Graphic Designer at myCareer - NSW Government

📍 Job Overview

Job Title: Graphic Designer

Company: myCareer - NSW Government

Location: Sydney, NSW, Australia

Job Type: Full-Time, Ongoing

Category: Graphic Design, Visual Design

Date Posted: June 11, 2025

Experience Level: Mid-Level (Clerk Grade 7/8)

Remote Status: On-site

🎨 Role Summary

Create high-quality visual content for Destination NSW campaigns, publications, digital channels, and trade materials.
Ensure all design outputs align with Destination NSW's brand guidelines and broader marketing strategy for the visitor economy.
Manage creative projects from concept to delivery, coordinating with internal teams, contractors, and suppliers.
Maintain high design standards, ensure brand consistency, and contribute to process improvements within the design studio.

📝 Enhancement Note: Based on the Clerk Grade 7/8 classification within the NSW Government, this role likely involves a significant level of autonomy and responsibility, requiring a Graphic Designer capable of not just execution but also strategic thinking regarding brand application and project management within a government context. The "ongoing" nature suggests a permanent, stable position.

🖼️ Primary Responsibilities

Produce compelling visual design assets for a diverse range of marketing materials, including digital advertisements, social media graphics, brochures, reports, and event collateral.
Translate marketing briefs and strategic goals into effective and visually appealing design solutions that resonate with target audiences.
Oversee the end-to-end management of graphic design projects, including scoping, timeline management, budget tracking (where applicable), and quality control.
Collaborate effectively with internal marketing teams, content creators, and external agencies to ensure seamless execution of design projects.
Present design concepts and final deliverables to stakeholders, articulating design rationale and incorporating feedback constructively.

📝 Enhancement Note: While the original description is concise, inferring from the government context and the nature of Destination NSW, responsibilities likely involve navigating internal approval processes, adhering to strict brand guidelines (possibly including government-wide standards), and working on projects with broad public visibility, necessitating meticulous attention to detail and clarity in design communication.

🎓 Skills & Qualifications

Education: Relevant qualifications in Graphic Design or a related creative field are expected, demonstrating a foundational understanding of design principles, typography, color theory, and visual communication. While a specific degree isn't explicitly stated, a Diploma or Bachelor's degree is typical for this level in the design industry.

Experience: Solid industry experience in graphic design is required, indicating a proven track record of successfully delivering design projects from concept to completion. A strong portfolio showcasing a range of work across different media and demonstrating proficiency in the required tools is essential for demonstrating this experience.

Required Skills:

Expert proficiency in Adobe Creative Suite, specifically Adobe InDesign, Photoshop, and Illustrator, for creating professional-grade design assets.
Strong capability in using Microsoft 365 for presentations, documentation, and internal communication.
Demonstrated ability to manage multiple design projects concurrently, prioritize tasks, and meet tight deadlines without compromising quality.
Excellent understanding of brand guidelines and the ability to apply them consistently across all visual outputs.
Proven ability to translate creative briefs into effective and innovative visual solutions.

Preferred Skills:

Experience with digital asset management systems for organizing and retrieving design files efficiently.
Familiarity with web design principles and preparing assets for digital platforms.
Knowledge of print production processes and preparing artwork for various printing methods.

📝 Enhancement Note: The required skills are standard for a graphic designer role. The preferred skills are inferred based on the types of outputs mentioned (digital channels, publications), suggesting a need for skills beyond core graphic design to facilitate broader project execution and collaboration. The emphasis on Microsoft 365 is typical for government roles.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

Showcase a diverse range of graphic design projects, including examples of campaign materials, publications (brochures, reports), and digital assets (social media graphics, web banners).
Present case studies that clearly articulate the design problem, your process, the solution, and the impact of your work.
Ensure high visual presentation standards, demonstrating strong layout, typography, and image-making skills.
Include examples that highlight your ability to work within established brand guidelines and maintain consistency.

Process Documentation:

Detail your approach to design projects, from initial concept development and research to iteration and final delivery.
Explain how you gather requirements, explore different design directions, and incorporate feedback throughout the process.
Showcase your methods for ensuring design quality and brand alignment at each stage.

📝 Enhancement Note: For a government role focused on tourism and the visitor economy, demonstrating the ability to design for diverse audiences and apply accessibility principles in design would be a significant advantage, although not explicitly stated. Highlighting projects with clear objectives and measurable outcomes is crucial.

💵 Compensation & Benefits

Salary Range: AUD $110,266 - $122,058 per annum plus superannuation.

Benefits:

Competitive salary package within the NSW Government Clerk Grade 7/8 structure.
Generous superannuation contributions (currently 12%).
Potential for professional development opportunities within the NSW Government framework.
Access to employee assistance programs and wellbeing initiatives.

Working Hours: Standard full-time working hours as per NSW Government employment conditions. Flexibility may be available depending on project requirements and team needs, aligning with government standards for work-life balance.

📝 Enhancement Note: The salary range is clearly specified and aligns with the stated Clerk Grade 7/8 level in the NSW Government. Benefits listed are typical for government positions in Australia.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Government Administration, specifically within the Creative Industries, Tourism, Hospitality, and Sport cluster, focusing on promoting the visitor economy in NSW.

Company Size: Part of the larger Department of Creative Industries, Tourism, Hospitality and Sport, which has over 10,000 employees within the NSW Government.

Founded: Destination NSW operates as a key agency within the NSW Government, with a focus on tourism promotion and development.

Team Structure:

The role reports to the Associate Director Design & Creative, indicating a structured design team.
Collaboration with internal marketing, content, and potentially policy teams is essential.
Interaction with external contractors and suppliers will also be part of the workflow.

Methodology:

Likely follows a structured project management methodology within the government framework.
Emphasis on understanding target audiences for tourism and visitor economy initiatives.
Focus on delivering design solutions that support strategic government objectives.

Company Website: destinationnsw.com.au

📝 Enhancement Note: The company is a government agency focused on tourism. The design culture likely values brand consistency, clear communication, and adherence to government standards. Team structure is inferred from the reporting line. Methodology would be influenced by government processes and the need to support public-facing campaigns.

📈 Career & Growth Analysis

Design Career Level: This role is classified as Clerk Grade 7/8, which typically represents a mid-level professional position within the NSW Government. The Graphic Designer at this level is expected to work with a degree of independence, manage projects, and contribute to improving processes.

Reporting Structure: The Graphic Designer reports to the Associate Director Design & Creative, suggesting a path for mentorship and potential advancement within the design team or broader government structure.

Design Impact: The design work directly supports Destination NSW's marketing strategy and the broader goals of the visitor economy, meaning the visual content created will have a significant public reach and impact on promoting NSW as a destination.

Growth Opportunities:

Potential for advancement to more senior design roles within Destination NSW or other government agencies based on performance and experience.
Opportunities to develop specialized skills in areas such as digital design, motion graphics, or design system management.
Access to training and development programs offered by the NSW Government to enhance professional skills and career progression.

📝 Enhancement Note: Career progression within government often follows a structured grading system. The reporting line to an Associate Director suggests potential for growth within the design leadership structure. The impact of the role on public-facing campaigns provides a strong platform for demonstrating value.

🌐 Work Environment

Studio Type: Office-based role located in The Rocks, Sydney, which is a vibrant central business district location. The work environment is likely a professional office setting within a government building.

Office Location(s): The primary location is The Rocks, Sydney. This central location is well-served by public transport, offering accessibility for designers commuting from various parts of Sydney.

Design Workspace Context:

Likely a collaborative office environment where designers work alongside marketing and other teams.
Access to necessary design software and hardware is provided.
Opportunities for informal and formal collaboration with the design team and other colleagues.

Work Schedule: Standard full-time schedule. The nature of government work often provides stability in working hours, though specific project deadlines may require flexibility at times.

📝 Enhancement Note: The office location in The Rocks is a key detail. The work environment within a government agency typically balances professional structure with collaborative spaces.

📄 Application & Portfolio Review Process

Design Interview Process:

Initial application review focusing on cover letter, resume, and potentially a preliminary portfolio assessment.
Interview stages likely involve discussions about your design experience, process, and ability to manage projects and collaborate.
A design exercise or presentation of case studies from your portfolio may be required to demonstrate your skills and problem-solving approach.
Cultural fit and alignment with government values and the team environment will be assessed.

Portfolio Review Tips:

Curate your portfolio to specifically highlight projects relevant to the requirements of a government tourism agency, such as campaign materials, publications, and digital assets.
For each project, clearly explain the brief, your role, the design process you followed, the challenges you faced, and the final outcome. Quantify results where possible.
Ensure the visual presentation of your portfolio is clean, professional, and easy to navigate. Pay attention to detail in your own design presentation.
Be prepared to discuss your design decisions and rationale for each project in detail.

Challenge Preparation:

If a design challenge is part of the process, carefully read and understand the brief. Ask clarifying questions if needed.
Structure your response to demonstrate your design process, from understanding the problem to exploring solutions and arriving at a final design.
Be prepared to articulate your design choices and how they address the brief and target audience.

ATS Keywords: Graphic Design, Visual Design, Adobe Creative Suite, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Microsoft 365, Design, Creative, Campaigns, Publications, Digital Channels, Trade Materials, Brand Consistency, Project Management, Stakeholder Engagement, Collaboration, Visual Content, Typography, Layout, Print Design, Digital Design, Marketing, Tourism, Visitor Economy, NSW Government, Government Design, Creative Process, Design Thinking, Case Study, Portfolio, Brand Guidelines, Design Standards, Attention to Detail, Deadline Management, Communication, Presentation Skills.

📝 Enhancement Note: The interview process for government roles often includes structured questions assessing capabilities against a set framework. A design exercise or portfolio presentation is highly probable for a design role at this level. Tailoring the portfolio to the government/tourism context is crucial.

🛠 Tools & Technology Stack

Primary Design Tools:

Adobe InDesign: Essential for creating publications, reports, and layout-heavy materials. Proficiency in advanced features for long documents and complex layouts is beneficial.
Adobe Photoshop: Required for image editing, manipulation, and preparing assets for print and digital use.
Adobe Illustrator: Necessary for creating vector graphics, illustrations, logos, and icons, ensuring scalability and versatility.
Microsoft 365: Used for presentations (PowerPoint), documentation (Word), and potentially data analysis (Excel), demonstrating the need to integrate design work with standard office productivity tools.

Collaboration & Handoff:

Likely uses standard government communication platforms (e.g., Microsoft Teams) for internal collaboration.
Methods for sharing design files with internal teams and external suppliers will be part of the workflow.

Research & Testing:

While not explicitly mentioned, the role may involve working with research data provided by other teams to inform design decisions for targeted campaigns.

📝 Enhancement Note: The listed tools are standard for graphic design. The emphasis on Microsoft 365 highlights the integration with general office workflows within the government context. Other collaboration and research tools would likely be standard government-wide platforms.

👥 Team Culture & Values

Design Values:

Emphasis on creating high-quality, professional visual content that effectively represents Destination NSW and the NSW Government.
Value placed on brand consistency and adherence to established guidelines to maintain a cohesive public image.
Commitment to supporting the goals of the visitor economy through impactful design.
Likely a focus on collaboration and teamwork within the design studio and across different departments.

Collaboration Style:

Collaborative approach with internal marketing and content teams to bring campaigns to life.
Interaction with external contractors and suppliers requires clear communication and project coordination.
Participation in design critiques and feedback sessions to refine work and ensure quality.

📝 Enhancement Note: The culture within a government agency often prioritizes collaboration, adherence to standards, and a focus on public service objectives. The design team's values would align with these broader government principles while maintaining creative standards.

⚡ Challenges & Growth Opportunities

Design Challenges:

Balancing creative innovation with strict brand guidelines and government communication standards.
Managing multiple projects concurrently with competing deadlines and priorities.
Translating complex tourism strategies and data into visually compelling and easily understandable content.
Adapting design approaches for diverse audiences and platforms within the visitor economy.

Learning & Development Opportunities:

Opportunities to work on a wide variety of projects promoting different aspects of NSW tourism.
Access to professional development resources and training programs available to NSW Government employees.
Potential to expand skills in areas like digital marketing design, accessibility design, or motion graphics through on-the-job experience or training.

📝 Enhancement Note: The challenges are typical for a graphic designer in a large organization, particularly within a government context where adherence to standards is critical. Growth opportunities are tied to the breadth of projects and government-provided training resources.

💡 Interview Preparation

Design Process Questions:

Be prepared to walk through your design process using examples from your portfolio, explaining your approach to understanding the brief, research, ideation, iteration, and final delivery.
Discuss how you manage feedback and revisions while maintaining the integrity of the design.
Explain how you ensure brand consistency across different media and projects.

Company Culture Questions:

Research Destination NSW's recent campaigns and initiatives. Be prepared to discuss your thoughts on their visual style and how you could contribute.
Articulate your understanding of the role of design in promoting tourism and the visitor economy.
Discuss your experience working collaboratively with marketing teams and other stakeholders.

Portfolio Presentation Strategy:

Select a few key projects from your portfolio that are most relevant to the role's requirements (campaigns, publications, digital assets).
For each project, structure your presentation as a case study, focusing on the problem, your process, your solution, and the impact.
Practice presenting your work clearly and concisely, highlighting your creative problem-solving skills and technical abilities.

📝 Enhancement Note: Interview preparation should focus on demonstrating both creative skills and the ability to work effectively within a structured organizational environment like the government. Highlighting relevant project experience and understanding the organization's mission are key.

📌 Application Steps

To apply for this design position:

Submit your application through this link
Prepare a cover letter (maximum 2 pages) that specifically addresses your capabilities and experience as they relate to the requirements outlined in the role description.
Provide an up-to-date resume (maximum 5 pages) detailing your professional experience, skills, and relevant qualifications. Ensure it is optimized with design-specific keywords.
Prepare your portfolio for review. While not explicitly requested for the initial submission, it will be essential for later stages of the interview process. Ensure it showcases relevant work and clearly articulates your design process.
Research Destination NSW and the Department of Creative Industries, Tourism, Hospitality and Sport to understand their work and how your design skills can contribute to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and design industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer