertising and the need for designers to be adaptable and data-driven. The growth opportunities are primarily focused on specialization within performance creative and expanding into related digital design areas.

💡 Interview Preparation

Design Process Questions:

Describe your process for designing a Meta ad creative from receiving a brief to final delivery. Be prepared to walk through a specific example from your portfolio.
How do you approach designing for A/B tests? Provide examples of creative variations you've designed and the rationale behind them.
Explain how you incorporate performance data (e.g., CTR, ROAS) into your design iterations.
How do you ensure your designs are both visually appealing and effective in driving conversions?

Company Culture Questions:

How do you prefer to collaborate with marketing teams and copywriters on ad creative projects?
Describe your experience working in a remote environment and managing your time effectively across different time zones.
What interests you about designing for a wellness brand, particularly one focused on children's products?

Portfolio Presentation Strategy:

Structure your portfolio presentation around case studies that demonstrate your process, creative problem-solving, and the results of your ad designs.
Clearly articulate the goals of each ad campaign and how your designs contributed to achieving those goals, using performance metrics where possible.
Be prepared to discuss your design choices and explain how they are tailored to the Meta platform and the target audience.
Showcase your proficiency in creating both static and light motion graphics.

📝 Enhancement Note: Interview preparation should focus on demonstrating your ability to create performance-driven designs and your understanding of the iterative process in social media advertising. Highlighting your experience with A/B testing and data-informed design will be particularly valuable.

📌 Application Steps

To apply for this design position:

Submit your application through this link
Tailor your resume and cover letter to highlight your experience specifically with Meta ad design and performance creative.
Ensure your portfolio is easily accessible and prominently features your best examples of Meta ad creatives, including static and light motion graphics.
Prepare to discuss your design process and the results of your work during the interview process.
Research the wellness industry and the target audience (parents and caregivers) to demonstrate your understanding during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and design industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer for Meta Ads