Graphic Designer, BHG Products at Walmart

📍 Job Overview

Job Title: Graphic Designer, BHG Products at Walmart

Company: Dotdash Meredith

Location: Iowa-Des Moines

Job Type: Full-Time

Category: Graphic Design

Date Posted: 2025-06-11T00:00:00

Experience Level: 0-2 Years (Entry-Level)

Remote Status: Hybrid (3 days in office)

🎨 Role Summary

• Design and execute compelling visual communications for a variety of platforms, including print, social media, digital content, and presentation decks.
• Collaborate closely with the creative team to develop design solutions incorporating typography, photography, and conceptual ideas.
• Contribute to business development efforts by designing pitch decks and other collateral to secure licensing partnerships.
• Assist in the design of research and trend presentations in collaboration with account managers and directors.

🖼️ Primary Responsibilities

• Design and execute visual communications for marketing assets, ensuring brand appropriateness and alignment with guidelines under senior creative direction.
• Aid in business development by designing visually appealing and persuasive pitch decks and supporting collateral for potential licensing partners.
• Collaborate with account managers and directors to assist in the design of research and trend presentations, translating data and insights into compelling visual narratives.
• Actively participate in brainstorming sessions with internal and external teams to contribute creative ideas and assist in the overall creative process.
• Manage multiple graphic design projects simultaneously, prioritizing tasks effectively to meet tight deadlines while maintaining high visual standards.

🎓 Skills & Qualifications

Education: Bachelor's Degree in Graphic Design or a related creative field.

Experience: Minimum of one (1) year of graphic design experience in a fast-paced media environment (such as advertising, magazine, publishing, or equivalent internship experience), with a strong portfolio showcasing relevant design projects.

Required Skills:

• Outstanding graphic design skills with a strong portfolio demonstrating proficiency in visual hierarchy, layout, color theory, and composition.
• A strong grasp of current design and typography trends, with a willingness to experiment with forward-thinking design approaches.
• Excellent written and verbal communication skills, with the ability to interact professionally and effectively with colleagues, creative teams, and external partners.
• Extreme attention to detail in design execution, file preparation, and adherence to brand guidelines.
• Excellent time management and organizational skills with the ability to manage multiple design projects simultaneously in a fast-paced environment.
• Ability to work collaboratively, receive feedback constructively, and remain flexible under pressure and tight deadlines.
• Proficiency in Adobe Creative Suite, including InDesign, Photoshop, and Illustrator for design and layout tasks.

Preferred Skills:

• Knowledge of Google Workspace (Drive, Docs, Slides) for collaboration and presentation development.
• Experience with Premiere Pro for basic video editing or motion graphics, though not explicitly required, could be beneficial for digital content creation.
• Familiarity with design systems or brand guidelines for consistent application across various assets.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

• Include 3-5 case studies or project examples that demonstrate your graphic design process from concept to final execution.
• Showcase a range of design projects, including examples of print materials, social media graphics, digital content, and presentation design.
• Highlight your ability to work with existing brand guidelines and adapt your design style to different brand aesthetics, specifically if you have experience with lifestyle or consumer product brands.
• Present your work clearly and professionally, explaining your design decisions and the problem you were solving with each project.

Process Documentation:

• For each relevant case study, briefly describe the project brief, your role, the target audience, and the desired outcome.
• Illustrate key stages of your design process, such as initial sketches, mood boards, wireframes (if applicable), iterations, and final deliverables.
• Explain your approach to typography, color palette selection, image curation, and layout composition.

💵 Compensation & Benefits

Salary Range: Based on research for Graphic Designer roles with 0-2 years of experience in Des Moines, Iowa, the estimated salary range is typically between $40,000 to $55,000 annually. This range can vary based on specific experience, skills, and the candidate's portfolio quality. Des Moines has a lower cost of living compared to major design hubs, which influences local salary benchmarks.

Benefits:

• Comprehensive health insurance plans (Medical, Dental, Vision).
• Retirement savings plan (e.g., 401k) with potential company match.
• Paid time off (Vacation, Sick Leave, Holidays).
• Potential for professional development opportunities relevant to design skills and media industry trends.

Working Hours: Full-time, typically standard business hours, with flexibility for a hybrid work arrangement (3 days in office, 2 days remote). The fast-paced environment may occasionally require flexibility for project deadlines.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Media & Publishing (specifically Brand Licensing & Partnerships within the lifestyle sector)

Company Size: Over 3,000 employees globally (estimated based on LinkedIn data)

Founded: Dotdash Meredith was formed in 2021 through the merger of Dotdash and Meredith Corporation, bringing together a long history in publishing and digital media.

Team Structure:

• The Graphic Designer reports to senior creative team members within the Brand Licensing & Partnerships division.
• The role involves close collaboration with account managers and directors on the licensing team.
• Expect to work cross-functionally with internal teams involved in marketing, sales, and potentially product development or brand management.

Methodology:

• Likely utilizes a project-based workflow, managing multiple design requests simultaneously.
• Emphasis on collaborative brainstorming and receiving feedback within the creative team.
• Design work is guided by established brand guidelines for Better Homes & Gardens and potentially other licensed brands.

Company Website: https://www.dotdashmeredith.com/

📈 Career & Growth Analysis

Design Career Level: This is an entry-level to early-career Graphic Designer role. The focus is on executing design tasks under guidance and developing foundational skills within a professional environment.

Reporting Structure: Reports to senior creative team members, indicating mentorship and direction will be provided. This structure supports growth and learning for a less experienced designer.

Design Impact: The design work directly supports business development and marketing efforts for significant brand licensing partnerships (like BHG at Walmart), meaning the visual communication created has a direct impact on securing deals and promoting products.

Growth Opportunities:

• Opportunity to build a strong portfolio of work for major brands in a retail context.
• Develop skills in designing for various platforms (print, digital, social, presentations).
• Gain experience collaborating with business development and sales teams, understanding the strategic application of design.
• Potential for advancement to a more senior graphic designer role with increased autonomy and responsibility over time, possibly specializing in specific brands or types of collateral.

🌐 Work Environment

Studio Type: Hybrid office environment based in Des Moines, IA. The role requires being in the office 3 days per week, suggesting a value placed on in-person collaboration and team interaction.

Office Location(s): Des Moines, IA - 1716 Locust Street. This indicates a specific office location where the in-office work will occur.

Design Workspace Context:

• Expect a collaborative workspace environment given the hybrid model and the need for team interaction.
• Access to necessary hardware and software (Adobe Creative Suite) will be provided in the office.
• Opportunities for informal learning and collaboration with other designers and team members during in-office days.

Work Schedule: Primarily standard business hours. The hybrid model offers some flexibility, but the in-office days are a core requirement for team cohesion and project work. Deadlines may occasionally require flexibility in hours.

📄 Application & Portfolio Review Process

Design Interview Process:

• Initial screening call (likely HR or a recruiter) to assess basic qualifications and fit.
• Interview(s) with members of the creative team, potentially including senior designers or creative leads, focusing on portfolio review and technical skills.
• Interview(s) with team members from the Brand Licensing & Partnerships team (e.g., account managers, directors) to assess collaboration skills and understanding of business context.
• Potentially a design exercise or challenge to evaluate problem-solving skills and execution abilities under timed conditions.
• Final interview(s) with hiring managers or department heads.

Portfolio Review Tips:

• Curate your portfolio to highlight projects relevant to the required skills: graphic design, layout, typography, and work for consumer brands or retail contexts if possible.
• Prepare to walk through 2-3 key case studies in detail, explaining your process, decisions, and the impact of your design work.
• Be ready to discuss how you approach working within established brand guidelines and incorporating feedback.
• Ensure your portfolio is easily accessible online and presents your work clearly and professionally.

Challenge Preparation:

• Review the BHG brand aesthetic and typical marketing materials.
• Practice quick design exercises focusing on layout, typography, and adapting content for different formats (e.g., social graphic, presentation slide).
• Be prepared to articulate your design rationale and process under pressure.

ATS Keywords: Graphic Design, Visual Communication, Marketing Assets, Print Design, Social Media Design, Digital Content Design, Presentation Design, Pitch Decks, Brand Licensing, Consumer Products, Retail, Better Homes & Gardens, Walmart, Adobe Creative Suite, InDesign, Photoshop, Illustrator, Typography, Layout, Brand Guidelines, Collaboration, Time Management, Attention to Detail, Google Workspace, Creative Team, Licensing Partnerships, Visual Execution, Design Solutions, Research Presentations, Trend Presentations, Brainstorming, Fast-Paced Environment, Media Environment, Advertising Design, Magazine Design, Publishing Design, Portfolio, Case Study, Design Process, Feedback, Deadlines, Prioritization, Problem Solving, Visual Hierarchy, Color Theory, Composition.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe InDesign: Essential for creating layouts for print materials, presentations, and potentially digital documents. Proficiency in page layout, master pages, text styling, and preparing files for output is expected.
• Adobe Photoshop: Required for image editing, manipulation, and optimization for various platforms (print, digital, social). Skill in retouching, color correction, and creating graphics is necessary.
• Adobe Illustrator: Used for creating vector graphics, illustrations, logos, and icons. Proficiency in vector paths, layers, and exporting assets is important.
• Adobe Premiere Pro (Required): Listed in the job description as a required skill, indicating a need for basic video editing capabilities for digital content or social media assets.

Collaboration & Handoff:

• Google Workspace (Preferred): Using Google Drive, Docs, and Slides for file sharing, document collaboration, and creating presentations.
• Potential use of project management tools (not specified, but common) for tracking tasks and deadlines.

Research & Testing:

• While not explicitly listed as tools, the role involves assisting with research and trend presentations, implying the need to work with data and insights provided by other teams and translate them visually.

👥 Team Culture & Values

Design Values:

• Emphasis on creating compelling visual communications that align with established brand identities, particularly Better Homes & Gardens.
• Value placed on staying current with design, typography, social, and market trends to inform creative execution.
• A collaborative approach to design, involving brainstorming, feedback, and working closely with team members.
• Attention to detail and a commitment to producing high-quality, professional design assets.

Collaboration Style:

• Close collaboration within the creative team, including receiving direction from senior members.
• Cross-functional collaboration with the Brand Licensing & Partnerships team (account managers, directors) to support business objectives.
• Openness to feedback and iterative design processes.

⚡ Challenges & Growth Opportunities

Design Challenges:

• Balancing creative execution with strict adherence to established brand guidelines for multiple brands.
• Managing multiple design projects simultaneously with tight deadlines in a fast-paced environment.
• Translating complex research and trend data into visually clear and compelling presentations.
• Staying ahead of evolving design trends across various platforms (print, digital, social).

Learning & Development Opportunities:

• Opportunity to gain significant experience working with major consumer brands and retailers (BHG at Walmart).
• Develop a deeper understanding of the business side of design, specifically in brand licensing and marketing.
• Enhance skills in designing for diverse media platforms.
• Learn from experienced senior creative team members.

💡 Interview Preparation

Design Process Questions:

• Be prepared to discuss your process for approaching a new design project, from understanding the brief to final delivery. Use examples from your portfolio.
• Explain how you incorporate feedback into your design iterations.
• Describe a time you had to work within strict brand guidelines or constraints.
• Discuss your experience with managing multiple projects and prioritizing tasks.

Company Culture Questions:

• Research Dotdash Meredith and the Better Homes & Gardens brand's presence, particularly in the retail space like Walmart.
• Be prepared to discuss why you are interested in working for Dotdash Meredith and specifically on brand licensing projects.
• Ask questions about the team structure, collaboration style, and how design is integrated into the business development process.

Portfolio Presentation Strategy:

• Select 3-4 projects that best showcase your skills relevant to this role (brand work, marketing collateral, presentations, multi-platform design).
• For each project, clearly articulate the challenge, your design solution, the process you followed, and the outcome or impact.
• Highlight your visual design skills (typography, layout, color) and your ability to work within brand constraints.

📌 Application Steps

To apply for this design position:

• Submit your application through this link
• Customize your resume to highlight relevant graphic design skills, experience in media or fast-paced environments, and proficiency in the required Adobe Creative Suite tools. Use keywords from the ATS list provided.
• Refine your online portfolio to clearly present your strongest design projects, focusing on those that demonstrate relevant skills in branding, marketing collateral, and potentially retail or consumer product design.
• Prepare your portfolio case studies to explain your design process and the rationale behind your decisions, especially how you addressed project goals and worked within constraints.
• Research Dotdash Meredith, the Brand Licensing & Partnerships division, and the Better Homes & Gardens brand to prepare for company-specific questions and demonstrate your interest.