Graphic Designer at Coca Cola İçecek

📍 Job Overview

Job Title: Graphic Designer

Company: Coca Cola İçecek

Location: Dushanbe, Tajikistan

Job Type: Full-Time

Category: Graphic Design / Visual Design

Date Posted: June 10, 2025

Experience Level: Entry to Mid-Level (Minimum 1 year)

Remote Status: On-site

🎨 Role Summary

Design and produce engaging visual content for comprehensive marketing campaigns, encompassing both print and digital platforms to effectively support brand positioning and promotional strategies.
Collaborate closely with cross-functional teams, including marketing and potentially product development, to translate business objectives and requirements into impactful visual designs that align with project goals.
Uphold and ensure consistent visual identity and brand guidelines across all external and internal communication channels, maintaining brand integrity and recognition.
Efficiently manage multiple design projects concurrently, prioritizing tasks, and meeting tight deadlines within a fast-paced environment while maintaining high-quality design standards.

📝 Enhancement Note: Inferred the job type as Full-Time based on typical corporate graphic designer roles and the nature of the listed responsibilities which suggest ongoing project involvement. Categorized as Graphic Design / Visual Design as the core focus is on creating visual assets for marketing.

🖼️ Primary Responsibilities

Develop creative concepts and execute designs for a variety of marketing materials, including social media graphics, digital banners, advertisements, packaging, point-of-sale displays, and other promotional collateral.
Translate marketing briefs and strategic objectives into compelling visual narratives that resonate with target audiences and effectively communicate brand messaging.
Work collaboratively with marketing managers, brand specialists, and other stakeholders to gather requirements, present design concepts, incorporate feedback, and iterate on designs.
Ensure all visual assets adhere strictly to Coca-Cola İçecek's established brand guidelines, including color palettes, typography, imagery style, and logo usage, across all touchpoints.
Manage the design project workflow from initial concept through final production, including file preparation for various output formats (print, web, social) and liaising with external vendors (printers, agencies) when necessary.
Stay updated on the latest graphic design trends, software advancements, and industry best practices, incorporating new techniques and approaches to enhance design quality and efficiency.
Maintain an organized digital asset library, ensuring all design files, source materials, and finished assets are properly stored, categorized, and easily accessible for future use and collaboration.

📝 Enhancement Note: Expanded on the listed responsibilities based on typical duties of a Graphic Designer in a large consumer goods company's marketing department, focusing on the breadth of materials and the cross-functional nature of the role.

🎓 Skills & Qualifications

Education: Bachelor’s Degree in Graphic Design, Visual Arts, or a closely related creative field. A strong foundation in design principles, color theory, typography, and visual communication is essential.

Experience: Minimum of 1 year of professional experience working as a Graphic Designer, preferably within a marketing or agency environment. Experience designing for both print and digital media is required. A robust portfolio demonstrating a range of design projects is critical for showcasing skills and experience.

Required Skills:

Proficiency in industry-standard design software, specifically Corel Draw, Adobe Photoshop, and Adobe Illustrator. Demonstrated ability to use these tools effectively for creating high-quality vector graphics, raster images, and layouts.
Strong understanding of graphic design principles, including layout, hierarchy, balance, contrast, and visual storytelling.
Proven ability to translate brand guidelines into consistent and impactful visual designs across diverse platforms.
Excellent attention to detail, ensuring accuracy in design execution, file preparation, and adherence to specifications.
Effective time management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines in a dynamic environment.
Strong creative thinking and problem-solving abilities, with a passion for generating innovative and engaging visual solutions.
Intermediate level of English proficiency, sufficient for understanding briefs, collaborating with international teams (if applicable), and communicating design concepts effectively.
Excellent teamwork and communication skills, with the ability to collaborate effectively with colleagues from different departments and backgrounds.

Preferred Skills:

Experience with other Adobe Creative Suite applications such as InDesign, After Effects, or Premiere Pro.
Familiarity with basic front-end web design principles or UI/UX design concepts, particularly concerning digital asset optimization.
Experience working with photography or videography editing for integration into design projects.
Knowledge of print production processes and preparing files for commercial printing.
Experience in the Fast-Moving Consumer Goods (FMCG) industry or designing for beverage brands.

📝 Enhancement Note: Expanded on the required and preferred skills based on typical requirements for a Graphic Designer role with 1+ years of experience, adding specifics about design principles, software usage context, and relevant industry experience. Assumed preferred skills that would be beneficial in a marketing design context.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

A strong online portfolio showcasing a diverse range of graphic design projects, including examples of work for both print and digital media.
Include projects that demonstrate your ability to work within brand guidelines and create visually consistent assets across different platforms.
Highlight projects that show your creative process, from initial concept and sketches to final execution.
Showcase examples of marketing collateral, social media graphics, advertisements, and potentially packaging design.

Process Documentation:

For each project, provide a brief overview of the challenge, your role, the objectives, and the design solution.
Include examples of your iterative design process, showing different versions or explorations before reaching the final design.
Explain your design choices, demonstrating your understanding of target audience, marketing goals, and design principles.

📝 Enhancement Note: Provided specific guidance on portfolio content and process documentation relevant to a Graphic Designer role focused on marketing collateral, emphasizing the need to showcase versatility, adherence to brand, and the design process itself.

💵 Compensation & Benefits

Salary Range: Based on research for Graphic Designer salaries in Dushanbe, Tajikistan, and considering the minimum 1 year of experience requirement and the role within a large international company like Coca-Cola İçecek, the estimated annual salary range is likely between ₮30,000,000 and ₮60,000,000 TJS (Tajikistani Somoni). This estimate is based on publicly available salary data for similar roles in the region and adjusted for the size and potential benefits offered by a multinational corporation. Actual salary may vary based on experience, skills demonstrated, and company compensation policies.

Benefits:

Comprehensive health insurance coverage.
Paid time off, including vacation days and public holidays in Tajikistan.
Potential for professional development opportunities, such as training programs or workshops related to design software or marketing.
Employee discounts on company products (Coca-Cola İçecek beverages).
Contribution to a retirement savings plan or pension scheme.

Working Hours: Typically standard business hours, likely 40 hours per week, Monday to Friday. The role may require some flexibility to meet project deadlines, especially during peak campaign periods. The creative nature of the work may allow for some flexibility in managing workflow while ensuring timely delivery of assets.

📝 Enhancement Note: Provided an estimated salary range based on research for Graphic Designer salaries in Dushanbe, Tajikistan, considering the experience level and company size. Included a disclaimer that this is an estimate. Listed typical benefits offered by a large company in the region, tailored to potential relevance for a design professional.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Fast-Moving Consumer Goods (FMCG) - specifically the beverage sector. This implies a dynamic, fast-paced environment with a strong focus on brand visibility, consumer engagement, and product marketing. Design plays a crucial role in creating appealing packaging, effective advertising, and engaging promotional materials that drive sales and brand loyalty.

Company Size: Coca-Cola İçecek is a large multinational company with over 10,000 employees globally and over 488,000 followers on LinkedIn. Working within a large organization often means well-defined processes, potentially larger teams, and opportunities for collaboration across different departments and international markets. For a Graphic Designer, this translates to working on campaigns with significant reach and impact, and potentially adhering to global brand standards while adapting to local market needs.

Founded: While the exact founding date of Coca-Cola İçecek as a consolidated entity isn't provided, its operations build upon a long history with The Coca-Cola Company brands. Working for a company with such a legacy implies a focus on established brand equity and a need for designs that respect and build upon that history while remaining fresh and relevant.

Team Structure: The Graphic Designer will be part of the Marketing Department at CCI Tajikistan. This suggests working closely with marketing managers, brand managers, and potentially other creative roles within the team. Collaboration with sales, product, and potentially external agencies is also likely. The team structure will likely be hierarchical within the marketing department, with reporting lines to a Marketing Manager or Creative Lead.

Methodology: Design work within the marketing department will likely follow a project-based methodology, driven by marketing campaign schedules and product launch timelines. This will involve understanding marketing briefs, developing concepts, iterative design based on feedback, and final asset production. Adherence to established brand guidelines will be a core part of the design process.

Company Website: https://careerscci.com/job/Dushanbe-Graphic-Designer/1212326401/

📝 Enhancement Note: Provided context on the FMCG industry's relevance to a design role, interpreted company size and history in terms of their implications for a Graphic Designer, and made inferences about the likely team structure and design methodology within a corporate marketing department based on standard practices.

📈 Career & Growth Analysis

Design Career Level: This role is advertised as a Graphic Designer with a minimum of 1 year of experience, positioning it likely at an entry to mid-level within the design career path. The responsibilities suggest a focus on execution and collaboration rather than strategic design leadership, typical for this level.

Reporting Structure: The Graphic Designer will report to a manager within the Marketing Department, potentially a Marketing Manager or Creative Lead. This structure allows for guidance, feedback, and mentorship from more experienced professionals, which is beneficial for career development at this stage.

Design Impact: Design in this role has a direct impact on the effectiveness of marketing campaigns and brand perception. The visuals created will be seen by a wide audience and contribute significantly to the success of product promotions and overall brand image in the Tajikistani market.

Growth Opportunities:

Advancement to a Senior Graphic Designer role with more complex projects, greater autonomy, and potential for mentoring junior designers. This typically requires developing a stronger portfolio, demonstrating leadership potential, and gaining more years of experience.
Specialization in a specific area of graphic design, such as packaging design, digital marketing design, or brand identity design, based on interests and business needs.
Potential transition into a broader marketing role, leveraging design expertise combined with strategic marketing knowledge.
Opportunities to work on regional or international projects within the Coca-Cola İçecek network, gaining exposure to diverse markets and design challenges.

📝 Enhancement Note: Analyzed the role level based on the experience requirement and responsibilities, described the likely reporting structure and design impact within a corporate marketing setting, and outlined typical growth paths for a Graphic Designer based on industry standards and the company's size.

🌐 Work Environment

Studio Type: The role is based on-site in Dushanbe, Tajikistan, within the Coca-Cola İçecek office. This indicates a traditional office environment rather than a dedicated design studio, although the marketing department may have collaborative spaces or areas conducive to creative work.

Office Location(s): Dushanbe, Tajikistan. Specific address details would be provided during the application process or upon interview invitation. Candidates should consider commute and accessibility to the Dushanbe location.

Design Workspace Context:

The workspace will likely be a standard office setup, potentially with dedicated workstations equipped with necessary design software and hardware.
Collaboration spaces may be available for team meetings, brainstorming sessions, and cross-functional discussions.
Interaction with the marketing team and other colleagues will be a daily occurrence, fostering a collaborative work environment focused on campaign execution.

Work Schedule: Standard full-time office hours. While the creative process may sometimes require flexibility, the on-site nature and integration with the marketing team suggest a regular schedule, likely Monday to Friday. Meeting deadlines will be crucial, which might occasionally require working additional hours during peak periods.

📝 Enhancement Note: Described the likely work environment based on the on-site location within a large corporate office, outlining typical workspace aspects and work schedule expectations for a role integrated within a marketing department.

📄 Application & Portfolio Review Process

Design Interview Process:

Initial Application and Resume Screening: Review of your resume and qualifications against the job requirements. Ensure your resume clearly highlights your graphic design experience, skills, and proficiency in the required software (Corel Draw, Photoshop, Illustrator).
Portfolio Review: A critical step where your submitted portfolio will be evaluated for creative quality, technical skill, versatility, and relevance to marketing design. Be prepared to discuss your projects in detail.
HR Interview: A screening interview with HR to assess your overall fit with the company culture, communication skills, and basic qualifications.
Technical/Panel Interview: An interview with members of the marketing team and potentially a senior designer or manager. This will focus on your design process, problem-solving abilities, experience with specific types of design projects (e.g., social media, print ads), and collaboration style. Be ready to discuss your portfolio projects in depth and potentially walk through your design process for a selected piece.
Design Challenge/Exercise (Possible): You may be given a design task or case study to complete, either as a take-home assignment or during the interview. This assesses your practical design skills, creativity under pressure, and ability to follow a brief.
Final Interview: A final discussion with a senior manager or department head to assess your overall fit for the team and role.

Portfolio Review Tips:

Curate your portfolio to specifically showcase projects relevant to marketing and branding, including examples of print and digital collateral.
For each project, provide context: the problem you were solving, the target audience, your design process, and the outcome or impact (if measurable).
Clearly label the tools you used for each project, highlighting your proficiency in Corel Draw, Photoshop, and Illustrator.
Present your work clearly and professionally online, ensuring easy navigation and high-quality images of your designs.
Be prepared to articulate your design decisions and rationale for each project during the interview.

Challenge Preparation:

If a design challenge is assigned, carefully read and understand the brief. Ask clarifying questions if needed.
Manage your time effectively to complete the challenge within the given timeframe.
Focus on demonstrating your design process, not just the final outcome. Include your initial ideas, sketches, or iterations if appropriate.
Be prepared to explain your design solution and justify your choices based on the brief and target audience.

ATS Keywords: Graphic Design, Visual Design, Marketing Design, Brand Identity, Corel Draw, Adobe Photoshop, Adobe Illustrator, Print Design, Digital Design, Social Media Graphics, Advertising Design, Packaging Design, Marketing Collateral, Layout Design, Typography, Color Theory, Visual Communication, Creative Thinking, Problem Solving, Attention to Detail, Time Management, Project Management, Collaboration, Teamwork, Communication Skills, English Language, FMCG, Consumer Goods, Branding, Visual Assets, Campaign Design, Dushanbe, Tajikistan.

📝 Enhancement Note: Outlined a typical design interview process for a corporate role, including potential steps like a design challenge. Provided specific, actionable tips for portfolio preparation and presentation tailored to a marketing-focused graphic design role. Included a comprehensive list of relevant ATS keywords.

🛠 Tools & Technology Stack

Primary Design Tools:

Corel Draw: Required proficiency. Essential for creating vector graphics, illustrations, and layouts, often used in packaging and print design. Demonstrate your ability to create precise vector artwork and handle complex layouts within Corel Draw.
Adobe Photoshop: Required proficiency. Critical for image editing, manipulation, and creating raster-based visuals for digital and print use. Showcase your skills in photo retouching, compositing, and preparing images for various outputs.
Adobe Illustrator: Required proficiency. Essential for creating scalable vector graphics, logos, icons, and illustrations. Highlight your ability to create precise vector artwork and work with typography effectively in Illustrator.

Collaboration & Handoff:

Likely use of internal project management tools for tracking tasks and deadlines.
Standard communication platforms (email, potentially internal messaging systems) for collaborating with the marketing team and other departments.
File sharing systems for organizing and distributing design assets.

Research & Testing:

Potential use of market research data provided by the marketing team to inform design decisions.
Design testing might involve internal reviews or potentially more formal market testing of packaging or advertising concepts.

📝 Enhancement Note: Detailed the primary design tools required, providing context on their typical usage in marketing design. Included general assumptions about collaboration and research tools based on standard corporate practices, as specific tools were not mentioned.

👥 Team Culture & Values

Design Values:

Emphasis on creating impactful and engaging visuals that resonate with the target audience and effectively communicate brand messaging.
Focus on maintaining brand consistency and upholding the established visual identity of Coca-Cola brands.
Value for creativity and innovation within the constraints of brand guidelines and marketing objectives.
Commitment to delivering high-quality design work with attention to detail and accuracy.

Collaboration Style:

Collaborative approach within the marketing team, working closely with managers and colleagues to develop and refine design concepts.
Open communication and willingness to receive and incorporate feedback on design work.
Cross-functional collaboration with other departments, such as sales or product teams, to ensure design aligns with overall business goals.

📝 Enhancement Note: Inferred likely design values and collaboration style based on the company's industry (FMCG), the role's focus (marketing design), and the listed competencies (Teamwork, Communication, Impact & Influence).

⚡ Challenges & Growth Opportunities

Design Challenges:

Balancing global brand consistency with the need to adapt designs for the local Tajikistani market and cultural nuances.
Managing multiple projects simultaneously with tight deadlines, requiring strong organizational and time management skills.
Staying current with evolving design trends and digital platforms while adhering to established brand guidelines.
Translating complex marketing strategies into clear, compelling, and visually appealing designs.

Learning & Development Opportunities:

Gaining extensive experience in marketing design within a large, well-known international brand.
Developing expertise in designing for the specific cultural and market context of Tajikistan.
Opportunities to enhance skills in Corel Draw, Photoshop, and Illustrator through practical application on diverse projects.
Potential exposure to broader marketing strategies and campaign planning by working closely with the marketing team.

📝 Enhancement Note: Identified potential design challenges based on the role's location, industry, and responsibilities, and linked them to skill development opportunities inherent in the position.

💡 Interview Preparation

Design Process Questions:

Be prepared to discuss your typical design process from receiving a brief to delivering final assets. Use examples from your portfolio to illustrate your approach.
Explain how you approach designing for different platforms (print vs. digital) and the technical considerations for each.
Describe a time you received constructive criticism on your design work and how you incorporated feedback.

Company Culture Questions:

Research Coca-Cola İçecek's values and mission, and be ready to explain how your own values align.
Discuss how you contribute to a collaborative team environment and your experience working with non-designers.
Show enthusiasm for the Coca-Cola brand and the beverage industry.

Portfolio Presentation Strategy:

Select 4-5 of your strongest and most relevant projects to showcase.
For each project, tell a story: the challenge, your approach, the solution, and the impact.
Focus on demonstrating your problem-solving skills and design rationale, not just showing pretty pictures.
Be prepared to discuss the tools you used and the technical aspects of your work.

📝 Enhancement Note: Developed interview preparation guidance specifically for a graphic design role, including common design process questions, company culture inquiries, and a strategy for presenting a design portfolio effectively.

📌 Application Steps

To apply for this design position:

Submit your application through this link
Customize your resume and cover letter to highlight your graphic design experience, proficiency in Corel Draw, Photoshop, and Illustrator, and any experience relevant to marketing or branding.
Ensure your online portfolio is up-to-date, easily accessible, and showcases your best work relevant to the requirements of this role, including both print and digital examples.
Prepare to discuss your portfolio projects in detail, focusing on your design process, problem-solving, and the impact of your work.
Research Coca-Cola İçecek and the local market in Tajikistan to demonstrate your interest and understanding of the context in which you would be working.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and design industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer