Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Imagine Pediatrics

Location: Remote

Job Type: Full-Time

Category: Graphic Design / Marketing Design

Date Posted: June 11, 2025

Experience Level: Mid-Level (4-5 years)

Remote Status: Remote

🎨 Role Summary

• Advance the Imagine Pediatrics brand and content strategy through compelling visual design.
• Create a wide range of marketing assets for both digital and print channels, ensuring brand consistency.
• Collaborate with marketing and cross-functional teams to support organizational goals and campaigns.
• Manage creative assets and maintain brand guidelines to ensure visual integrity across all materials.

🖼️ Primary Responsibilities

• Utilize Adobe Creative Suite to design graphics, custom iconography, and illustrations for marketing materials.
• Develop polished market-facing content including collateral, presentations, social graphics, and web assets.
• Act as a brand steward, maintaining and updating content across internal libraries and external vendors to ensure brand consistency.
• Manage the inventory of creative assets, including version control for all materials and corporate brand assets.
• Collaborate with internal teams to understand graphic needs and create materials that align with organizational goals.
• Oversee the proofing, formatting, and print production process for both B2C and B2B audiences, including readability testing for patient communications.
• Provide light video editing and motion graphic support for multimedia campaigns and social projects.
• Support internal marketing operations, including asset tracking, digital folder management, and brand governance.
• Partner with digital marketing and UX managers on web content management, including SEO best practices and light CMS updates.
• Support brand and design needs for branded merchandise and event materials.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Marketing, Communications, Visual Communication, or a related field.

Experience: 4-5 years of experience in a creative or marketing role with a focus on design and content creation, specifically designing and laying out marketing materials. A strong portfolio showcasing branding, packaging, digital, and visual work is essential.

Required Skills:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience with WordPress and Figma.
• Strong typography, illustration, and layout abilities.
• Familiarity with preparing production-ready files and print processes.
• Excellent attention to detail and organizational skills.
• Strong written and verbal communication skills with thorough knowledge of grammar, punctuation, and spelling.
• Proven experience producing high-quality marketing materials in B2B and B2C settings.
• Strong project management capabilities, including multitasking and managing multiple deadlines.

Preferred Skills:

• Experience with photography, motion graphics, or video editing (After Effects, Premiere Pro).
• Advanced skills in Microsoft Office Suite (Excel, PowerPoint, Word).
• Comfortable using project/task management tools like ClickUp.
• Experience managing brand assets and production files for digital and print.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

• Showcase a diverse range of projects including branding, packaging, digital design, and print materials.
• Include case studies that demonstrate your design process from concept to final execution.
• Highlight examples of custom iconography and illustrations created for marketing assets.
• Present examples of production-ready files and explain your approach to preparing assets for print and digital use.

Process Documentation:

• Document your approach to understanding project requirements and collaborating with stakeholders.
• Illustrate your ideation process, including sketches, wireframes (if applicable), and design iterations.
• Explain how you ensure brand consistency and adhere to established brand guidelines throughout your work.

💵 Compensation & Benefits

Salary Range: $75,000 - $90,000 USD per year. This range is budgeted for the role and may vary based on job-related knowledge, skills, and experience. This aligns with typical mid-level graphic designer salaries in the US, especially for remote positions with healthcare industry exposure.

Benefits:

• Competitive medical, dental, and vision insurance.
• Healthcare and Dependent Care FSA options; Company-funded HSA.
• 401(k) retirement plan with a 4% company match, 100% vested from day one.
• Employer-paid short and long-term disability coverage.
• Life insurance at 1x annual salary.
• Generous paid time off: 20 days of PTO, 10 company holidays, and 2 floating holidays.
• Paid new parent leave.
• Eligibility to participate in an employee equity purchase program (as applicable).

Working Hours: Full-time position with standard working hours, allowing for flexibility inherent in a remote role, with some travel required for events and team collaboration.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Healthcare - specializing in tech-enabled pediatric care for children with special health care needs.

Company Size: 51-200 employees (LinkedIn data suggests around 275).

Founded: Information not available in provided data.

Team Structure:

• The Graphic Designer reports to the Senior Vice President, Marketing and Engagement.
• Works closely with other members of the marketing team.
• Collaborates with external vendors (including print stores).
• Partners with the digital marketing manager and UX manager.

Methodology:

• Focus on reimagining pediatric healthcare through innovative, effective brand management.
• Emphasis on clear and accurate messaging, particularly for patient/caregiver communications (SMOG readability testing mentioned).
• Utilizes a collaborative approach with internal teams and external partners.

Company Website: Imagine Pediatrics Careers Page (Primary application link, company website likely imaginepediatrics.org)

📈 Career & Growth Analysis

Design Career Level: Mid-Level Graphic Designer. This role involves significant responsibility in brand execution and asset creation, reporting to senior leadership within the marketing department.

Reporting Structure: Reports directly to the Senior Vice President, Marketing and Engagement, indicating a key role within the marketing leadership structure.

Design Impact: The role is crucial in advancing the company's brand and content strategy, directly impacting market engagement, awareness, credibility, and ultimately, growth and impact in the pediatric healthcare sector.

Growth Opportunities:

• Opportunity to deepen expertise in healthcare marketing design and brand management.
• Potential to take on more complex design projects and potentially mentor junior designers as the team grows.
• Exposure to multimedia design (video editing, motion graphics) offers a path for skill expansion.

🌐 Work Environment

Studio Type: Remote-first environment with some required travel for events, team collaboration, and training.

Office Location(s): Primarily remote, with physical presence potentially required for specific events or team meetings.

Design Workspace Context:

• Remote setup requires self-discipline and effective virtual collaboration tools.
• Collaboration will happen virtually with marketing team members and cross-functional partners.
• Occasional in-person interaction during events and team gatherings.

Work Schedule: Full-time, with flexibility inherent in a remote role, balanced with potential travel needs.

📄 Application & Portfolio Review Process

Design Interview Process:

• Initial screening to assess basic qualifications and fit.
• Portfolio review focusing on branding, marketing collateral, and diverse design skills. Be prepared to walk through your process for key projects.
• Interviews with the hiring manager (Senior Vice President, Marketing and Engagement) and potentially other marketing team members.
• Discussion of technical skills, experience with required tools (Adobe Creative Suite, WordPress, Figma), and project management abilities.
• Assessment of communication skills, collaboration style, and cultural fit, particularly regarding the company's values and focus on pediatric care.

Portfolio Review Tips:

• Curate a portfolio that specifically highlights marketing design projects, including digital and print examples.
• For each project, provide context: the problem addressed, your role, your design process, and the outcome or impact.
• Since the role is in healthcare, consider including any projects that demonstrate an ability to handle sensitive topics or communicate complex information clearly and empathetically.
• Be prepared to discuss your typography, illustration, and layout decisions in detail.
• Showcase your proficiency in Adobe Creative Suite and any experience with WordPress or Figma.

Challenge Preparation:

• While not explicitly mentioned, be prepared for a potential design exercise or a request to refine a piece of existing collateral.
• If a challenge is given, focus on demonstrating your design process, attention to detail, and ability to work within brand guidelines.
• Be ready to articulate your design choices and rationale clearly.

ATS Keywords: Graphic Design, Marketing Design, Brand Management, Adobe Creative Suite, Photoshop, Illustrator, InDesign, WordPress, Figma, Typography, Illustration, Layout, Print Production, Digital Graphics, Social Media Graphics, Web Graphics, Marketing Collateral, Presentations, B2B Marketing, B2C Marketing, Healthcare Marketing, Project Management, Asset Management, Brand Guidelines, Visual Communication, Creativity, Attention to Detail, Collaboration, Communication, Remote Work, Motion Graphics, Video Editing, After Effects, Premiere Pro, Microsoft Office, ClickUp, Pediatric Healthcare.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite (Photoshop, Illustrator, InDesign): Essential for creating graphics, illustrations, and layouts for both digital and print. Proficiency is a must.
• Figma: Used for digital design, potentially for web graphics and collaboration with the UX manager.
• WordPress: Used for web content management and light CMS updates, requiring familiarity with the platform from a design perspective.

Collaboration & Handoff:

• Project/task management tools (like ClickUp): Used for managing projects and deadlines within the team.
• Microsoft Office Suite (Excel, PowerPoint, Word): Used for creating and managing documents and presentations, requiring advanced skills.
• Digital asset management system (implied by managing creative assets): Used for organizing and maintaining version control of design files.

Research & Testing:

• SMOG readability testing (or similar): Specifically mentioned for ensuring patient/caregiver communications meet required reading levels.
• Analytics tools (implied by supporting web content management): May involve working with data to inform design decisions or track performance.

👥 Team Culture & Values

Design Values:

• “Children first”: Design work should prioritize the needs and well-being of children with special health care needs and their families.
• “Earn trust”: Visual communication should be clear, honest, and build trust with patients, families, partners, and colleagues.
• “Innovate today”: The design approach should be creative and challenge traditional methods to improve healthcare communication.
• “Embrace humanity”: Design should be empathetic and authentic, reflecting the human-centered nature of pediatric care.
• “One team, diverse perspectives”: Collaboration is key, valuing diverse viewpoints in the design process to serve a diverse audience.

Collaboration Style:

• Works closely with the marketing team and reports to senior leadership.
• Collaborates with cross-functional teams, including digital marketing and UX.
• Engages with external vendors for print production and branded merchandise.
• Values feedback and is able to work effectively under tight deadlines.

⚡ Challenges & Growth Opportunities

Design Challenges:

• Balancing creative innovation with maintaining brand consistency across all materials.
• Adapting design work for diverse audiences, including B2B (health plans, providers) and B2C (patients, caregivers), with specific requirements like SMOG readability.
• Managing multiple projects and deadlines in a fast-paced startup environment.
• Staying current with design trends and technology while adhering to healthcare industry communication standards.

Learning & Development Opportunities:

• Opportunity to expand skills in motion graphics and video editing.
• Gain experience in healthcare-specific design requirements and regulations.
• Develop expertise in brand management within a growing organization.
• Work alongside experienced marketing and healthcare professionals, offering mentorship and learning opportunities.

💡 Interview Preparation

Design Process Questions:

• Describe your typical design process from receiving a brief to final delivery. How do you ensure your designs meet project objectives and brand guidelines? Prepare specific examples from your portfolio.
• How do you approach creating custom iconography and illustrations? Provide examples from your work.
• Explain your process for preparing files for print production. What factors do you consider to ensure high-quality output?

Company Culture Questions:

• Imagine Pediatrics focuses on pediatric care. How would you ensure your design work is empathetic and appropriate for this audience, including children and families with special health needs?
• The company values “Innovate today.” How do you stay creative and bring fresh ideas while maintaining brand consistency?
• How do you approach collaboration with non-designers, such as marketing specialists, UX managers, or even healthcare professionals, to gather requirements and incorporate feedback?

Portfolio Presentation Strategy:

• Select 3-5 key projects that best demonstrate your ability to handle branding, marketing collateral, and potentially multimedia design.
• For each project, clearly articulate the problem you were solving, your design approach, the tools you used, and the impact of your work.
• Be prepared to discuss your design choices, including typography, color palette, and layout, and how they support the project's goals and brand identity.
• If you have examples tailored for different audiences (B2B vs. B2C) or that required specific readability considerations, highlight those.

📌 Application Steps

To apply for this design position:

• Submit your application through this link.
• Tailor your resume to highlight relevant experience in graphic design, marketing design, brand management, and work with the required tools (Adobe Creative Suite, WordPress, Figma).
• Prepare a strong portfolio showcasing your best work, particularly focusing on branding, marketing collateral (digital and print), and any relevant healthcare or B2B/B2C design experience. Ensure case studies clearly explain your process.
• Research Imagine Pediatrics to understand their mission, values, and the specific audience they serve. Be prepared to discuss how your skills and experience align with their goals.