Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Brooklinen

Location: Brooklyn, New York, United States

Job Type: Hybrid (2 office days per week)

Category: Graphic Design

Date Posted: 2025-06-05

Experience Level: 2-5 years

Remote Status: On-site/Hybrid

🎨 Role Summary

• Design digital assets for emails, social media, and ads with a bold expression and focus on customer conversion
• Collaborate with creative and brand marketing teams to bring the Brooklinen brand to life across all customer touchpoints
• Create and edit emails, and maintain brand consistency across all creative content
• Support organic social media in developing brand templates and innovative content
• Contribute to motion, campaign concepting, photo art direction, and branding identity projects as needed

🖼️ Primary Responsibilities

• Design a variety of digital assets across emails, social media, and digital ads
• Create, test, and implement designs and layouts with a focus on bold expression and customer conversion
• Collaborate with the larger creative and brand marketing teams in translating the Brooklinen brand vision into impactful digital assets across all customer touchpoints
• Create and edit emails in order to highlight product launches, promotions, and retention education
• Maintain consistency and alignment in the Brooklinen brand voice and brand identity across all creative content
• Manage stakeholder reviews, incorporate feedback, and adjust deliverables based on project needs
• Support organic social media in developing consistent brand templates and fun new ways of bringing content to life
• Opportunities to support and stretch into motion, campaign concepting, photo art direction, and branding identity projects

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design or a related field

Experience: 3-5 years of digital design work experience, including experience in-house at a brand

Required Skills:

• Strong understanding of graphic design principles such as typography, color, hierarchy, and layout
• Proficiency in Adobe Creative Suite and Figma
• Understanding of photo retouching and color correcting
• Strong collaboration and time management skills, accountability, and an impeccable eye for detail
• Ability to be adaptable and comfortable working in a changing environment, bringing a solutions-oriented mindset

Preferred Skills:

• Motion graphics experience
• Social media experience
• Desire to experiment in new formats, bold, unexpected styles, and explore new creative tools (including AI)

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

• Showcase a variety of digital design projects, including emails, social media graphics, and digital ads
• Demonstrate a strong understanding of graphic design principles and a bold, unique visual style
• Include case studies that highlight your ability to collaborate with cross-functional teams and translate brand vision into impactful digital assets
• Showcase your ability to maintain brand consistency and adapt designs based on feedback

Process Documentation:

• Include research and discovery phases, demonstrating your ability to understand the brand and target audience
• Showcase your ideation and iteration methods, including sketches, wireframes, and design iterations
• Include validation and testing approaches, demonstrating your ability to gather user feedback and refine designs

💵 Compensation & Benefits

Salary Range: $70,000 - $80,000 USD per year

Benefits:

• Health, dental, and vision benefits with generous employee-only coverage
• Fertility support for every fertility and family-building journey
• 401K plan with a 4% company match
• Pre-tax commuter benefits
• 40% discount on Brooklinen products and a 25% discount for friends and family, plus a bi-annual product allowance
• Free memberships to One Medical and Talkspace for health and mental wellness support
• Flexible wellness and lifestyle $1,000 reimbursement through Joon
• 14 weeks of fully paid parental leave
• Year-long Summer Fridays, wrapping up at 3 pm every Friday
• 20 days of vacation per year, increasing to 25 days after five years
• One-month fully paid sabbatical at the five-year anniversary
• Hybrid work schedule with two required office days per week during core days (Tuesday to Thursday), with Tuesday being mandatory company-wide
• Remote work weeks, including Thanksgiving week, the last week of December, and up to four additional remote weeks per year with manager approval
• Competitive equity grants for HQ team members

Working Hours: Full-time, 40 hours per week

🎯 Team & Company Context

🏢 Company & Design Culture

Industry: Retail, specializing in home essentials, bedding, loungewear, bath, and decor

Company Size: 51-200 employees

Founded: 2014, in Brooklyn, New York

Team Structure:

• Tight-knit creative team with close cross-functional collaboration
• Reporting structure and hierarchy in place, with opportunities for growth and advancement
• Cross-functional collaboration patterns, including close work with brand marketing teams

Methodology:

• Research and discovery methods to understand the brand and target audience
• Ideation and design thinking approaches to generate bold, innovative ideas
• Testing and validation practices to gather user feedback and refine designs

Company Website: brooklinen.com

📈 Career & Growth Analysis

Design Career Level: Mid-level graphic designer with opportunities for growth and advancement

Reporting Structure: Reports directly to the Director of Design, with opportunities for cross-functional collaboration and mentorship

Design Impact: Designs have a significant impact on Brooklinen's digital presence, customer engagement, and overall brand perception

Growth Opportunities:

• Opportunities to take on new challenges and expand skill sets within the creative team
• Potential to grow into leadership roles, including design management and mentorship
• Ability to influence the design direction and contribute to the overall brand strategy

🌐 Work Environment

Studio Type: Hybrid work environment with two required office days per week during core days (Tuesday to Thursday), with Tuesday being mandatory company-wide

Office Location(s): 10 Jay St, Brooklyn, New York 11201, US

Design Workspace Context:

• Open and inviting office space with opportunities for collaboration and creative exchange
• Access to design tools, software, and resources to support creative workflows
• Close proximity to other design teams and cross-functional partners

Work Schedule: Full-time, 40 hours per week, with flexible hours and Summer Fridays (wrapping up at 3 pm every Friday)

📄 Application & Portfolio Review Process

Design Interview Process:

• Initial phone or video screen to assess design skills and cultural fit
• In-person or virtual design challenge to create a digital asset for Brooklinen, showcasing your design process and problem-solving skills
• Final in-person or virtual interview with the creative team and hiring manager to discuss design portfolio, career aspirations, and cultural fit

Portfolio Review Tips:

• Highlight a variety of digital design projects, including emails, social media graphics, and digital ads
• Showcase your design process, including research, ideation, and refinement stages
• Include case studies that demonstrate your ability to collaborate with cross-functional teams and translate brand vision into impactful digital assets
• Demonstrate your ability to maintain brand consistency and adapt designs based on feedback

Challenge Preparation:

• Familiarize yourself with Brooklinen's brand guidelines and design principles
• Prepare a design brief or scenario for your design challenge, outlining the project goals, target audience, and design constraints
• Practice presenting your design process and explaining your design decisions

ATS Keywords: Graphic Design, Digital Assets, Adobe Creative Suite, Figma, Typography, Color, Hierarchy, Layout, Photo Retouching, Brand Consistency, Collaboration, Time Management, Attention to Detail, Motion Graphics, Social Media, Creative Tools

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Figma
• Sketch
• Principle

Collaboration & Handoff:

• Slack
• Microsoft Teams
• Google Workspace (Google Drive, Google Docs, Google Sheets)
• Asana

Research & Testing:

• Google Analytics
• Hotjar
• UserTesting
• Optimizely

👥 Team Culture & Values

Design Values:

• Authenticity: Embrace genuine expression and personal style in all design work
• Passion: Demonstrate a deep love for design and a commitment to continuous learning and growth
• Genuine Connection: Foster meaningful relationships with teammates, partners, and customers through open communication and active listening
• Bold, Unexpected Styles: Push creative boundaries and experiment with new formats and techniques
• Innovation: Embrace a solutions-oriented mindset and continuously seek new ways to improve and adapt

Collaboration Style:

• Cross-functional collaboration with brand marketing teams and other departments
• Design critique culture with regular feedback exchange and open dialogue
• Knowledge sharing and mentorship opportunities within the creative team

⚡ Challenges & Growth Opportunities

Design Challenges:

• Working within brand guidelines while maintaining a bold, unique visual style
• Adapting designs based on stakeholder feedback and project requirements
• Managing multiple projects and deadlines in a fast-paced, dynamic environment
• Balancing creativity and innovation with brand consistency and customer expectations

Learning & Development Opportunities:

• Design workshops and training sessions to develop skills and stay current with industry trends
• Mentorship opportunities within the creative team to learn from experienced designers
• Collaboration with cross-functional teams to gain insights into other aspects of the business

💡 Interview Preparation

Design Process Questions:

• Describe your design process for creating digital assets, from research and ideation to refinement and delivery
• How do you approach collaboration with cross-functional teams, and how do you incorporate feedback into your design process?
• Can you walk us through a design project from start to finish, highlighting your problem-solving skills and design thinking approach?

Company Culture Questions:

• How do you embody Brooklinen's design values in your work, and how do you contribute to our collaborative and low-ego environment?
• How do you approach balancing creativity and innovation with brand consistency and customer expectations?
• How do you stay organized and manage multiple projects and deadlines in a fast-paced, dynamic environment?

Portfolio Presentation Strategy:

• Highlight a variety of digital design projects, showcasing your ability to create impactful assets across different channels and platforms
• Demonstrate your design process, including research, ideation, and refinement stages, and explain your design decisions
• Showcase your ability to maintain brand consistency and adapt designs based on feedback

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through this link
• Customize your portfolio to highlight your digital design projects and showcase your design process, including research, ideation, and refinement stages
• Optimize your resume for design roles, emphasizing your design skills, experience, and relevant keywords
• Prepare for design challenges and interviews by practicing your design process explanations and presenting your portfolio with confidence and clarity
• Research Brooklinen's brand, design principles, and company culture to demonstrate your understanding and enthusiasm for the role