📍 Job Overview
Job Title: Graphic Designer
Company: Kogan.com
Location: South Melbourne, Victoria, Australia
Job Type: Full Time
Category: Graphic Design / Visual Design
Date Posted: 2025-06-12T00:00:00
Experience Level: Mid-Level (2-5 years)
Remote Status: On-site
🎨 Role Summary
- Execute high-quality visual design assets for diverse marketing and campaign initiatives across digital, print, and social channels.
- Drive the creative process from initial concept ideation through to final execution, ensuring brand consistency and effectiveness.
- Contribute significantly to the visual identity of a leading Australian eCommerce platform through compelling and polished design work.
- Collaborate within a fast-paced creative team environment, contributing to continuous improvement and supporting fellow designers.
🖼️ Primary Responsibilities
- Design a wide range of marketing and campaign assets, including static graphics, banners, email templates, website elements, and print collateral.
- Lead the ideation and execution of creative concepts for major campaigns across multiple platforms, ensuring visual cohesion and strategic alignment.
- Create and edit product and listing images, including managing photography and performing detailed post-production work to high standards.
- Produce engaging animated assets using Adobe After Effects specifically for use in social media and paid advertising campaigns.
- Assist with the design and production of corporate communications and internal collateral as required, maintaining brand consistency across all internal materials.
- Ensure all design work strictly adheres to project briefs and established brand guidelines, maintaining a high level of quality and attention to detail.
- Provide constructive feedback and support to other members of the design team, actively contributing to a culture of continuous skill development and improvement.
- Collaborate effectively with various internal stakeholders, including marketing, product, and content teams, to ensure timely and effective delivery of design projects.
🎓 Skills & Qualifications
Education: Degree qualification in a relevant field such as Design, Marketing, Communications, or a related creative discipline is required.
Experience: Proven mid-level graphic design experience (typically 2-5 years) is essential, preferably gained within a similar fast-paced environment like eCommerce or Retail. A strong portfolio demonstrating experience with diverse visual assets and campaign execution is expected.
Required Skills:
- Proficiency in the Adobe Creative Suite, with a strong command of Photoshop, Illustrator, and InDesign for static graphic design and layout.
- Expertise in Adobe After Effects for creating and editing animated assets for digital platforms.
- Demonstrated ability to manage multiple design projects concurrently while maintaining exceptional attention to detail and meeting deadlines.
- Strong capability in transforming creative briefs into compelling, visually engaging designs that align with brand guidelines.
Preferred Skills:
- Experience with product photography and post-production techniques specific to eCommerce imagery.
- Familiarity with design systems and maintaining consistent visual language across various touchpoints.
- Experience working in a collaborative design team environment, providing and receiving constructive feedback.
🎨 Portfolio & Creative Requirements
Portfolio Essentials:
- Include a diverse range of graphic design projects showcasing work across digital marketing (banners, social media), print (brochures, packaging), and potentially website assets.
- Present case studies that clearly outline your design process, from understanding the brief and initial concepting to execution and final output.
- Demonstrate strong visual design skills through high-quality imagery, typography, and layout in your portfolio pieces.
- If applicable, include examples of animated assets created using After Effects, showcasing your motion design capabilities.
Process Documentation:
- For key projects, briefly explain the initial research and discovery process that informed your design decisions.
- Showcase your ideation and iteration methods, including sketches, wireframes (if applicable), or multiple design options explored.
- Describe any validation or testing approaches used, such as A/B testing design variations or gathering feedback.
💵 Compensation & Benefits
Salary Range: Based on typical salary data for a Mid-Level Graphic Designer in South Melbourne, Victoria, Australia, with 2-5 years of experience in the eCommerce/Retail sector, the estimated salary range is AUD $70,000 - $95,000 per year. This estimate is based on publicly available salary data for similar roles in the region and considers the cost of living in metropolitan Melbourne. Actual compensation may vary based on experience, skills, and negotiation.
Benefits:
- Complimentary Kogan First Membership, offering exclusive deals and benefits across the platform.
- Team Exclusive Discounts on Kogan.com products.
- Comprehensive Health & Wellness Program to support employee well-being.
- Opportunities for Learning & Development, including access to resources and training.
- Participation in Lunch & Learns and Hackathons to foster innovation and knowledge sharing.
- Team Member Referral Program.
- Company and Team Events and Celebrations to build camaraderie.
- Opportunities for Community Engagement through volunteering initiatives.
- Extensive Career Development Opportunities within the growing eCommerce business.
Working Hours: Standard full-time working hours, typically 40 hours per week. As an on-site role in a fast-paced environment, some flexibility may be required during peak campaign periods.
🎯Team & Company Context
🏢 Company & Design Culture
Industry: Retail / eCommerce. Kogan.com is a major player in the Australian and New Zealand online retail market, focusing on making consumer electronics, technology, and various other products more affordable and accessible. This implies a design environment focused on high-volume, fast-turnaround creative for diverse product categories and marketing campaigns.
Company Size: 201-500 employees (based on LinkedIn data). This suggests a medium-sized company where design professionals likely work in a dedicated team but also interact closely with other departments. There's likely a balance between established processes and opportunities to influence workflows.
Founded: 2006. Founded by Ruslan Kogan, the company has a history rooted in entrepreneurialism and disrupting traditional retail, which likely translates to a dynamic and innovative company culture.
Team Structure:
- The role reports to the Graphic Design Manager, indicating a structured design team within the marketing or creative department.
- Likely composed of graphic designers at various levels, potentially including junior designers, offering opportunities for mentorship.
- Strong cross-functional collaboration is required with marketing, product, content, and potentially development teams for campaign execution and asset delivery.
Methodology:
- Likely follows a fast-paced design workflow driven by marketing campaign calendars and product launches.
- Emphasis on efficient ideation and rapid iteration to meet tight deadlines.
- Design decisions are likely influenced by performance metrics and A/B testing results for digital assets.
Company Website: http://www.kogan.com
📈 Career & Growth Analysis
Design Career Level: Mid-level Graphic Designer. This role is for an experienced designer expected to work independently on significant projects, lead creative ideation for campaigns, and potentially provide support or mentorship to junior team members. It requires solid technical skills and proven experience in campaign execution.
Reporting Structure: Reports directly to the Graphic Design Manager. This structure provides guidance and oversight while allowing for significant autonomy in project execution. It also positions the role for potential future advancement into senior designer or lead roles within the team.
Design Impact: Design has a direct and significant impact on Kogan.com's brand image, marketing campaign effectiveness, and ultimately, sales performance. Visual assets are crucial for attracting customers, communicating value, and driving conversions in the competitive eCommerce landscape.
Growth Opportunities:
- Potential for advancement to a Senior Graphic Designer or Lead Designer role, taking on more complex projects and leadership responsibilities within the team.
- Opportunities to specialize in specific areas like motion graphics (After Effects), digital marketing design, or potentially product imagery and post-production.
- Participation in company-wide learning and development programs, hackathons, and Lunch & Learns can contribute to broader skill development beyond graphic design.
🌐 Work Environment
Studio Type: On-site office environment. The role is based at the Kogan.com HQ in South Melbourne, indicating a traditional office setting rather than a remote or hybrid arrangement.
Office Location(s): 139 Gladstone Street, South Melbourne, VIC 3205, AU. The primary work location is the company headquarters, suggesting a centralized creative team environment.
Design Workspace Context:
- Likely a collaborative workspace environment designed to facilitate communication and teamwork among the creative team.
- Access to necessary design software (Adobe Creative Suite) and potentially specialized hardware for graphic design work.
- Opportunities for informal interactions and feedback sessions with the Graphic Design Manager and other team members.
Work Schedule: Full-time, on-site schedule. This requires daily presence at the South Melbourne office during standard business hours, though some flexibility may be needed depending on project deadlines.
📄 Application & Portfolio Review Process
Design Interview Process:
- Initial application submission including CV and a tailored Cover Letter demonstrating knowledge of Kogan.com.
- Candidates will likely be sent a design test as a first step to assess technical skills and problem-solving abilities.
- Successful candidates from the testing phase will proceed to interviews, which may include a portfolio review where you'll be asked to walk through selected projects and discuss your design process.
- Interviews may also involve discussions about your experience, collaboration style, and cultural fit with the team and company values.
Portfolio Review Tips:
- Curate your portfolio to specifically highlight projects relevant to eCommerce, retail, or fast-paced marketing environments.
- For each case study, clearly articulate the project brief, your role, the challenges faced, your design process, and the final outcome or impact.
- Ensure the visual presentation of your portfolio itself is polished and demonstrates your attention to detail and design skills.
- If you have experience with product imagery or animation, make sure these are prominently featured with clear explanations of your contribution.
Challenge Preparation:
- Review the typical types of design challenges given for graphic designer roles, which may involve creating marketing assets based on a brief or redesigning existing materials.
- Practice working under time constraints to simulate the test environment.
- Be prepared to explain your design rationale and process for the challenge solution.
ATS Keywords: Graphic Design, Visual Design, Adobe Creative Suite, Photoshop, Illustrator, InDesign, After Effects, Motion Graphics, Animation, Marketing Assets, Campaign Design, Digital Design, Print Design, Social Media Design, Packaging Design, Email Design, Web Design, Product Imagery, Post-Production, Photography, Brand Guidelines, Attention to Detail, Collaboration, Creative Execution, Ideation, Feedback, Continuous Improvement, eCommerce, Retail, Fast-Paced Environment, Mid-Level Designer, Layout, Typography, Visual Hierarchy, Creative Strategy, Stakeholder Management, Project Delivery, Case Study, Portfolio, Design Process.
🛠 Tools & Technology Stack
Primary Design Tools:
- Adobe Photoshop: Essential for image editing, manipulation, and creating raster-based graphics. Proficiency expected for product imagery and digital assets.
- Adobe Illustrator: Crucial for creating vector graphics, logos, icons, and illustrations. Required for scalable assets and branding elements.
- Adobe InDesign: Important for layout design, particularly for print materials, corporate collateral, and potentially multi-page documents or presentations.
- Adobe After Effects: Specifically required for creating animated assets for social media and paid advertising, indicating a need for motion graphics skills.
Collaboration & Handoff:
- While not explicitly mentioned, tools like Slack, Microsoft Teams, or similar communication platforms are likely used for internal team communication and collaboration.
- Project management tools such as Asana, Trello, or Jira may be used to track design tasks and project progress.
Research & Testing:
- Likely involves utilizing marketing analytics platforms (e.g., Google Analytics) to understand the performance of digital design assets.
- May involve A/B testing platforms to evaluate the effectiveness of different design variations in marketing campaigns.
👥 Team Culture & Values
Design Values:
- Emphasis on producing "polished, effective design" and "creative excellence at scale," suggesting a focus on high-quality output that performs well within the business context.
- Valuing "creative thinking" and being "open to feedback and always seeking to push creative boundaries" indicates a culture that encourages innovation and continuous improvement in design.
- A need for strong "attention to detail" and being "organised, efficient and process-oriented" highlights the importance of rigor and reliability in a fast-paced environment.
- Being an "Intrepreneur" and having "ownership, autonomy and little red tape" suggests a culture that empowers designers to take initiative and make impactful decisions.
Collaboration Style:
- Described as a "collaborative creative team," indicating a need for strong interpersonal skills and the ability to work effectively with others.
- Involves providing "feedback and support to other designers," suggesting a peer-to-peer learning and supportive environment.
- Requires collaboration with "internal stakeholders," emphasizing the need for good communication and the ability to work across different departments.
⚡ Challenges & Growth Opportunities
Design Challenges:
- Managing a high volume of diverse design requests across multiple channels in a "fast-paced eCommerce environment" requires strong organizational skills and the ability to prioritize effectively.
- Ensuring all design work consistently "aligns with brief requirements and brand guidelines" across a wide range of assets demands meticulous attention to detail and a deep understanding of the brand identity.
- Leading "ideation and execution of campaign creative" requires strong conceptual skills and the ability to translate marketing objectives into compelling visual narratives.
- Staying current with design trends, particularly in digital and motion graphics, is crucial to keep Kogan.com's visual assets fresh and engaging in a competitive market.
Learning & Development Opportunities:
- Opportunity to deepen expertise in specific design areas like motion graphics (After Effects) or product image post-production.
- Engagement with the "Health & Wellness program" and "Community Engagement" initiatives offer broader personal and professional development.
- Participation in "Learning & Development" programs, "Lunch & Learns," and "Hackathons" can expose designers to new skills, technologies, and business perspectives.
💡 Interview Preparation
Design Process Questions:
- Be prepared to discuss your end-to-end design process for a typical marketing campaign asset, from receiving the brief to final delivery. Highlight your approach to ideation, iteration, and incorporating feedback.
- Explain how you ensure your design work aligns with brand guidelines and maintains consistency across different platforms. Provide examples from your portfolio.
- Discuss a challenging design project you worked on and how you approached problem-solving, managed constraints, and arrived at a successful solution.
Company Culture Questions:
- Demonstrate your understanding of Kogan.com's business model, target audience, and brand identity. Research recent campaigns and products.
- Discuss your experience working in fast-paced environments and how you manage multiple deadlines and changing priorities.
- Be prepared to talk about your collaboration style and how you effectively work with marketing teams, product managers, and other stakeholders.
Portfolio Presentation Strategy:
- Select 3-5 key projects for an in-depth walkthrough. Choose projects that showcase the skills most relevant to this role, particularly in digital marketing, print, and animation if applicable.
- For each project, structure your presentation as a case study: briefly explain the context, the challenge, your role, your design process (including any research, sketches, or iterations), the final solution, and, if possible, the impact or results of your design work.
- Be ready to discuss the tools used for each project and explain your design decisions and rationale clearly and concisely.
📌 Application Steps
To apply for this design position:
- Submit your application through this link on the Kogan.com Lever careers page.
- Prepare a tailored Cover Letter that goes beyond a generic template. Research Kogan.com's business, recent marketing campaigns, and products, and explain specifically how your skills and experience align with their needs and how you can contribute to their growth.
- Ensure your CV highlights relevant graphic design experience, proficiency with the required Adobe Creative Suite tools (Photoshop, Illustrator, InDesign, After Effects), and experience in fast-paced or eCommerce environments.
- Prepare your portfolio for review. Ensure it is easily accessible (online link preferred) and showcases your strongest work across different channels, with case studies detailing your design process and impact.
- Be ready for a potential design test as part of the initial screening process.